Social City

What Social City does

Social City is a New York City-based child development and therapy center founded in 2013 that provides social-emotional learning services for children ages 3 through young adults. The company is organized as Social City LLC, headquartered in Brooklyn with additional operating sites in Manhattan (Upper West Side) and Brooklyn (Hicks Street and Smith Street). Its core customer is parents of children who struggle with social skills, including those with social anxiety, ADHD, language differences, and neurotypical students needing extra peer-navigation support. A secondary channel targets schools and educational institutions through partnerships.

The service portfolio spans six products: weekly Group Classes (semester-based subscription), School Break Camps (one-time, $195 per camp), Summer Day Camp (full-day program at $6,000 per 4-week session), Mini Camp ($1,755 per session for additional language support), Individualized Support (1:1 in-school, at-home, or telehealth sessions), and School Partnerships (workshops, assemblies, and professional development). All services are delivered in person by certified speech-language pathologists and related professionals using evidence-based curricula including Zones of Regulation and Social Thinking. The technology stack is intentionally low-tech: a Squarespace-hosted website, level-based grouping, and human-facilitated instruction. The company markets itself with the tagline 'Skills AI Can't Teach,' explicitly positioning against AI-mediated alternatives.

The business model is a hybrid of subscription-style recurring revenue (semester group classes, ongoing individualized support) and one-time fees (camps, school partnership engagements). Customer acquisition is primarily referral-driven — through parent word-of-mouth, school psychologist recommendations, free informational workshops, and a content blog. Social City is not in-network with any insurance providers but provides coded receipts for out-of-network reimbursement. The company has no external funding, no parent company, and no disclosed revenue; headcount is reported at 1-10 employees, consistent with a founder-led micro-practice operating at sub-$1M revenue scale.

Name

Social City

Legal name

Social City LLC

Website

https://socialcitynyc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Social City is a Brooklyn-based child development center founded in 2013 that delivers speech-language-therapist-led social skills training, camps, and school partnership programs for NYC children and teens needing social-emotional support.

Ownership category

akta.pro rank

Product category

Child Development & Therapy Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Health Services (8000)

akta.pro primary industry

Group Therapy and Peer-Mediated Communication Programs (School-Age) (EDAKAEAO)

akta.pro secondary industries

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Autism Social Skills & Peer-Mediated Programs (EDAKAKAF)

Keywords

• Social skills training
• Speech language therapy
• Social-emotional development
• Summer day camp
• School partnerships

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Group Classes: Weekly afternoon social skills classes offered on a semester basis. Semester costs vary by child's age and day of the week. Individual payment plans available upon request.
2. Summer Day Camp: Half or full-day summer program led by speech-language therapists. Sold in 4-week sessions at $6,000 per session. Additional add-ons include early drop-off (Breakfast Bunch) at $625 per session and late pickup/aftercare.
3. School Break Camps: Day camps during school holidays. Sold at $195 per camp. 20% discount offered to families currently receiving services from Social City.
4. Mini Camp: Specialized camp for students requiring additional receptive and expressive language support. Offered at $1,755 per session.
5. Individualized Support: One-on-one therapy services at school, home, or remotely. Provides coded receipts/superbills for potential insurance reimbursement.
6. School Partnerships: Customized social skills instruction, assemblies, and professional development trainings for schools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Social City is a social skills program that provides therapist-led social-emotional learning services for children and teens in New York City, including weekly group classes, school break camps, summer day camp, and individualized 1:1 support. Services are delivered by certified speech-language therapists using evidence-based curricula and include both consumer-facing programs and school-based partnerships.

Product overview

Social City is a social skills program offering a suite of educational and therapeutic services for children in New York City. The core offerings include Group Classes (weekly social skills sessions), School Break Camps, Summer Day Camp, School Partnerships (workshops and trainings), Informational Workshops (free remote sessions), and Individualized Support (1:1 therapy and consulting). The company was established in 2013 and operates locations in Brooklyn and Upper West Side. Services are led by speech-language therapists and focus on pragmatic language skills and social-emotional development for children ages 2 through young adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Classes Weekly afternoon social skills classes that help children form friendships, improve conversational skills, understand social cues, manage emotions, and build self-confidence through leveled group and individual options. Sold on a semester basis with costs varying by age and day of the week.
• School Break Camps Day camps held during school holidays at $195 per camp, providing structured and supportive environments where children ages 4-9 build friendships, practice social skills, and enjoy engaging activities. A 20% discount is available to families currently receiving services from Social City.
• Summer Day Camp Half or full-day summer program led by certified speech-language therapists and related professionals, sold in 4-week sessions at $6,000 per session. Focused on social-emotional growth through camp activities and intentional skill-building for children ages 4-10. Add-ons include Breakfast Bunch early drop-off at $625 per session and late pickup/aftercare, including a Mini Camp option priced at $1,755 per session for students needing additional receptive and expressive language support.
• School Partnerships Customized social skills instruction, assemblies, family workshops, and professional development trainings delivered directly to schools to promote optimal social-emotional development during the school day.
• Informational Workshops Free remote workshops offering insight, tips, and strategies for supporting children's social-emotional development, including topics on educational advocacy and back-to-school preparation, co-facilitated with partners such as Levy Educational Advocacy.
• Individualized Support One-on-one services including in-school push-in support, speech and language therapy sessions, classroom observations, and consulting for children needing extra support with social-emotional growth. Delivered at school, home, or remotely, with coded receipts/superbills provided for potential insurance reimbursement.

Quantifiable outcome

• Students typically enroll for one to two years as learning new skills takes repeated practice. Some students master goals within one semester, while others continue through middle school and high school.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• KumonminorOthersKumon space at 337 Smith Street in Brooklyn is used for School Break Camps, indicating a facility partnership arrangement.
• Levy Educational AdvocacyminorStrategic or Co-development PartnerChristine Levy, Founder, CEO and thought leader of Levy Educational Advocacy, co-facilitates informational workshops on educational advocacy and back-to-school preparation.
• Learning ConciergeminorOthersLearning Concierge specialists are available for tutoring sessions as an add-on option for late pickup/aftercare at summer camp.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• 92nd Street Y (SEL & Children's Programs): Large New York institution offering children's classes, camps, and SEL programs. Overlaps with Social City on out-of-school programming for kids but operates as a broad community/cultural venue rather than a focused SEL clinic.
• JCC Manhattan (Children & Family Programs): Jewish Community Center offering after-school, camp, and family programs for NYC children. Competes on the same after-school and break-camp schedule but as a multipurpose community provider rather than a social-skills specialist.

Direct peers

• Camp Shrub (Social Skills Summer Camp): Summer day camp specifically designed for children with social-emotional needs, often led by therapists. Closely comparable to Social City's Summer Day Camp and Mini Camp offerings.
• Booster Therapy: Speech and language therapy practice serving children with social-communication challenges. Comparable clinical model delivered by SLPs, with overlapping services in pragmatic language and social groups.
• Manhattan Youth: NYC-based nonprofit providing after-school programs, camps, and enrichment for children. Comparable on the in-person group-class and day-camp channels serving the same NYC parent demographic.
• Socially Inspired: Specialized social skills therapy practice offering group classes and 1:1 support for children with social-emotional challenges. Direct overlap with Social City's group-class and individualized support offerings.
• The Social Skills Place: Therapy center providing social skills groups, parent coaching, and school consultation for children and adolescents. Direct competitor in the leveled group-class and individualized-support model.
• The PEERS Program (UCLA): UCLA-developed evidence-based social skills training program for children, teens, and young adults. Closely comparable to Social City's leveled group-class format and pragmatic-language focus, though operating through clinics rather than camps.

Emerging players

• Rethink Care: Digital platform providing SEL curricula, professional development, and on-demand resources for schools and parents. Compares on the school-partnerships channel and curriculum-led approach, though delivered as content rather than in-person therapy.
• Hey Jamie: Online platform offering live virtual social skills groups for children and teens. Competes with Social City's telehealth modality and group-class format, with broader geographic reach but a less clinical delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SocialCityNYC
• LinkedInlinkedin.com/company/social-city-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social City