Root Nine Baking Co.

What Root Nine Baking Co. does

Root Nine Baking Co. is a founder-owned, direct-to-consumer bakery that sells plant-based, clean-label cookies to US consumers. The company was established by Jess Murgittroyd, a pastry-trained founder who previously led pastry teams at award-winning restaurants and boutique event companies in New York City. The product line comprises four cookie SKUs — Birthday Cake, Chocolate Chunk (made with TCHO dark chocolate), Cookie Dough Stuffed Coffee Chip (made with Kobrick Coffee), and Peanut Butter Stuffed Chocolate — sold in 6- or 12-count boxes at unit pricing (Birthday Cake Cookies at $30 for a 6-pack), plus digital gift cards in $25–$100 denominations. Cookies are shipped fresh, Monday through Wednesday, via UPS at a flat $5 rate, with a 7-day processing window and domestic-only delivery.

The underlying technology is a proprietary plant-based formulation built through years of development to recreate the texture (crisp edges, chewy centers) and flavor of conventional dairy-and-egg cookies using clean-label, non-GMO, plant-based ingredient swaps. There are no patents, formal certifications, or third-party endorsements disclosed; the differentiation rests on the founder's culinary expertise and recipe know-how. The technology stack supporting the business is conventional for a small e-commerce brand: a Shopify storefront for DTC sales, Google Analytics for traffic measurement, Greenspark for carbon-offset integration tied to UN Climate Change cookstoves projects, Sugarbase for nutrition label display, and a WebstaurantStore listing for B2B wholesale distribution.

The business operates as a private, bootstrapped company with no disclosed funding rounds, external investors, or subsidiary structure. Revenue is generated from one-time consumer purchases of cookie boxes, gift card sales, and wholesale cookie dough sales to foodservice and retail buyers. Marketing is concentrated on the brand's Shopify storefront, organic social media, and email newsletter capture. There is no subscription model, no international shipping, and no enterprise contract layer, and the company does not report headcount or financials in the source material.

Name

Root Nine Baking Co.

Legal name

Root Nine Baking Co.

Website

https://root9baking.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Root Nine Baking Co. is a founder-owned US bakery selling plant-based, clean-label cookies direct-to-consumer online and via B2B wholesale, serving health-conscious and gift-buying consumers seeking vegan baked goods that match conventional cookies in taste and texture.

Ownership category

akta.pro rank

Product category

Plant-based cookies

NAICS

Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Vegan cookies
• Plant-based baked goods
• Clean-label cookies
• Direct-to-consumer bakery
• Wholesale cookie dough

Headquarters

HQ city

Whippany

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-Commerce Cookie Sales: Online direct-to-consumer sales of freshly baked vegan cookies to individual customers via their Shopify storefront, with per-unit pricing for cookie boxes.
2. Gift Cards: Digital gift cards sold in denominations of $25, $50, $75, and $100, delivered via email, providing a secondary revenue stream and customer gifting option.
3. Wholesale Cookie Dough Sales: B2B wholesale sales of clean-label cookie dough to retail and food service businesses through WebstaurantStore, enabling quick nationwide ordering.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Root Nine Baking Co. develops, bakes, and ships premium vegan (plant-based) cookies made with a clean-label, non-GMO, no-artificial-ingredients formulation, sold in 6- or 12-count packs directly to consumers via its Shopify storefront and to food businesses wholesale via WebstaurantStore. The portfolio includes Birthday Cake, Chocolate Chunk, Cookie Dough Stuffed Coffee Chip, and Peanut Butter Stuffed Chocolate varieties, plus digital gift cards.

Product overview

Root Nine Baking Co. is a direct-to-consumer vegan cookie company selling plant-based, clean label cookies with no artificial ingredients. The product portfolio consists of five cookie offerings: Birthday Cake Cookies, Chocolate Chunk Cookies (featuring TCHO chocolate), Cookie Dough Stuffed Coffee Chip Cookies (featuring Kobrick coffee), and Peanut Butter Stuffed Chocolate Cookies, all available in 6 or 12-count packs. The company also offers gift cards in denominations from $25 to $100. Cookies are shipped fresh from their oven to customer doors with a flat $5 shipping rate via UPS, with orders processing within 7 business days. Products are also available wholesale through WebstaurantStore.

Differentiator

Problem solved

Functional benefit

Products and services

• Birthday Cake Cookies A plant-based, golden brown birthday cake cookie that is soft in the middle with crisp edges and bursting with colorful natural rainbow sprinkles, sold in packs of 6 or 12 cookies for $30.00 starting price for 6-count. Targeted at consumers seeking premium vegan baked goods.
• Chocolate Chunk Cookies A plant-based cookie packed with dark chocolate chunks from TCHO, offering a balance of soft, chewy cookie and gooey rich premium chocolate. Available in 4oz size, packs of 6 or 12.
• Cookie Dough Stuffed Coffee Chip Cookies Innovation featuring soft signature chocolate chip cookie dough surrounded by a rich, dark chocolate coffee-chip cookie using Kobrick coffee from Jersey City, NJ, with a caffeine kick. Available in packs of 6 or 12.
• Peanut Butter Stuffed Chocolate Cookies A sweet and salty peanut butter filled center inside a fudgy, brownie-like plant-based cookie. Available in 4oz size, packs of 6 or 12.
• Root Nine Baking Co. Gift Card Digital gift card available in denominations of $25, $50, $75, and $100, delivered via email to recipients for use on root9baking.com.

Quantifiable outcome

• 5kg of carbon emissions offset per purchase via UN Climate Change Improved Cookstoves project in Malawi

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WebstaurantStorecoreChannel Partner/ Reseller/ DistributorRoot Nine Baking Co. products are available on WebstaurantStore for quick, reliable nationwide B2B ordering of clean-label cookie dough. This enables restaurants, bakeries, and retailers to easily source Root Nine products for their businesses.
• Greenspark (UN Climate Change)coreStrategic or Co-development PartnerRoot Nine partners with Greenspark and UN Climate Change to offset 5kg of carbon emissions for every purchase. The partnership funds improved cookstoves project in Malawi, helping rural families switch to safer, cleaner, and more efficient cooking methods.
• TCHOminorOthersTCHO provides premium dark chocolate used in Root Nine's Chocolate Chunk Cookies. The chocolate features cacao, cane sugar, cocoa butter, sunflower lecithin, and vanilla bean for high-quality chocolate flavor.
• Kobrick CoffeeminorOthersKobrick Coffee (from Jersey City, NJ) provides coffee used in Root Nine's Cookie Dough Stuffed Coffee Chip Cookies, contributing a caffeine kick and rich coffee flavor to the product.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering Root Nine Baking Co.'s online store, enabling product sales, order processing, customer accounts, and payment collection.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nami Cookies: Plant-based, gluten-free cookie brand sold DTC. Comparable on vegan/plant-based positioning, premium ingredient story, and small-batch artisan feel.
• Alternative Baking Company: Vegan, allergen-free gourmet cookies sold online and in natural foods retail. Closely comparable in the vegan cookies category, though more established in retail distribution.
• Eat Pastry (cookie dough): Vegan and gluten-free edible cookie dough brand. Comparable on plant-based cookie-dough format and online/wholesale distribution approach.
• Sweet Loren's: Clean-label cookie dough brand selling both DTC and through grocery. Comparable on the clean-ingredient, premium cookie-dough positioning, and on the B2B foodservice angle via products like Root Nine's wholesale cookie dough.
• WOW Baking Company: Allergen-free, non-GMO cookie brand sold in natural foods retail. Comparable on the clean-label, allergen-friendly cookie positioning.
• Cybele's Free to Eat Cookies: Allergen-free, vegan cookies sold DTC and through specialty retail. Comparable on the allergen-friendly vegan cookie positioning and small-batch craft brand feel.
• Partake Foods: Direct-to-consumer vegan, allergy-friendly cookie and snack brand. Closely comparable to Root Nine on plant-based, clean-label positioning, ingredient quality, and online-first distribution model.

Broad incumbents

• Levain Bakery: Iconic NYC bakery and national cookie brand known for oversized premium cookies. Comparable on the premium, indulgent cookie positioning and craft-bakery origin story, though not vegan.
• Tate's Bake Shop: Established premium cookie brand owned by Mondelez with broad retail distribution. Comparable as a premium cookie benchmark for the same gifting/snacking occasion, though mass-market and not plant-based.
• Crumbl Cookies: National franchise cookie brand with rotating premium flavors and strong DTC/retail footprint. Comparable as a major premium cookie competitor for the gifting and snacking occasion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/rootninebakingco
• LinkedInlinkedin.com/company/rootninebakingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root Nine Baking Co.