Socially Inspired

What Socially Inspired does

Socially Inspired™ Marketing Group is a privately held digital marketing agency founded in 2012 and headquartered at 901 North 10th Street in St. Louis, Missouri, with a secondary office in Madison. The firm positions itself as one of the first influencer marketing agencies in the United States and serves predominantly lifestyle brands with a horizontally segmented client base spanning local SMBs, mid-market consumer brands, regional enterprises, and non-profits — concentrated in the St. Louis DMA and broader Midwest. The company operates as a professional services business with no proprietary technology stack disclosed; its delivery relies on standard digital marketing platforms (Meta advertising, social media management tools, influencer campaign management, and analytics) layered over a proprietary influencer network and a curated case-study client base.

The agency generates revenue through four core service lines, all billed as professional services: influencer marketing (identification, contract management, campaign execution, KPI tracking), social media management (strategy, content creation, scheduling, community management, paid media), email and SMS marketing, and strategic media relations. Headcount is reported at 1-10 employees, and no pricing tiers, rate cards, or revenue figures are publicly disclosed. Go-to-market is sales-led via a direct consultation model ("no-pressure call"), supplemented by an online influencer application funnel that feeds the agency's creator network and an inbound channel built on case studies, blog content, organic social, and a newsletter.

The customer portfolio is regional and SMB-heavy, with notable repeat engagements including Verde Farms (mid-market food/retail), Dierbergs (enterprise grocery), Celebrate Saint Louis (non-profit event with a 2025 Warner Bros. partnership), Gateway Legends (mid-market gaming/events), and a long tail of local lifestyle, home services, and food/retail clients. There is no disclosed funding, no parent company, no institutional investors, no patents, no certifications, and no AI/ML capabilities discussed in the source material. Ownership and leadership structure are not publicly disclosed in the input data, and the only identified team member is a Content Specialist.

Name

Socially Inspired

Legal name

Socially Inspired™ Marketing Group

Website

https://sociallyinspired.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Socially Inspired is a St. Louis-based boutique digital marketing agency founded in 2012 that delivers influencer marketing, social media management, media relations, and email/SMS services to lifestyle brands, with a client base concentrated in the Midwest.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Campaign Strategy & Planning (BPAFAHAC)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Paid Social Advertising (BPAFACAB)

Keywords

• Influencer marketing services
• Social media management
• Media relations services
• Email sms marketing
• Digital marketing agency

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing management including identification, contract management, content guidelines, campaign execution, and KPI tracking and reporting.
2. Social Media Management: Social media services including strategy creation, target audience definition, content creation, post scheduling, community management, and native & PPC ad management.
3. Email & SMS Marketing: Email and SMS marketing services to increase conversion rates and ROI by adding to digital marketing funnels.
4. Media Relations: Strategic media relations services to bolster brand visibility, drive online growth, and foster consumer engagement.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Socially Inspired is a digital marketing agency that plans and executes influencer marketing campaigns, social media management, paid Meta advertising, media relations, and email/SMS marketing for lifestyle brands. Services cover strategy, content creation, audience targeting, community management, campaign execution, and KPI tracking and reporting.

Product overview

Socially Inspired is a digital marketing agency offering a unified suite of services centered on influencer marketing and social media management. Their core service portfolio includes Influencer Marketing (campaign planning, execution, and scaling), Social Media Management (strategy, content creation, scheduling, and community management), Media Relations, Email & SMS Marketing, and Agency Partnerships. Additional brand strategy and design services are delivered through a trusted partner network. The agency operates as a service-based business rather than a software product platform, focusing on connecting brands with audiences through authentic, ROI-oriented social campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Full-service influencer marketing management for lifestyle brands, covering influencer identification, contract management, content guidelines, campaign execution, scaling, and KPI tracking and reporting.
• Social Media Management Comprehensive social media services including strategy creation, target audience identification, content creation, post scheduling, community management, and native and PPC ad management across relevant platforms.
• Media Relations Strategic media relations services to bolster brand visibility, drive online growth, and foster consumer engagement through local and national media attention.
• Email & SMS Marketing Email and SMS marketing services to increase conversion rates and ROI by adding these channels to clients' digital marketing funnels.
• Agency Partnerships Additional campaign support and trusted team collaboration for ongoing campaign management, providing extra hands for client campaigns.
• Brand Strategy & Design Referral services for brand strategy, logo design, and website design delivered through the agency's trusted partner network.

Quantifiable outcome

• 22M+ impressions and 168K+ engagements for Verde Farms
• +8 more outcomes

Named customers49 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Warner Bros.flagshipGTM or Marketing Partner · 1 January 2025Strategic partnership for Celebrate Saint Louis 2025 event, tying into Warner Bros. Superman movie launch. This national brand partnership expanded the event's cultural relevance and media coverage beyond St. Louis region.
• True Food KitchencoreStrategic or Co-development PartnerRestaurant partner for Verde Farms, collaborating on co-branded activations and giveaways to amplify credibility and reach. Part of food-service partner ecosystem strategy.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Viral Nation: Viral Nation is an influencer marketing and social media agency providing strategy, talent management, and campaign execution for enterprise consumer brands. It is a direct peer in service scope (influencer + social + paid amplification), though it operates at meaningfully larger scale than Socially Inspired.
• HireInfluence: HireInfluence is an established influencer marketing agency offering full-service campaign planning, creator matching, and execution for consumer and lifestyle brands. It directly overlaps with Socially Inspired's core influencer marketing offering, including strategy, contract management, content guidelines, and KPI reporting.
• The Influencer Marketing Factory: The Influencer Marketing Factory is a boutique agency focused on TikTok, Instagram, and YouTube influencer campaigns with end-to-end management and analytics. It is a comparable direct peer given its similar size, influencer-first positioning, and lifestyle/consumer brand customer base.
• inBeat Agency: inBeat Agency is a boutique influencer marketing agency specializing in UGC creator campaigns, paid social amplification, and micro-influencer sourcing for DTC and lifestyle brands. It competes head-to-head with Socially Inspired for the same mid-market lifestyle and consumer brand client with similar service bundles.
• Aspire: Aspire (formerly AspireIQ) is an influencer marketing platform and agency that combines creator marketplace software with managed services for lifestyle and consumer brands. It competes for the same client type and overlaps in influencer campaign strategy, content guidelines, and reporting.

Broad incumbents

• Hootsuite: Hootsuite is an established social media management platform with scheduling, analytics, and social listening capabilities used by brands and agencies. It represents the broad incumbent SaaS alternative to agency-led social media management for in-house teams considering replacing Socially Inspired's services.
• Later: Later is a social media marketing platform offering scheduling, analytics, influencer marketing tools, and link-in-bio services for brands and agencies. It is a broader incumbent that overlaps with Socially Inspired's social media management and influencer workflow components, though delivered as SaaS rather than full-service agency work.
• Sprout Social: Sprout Social is a leading social media management platform providing publishing, analytics, listening, and engagement tools to brands and agencies. It overlaps with the tooling layer behind Socially Inspired's social media management service and competes for the same client marketing budgets via in-house teams.
• Tinuiti: Tinuiti is a large performance marketing agency spanning paid social, paid search, influencer, and commerce media across channels including Meta. It is a broad incumbent that competes for the same mid-market and enterprise lifestyle brand budgets with a deeper headcount and broader channel mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sociallyinspiredco
• Instagraminstagram.com/sociallyinspiredco/?hl=en
• LinkedInlinkedin.com/company/sociallyinspired

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socially Inspired