What Schäfer Shop does

Schäfer Shop is a Belgian B2B e-commerce platform headquartered in Zaventem that has been supplying office and workplace equipment since 1970. The company offers more than 150,000 articles organized into nine product categories: office furniture, office supplies, warehouse and industrial equipment, environmental technology, cleaning and hygiene, IT equipment, transport solutions, and packaging and shipping materials. The product portfolio spans both third-party branded lines (e.g., SSI Schäfer, Leitz, Asecos) and proprietary private-label series including Schäfer Shop Select, Schäfer Shop Genius, and Made by SSI Schäfer, alongside in-house furniture series such as PLANOVA BASIC, LOGIN, MS iCONOMY, TETRIS WOOD, and ERGO-T 2.0.

The business operates a hybrid go-to-market model combining self-service online ordering on schaefer-shop.be with a field sales team (Buitendienst) for on-site consultation and project-based fit-outs, plus e-procurement integration for digitized enterprise purchasing workflows. Pricing is unit-based with volume discounts, presented excluding VAT for B2B customers and including VAT for B2C customers. Beyond product sales, Schäfer Shop generates revenue from professional services including Workplace Solutions planning, on-site assembly (Montageservice), and managed e-procurement solutions, with multi-year contracts available for larger projects.

Customer segments are horizontally diversified across primary B2B business customers and industrial/warehouse operators, with secondary segments in private consumers and public institutions (government, healthcare, sports). The company serves the Belgian market primarily through its .be domain with Dutch and French language options, and claims broader European customer reach. Schäfer Shop holds ISO 9001 and ISO 14001 certifications, an Ecovadis Silver sustainability rating, FSC certification, and a Best Workplace Europa 2026 recognition.

Name

Schäfer Shop

Legal name

Schäfer Shop

Website

https://schaefer-shop.be

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Schäfer Shop is a Belgian B2B e-commerce platform founded in 1970, offering 150,000+ office furniture, warehouse equipment, and workplace supply products to European business customers via online storefront, field sales, and e-procurement services.

Ownership category

akta.pro rank

Product category

Office Furniture & Workplace Equipment Retail

NAICS

Office Supplies and Stationery Retailers (45941), Office Equipment Merchant Wholesalers (42342), Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Durable Goods (5000)

akta.pro primary industry

Office, School & Business Supplies Online Retailers (CRAFADAL)

akta.pro secondary industries

General Office Supplies Retail (CRALABAA), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

Keywords

• Office furniture supply
• Warehouse equipment retail
• B2B e-commerce procurement
• Workplace supplies distribution
• Industrial storage solutions

Headquarters

HQ city

Zaventem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2B): Core revenue stream from selling office furniture, office supplies, and warehouse equipment to business customers through e-commerce platform and field sales
2. Product Sales (B2C): Secondary revenue from private customers, with prices including VAT
3. Professional Services: Montage/mounting services and project planning consultation as add-on services
4. E-procurement Solutions: Digital procurement services for enterprise customers to streamline purchasing workflows

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Schäfer Shop operates a B2B e-commerce platform that sells more than 150,000 office, warehouse, and industrial workplace products — including office furniture, office supplies, warehouse shelving, transport equipment, environmental technology, cleaning/hygiene items, IT equipment, and packaging materials — directly from stock to business customers in Belgium and across Europe. Beyond product sales, the company provides Workplace Solutions project planning, on-site field sales consultation (Buitendienst), e-procurement integration, and professional assembly services for delivered products.

Product overview

Schäfer Shop is a B2B e-commerce platform offering over 150,000 products for office, warehouse, and industrial facility equipment. The portfolio is organized into nine main product categories: Office Furniture (Kantoormeubilair), Office Supplies (Kantoorbenodigdheden), Warehouse & Business (Magazijn & Bedrijf), Environmental Technology (Milieutechniek), Cleaning & Hygiene (Reiniging & Hygiëne), Technology (Techniek), Transport, and Packaging & Shipping (Verpakken & Verzenden). The company operates its own private label brands including Schäfer Shop Select, Schäfer Shop Genius, and Made by SSI Schäfer, alongside branded furniture series such as PLANOVA BASIC, LOGIN, MS iCONOMY, TETRIS WOOD, and ERGO-T 2.0. Beyond product sales, Schäfer Shop provides value-added services including Workplace Solutions (professional project planning), a Field Service (Buitendienst) for on-site consultation, E-procurement solutions for digital purchasing, and Assembly Service for installation. The company targets business customers primarily in the Belgian and European markets, serving as a comprehensive partner for workspace and facility equipment needs.

Differentiator

Problem solved

Functional benefit

Brands

• Schäfer Shop: Primary retail brand for office furniture, supplies, and warehouse equipment
• Schäfer Shop Select
• Schäfer Shop Genius
• Made by SSI Schäfer

Products and services

• Office Furniture (Kantoormeubilair) Office furniture including desks, chairs, cabinets, shelving systems, and conference furniture for professional workspace environments.
• Office Supplies (Kantoorbenodigdheden) Office supplies including paper, writing instruments, filing systems, printer consumables, and stationery for daily office operations.
• Warehouse & Industrial Equipment (Magazijn & Bedrijf) Warehouse and industrial equipment including shelving systems, storage containers, workbenches, ladders, and company equipment for logistics and operational facilities.
• Environmental Technology (Milieutechniek) Environmental technology including waste management systems, dangerous goods storage, collection containers, and cleaning solutions for industrial hygiene.
• Cleaning & Hygiene (Reiniging & Hygiëne) Cleaning and hygiene products including disinfectants, paper towels, cleaning machines, and sanitary supplies for workplace hygiene.
• Technology (Techniek) Technology and office equipment including computers, printers, scanners, telecommunications devices, and IT accessories.
• Transport Equipment (Transport) Transport equipment including pallet trucks, transport carts, roll containers, and forklift accessories for internal logistics.
• Packaging & Shipping (Verpakken & Verzenden) Packaging and shipping materials including cardboard boxes, tape, stretch film, shipping envelopes, and packaging machinery.
• Workplace Solutions Service Professional project planning service supporting customers from initial concept to completion, including consultation, concept development, and on-site professional assembly for office and warehouse fit-outs.
• Buitendienst (Field Sales Service) On-site advisory service providing personalized consultation for office and industrial facility setup across Belgium.
• Montageservice (Assembly Service) Professional on-site assembly service for purchased products, available on request with additional cost.
• E-procurement Integration Digital procurement solutions that automate ordering processes and reduce purchasing costs for B2B customers, integrated with their ERP/purchasing systems.

Quantifiable outcome

• More than 150,000 articles available directly from stock
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SSI Schäfer (Made by SSI Schäfer)coreChannel Partner/ Reseller/ DistributorSSI Schäfer is featured as a private-label brand alongside Schäfer Shop's own brand, representing high-quality industrial storage and warehouse equipment products under the SSI Schäfer label.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Manutan: Manutan is a France-based European B2B distributor specializing in workplace equipment, office supplies, and warehouse solutions for businesses and public sector buyers. It offers a comparable catalog breadth, e-procurement capabilities, and project-based field sales model to Schäfer Shop.
• Raja Group: Raja is a European B2B specialist in packaging, shipping supplies, and workplace products, headquartered in France with operations across multiple European countries. It directly competes with Schäfer Shop in packaging, shipping supplies, and broader office supplies categories for business customers.
• Spicers: Spicers is a UK-based wholesale distributor of office supplies, stationery, and business products serving resellers and direct B2B customers. It is a comparable European specialist with similar catalog breadth and B2B focus to Schäfer Shop.
• Lyreco: Lyreco is the leading European B2B distributor of office supplies and workplace solutions, headquartered in France with a strong presence in Belgium. It competes directly with Schäfer Shop across office supplies, furniture, and e-procurement integration for business customers.
• Viking Direct: Viking (now part of Office Depot) is a European B2B office supplies distributor operating across the UK and continental Europe. It mirrors Schäfer Shop's combination of office supplies, stationery, and e-procurement services for SMB and enterprise customers.

Broad incumbents

• Amazon Business: Amazon Business is Amazon's B2B procurement marketplace serving enterprise and SMB customers across Europe with office supplies, IT equipment, and industrial supplies. It competes with Schäfer Shop for digital-first procurement budgets and is increasingly setting customer expectations on e-procurement integration.
• Kingfisher: Kingfisher is the European home improvement retail group behind Brico (Belgium), Castorama, and Screwfix, serving trade and DIY customers. While primarily a home improvement chain, it overlaps with Schäfer Shop in tools, workspace equipment, and B2B trade customer segments in Benelux.
• Office Depot: Office Depot is a major US-headquartered office supplies retailer with a B2B division serving enterprise customers. It is a broad incumbent in the same category as Schäfer Shop, overlapping on office supplies, furniture, and contract-based B2B sales channels.
• Staples: Staples is a global office supplies and workplace solutions incumbent serving SMB and enterprise customers across multiple channels including e-commerce. It competes with Schäfer Shop in office supplies, furniture, and B2B procurement but operates at significantly larger scale.

Emerging players

• ALSO Group: ALSO Group is a European B2B distributor specializing in IT, office, and workplace technology products with strong e-procurement and channel partner capabilities. It is an emerging player in B2B workplace supply that intersects with Schäfer Shop's technology and office supplies categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schaefershopbe
• LinkedInlinkedin.com/company/schaefer-shop-nv-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schäfer Shop