Doar, Drill and Skow

What Doar, Drill and Skow does

Doar, Drill & Skow is a privately held, partner-owned law firm headquartered at 103 N. Knowles Avenue, New Richmond, Wisconsin, tracing its continuous operation to 1883 (with the current entity formed through a 1977 merger). The firm operates across six core practice areas: personal injury (the primary segment, encompassing motor vehicle, motorcycle, ATV, boat, farm implement, premises, dog bite, product liability, and medical malpractice matters), criminal defense, family law, civil litigation, estate planning, and real estate. Its personal injury docket is handled on a contingency fee basis at approximately 33.3% of settlement (rising to 40% or more for appeals and complex matters), while estate planning, real estate, and family law matters are billed on flat-fee or hourly arrangements. Free initial consultations are offered for personal injury and criminal defense matters, with no fees owed on contingency matters if the case is not successful.

The firm employs between 11 and 50 staff including 10 listed attorneys (two of whom, Ardell W. Skow and James A. Drill, hold Attornatus Emeritus status), supported by legal assistants, a medical records team, administrative staff, and file clerks. Its geographic service area spans 15 Wisconsin counties (including St. Croix, Pierce, Polk, Barron, Dunn, Eau Claire, La Crosse, and others) and portions of eastern Minnesota. Documented case results include a $6 million jury verdict, a $3.2 million verdict (including $1 million in punitive damages), a $3.1 million medical malpractice verdict, and a $3 million settlement; partner Ardell W. Skow alone has closed over 1,000 personal injury cases and tried more than 120 to verdict.

The firm's go-to-market relies on free consultations, direct phone outreach, website contact forms, referrals, and earned media coverage in regional outlets (WNA News, Hudson Star Observer, WisPolitics), supplemented by a blog and social media presence across Facebook, LinkedIn, Instagram, and YouTube. Revenue mechanics combine outcome-based contingency fees on personal injury with traditional hourly and flat-fee billing for the remaining practice areas. The firm holds no external investment and operates as an independent partnership.

Name

Doar, Drill and Skow

Legal name

Doar, Drill & Skow

Website

https://doardrill.com

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Doar, Drill & Skow is a privately held Wisconsin law firm founded in 1883 that provides contingency-based personal injury representation alongside criminal defense, family law, civil litigation, estate planning, and real estate services to individuals across western Wisconsin and eastern Minnesota.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (54111), Offices of Lawyers (541110), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Real Estate & Construction Law (BPAHAAAE), Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Employment & Labor Law (BPAHAAAD)

Keywords

• Personal injury law
• Criminal defense services
• Estate planning
• Civil litigation
• Family law services

Headquarters

HQ city

New Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Contingency Fee Legal Services: Personal injury cases handled on contingency fee basis where attorney receives percentage of settlement only if case is won. No fees owed if case is lost. Typical contingency ranges from one-third (33.3%) to 40% if case proceeds to appeal.
2. Traditional Fee Structures: Hourly rate or flat fee arrangements for non-personal injury cases such as estate planning, real estate transactions, and family law matters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Doar, Drill and Skow is a Wisconsin-based law firm providing legal representation across six practice areas: personal injury (auto, truck, motorcycle, ATV, boat, farm implement accidents, medical malpractice, products liability), criminal defense (felonies, misdemeanors, sexual assault, drug offenses, OWI), family law (divorce, custody, guardian ad litem), civil litigation (business, insurance disputes), estate planning (wills, trusts, probate), and real estate law (transactions, boundary disputes, evictions). Personal injury cases are handled on a contingency fee basis, with free initial consultations offered.

Product overview

Doar, Drill & Skow is a traditional law firm offering a unified set of legal services rather than a technology product. The firm provides legal representation across six core practice areas: Personal Injury (handling auto accidents, medical malpractice, product liability, and workplace injuries since 1883), Criminal Defense (including sensitive crimes and felony representation), Family Law (divorce, custody, guardian ad litem services), Civil Litigation (commercial and business disputes), Estate Planning (wills, trusts, probate, business succession), and Real Estate (transactions, boundary disputes, landlord-tenant matters). The practice serves clients throughout western Wisconsin and eastern Minnesota from its New Richmond office.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services
• Criminal Defense Legal Services
• Family Law Legal Services
• Civil Litigation Legal Services
• Estate Planning Legal Services
• Real Estate Legal Services

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Habush Habush & Rottier: One of Wisconsin's largest plaintiff personal injury firms with a statewide footprint and broad advertising presence. Directly comparable in core PI contingency-fee practice and Wisconsin venue coverage, but materially larger in scale and marketing intensity.
• SiebenCarey: Minnesota-based personal injury firm emphasizing jury verdicts and contingency-fee representation. Comparable plaintiff-side PI work and trial credentials; larger geographic reach across the Twin Cities and broader Minnesota.
• Hupy and Abraham: Large Wisconsin personal injury firm with multiple offices and a high-volume mass-tort practice. Comparable core PI offering and contingency model, but with broader geographic reach and a heavier advertising engine than DDS.

Direct peers

• Meshbesher & Spence: Minnesota-based personal injury and civil litigation firm with a similarly long-standing regional reputation. Comparable in contingency-fee PI focus, multi-attorney structure, and trial-experienced partner model serving an Upper Midwest plaintiff base.
• Menn Law Firm: Wisconsin multi-practice law firm covering personal injury, family law, estate planning, real estate, and criminal defense. Closely comparable in practice area mix, regional Wisconsin footprint, and partner-owned structure.
• Fafinski Mark & Johnson: Minnesota-based law firm with personal injury, real estate, and estate planning practices. Comparable multi-practice regional structure serving individual clients on a contingency and hourly fee basis.
• Schreier & Housewirth: Wisconsin plaintiff personal injury and insurance bad faith firm with established regional reputation. Comparable PI focus on motor vehicle and serious injury cases with contingency fee economics.
• Boller & Vaughan: Wisconsin personal injury firm with a multi-attorney partnership model and contingency-fee PI practice. Comparable trial-experienced partner bench and Wisconsin venue focus as DDS.
• Cannon & Dunphy: Wisconsin plaintiff personal injury firm with similar multi-attorney trial practice and contingency fee economics. Overlaps in PI focus on motor vehicle, medical malpractice, and serious injury cases across Wisconsin courts.

Regional players

• Grover Law Firm: Wisconsin-based plaintiff injury firm with strong trial record. Comparable PI contingency practice, with marketing-driven client acquisition competing for Wisconsin plaintiff cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@doardrillandskow559
• Facebookfacebook.com/DoarDrillSkow
• LinkedInlinkedin.com/company/doar-drill-and-skow-s-c-
• Instagraminstagram.com/doardrillskow

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doar, Drill and Skow