Pro Event Team Fur Wien Gmbh.

What Pro Event Team Fur Wien Gmbh. does

Pro Event Team für Wien GmbH is a Vienna-based, full-service below-the-line marketing agency founded in 1993 that plans and executes events, festivals, conferences, trade-fair appearances, and brand activations for corporate and public-sector clients. Its flagship engagement is the project leadership of the Donauinselfest, a free-entry open-air festival on Danube Island that the agency has managed for nearly four decades and which is described as one of Europe's largest open-air events, drawing hundreds of thousands of visitors annually. The firm also operates the Maifest in Vienna Prater and provides promotion personnel, custom giveaways, and event equipment through partner networks, serving clients across banking, FMCG, media, automotive, government, and culture. The core team comprises ten creative professionals; leadership consists of Managing Directors Julia Healy and Josef Wiedenhofer, who additionally serve as Sustainability Officers.

The company earns revenue through professional-services fees for event conception, planning, and execution (project-based, not publicly priced) and through sponsorship packages for the Donauinselfest, offering brands positioning and direct audience engagement. Distribution is regional and direct: B2B outreach via email ([email protected]), website (proevent.at), and social channels (Facebook, Twitter, YouTube). The agency's competitive positioning combines 30+ years of incumbency, multi-industry blue-chip client references, and event-sector recognition (Superbrands Austria 2020/21 and 2024/25; Austrian Event Award 2023 Gold in 'Corporate Public Events').

Strategic focus has shifted toward sustainability: since spring 2025 the firm holds the Austrian Umweltzeichen UZ62 certification for Green Events and Green Meetings, and in 2026 received the Oeko Business Wien Auszeichnung from the City of Vienna. Underlying technology is limited to digital tools for paper reduction and operational efficiency; there is no disclosed AI/ML, API, or software product. The firm has no disclosed funding events, no subsidiaries, and no M&A activity, operating as an independently owned GmbH registered in Vienna (Firmenbuch 56061v).

Name

Pro Event Team Fur Wien Gmbh.

Legal name

pro event team für wien gmbh

Website

https://proevent.at

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Event Team für Wien is a Vienna-based full-service event agency founded in 1993 that plans and manages corporate events, brand activations, and large-scale public festivals (notably the Donauinselfest) for corporate and public-sector clients across Austria.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Event management services
• Corporate event planning
• Public festival organization
• Below-the-line marketing
• Sustainable event production

Headquarters

HQ city

Breitenfurt Bei Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Full-service below-the-line marketing agency providing event conception, planning, and execution for corporate and public sector clients. Revenue generated through project fees for brand activations, corporate events, and large-scale public festivals.
2. Sponsorship Packages: Donauinselfest sponsorship opportunities offering brand positioning and direct target audience engagement. Sponsor packages tailored to various objectives and target groups.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pro Event Team für Wien GmbH is a full-service below-the-line marketing agency that plans, organizes, and executes corporate events, conferences, trade fair appearances, festivals, and brand activations for corporate and public sector clients. Its flagship mandate is project leadership of the Donauinselfest, one of Europe's largest open-air festivals held annually in Vienna.

Product overview

Pro Event Team für Wien GmbH operates as a full-service below-the-line marketing agency founded in 1993, offering a unified service portfolio centered on event management and project leadership. The core offering consists of Event Management & Project Management services, supplemented by flagship event properties including the Donauinselfest (Europe's largest open-air free-entry festival, in its 42nd year) and the traditional Maifest in Vienna Prater. The company also provides Green Events & Green Meetings (UZ62 certified sustainable event services) and add-on offerings including promotion personnel and custom giveaway/equipment production through partners. The portfolio is unified under a single agency model delivering end-to-end services from creative conception through detailed planning to flawless execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management and Project Leadership Full-service planning, organization, and execution of corporate events, conferences, trade fair appearances, brand activations, and below-the-line marketing campaigns for corporate and public sector clients across Austria.
• Donauinselfest Project Leadership Overall project leadership, programming, and execution of the Donauinselfest, an annual free open-air festival in Vienna that draws millions of visitors and is one of the largest open-air events in Europe.
• Maifest Vienna Organization of the Maifest, a traditional spring festival held at the Rathausplatz in Vienna, featuring live music and cultural programming.
• Green Events and Green Meetings Sustainable event management services certified under the UZ62 standard, supporting environmentally responsible conference, meeting, and event production for clients prioritizing ESG criteria.
• Promotion Personnel and Event Equipment Rental Rental of trained promotion, hostess, and brand-ambassador staff along with event logistics equipment for trade fairs, roadshows, and in-store activations.

Quantifiable outcome

• One of Europe's largest open-air festivals

Named customers34 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• echonet communication gmbhminorOthersResponsible for web design of proevent.at website.
• Resonanz DigitalminorOthersWebsite implementation partner for proevent.at.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• coe.konzept GmbH: German corporate event and live-marketing agency serving enterprise clients across brand activations, conferences, and exhibitions. Similar mid-sized, full-service below-the-line positioning to Pro Event.
• eventfabrik GmbH & Co. KG: Mid-sized German full-service event agency delivering corporate events, brand activations, and live experiences for blue-chip clients. Closely comparable in scale, B2B event-management focus, and project-driven services to Pro Event.
• FKP Scorpio GmbH: Germany-based festival and concert organizer operating large outdoor music events (e.g., Hurricane, Southside). Comparable as a DACH festival organizer with multi-thousand-attendee events, similar to Pro Event's role on Donauinselfest.

Broad incumbents

• MCI Group: Switzerland-headquartered global meetings, events, and association management firm operating across corporate events, congresses, and exhibitions. Comparable in event-management services but at significantly larger scale and broader geographic footprint.
• MCH Group: Swiss live-marketing company running major exhibition venues (e.g., Messe Basel, Messe Zürich) and large-scale public events. Overlaps with Pro Event on exhibition/trade-show organizing and large-event operations but at an infrastructure-owning scale.
• Reed Exhibitions (RX): Global exhibitions and trade-show organizer. Comparable on the trade-fair/exhibition side of Pro Event's service portfolio, but with a much broader industry footprint and venue infrastructure.
• Jack Morton Worldwide: Global brand experience agency within IPG, producing events, brand activations, and sponsorship programs for major brands. Comparable in below-the-line event marketing services, but with broader portfolio and global reach.
• Live Nation Entertainment: Largest global live-entertainment and festival promoter. Touches Pro Event's territory on music festival promotion and large-scale outdoor events, though operating at vastly greater scale and capital intensity.
• GL Events: France-based international events group covering venue management, exhibitions, and live events. Comparable on the integrated event-services model but with global infrastructure and substantially larger scale.

Regional players

• Superstruct Entertainment: European festival organizer operating large outdoor music festivals across multiple countries. Overlaps with Pro Event on the festival-management side, though focused primarily on music festivals rather than Austrian public-sector events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Event Team Fur Wien Gmbh.