Spinning Top Music

What Spinning Top Music does

Spinning Top Music is an independent music management company and record label founded in 2008 by Jodie Regan in Fremantle, Western Australia. The company operates two integrated businesses: artist management for a roster of ~10 acts and the Spinning Top Records label, which releases music on vinyl, digital, and merchandise formats globally. The roster spans internationally recognized acts (Tame Impala/Kevin Parker, Pond, Whitney, Automatic, GUM, Haiku Hands, Nicholas Allbrook, Chela, Bambi, Shiny Joe Ryan) plus managed artist Peter Bibby, with several roster members connected through the Perth/Fremantle music scene and prior collaborations. Operations are run from a small 1–10 person team headquartered in Fremantle, with offices in Los Angeles (since 2014), Sydney, and Mexico City.

Revenue is generated through four streams: record label releases (physical and digital distribution), merchandise sales via Australian and US e-commerce storefronts (Sound Merch and Kung Fu Merch), streaming royalties from Spotify, Apple Music, and YouTube, and touring revenue from festival and arena appearances. Distribution is multi-channel: streaming platforms globally, indie record stores for limited vinyl, and direct-to-consumer merch via owned storefronts. Non-AU distribution for select acts runs through partner labels (Stones Throw Records for Automatic in the US, p(doom) Records for GUM). The company has no external funding, no parent company, and is privately held by the founder; it has accumulated 4 Grammy nominations with 1 win, 13 ARIA Awards, a BRIT Award, and a 2024 AAM Legacy Award for the founder, largely driven by flagship act Tame Impala's catalog including 'The Less I Know The Better' (2 billion+ streams).

The business model is founder-led boutique indie label/management with a lean cost structure. Pricing is not publicly disclosed; all direct sales are listed in AUD inclusive of GST. Marketing relies on organic social channels (Instagram, YouTube, Facebook, X), email newsletters via Brevo, and content marketing through a news feed. The product roadmap visible in 2024–2026 shows heavy release cadence across the full roster plus catalog anniversary reissues, fashion collaborations (A.P.C.), and high-profile cultural placements (A24). No AI/ML capabilities, APIs, or proprietary technology platforms are part of the current offering.

Name

Spinning Top Music

Legal name

Spinning Top Music Pty Ltd

Website

https://spinningtopmusic.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Independent Record Label and Artist Management

NAICS

Record Production and Distribution (51225)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

Keywords

• Independent record label
• Artist management services
• Music distribution
• Vinyl record releases
• Live music touring

Headquarters

HQ city

Fremantle

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Record Label Releases: Revenue from releasing albums and singles on the Spinning Top Records label, including physical formats (vinyl, CD) and digital distribution through streaming platforms.
2. Merchandise Sales: Sale of artist merchandise including t-shirts, vinyl variants, and limited edition items through their online stores (sound-merch.com.au, kf-merch.com).
3. Music Streaming Royalties: Streaming revenue from platforms including Spotify, Apple Music, and YouTube for artist releases.
4. Touring Revenue: Revenue from live performances including festival appearances and world tours for managed artists.

Distribution channels5 records

Marketing channels6 records

Core offering

Spinning Top Music operates as both a music management company and an independent record label. The company manages artists across their full career lifecycle — including recording, releases, touring, and merchandise — while Spinning Top Records releases music on vinyl, CD, and digital formats for a roster that includes Tame Impala, Pond, Whitney, Automatic, GUM, and others. The company also operates direct-to-consumer merchandise stores in Australia and the United States and books touring revenue from festival appearances and tours.

Product overview

Spinning Top Music is a management company and record label headquartered in Fremantle, Western Australia, with operations in Los Angeles (since 2014), Sydney, and Mexico City. The company operates two core offerings: Spinning Top Records (the record label arm releasing music on vinyl, digital, and merchandise) and artist management services. The label roster includes Tame Impala (Kevin Parker's GRAMMY-nominated psychedelic project), Pond (psychedelic rock band with ten albums), Whitney (Chicago indie band), Automatic (LA synth-pop), GUM (Jay Watson's solo project), Nicholas Allbrook, Haiku Hands, Chela et Cetera, Bambi, Shiny Joe Ryan, and managed artist Peter Bibby. The company also operates a merchandise shop (available in Australia and United States) and uses Brevo for marketing and Shopify/Paypal for transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Spinning Top Records: The record label division of Spinning Top Music that releases music for artists including Pond, Peter Bibby, and various other acts.

Products and services

• Spinning Top Records The record label arm of Spinning Top Music, releasing artists' music on vinyl, digital, and merchandise formats. Artists on the label roster include Tame Impala, Pond, Whitney, Automatic, GUM, Nicholas Allbrook, Haiku Hands, Bambi, Shiny Joe Ryan, and Chela et Cetera. The label handles physical production, digital distribution, and release marketing for these acts.
• Artist Management Artist management services for musicians, handling career development, touring, releases, and artistic guidance. Spinning Top currently manages all the artists on its label, though not all managed artists are released on the label. Services include tour booking, festival placement, release strategy, and long-term creative direction.
• Spinning Top Merch Shop Official merchandise store for Spinning Top artists including vinyl records, apparel, and limited edition releases available in Australia and the United States. Operates through Sound Merch Australia for the Australian market and Kung Fu Merch US for the US market.

Quantifiable outcome

• Tame Impala's 'The Less I Know The Better' has surpassed 2 billion streams globally
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship, minor and supporting.

• Stones Throw RecordscoreChannel Partner/ Reseller/ DistributorAutomatic releases their albums through Stones Throw Records. The LA-based label has released Automatic's 'Signal' (2019), 'Excess' (2022), and 'Is It Now?' (2025). This is a key distribution partnership for Automatic's releases in the US market.
• p(doom) RecordscoreChannel Partner/ Reseller/ DistributorGUM releases albums through p(doom) Records including 'Ill Times' (2024) and 'Blue Gum Way'. This partnership handles physical and digital distribution for GUM's releases.
• JusticeflagshipStrategic or Co-development PartnerTame Impala collaborated with French electronic duo Justice on the 'Neverender' track, which won a Grammy Award for Best Dance/Electronic Recording in 2024. Kevin Parker worked with Justice on this cross-artist collaboration.
• The MariasminorChannel Partner/ Reseller/ DistributorAutomatic toured with The Marias on their full US tour during summer, providing live performance opportunities and audience expansion for Automatic.
• SextileminorChannel Partner/ Reseller/ DistributorAutomatic toured with Sextile across US and Canada, with Sextile also providing a remix of Haiku Hands' 'Geddit'. Cross-promotional touring relationship.
• Baker BoyminorStrategic or Co-development PartnerHaiku Hands collaborated with Baker Boy and Briggs on the single 'Freak Out', featuring cross-genre collaboration between Australian artists.
• A.P.C.coreStrategic or Co-development PartnerTame Impala partnered with French fashion label A.P.C. for a unisex collection of 28 pieces. 'Psychedelic minimalism meets curated simplicity' in this collaboration released worldwide in stores and online.
• MGMT (Andrew VanWyngarden)minorStrategic or Co-development PartnerAndrew VanWyngarden of MGMT remixed Pond's track 'So Lo', providing a fresh interpretation and cross-promotional collaboration between the bands.
• BrevosupportingTechnology or IntegrationSpinning Top Music uses Brevo as their marketing platform for email newsletters. Personal data is transferred to Brevo for processing in accordance with their privacy policy.
• A24minorChannel Partner/ Reseller/ DistributorTame Impala performed at A24's Sound Check event at Cherry Lane Theatre, with the full performance released on A24's YouTube channel.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Domino Recording Company: Larger UK-based independent label group with a globally distributed roster spanning multiple genres. Acts as a broader incumbent that competes with Spinning Top for festival bookings, sync deals, and mid-tier indie talent.
• Beggars Group (4AD, Matador, XL, Rough Trade): Major independent label group operating 4AD, Matador, XL Recordings, and Rough Trade. Competes with Spinning Top at the high end of the indie market for headline artists, sync deals, and global distribution reach.

Direct peers

• Sub Pop Records: Iconic independent record label based in Seattle with a similar model of artist development, physical/digital release, and long-tenured roster relationships. Comparable in scope of catalog depth and indie credibility.
• Mom + Pop Music: Independent US label with similar artist-development orientation, broad roster spanning indie/alternative genres, and a parallel focus on label + management-style artist partnerships. Closely matches Spinning Top's hybrid model.
• Stones Throw Records: LA-based independent label and active distribution partner of Spinning Top (releases Automatic's albums). Comparable scale, similar indie roster approach, and operates in overlapping psych/indie territory.
• Polyvinyl Record Co. Mid-sized US independent label with comparable emphasis on vinyl releases, long-term artist relationships, and a similarly tight-knit roster operating model.
• Saddle Creek Records: Independent US label with strong indie/alternative roster, similar commitment to physical formats and artist development, and comparable geographic footprint to Spinning Top's operations.
• Secretly Group (Secretly Canadian, Jagjaguwar, Dead Oceans): Independent label group combining multiple imprints (Secretly Canadian, Jagjaguwar, Dead Oceans) with comparable artist development, vinyl-forward catalog, and global touring infrastructure. Direct comparable on indie roster model.

Regional players

• Modular Recordings: Australian independent label that previously worked with Tame Impala and operates in the same Australian indie scene. Regional peer that competes for the same Australian talent pool and festival positioning.
• Inertia Music: Australian independent label and distributor that operates in the same domestic indie/alternative market as Spinning Top, with comparable focus on physical releases and Australian artist development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/spinning_top
• YouTubeyoutube.com/channel/UCaLEXQ6GWBJKRnHj1oemJ8A
• Facebookfacebook.com/spinningtopmusic
• Instagraminstagram.com/spinningtopmusic
• LinkedInlinkedin.com/company/spinning-top-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinning Top Music