What Stonekeep Investments does

Stonekeep Investments, LLC is a fee-only, SEC-registered investment advisory firm founded in 2019 and headquartered in Santa Fe, NM with a secondary presence in Irving, TX where the CIO resides. The firm serves individuals and families — including HNW households seeking generational wealth planning — through six core offerings: comprehensive Financial Planning, model-based Investment Management, Portfolio Analysis (with a focus on concentrated positions), an Unconstrained Equity separately managed sleeve, Family Financial Education, and a curated Professional Network of referral partners.

The technology stack is assembled from third-party platforms rather than built in-house: eMoney powers the client-facing planning portal covering budgeting, tax, retirement, estate, insurance, education, and charitable planning, while Altruist powers the investment portal and account administration. The firm's own intellectual property sits in a proprietary model portfolio system with dynamic tactical allocation tilts, and in the Unconstrained Equity strategy, which runs fundamental, high-conviction single-name equity selection through the CIO. Underlying allocations are low-cost ETFs (blended expense ratio under 0.05%) supplemented by individually selected stocks.

The business model is pure AUM-based recurring revenue with a tiered fee schedule (1.25% on the first $1M and 0.50% above) and no account minimums, generating a maximum total annual client cost of 1.30%. Distribution is relationship-led, supported by content marketing (quarterly blog, '30ish' webinar series, newsletter), a professional referral network (Trust & Will, TD Bank, TriState Capital, MaxMyInterest, Cross Country Mortgage), and free initial consultations. The firm operates with two principals — Founder/Family Wealth Advisor Chase Reid, CFA, CPWA, and CIO Scott Geppert, CFA — and discloses a primarily Texas-based client base with geographic restrictions referenced in disclosure documents.

Name

Stonekeep Investments

Legal name

Stonekeep Investments, LLC

Website

https://stonekeepinvestments.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Stonekeep Investments is a fee-only, SEC-registered RIA providing financial planning, investment management, and an Unconstrained Equity strategy for individuals and families, principally in Texas, using eMoney and Altruist platforms.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industries

Investment Management Advisory (RIA) (FSAEAAAB), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management
• Portfolio analysis
• Registered investment advisor

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advisory Fee on Assets Under Management (AUM): Investment management clients pay Stonekeep an annual advisory fee of 1.25% on the first $1M of assets under management and 0.50% on all amounts above $1M. Combined with recommended ETF allocations having blended expense ratios under 0.05%, maximum total annual cost reaches 1.30%. This is a pure AUM-based recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Stonekeep Investments is a fee-only Registered Investment Advisor (RIA) that delivers comprehensive financial planning, model-based investment management, portfolio analysis, and Unconstrained Equity strategies to individuals and families. Advisory services are delivered through direct advisor-client relationships supported by eMoney and Altruist client portals, with revenue earned through AUM-based advisory fees.

Product overview

Stonekeep Investments is a fee-only registered investment advisory firm offering a comprehensive suite of financial services organized around six core offerings: Financial Planning (covering budgeting, investment planning, tax planning, retirement, estate planning, debt management, insurance, education funding, and charitable gifting), Investment Management (model-based portfolios using low-cost ETFs and Unconstrained Equity), Portfolio Analysis (concentrated position and portfolio evaluation), Unconstrained Equity (long-term equity investing in innovative companies), Financial Education (financial literacy and family wealth education), and Professional Network (referrals to estate planning, cash management, and lending partners). The firm provides two client-facing digital portals: a Planning Portal powered by eMoney for comprehensive financial planning, and an Investment Portal powered by Altruist for investment account access and performance tracking. Advisory fees are 1.25% on the first $1M of AUM and 0.50% on amounts above $1M.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning service for individuals and families covering budgeting and cash flow, investment planning, tax planning, retirement planning, estate planning, debt management, insurance, education funding, and charitable gifting.
• Investment Management Model-based investment management for individuals and families featuring fully diversified allocations with dynamic tactical tilts, low-cost ETF holdings with blended expense ratios under 0.05%, and rebalancing around static model targets.
• Portfolio Analysis Evaluation of current portfolio holdings with recommendations on exit timing, diversification, and customized portfolios to reduce concentration risk for clients with concentrated positions or company stock.
• Unconstrained Equity Separately managed portfolios of individual equity securities focused on innovative companies with exceptional management teams and long-term high conviction ideas, powered by fundamental analysis and macro innovation trend analysis.
• Financial Education Family financial education service covering saving, investing, debt management, retirement, estate planning, and budgeting, plus generational wealth education including 529 plans and trusts.
• Professional Network Referrals Curated referral service connecting clients to external professionals including estate planning (Trust & Will), cash management platforms (MaxMyInterest), collateralized lending partners (TD Bank, TriState Capital), and mortgage professionals.

Quantifiable outcome

• Maximum total annual cost of 1.30% (advisory fee + ETF expenses)
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Trust & WillcoreStrategic or Co-development PartnerTrust & Will partnership provides clients with discounted estate planning services (10% discount). Trust & Will enables quick online creation of trust-based or will-based estate plans with state-specific documents that can be completed in 15 minutes with unlimited editing capabilities.
• TD BankminorStrategic or Co-development PartnerTD Bank partnership provides collateralized lending services for Stonekeep clients needing liquidity solutions.
• TriState CapitalminorStrategic or Co-development PartnerTriState Capital partnership provides collateralized lending services as an alternative lending option for clients.
• eMoneycoreTechnology or IntegrationeMoney planning portal serves as the client-facing financial planning hub and secure platform for advisor-client collaboration on financial decisions.
• AltruistcoreTechnology or IntegrationAltruist investment platform powers client investment account management, investment performance tracking, and portfolio administration.
• VanguardminorStrategic or Co-development PartnerReferenced research partner. Vanguard's 'Advisor Alpha' research quantifies the potential value advisors can add (~3% in net returns) through wealth management best practices.
• MorningstarminorStrategic or Co-development PartnerReferenced research partner. Morningstar's 'Gamma' research concluded that efficient financial planning strategy creates 1.59% additional value for clients.
• Russell InvestmentsminorStrategic or Co-development PartnerReferenced research partner. Russell Investments' annual A+B+C+T formula research shows advisors add 4.87% in value through behavioral coaching, tax-smart planning, and strategic asset allocation.
• EnvestnetminorStrategic or Co-development PartnerReferenced research partner. Envestnet's 'Capital Sigma' research quantifies advisor-created value at approximately 3% annually through successful implementation of wealth management practices.
• Justin Padron (Cross Country Mortgage)minorChannel Partner/ Reseller/ DistributorMortgage professional referral partner who provides extensive mortgage process, home purchase, and refinancing knowledge. Padron offers free resources including guides, tools, videos, and articles for Stonekeep clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Creative Planning: Creative Planning is one of the largest independent fee-only RIAs in the U.S., offering comprehensive financial planning and investment management to HNW individuals and families. Direct competitor for the same target customer with similar fiduciary, fee-only positioning.
• Facet Wealth: Facet Wealth is a tech-enabled fee-only financial planning firm targeting HNW families with flat-fee advisory. Comparable in its fee-only, planning-led offering targeting affluent households, though its pricing model differs.
• Carson Group: Carson Group is a fee-only RIA with a partner/advisor coaching model serving HNW families. Directly comparable: both firms are fee-only RIAs offering financial planning, investment management, and business coaching support, with Stonekeep representing a much smaller boutique version.
• Oak Harvest Financial Group: Oak Harvest Financial Group is a fee-only RIA serving HNW families in Texas with comprehensive financial planning and investment management. Direct competitor with shared Texas market footprint.
• Buckingham Strategic Partners: Buckingham Strategic Wealth is a leading fee-only RIA providing financial planning and evidence-based investment management to HNW households. Closely comparable fee-only fiduciary model and HNW family client base.
• Personal Capital / Empower Personal Dashboard: Empower (formerly Personal Capital) combines digital tools with dedicated advisor service for HNW households, offering financial planning and AUM-based investment management. Direct competitor in the tech-enabled RIA space for HNW families.
• Edelman Financial Services: Edelman Financial is a fee-only RIA serving HNW individuals and families with comprehensive financial planning and investment management. Comparable fee-only fiduciary positioning and HNW family focus.
• Abacus Wealth Partners: Abacus Wealth Partners is a fee-only RIA offering financial planning and investment management to HNW individuals and families. Comparable size and fee-only fiduciary philosophy.

Broad incumbents

• Fisher Investments: Fisher Investments is a large independent investment management firm primarily serving HNW individuals with managed portfolios. Broad incumbent competitor in the HNW advisory space with much greater scale.
• Schwab Wealth Advisory: Schwab Wealth Advisory is a large brokerage-affiliated wealth advisory service offering financial planning and portfolio management for HNW clients. Broad incumbent competitor with overlapping services but a different delivery model and brand scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stonekeep-investments-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonekeep Investments