Safe Call Now

What Safe Call Now does

Safe Call Now is a 501(c)(3) non-profit organization headquartered in Vancouver, Washington, that operates a confidential 24/7/365 crisis support hotline for active and former first responders — sworn law enforcement, firefighters, paramedics/EMTs, correction staff, and dispatchers — and their family members. All calls are answered by trained volunteer peer advocates who are themselves current or former first responders, providing culturally grounded emotional support, crisis intervention, and referrals to vetted counseling, inpatient, and outpatient treatment resources. The service is offered free of charge and is protected by Washington State Revised Code (RCW 43.101.425), which guarantees caller confidentiality nationwide and shields communications from public disclosure.

The organization's underlying technology is intentionally low-tech: a phone-based hotline (206-459-3020) staffed by human advocates, supplemented by a website (safecallnow.us) for information, donations, and volunteer recruitment. There is no native mobile application, no API, and no documented AI or automation layer. The platform extends through an external care pathway — a curated network of in-network and sliding-scale mental health and substance abuse treatment providers — rather than through proprietary software.

The business model is donation-driven and non-commercial. Safe Call Now does not charge for its services and does not earn referral fees from third-party treatment providers; revenue is sourced exclusively from charitable contributions (Tax ID 26-3430343). Go-to-market is community-led, relying on word-of-mouth within first responder networks, union partnerships, and earned media tied to its founding by former Lt. Governor Brad Owen, former Congressman Dave Reichert, and Gil Kerlikowski. In 2024, the organization absorbed the mission of Serve & Protect following the death of its founder Rob Michaels, consolidating national peer advocacy capacity under a single entity.

Name

Safe Call Now

Legal name

Safe Call Now

Website

https://safecallnow.us

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe Call Now is a 501(c)(3) non-profit operating a free, confidential 24/7/365 crisis hotline staffed by current and former first responders, serving law enforcement, fire, EMS, corrections, dispatchers, and their families nationwide.

Ownership category

akta.pro rank

Product category

Crisis and Mental Health Support Services

NAICS

Individual and Family Services (6241), Emergency and Other Relief Services (624230), Other Individual and Family Services (624190), Emergency and Other Relief Services (62423)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK), Mental Health & Crisis Support Services (BPAGAEAH), Emergency Dispatch, Call Center Monitoring & Response Services (HSAHAHAG)

Keywords

• Crisis hotline services
• First responder support
• Peer advocacy services
• Mental health referrals
• Substance abuse treatment

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Safe Call Now operates as a 501(c)(3) non-profit organization (Tax ID # 26-3430343) that relies on charitable donations from the public and first responder community to fund operations. The organization does not charge for its services.
2. Partnership Referrals (Third-Party Services): When Safe Call Now connects callers with external services such as counselors or treatment facilities, those third-party providers may charge for their services. Safe Call Now itself does not collect revenue from these referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Safe Call Now operates a free, confidential 24/7/365 crisis support hotline staffed by current and former first responders (law enforcement, fire, EMS, corrections, and dispatchers) who provide immediate peer support and referrals to vetted mental health, substance abuse, and counseling resources for first responders and their families across the United States. The organization supplements its hotline with referral coordination to culturally competent treatment providers, a volunteer peer advocate training program, and confidentiality protections backed by Washington State law (RCW 43.101.425). All services are provided at no cost to callers and are funded through charitable donations.

Product overview

Safe Call Now is a non-profit organization operating a single unified product: a confidential 24/7/365 crisis support hotline staffed by current and former first responders. The core offering is the Peer Advocate Crisis Hotline, which provides immediate emotional support, crisis intervention, and resource referrals. Supporting services include Referral Services (connecting callers with vetted counseling and treatment providers) and a Volunteer Peer Advocate Program that trains qualified first responders to serve as peer support volunteers. The organization also provides Confidentiality Protection Services backed by Washington State law (RCW 43.101.425) to encourage first responders to seek help without fear of exposure. All services are provided free of charge to callers.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Advocate Crisis Hotline Confidential 24/7/365 crisis support hotline (phone: (206) 459-3020) staffed by current and former first responders, providing immediate peer support, crisis intervention, and resource referrals to first responders and their families experiencing mental health issues, addiction, PTSD, or other emergencies. Free of charge to callers.
• Referral Services Coordination and referral service connecting callers with vetted counseling, inpatient and outpatient drug/alcohol treatment programs, and other mental health and substance abuse resources across the United States, with preference for providers who are culturally competent in first responder issues and offer in-network insurance or sliding scale fee arrangements.
• Volunteer Peer Advocate Program Recruitment, training, and onboarding program for current and former first responders to serve as volunteer peer advocates staffing the hotline. Volunteers must meet minimum requirements including two years of sobriety for those in recovery and complete required training.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Various Unions and Public Safety GroupscoreStrategic or Co-development PartnerSafe Call Now works collectively with a variety of unions, public safety groups, and various mental health and substance abuse professionals to support first responders and those in the line of trauma around the nation. These partnerships help facilitate outreach and provide comprehensive care pathways for callers.
• Serve & ProtectcoreStrategic or Co-development PartnerFollowing the death of Rob Michaels (founder of Serve & Protect), Safe Call Now joined forces with Serve & Protect to continue the legacy of providing trauma resources for public safety professionals. Chris Foley serves as a Peer Advocate with Serve & Protect, and Christine Chase began volunteering with Serve & Protect as a peer advocate in 2020.
• Vetted Treatment OrganizationscoreStrategic or Co-development PartnerSafe Call Now has vetted drug and alcohol treatment organizations and collaborates with those that can best assist individuals in need. The organization also works to identify providers who are in-network for most insurance and can offer sliding scale fee schedules for those with financial barriers.
• Fire Fighter Cancer FoundationminorStrategic or Co-development PartnerChris Foley, member of Safe Call Now's Board of Directors, also serves as Secretary of the Fire Fighter Cancer Foundation since 2012, providing awareness presentations on firefighter cancer and PTS at fire service events.
• Culturally Competent Mental Health ProviderscoreStrategic or Co-development PartnerSafe Call Now maintains a network of mental health and substance abuse professionals who are trained to understand first responder culture and the unique stressors they face. These providers can offer services including counseling, inpatient/outpatient treatment, and other resources as needed.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Frontline Responder Foundation: Frontline Responder Foundation provides peer support, crisis intervention, and mental health resources specifically to first responders and frontline healthcare workers. It is directly comparable in mission, target population, and volunteer peer-support delivery model.
• Badge of Life: Badge of Life is a police officer mental health and suicide prevention nonprofit that provides peer support, training, and resources to law enforcement personnel and their families. It is directly comparable as a peer-counseling organization targeting the same police/Federal-law-enforcement segment Safe Call Now serves.
• Blue H.E.L.P. Blue H.E.L.P. (Helping Emergency Lives in Prevention) provides support and resources to corrections officers, police, firefighters, EMS, 911 dispatchers, and their families dealing with mental health issues, addiction, and suicide. It is one of the most well-known direct peer nonprofits targeting the same first-responder population as Safe Call Now.
• National Police Suicide Foundation: The National Police Suicide Foundation is a nonprofit dedicated to preventing police officer suicide through peer support, training, and awareness. It directly overlaps Safe Call Now's law-enforcement segment and shares the same cultural-competency / confidentiality thesis.
• Code Green Campaign: The Code Green Campaign is a nonprofit dedicated to raising awareness of behavioral health issues among first responders through education, outreach, and peer support networks. It shares Safe Call Now's focus on mental health and substance abuse within first-responder culture, though it skews more toward awareness/education than 24/7 crisis intake.
• CopLine (1-888-CopLine): CopLine is a 24/7 nationwide confidential crisis hotline staffed by retired law enforcement officers for active and retired officers and their families. It directly competes with Safe Call Now in the same first-responder peer-counseling niche, with a near-identical delivery model (volunteer peers, confidentiality guarantee, free service).

Emerging players

• Soldier On: Soldier On is a nonprofit focused on homeless and at-risk veterans, providing transitional housing and behavioral health services. While focused on veterans rather than active first responders, it shares the trauma-informed, peer-led service ethos and is often cited in the same ecosystem of public-safety mental health partners.
• PsychArmor: PsychArmor is a national nonprofit providing free online education and training on military and first-responder behavioral health topics. While training-focused rather than crisis-line-focused, PsychArmor overlaps meaningfully in serving veterans and first-responder populations and is often a partner in the same ecosystem of culturally-competent provider referral networks.

Broad incumbents

• 988 Suicide & Crisis Lifeline (Vibrant Emotional Health): The 988 Suicide & Crisis Lifeline is the federally funded national crisis line providing 24/7 free and confidential support to anyone in distress. As a broad incumbent serving the general public (not just first responders), 988 is the dominant competitor in crisis-line infrastructure but does not offer the first-responder cultural competency or RCW-style confidentiality guarantee.

Regional players

• IAFF Center of Excellence for Behavioral Health: Operated by the International Association of Fire Fighters, the IAFF Center of Excellence provides substance abuse and PTSD treatment specifically for firefighters and paramedics. It is comparable to Safe Call Now in serving the fire/EMS segment with culturally-specific care but operates as treatment rather than crisis intake, and is membership-restricted rather than universally available.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safecallnow
• LinkedInlinkedin.com/company/safecallnow

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Call Now