What Swiss Private Office does

Swiss Private Office Sàrl is an independent, family-owned Swiss wealth management advisory firm founded in 1991 by Mike Lowe and headquartered in Venthône, Valais, with an additional presence in Geneva. Registered with FINMA (authorization F0135486) and the French AMF (D-25-02), the firm serves high-net-worth individuals and families in Switzerland through an appointment-based advisory model that is deliberately unaffiliated with any banking group. Its product shelf centers on tangible and private-market alternatives: Treesition agroforestry (Paulownia) placements, real estate crowdfunding tickets and club deals, precious metals contracts, and Nordic-sourced aquaculture private debt, complemented by family-office services spanning financial engineering, pension and retirement planning, real estate, M&A, and concierge.

The firm monetizes primarily through transaction-based placement fees on alternative-investment tickets (entry points from CHF 120/month for agroforestry DCA to CHF 50,000+ for real estate and private debt) and recurring advisory retainers. Client acquisition runs through direct consultation, content marketing and SEO, WhatsApp inside sales, and a partner network that includes Wave Network (Luca Leonti, Ayrton Stucky), FM Immobilier (Lenny Ligozat), and David Croisier. Underlying technology is light and conventional — HubSpot CRM, a WordPress front-end, Calendly scheduling, Stripe payments, WhatsApp — augmented by a proprietary suite of financial simulators (investment, retirement, decumulation, goal-based) developed by Tandem Labs and launched in 2025, and an Académie financial education program initiated the same year.

Recent strategic activity points to product and channel expansion rather than scale-up: the 2024 launch of Aquaculture Terrestre / Infrastructures & Marchés Privés opened a Nordic private-debt vertical; 2025 added the simulator suite and the Académie, the latter with a Dec 2025 partnership with Fabian Müller Jörgensen for delivery; and a Club Deal Immobilier Sion is slated for May 2026. The firm remains small and family-led (Mike Lowe on strategic direction, his son Kevin on direction and development, with Jean-Yves Louvet as an independent consultant), and does not disclose AUM, headcount, or revenue.

Name

Swiss Private Office

Legal name

Swiss Private Office Sàrl

Website

https://sp-o.ch

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss Private Office is a FINMA-regulated, family-owned Swiss wealth advisory firm serving high-net-worth individuals and families with tangible alternative investments (agroforestry, real estate crowdfunding, precious metals, Nordic aquaculture private debt) and family-office services across Switzerland.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industries

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA), Private Banking Philanthropy & Impact Advisory (FSABADAJ), Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC)

Keywords

• Wealth management advisory
• Alternative investments
• Portfolio diversification
• Tangible asset investing
• Financial planning services

Headquarters

HQ city

Sierre

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wealth Management Advisory Fees: Swiss Private Office charges advisory fees for financial planning, asset allocation, and portfolio diversification services. The firm acts as independent advisor, not affiliated with any bank, providing personalized wealth management consulting.
2. Transaction-Based Investment Placement Fees: The company earns fees on investment placements including real estate crowdfunding (Club Deals), agroforestry (Treesition Paulownia), precious metals, and aquaculture. Entry tickets for real estate projects start at CHF 50,000 with target returns of 8% per annum over 24 months.
3. Private Markets / Infrastructure Access Fees: Fees for facilitating access to private market opportunities including Nordic private debt secured by real assets (aquaculture RAS systems). Target returns of 10.5% + Euribor over 36 months.
4. Precious Metals Storage and Trading Fees: Revenue from facilitating physical precious metals (gold, silver, strategic metals) purchases with Swiss off-bank storage solutions. Contract duration minimum 10 years with 5% net annual return target.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Swiss Private Office is an independent Swiss wealth management advisory firm that curates and places alternative tangible investments — including Paulownia agroforestry (Treesition), real estate crowdfunding, physical precious metals stored off-bank, and Nordic private debt in aquaculture — for high-net-worth individuals and families. The firm supplements these investment placements with personalized financial advisory services covering pension/retirement planning, real estate financing, M&A, and lifestyle concierge, supported by proprietary financial simulators and a free financial education academy.

Product overview

Swiss Private Office is a Swiss wealth management advisory firm offering a portfolio of tangible alternative investment products alongside financial advisory services and digital planning tools. Its core investment products — Treesition (agroforestry via Paulownia), Immobilier Participatif (real estate crowdfunding), Métaux Précieux (precious metals), and Aquaculture Terrestre (private debt in Nordic aquaculture) — are complemented by advisory services (financial engineering, pension/retirement, real estate, M&A, and concierge lifestyle). A suite of digital financial simulators and a financial education academy (Académie) round out the offering. The firm is independent of any banking institution and operates under FINMA authorization.

Differentiator

Problem solved

Functional benefit

Brands

• Treesition: An agroforestry investment platform specializing in Paulownia tree cultivation, offering carbon offset and financial returns. Treesition is registered with the AMF (D-25-02) and holds B Corp certification. It operates in Clairac, France, and is partnered with Swiss Private Office.

Products and services

• Treesition (Agroforesterie / Paulownia) Tangible agroforestry investment program centered on Paulownia tree cultivation in Clairac, France. Investors acquire physical, geolocated trees with registered property titles, managed by expert agronomists, generating carbon credits and guaranteed wood buyback at maturity. Expected yields of 4.5%–10% per year over 5–10 years. Available via Swiss Private Office as exclusive distribution channel in Switzerland.
• Immobilier Participatif (Real Estate Crowdfunding) Real estate co-investment platform enabling investors to access curated Swiss property projects with transparent documentation and analyses. Features automatic interest payments, personal dashboard tracking, and guaranteed capital return at maturity. Target yield of 8% per year with 12–24 month average duration, backed by mortgage deeds registered in the land registry. Entry from CHF 50,000 (CHF 25,000 for new investors).
• Métaux Précieux (Precious Metals) Precious metals investment solution offering physical gold, silver, and strategic metals stored in Switzerland outside the banking balance sheet. Delivered via Swiss notarized forward contracts with secure private vault storage, generating a fixed 5% net annual yield on minimum 10-year contracts.
• Aquaculture Terrestre (Infrastructures & Marchés Privés) Private debt investment in Nordic terrestrial aquaculture (RAS — Recirculating Aquaculture Systems) and food sovereignty infrastructure. Offers 10.5% + Euribor target yield over 36-month terms, secured by real physical assets, providing ESG-aligned exposure decoupled from equity markets. Offered via exclusive partnership with Scandinavian institutional partners.
• Club Deal Immobilier (Sion) Exclusive real estate co-investment club deal enabling investors to co-finance specific residential development projects. Currently featuring a contemporary 4-apartment residence in Sion with an 8% target annual yield over 24 months and a CHF 50,000 minimum investment.
• Ingénierie Financière & Analyse de Capitaux Private financial direction and capital analysis services providing consolidated 360° wealth vision, insurance audits (LCA/LAMal), access to private equity and direct investments, and selection and monitoring of wealth managers. Subscription-based ongoing advisory service.
• Spécialiste Prévoyance & Retraite Pension and retirement advisory services including research of forgotten or unclaimed pension fund assets (LPP), comprehensive 3-pillar diagnostic, strategic capital vs. annuity arbitrage, and tax optimization.
• Immobilier & Financement Sur-Mesure Tailored real estate and financing services including off-market prestige brokerage, mortgage rate negotiation, debt structuring, and real estate succession planning.
• Solutions Entrepreneurs & M&A Entrepreneurial and M&A advisory services encompassing acquisition and divestiture evaluation and management, independent board mandates, strategic governance, and business succession.
• Services de Conciergerie & Lifestyle Concierge and lifestyle management services for protecting clients' time, including luxury asset management (art, yachts, aviation) and comprehensive administrative assistance for family relocations to Switzerland.
• Simulateurs Financiers (Financial Simulator Suite) Suite of interactive web-based financial simulators including a main investment simulator, retirement calculator, disinvestment (de-accumulation) calculator, and goal-based investment planner. Powered by Tandem Labs technology. Free-to-use online tools supporting client engagement and sales conversion.
• Académie — Programme d'Éducation Financière Financial literacy and education program designed to demystify finance for new generations, covering budgeting, debt elimination, savings, investment basics, passive income, and financial freedom. Free program run as community/marketing offering; partnership developed with Fabian Müller Jörgensen in December 2025.

Quantifiable outcome

• Real estate crowdfunding: 8% target annual return over 12-24 months, with CHF 50,000 minimum entry
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, secondary and supporting.

• TreesitioncoreStrategic or Co-development PartnerTreesition is a Swiss agroforestry investment project specializing in Paulownia tree cultivation, offering investors physical tree ownership with carbon capture benefits. Swiss Private Office serves as the exclusive distribution channel for Treesition investments in Switzerland. Daniel Dos Santos is CEO of Treesition. Treesition is AMF registered (D-25-02) and B Corp certified.
• Treesition (Treenergy & Libertree)coreStrategic or Co-development PartnerTreesition partners with Swiss Private Office for Paulownia agroforestry investment projects including Treenergy (4.5% p.a. over 5 years) and Libertree (10% p.a. over 10 years). Treesition is registered with AMF (Autorité des Marchés Financiers) under D-25-02 and supervised by FSMA in Belgium.
• Wave NetworksecondaryChannel Partner/ Reseller/ DistributorWave Network is a Swiss financial planning ecosystem founded by Luca Leonti, specializing in modern and transparent financial planning. Partners include Luca Leonti (independent financial advisor, Neuchâtel) and Ayrton Stucky (insurance specialist, Valais), both offering Swiss Private Office solutions to their clients.
• FM ImmobiliersecondaryChannel Partner/ Reseller/ DistributorFM Immobilier, led by Lenny Ligozat, is a Valais-based real estate agency partnering with Swiss Private Office for real estate investment opportunities. Lenny provides local market expertise and client introductions for property-related investments.
• David Croisier (mon-investissement-immobilier)secondaryChannel Partner/ Reseller/ DistributorDavid Croisier, CFA MRICS, is a Swiss real estate investment specialist with private banking risk and portfolio management experience. He partners with Swiss Private Office for structuring and analyzing real estate opportunities. He also founded mon-investissement-immobilier, a Swiss real estate investment platform.
• Nordic Private Markets Partners (Scandinavian)coreStrategic or Co-development PartnerSwiss Private Office partners with Scandinavian/Nordic industrial partners to provide Swiss investors access to private market opportunities in Northern Europe, particularly in sustainable infrastructure and aquaculture (RAS systems). The Nordic partners provide deal flow, asset management, and local expertise in exchange for capital deployment from Swiss investors.
• Swiss Notary ServicessupportingImplementation/ SI/ Consulting PartnerPhysical gold investment contracts are executed before a Swiss notary, providing legal certification for forward sale contracts of investment gold. This ensures regulatory compliance and legal certainty for precious metals transactions.
• Independent Swiss Storage ProviderssupportingOthersPrivate storage companies provide individual, highly secure storage solutions for physical precious metals (gold, silver, strategic metals) held off-bank balance sheet in Switzerland. Storage ensures asset ownership security and client discretion.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vontobel: Swiss wealth manager with strong alternative investment and multi-asset capabilities serving HNW and institutional clients. Comparable in offering alternative/private market exposure to Swiss clients but as part of a much broader public-listed platform.
• Mirabaud: Swiss private bank offering wealth management, asset management, and corporate finance. Comparable as a Swiss HNW advisory serving independent clients, with broader scale and a wider product range than Swiss Private Office.
• Lombard Odier: Swiss private bank with longstanding HNW wealth management franchise and active alternative/private market investment platform. Comparable as an independent Swiss HNW advisor with private market capabilities, but at larger scale and broader geographic footprint.
• EFG International: Swiss private banking group serving HNW and UHNW clients globally with advisory, discretionary management, and alternative investment solutions. Comparable as a Swiss-domiciled HNW advisory but at substantially greater scale and geographic reach.
• Julius Bär: Major Swiss private bank specializing in HNW wealth management with global reach. Comparable in Swiss HNW advisory positioning and alternative investment offering, but at materially greater scale and with full banking infrastructure.
• Pictet Group: Major Swiss private bank and asset manager with extensive wealth management and alternative investment capabilities. Comparable as a Swiss-headquartered HNW wealth advisor but at materially larger scale and broader product portfolio.

Direct peers

• Foxstone: Swiss real estate crowdfunding platform enabling fractional property investment for Swiss private investors. Closely comparable in asset class (Swiss residential/commercial real estate), target customer (Swiss HNW/mass-affluent), and FINMA-aligned operating model.
• REYL & Cie: Swiss independent multi-family office and wealth manager offering investment advisory, asset management, and alternative investment access. Comparable in independent (non-bank) positioning, HNW family client focus, and alternative-asset product mix.
• Bordier & Cie: Independent Swiss private bank with strong alternative investment and discretionary portfolio management capabilities. Comparable as a non-bank-affiliated Swiss HNW advisory offering multi-asset and alternative solutions through a boutique-style service model.
• Crowdhouse: Swiss real estate crowdfunding platform offering curated residential investment opportunities to individual investors. Directly comparable to Swiss Private Office's Immobilier Participatif and Club Deal Sion offerings in product structure, target investor segment, and Swiss regulatory positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/swiss-private-office

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Private Office