What UnionWorks does

UnionWorks is a privately held, founder-owned boutique interior design studio headquartered at 443 Park Avenue South in New York City, founded in 2013 by architect Poonam Khanna. The firm delivers bespoke interior design services across residential and commercial sectors, with a portfolio spanning private residences in premium markets — Hamptons, Palm Beach, Beverly Hills, Newport, Brooklyn, Jackson Hole, Malibu, St. Thomas, and Telluride — as well as commercial projects for fashion brands (Loeffler Randall boutiques in New York and Charleston), hospitality (Pineapple & Pearls in Washington D.C., the Maidstone Hotel in East Hampton), and showroom environments. The practice is structured as a fully bespoke, project-based service with no proprietary technology stack, no software platform, and no productized offerings; design work is delivered through a collaborative team of architects, designers, and artisans coordinated by the founder.

The business operates on a professional services revenue model, generating design fees negotiated individually for each project based on scope, size, and complexity, with no standardized pricing tiers publicly disclosed. Customer acquisition is sales-led and organic, driven by direct relationships, referrals, and earned media coverage rather than paid marketing. The firm is consistently recognized in premier design publications, including five consecutive years on the Elle Decor A-List (2021–2025), and features in Architectural Digest, Vogue Living, Luxe Interiors + Design, House & Garden UK, the New York Times, and Domino Magazine. There is no external institutional investment, no funding rounds, and no parent company; the firm is a 1–10 employee independent practice with a single disclosed founder and principal, and collaborates with external architecture firms (A+I Architecture, Daily Janssen, GRT Architects, Paik Architecture, BWArchitects, Stern McCafferty, BMA Architects) and construction partners (LC Construction, Hartybuilt, Beckman Studio) on individual projects.

Name

UnionWorks

Legal name

Unionworks

Website

https://theunionworks.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

UnionWorks is a founder-owned boutique interior design studio in New York delivering bespoke design services for high-net-worth residential clients and select luxury commercial brands in fashion, hospitality, and retail.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Design Services: Project-based interior design and architecture services for residential and commercial clients. Revenue is generated through design fees for bespoke interior design projects spanning residential homes, retail boutiques, hospitality spaces, and corporate environments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

UnionWorks is a boutique interior design firm delivering bespoke, project-based design services for residential and commercial clients. Engagements span high-end private residences, retail boutiques for fashion brands, restaurants, hospitality venues, and corporate environments. The practice is led by founder and principal Poonam Khanna and operates as a unified design service rather than a modular product offering.

Product overview

UnionWorks is a boutique interior design firm offering bespoke design services across residential and commercial sectors. The company operates as a single unified service offering rather than a platform with modular products. Their portfolio spans residential projects (private homes in Sag Harbor, Newport, Beverly Hills, Brooklyn, Palm Beach, Bridgehampton, Jackson Hole, Malibu, St. Thomas, and Telluride) and commercial projects (retail boutiques for Loeffler Randall, Pineapple & Pearls restaurant, Findings Showroom, and fashion brand spaces). The firm is led by founder and principal Poonam Khanna.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Bespoke, project-based interior design services for residential, retail, corporate, hospitality, and fashion clients, led by founder and principal Poonam Khanna with a collaborative team of architects, designers, and artisans. Deliverables include concept development, material and finish selection, furniture curation, and integration of architecture, interiors, and landscape.

Quantifiable outcome

• Featured in premier design publications including Elle Decor (A-List 2021-2025), Architectural Digest, Interior Design, House & Garden UK, Vogue Living, Luxe Interiors + Design, New York Times, and Domino Magazine

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Beckman Studio Design BuildcoreImplementation/ SI/ Consulting PartnerBuilder for the Findings Showroom project in New York, responsible for executing the design vision in the former warehouse conversion north of Tribeca.
• A+I ArchitecturecoreStrategic or Co-development PartnerCollaborating architecture firm for the Bridgehampton Beach House project, working with UnionWorks on the residential design.
• Daily Janssen ArchitectscoreStrategic or Co-development PartnerArchitecture firm collaborating on the Palm Beach Residence project with UnionWorks handling interior design.
• GRT ArchitectscoreStrategic or Co-development PartnerCollaborating architects for the Prospect Park Brownstone renovation project.
• Paik ArchitecturecoreStrategic or Co-development PartnerArchitecture firm collaborating on the Brooklyn Loft project with UnionWorks handling interior design.
• BWArchitectscoreStrategic or Co-development PartnerArchitecture firm collaborating on the Bank Street Townhouse project.
• LC ConstructionminorImplementation/ SI/ Consulting PartnerConstruction firm for the Palm Beach Residence project.
• HartybuiltminorImplementation/ SI/ Consulting PartnerConstruction partner for the Prospect Park Brownstone renovation.
• Stern McCaffertycoreStrategic or Co-development PartnerArchitecture firm collaborating on the Newport Waterfront Residence project.
• BMA ArchitectscoreStrategic or Co-development PartnerArchitecture firm collaborating on the Sag Harbor Beach Residence project.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vincente Wolf: Long-established NYC interior designer with showrooms at the New York Design Center, serving residential and commercial clients worldwide. Comparable NYC luxury interior design positioning and brand recognition.
• Roman and Williams: NYC-based boutique architecture and interior design firm serving high-end residential, hospitality (The Standard hotels, Le Coucou), and retail clients. Closely comparable in size, founder-led structure, and luxury positioning to UnionWorks.
• Ken Fulk: Boutique luxury interior design and branding studio with offices in NYC and San Francisco serving residential, hospitality, retail, and event clients. Comparable multi-sector luxury design approach and celebrity-driven brand model.
• Steven Gambrel: NYC-based interior designer serving high-end residential and commercial clients with a portfolio of luxury homes, hotels, and showrooms. Comparable boutique luxury design model and NYC positioning.
• Martyn Lawrence Bullard: Celebrity interior designer serving A-list residential, hospitality (The Colony Palms Hotel), and retail clients globally. Comparable luxury positioning and personal-brand-driven demand.
• Mark D. Sikes: LA- and NYC-based interior designer with a national portfolio of residential, retail, and hospitality projects. Comparable in boutique luxury positioning and cross-sector project mix.
• Nate Berkus Associates: Interior design firm led by celebrity designer Nate Berkus, offering residential and commercial design with a strong media presence. Comparable founder-led luxury model.
• Kelly Wearstler: LA-based luxury interior design studio serving residential, hospitality, and commercial clients with a strong personal-brand-led model. Comparable founder-driven positioning and brand-led premium pricing.

Broad incumbents

• Restoration Hardware (RH): Large publicly traded luxury home furnishings and integrated design services brand with galleries, hospitality, and an in-house design team. A broader incumbent competing for the same luxury interior spend, though at much larger scale and with a product-driven model.

Emerging players

• Decorilla: Online interior design platform matching clients with vetted designers for virtual and in-person projects. Represents a different (digital, lower-touch) model serving adjacent but not directly overlapping HNW segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theunionworks
• Xx.com/theunionworks
• Facebookfacebook.com/theunionworks
• LinkedInlinkedin.com/company/unionworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UnionWorks