Safe Haus Group

What Safe Haus Group does

Safe Haus Group (legal entity Safe Haus LLC) is a Culver City, California-based private company that provides crowd-safety and venue-intelligence technology for live events and corporate gatherings. The company was founded in June 2020 by Greg Guzzetta (CEO) and Angus Thompson (Co-Founder), drawing on underlying technology assets developed since 2017 through the predecessor Event Intelligence Group. Its core products are SafeSite, targeted at festivals, concerts, and sports events, and SafeSpaces, targeted at conferences, exhibitions, and corporate events, both built on VISTA, a proprietary GPU-resident intelligence engine that processes Ouster LiDAR point clouds in real time. Reported technical performance includes 99.2% counting accuracy at 6.5 people per square meter and a 55.56% performance advantage over video-based systems in high-density conditions, with the system explicitly designed to be privacy-preserving by relying on non-identifying spatial data rather than video imagery.

The company sells to enterprise customers across the live-events and B2B events value chain, with named logos including Live Nation, Salesforce, SXSW, GoldenVoice, RainFocus, Amazon Studios, Red Bull, and Nth Degree. Operationally it has deployed on three continents, including a documented 80,000-capacity festival deployment in the UAE and active United Kingdom operations alongside its U.S. home market. Safe Haus generates revenue through a combination of LiDAR hardware sales, subscription or SaaS licensing of the VISTA software platform, and professional services for forensic analytics, with pricing conducted on a quote basis rather than published list rates. The company has disclosed no external funding rounds, operates with a 1-10 person team, and maintains a single hardware partnership with Ouster as its primary LiDAR supplier.

Name

Safe Haus Group

Legal name

Safe Haus LLC

Website

https://safehausgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Safe Haus Group builds LiDAR-based crowd-safety analytics for live events and corporate gatherings, serving enterprise customers such as Live Nation, Salesforce, and SXSW with its proprietary VISTA engine deployed across three continents.

Ownership category

akta.pro rank

Product category

Event Technology / Crowd Analytics Software

NAICS

Security Guards and Patrol Services (561612)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Security, Safety & Crowd Management (MPAGAAAI)

akta.pro secondary industries

Venue Security, Risk & Crowd Management (MPAGALAM), Event Security & Crowd Management (IMAIAEAD)

Keywords

• Crowd management software
• LiDAR analytics
• Event safety technology
• Occupancy analytics
• Venue monitoring platform

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. LiDAR Hardware Systems: Sale or lease of LiDAR sensor hardware and deployment infrastructure for venue installation. Dual-sensor arrays configured for wide-area coverage.
2. Software Platform (VISTA): Real-time crowd intelligence software platform providing analytics, dashboards, and monitoring capabilities. Likely subscription or software-as-a-service model.
3. Crowd Analytics Services: Forensic data services providing behavioral datasets for post-event strategic planning and venue optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Safe Haus Group provides LiDAR-based crowd management and analytics for live events, conferences, and public venues. It combines LiDAR sensor hardware with its VISTA software engine to deliver real-time crowd density, flow, dwell-time, and alerting insights without using cameras, enabling event operators to improve safety, operations, and attendee experience. Its packaged products include SafeSpaces for conferences and indoor events and SafeSite for festivals and large outdoor events.

Product overview

Safe Haus Group is a crowd management technology company operating two distinct product lines — SafeSpaces for business events and SafeSite for public events — both built on the proprietary VISTA intelligence platform. VISTA processes data from Ouster LiDAR sensor arrays using GPU-resident architecture, delivering real-time people counting, density analysis, and predictive crowd analytics. SafeSpaces targets conferences, conventions, and corporate events with anonymous attendee tracking, while SafeSite serves festivals, concerts, and large public gatherings with a broader safety and security feature set including LiDAR surveillance, CCTV integration, and RFID badge-based forensic guest tracking.

Differentiator

Problem solved

Functional benefit

Brands

• SafeSpaces: Intelligent crowd management solutions for conferences, exhibitions, and corporate events. Real-time monitoring and analytics to ensure seamless attendee experiences.
• SafeSite
• VISTA

Products and services

• SafeSpaces SaaS and hardware product that uses LiDAR sensors and the VISTA analytics engine to provide real-time crowd density, flow, and safety insights inside conference venues, session rooms, and exhibit halls, targeting enterprise event organizers and corporate event teams.
• SafeSite Deployment-ready LiDAR-based crowd monitoring solution for festivals and large outdoor live events, giving promoters and venue operators real-time visibility into crowd density, movement, and safety conditions across stages, gates, and open areas.
• VISTA Proprietary analytics engine that ingests LiDAR point-cloud data to produce real-time crowd analytics, including density, flow, dwell time, and alerting outputs, sold as the software layer that powers Safe Haus Group's event crowd-management products.

Quantifiable outcome

• 55.56% better performance in high-density crowd scenarios (>4 people/m2) compared to video surveillance
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• OustercoreTechnology or IntegrationOuster provides the LiDAR sensors used in Safe Haus Group's crowd management systems. Safe Haus deploys Ouster LiDAR sensors configured in dual-sensor arrays with 80-foot separation to achieve seamless wide-area coverage across large venues like stadiums and festival grounds.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Density: Sells people-counting and occupancy sensors (including depth/LiDAR-based units) to enterprises and venues; competes for the same real-time crowd analytics use cases as SafeSite and SafeSpaces.
• WaitTime: Provides AI-driven crowd intelligence for live events and venues including queue and density analytics; directly comparable to SafeSite's event-safety positioning.
• Pointr: Provides indoor positioning and people-flow analytics for venues, airports, and conferences using Bluetooth and sensor fusion; overlaps with SafeSpaces on attendee flow and dwell-time analytics.
• CrowdScan: Belgium-based company providing LiDAR-based crowd density measurement for events and public spaces; directly competes with Safe Haus's core LiDAR crowd intelligence offering.
• Ipsotek (AtkinsRéalis): Offers AI video analytics for crowd management, anomaly detection, and behavioral analysis at venues and public spaces; competes via alternative sensing modality (video vs. LiDAR).

Broad incumbents

• Genetec: Enterprise physical-security software suite with crowd monitoring and video analytics capabilities; competes as a broader incumbent platform that venues may choose over a specialist LiDAR vendor.
• BriefCam: Major video analytics platform for security and operations including crowd and people-counting features; a broader incumbent that competes with LiDAR-based crowd intelligence on cost and installed base.
• Openpath (Motorola Solutions): Access control and occupancy analytics sold into enterprises and venues; overlapping crowd and occupancy analytics functionality with Safe Haus's venue segment.

Emerging players

• Evolv Technology: Sensor-based security screening and people analytics for venues and events; adjacent competitor in physical-security sensing for live event environments.
• InfiSense: Sensor-based people counting and crowd analytics vendor; niche/emerging competitor in real-time density monitoring for venues and public events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/safe-haus-group
• Xx.com/SafeHausGroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Haus Group