DATACALL

Printer Supplies & Consumablesdatacall.com.br

DATACALL is a privately held São Paulo-based e-commerce company that sells compatible and remanufactured printer ink and toner cartridges, plus EcoTank inks, for HP, Samsung, Epson, Brother, and Lexmark printers across Brazil, and supplements this with printer rental and maintenance services for SMB and consumer customers.

Company typePrivate
Founded2007
HeadquartersSão Paulo, Brazil
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What DATACALL does

DATACALL (Datacall Produtos e Serviços de Informática) is a privately held Brazilian e-commerce company headquartered in São Paulo that sells compatible and remanufactured printer consumables — ink cartridges, toner cartridges, and EcoTank/bulk inks — for HP, Samsung, Epson, Brother, and Lexmark printer platforms. Founded in 2007, the company operates an 11-50 employee direct-to-consumer storefront with nationwide delivery across Brazil, listing products at price points ranging from R$10 to R$179 per unit. The catalog positions the business against OEM supplies on price, targeting cost-conscious consumers and small-to-medium businesses seeking lower-cost aftermarket alternatives.

The company supplements its transactional consumables business with a printer rental and on-site maintenance service line, providing recurring managed-services revenue alongside the one-time e-commerce orders. This hybrid model — combining shipped physical goods with field-service contracts — is anchored in the São Paulo metropolitan area and extends to B2B contracts beyond the e-commerce funnel. There is no disclosed evidence of proprietary technology beyond the standard WooCommerce commerce stack.

DATACALL is a privately held, for-profit entity with no external funding rounds, no acquisitions, and no leadership bios disclosed in the available data. The company has not announced revenue, profitability, or headcount-growth metrics, limiting visibility into its operating cadence and forward trajectory. Its competitive position rests on remanufactured-supply pricing and direct distribution rather than on technology differentiation, ecosystem, or regulated barriers.

DATACALL firmographics

Firmographics

Name: DATACALL
Legal name: Datacall Produtos e Serviços de Informática
Website: https://datacall.com.br
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 11–50 employees
Short description: DATACALL is a privately held São Paulo-based e-commerce company that sells compatible and remanufactured printer ink and toner cartridges, plus EcoTank inks, for HP, Samsung, Epson, Brother, and Lexmark printers across Brazil, and supplements this with printer rental and maintenance services for SMB and consumer customers.
Ownership category
akta.pro rank

DATACALL industry classification

Industry

Product category: Printer Supplies & Consumables
NAICS: Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing (325992), Printing and Related Support Activities (323)
SIC: Service Industries For The Printing Trade (2790)
akta.pro primary industry: Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)

Keywords

Compatible printer cartridges
Remanufactured toner cartridges
Printer maintenance services
Printer rental services
Inkjet printer supplies

Where DATACALL is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

DATACALL business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Product Sales: One-time sales of compatible printer cartridges and remanufactured toners through e-commerce platform
Printer Rental and Maintenance Services: Rental and maintenance services for printers with technical assistance for HP, Samsung, Epson, Brother and Lexmark brands

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Toner products ranging from R$10 to R$179

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

DATACALL product offering

Product offering

Core offering

DATACALL sells compatible inkjet printer cartridges and remanufactured laser toner cartridges under its own Datacall brand, compatible with HP, Samsung, Epson, Brother, and Lexmark printers, plus Epson EcoTank ink refills. The company also offers printer rental and preventive/corrective technical maintenance services across the same brands, distributing these offerings through its own WooCommerce e-commerce store with nationwide delivery in Brazil.

Product overview

DATACALL is a Brazilian e-commerce company specializing in compatible and remanufactured printer supplies. The product portfolio consists of compatible inkjet cartridges (Cartuchos compatíveis), compatible laser toners (Toners compatíveis), and specialty inks for Epson EcoTank printers (Tintas para impressoras Ecotank). The company also offers printer rental and maintenance services (Locação e Manutenção de Impressoras) covering brands HP, Samsung, Epson, Brother, and Lexmark. Products are sold through a WooCommerce-powered online store with payment options including Pix and PagSeguro. The company emphasizes environmental sustainability through remanufacturing and compatible cartridge offerings, and provides free shipping on orders above R$250 with a 5% discount for Pix/bank transfer payments.

Differentiator

Problem solved

Functional benefit

Products and services

Cartuchos compatíveis Datacall (Compatible Datacall inkjet cartridges) Compatible inkjet printer cartridges for multiple brands, sold as a lower-cost alternative to OEM cartridges for individual consumers and businesses.
Toners compatíveis Datacall (Compatible/remanufactured Datacall toner cartridges) Remanufactured and compatible toner cartridges for laser printers from HP, Samsung, Brother, and Lexmark, providing an affordable alternative to OEM toners.
Tintas para impressoras Ecotank (Epson EcoTank printer inks) Ink supplies formulated for Epson EcoTank printers, providing refilling solutions for continuous ink supply systems.
Locação e Manutenção de Impressoras (Printer rental and maintenance services) Printer rental plus preventive and corrective technical maintenance services for HP, Samsung, Epson (matrix and cartridge), Brother, and Lexmark printers, including cleaning and repair.

Companies that use DATACALL

Customer profile

Segments1 record

Ideal customer profiles2 records

DATACALL technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

DATACALL partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

DATACALL competitors and assessment

Company assessment

Direct peers

4inkjets: 4inkjets sells compatible inkjet cartridges, toner, and printer supplies online across multiple brands. Direct peer: aftermarket cartridge e-commerce business with multi-brand compatibility and remanufactured offerings, mirroring DATACALL's product set and customer pain points.
CompAndSave: CompAndSave is an e-commerce retailer of compatible and remanufactured ink and toner cartridges in North America. Direct peer: same online, cartridge/toner-only value proposition, multi-brand compatibility, competing on price against OEM supplies.
LD Products: LD Products is a major US-based retailer of compatible and remanufactured printer cartridges. It is a direct peer in business model: third-party aftermarket cartridges and toners sold online as a lower-cost alternative to OEM supplies, mirroring DATACALL's core proposition.

Broad incumbents

HP Inc. HP is the dominant OEM of laser and inkjet printers and the largest seller of original cartridges/toners. It is broadly comparable to DATACALL because the entire DATACALL product line is built around supplying HP-compatible consumables and servicing HP printers.
Brother: Brother manufactures laser printers and toner cartridges (including the TN360 line carried by DATACALL). It is directly comparable because DATACALL sells compatible Brother toners and services Brother printers in Brazil.
Lexmark: Lexmark is a printer and toner OEM with a strong presence in Brazilian enterprise environments. It is comparable because DATACALL explicitly services and supplies compatible consumables for Lexmark printers.
Epson: Epson is a major printer OEM and the driver of the EcoTank refillable-ink system that DATACALL sells consumables for. It is comparable as the underlying hardware vendor whose installed base generates the demand for DATACALL's compatible cartridges and EcoTank inks.

Regional players

Supridis: Supridis is a Brazilian supplier of compatible printer supplies. Regional peer: directly competes in the same Brazilian market with the same compatible cartridge and toner product set as DATACALL.
Cata Print: Cata Print is a Brazilian supplier of printer cartridges, toners, and related supplies. Regional peer: serves the same Brazilian SMB and consumer market with compatible cartridges and aftermarket supplies, directly overlapping DATACALL's assortment.
Simpress: Simpress is a Brazilian managed print services provider offering printer rental and outsourced printing solutions. Comparable via the printer rental and managed services revenue stream that overlaps with DATACALL's Locação e Manutenção de Impressoras offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

DATACALL financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DATACALL leadership team

Management profile

Number of profiles

DATACALL funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DATACALL M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DATACALL

What does DATACALL do?

Is DATACALL a public or private company?

DATACALL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was DATACALL founded?

DATACALL was founded in 2007. It employs 11 to 50 people.

Where is DATACALL based?

DATACALL is headquartered in São Paulo, Brazil, in the Latin America region.

How does DATACALL make money?

Two revenue lines are on record. Product Sales are the primary driver. The others are printer Rental and Maintenance Services.

Who are DATACALL's main competitors?

Direct peers on record are 4inkjets, CompAndSave and LD Products. Broad incumbents are HP Inc., Brother, Lexmark and Epson. Regional players are Supridis, Cata Print and Simpress.

Does DATACALL have an API?

No public API is recorded for DATACALL.

What industry is DATACALL in?

DATACALL's product category is Printer Supplies & Consumables. Its primary akta.pro industry code is HDACAEAK, Managed Print Hardware (Fleet/Departmental Printers). Its NAICS code is 325992 and its SIC code is 2790.