Barsys
Barsys Technologies designs app-connected smart cocktail hardware (Barsys 360, Coaster 2.0, Shaker Pro, Wireless Mixer) for home bartenders and operates a managed corporate cocktail-event service in the NYC metro, all controlled via the free Barsys AI App.
- Company typePrivate
- Founded2016
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Barsys does
Barsys Technologies, Inc., founded in 2016 and headquartered in New York, designs and sells app-connected smart cocktail hardware for consumers and operates a managed corporate cocktail-event service in the NYC metro area. The hardware lineup includes the Barsys 360 automated cocktail machine with six precision dispensing stations, the Coaster 2.0 smart coaster with a digital scale, the Shaker Pro battery-powered smart shaker (Bluetooth 5.1), and a Wireless Mixer accessory; all devices are centrally controlled via the free Barsys AI App on iOS and Android, which delivers guided recipes, curated Mixlists, and ingredient-based drink suggestions. Barsys monetizes hardware through direct-to-consumer e-commerce at barsys.com and Amazon, with SKUs ranging from $49.99 (Shaker Pro) to several-hundred-dollar bundles (e.g., Barsys 360 + Wireless Mixer at INR 54,999 in India), and a wholly-owned India subsidiary, Barsys India Pvt. Ltd., supports international distribution.
The company additionally operates "Happy Hours by Barsys," a fully managed corporate cocktail-event service covering Manhattan, Brooklyn, DUMBO, Williamsburg, Midtown, FiFi, Jersey City, and Hoboken, with tiered per-person pricing ($50/$70/$200) including AI cocktail machines, professional bartenders, premium spirits, and complete setup/cleanup, plus a monthly and quarterly recurring membership program with dedicated account managers. Reported scale includes 60K+ active app users, 100K+ cocktails crafted through the ecosystem, 200+ NYC corporate clients, 50K+ cocktails served at corporate events, 100+ new cocktails added monthly, and 50+ partner bars and brands (including Patrón, Grey Goose, and Bacardi) providing curated recipes.
Barsys firmographics
Firmographics- Name
- Barsys
- Legal name
- Barsys Technologies, Inc.
- Website
- https://barsys.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Barsys Technologies designs app-connected smart cocktail hardware (Barsys 360, Coaster 2.0, Shaker Pro, Wireless Mixer) for home bartenders and operates a managed corporate cocktail-event service in the NYC metro, all controlled via the free Barsys AI App.
- Ownership category
- akta.pro rank
Barsys industry classification
Industry- Product category
- Smart Cocktail Hardware
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Electric Housewares & Fans (3634), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
- akta.pro secondary industry
- Cocktail Bars & Lounges (CRANACAD)
Keywords
Where Barsys is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Barsys business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Smart Hardware Sales: Sale of smart cocktail devices including Barsys 360, Coaster 2.0, Shaker Pro, and Wireless Mixer. Hardware is sold directly through e-commerce with prices ranging from $49.99 to several hundred dollars per unit.
- Corporate Happy Hour Services: Managed corporate cocktail event services in NYC with tiered pricing ($50-200/person). Includes AI cocktail machines, professional bartenders, spirits, setup and cleanup. Recurring membership programs available.
- Barsys App: Free app with thousands of cocktail recipes. App drives hardware adoption and includes in-app features. Premium content and future monetization through the growing user base.
- Spirits & Ingredient Sales: Sale of spirits and cocktail ingredients through the platform, including partnerships with brands like Patrón, Grey Goose, and Bacardi.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Shaker Pro smart cocktail shaker at promotional price |
| One time/ perpetual license | Pay-as-you-go | Barsys 360 cocktail maker bundle |
| Unit Pricing | Pay-as-you-go | Classic Corporate Happy Hour - Essential open bar experience |
| Unit Pricing | Pay-as-you-go | Signature Corporate Happy Hour - Premium cocktail experience |
| Unit Pricing | Pay-as-you-go | Reserve Corporate Happy Hour - Executive hospitality experience |
| Subscription | Monthly | Recurring Membership Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Barsys product offering
Product offeringCore offering
Barsys designs and sells app-connected smart cocktail hardware — the Barsys 360 automated cocktail machine, Coaster 2.0 smart coaster, Shaker Pro smart shaker, and Wireless Mixer accessory — all controlled via the free Barsys AI mobile app that delivers precision-guided pouring, thousands of recipes, and AI-driven personalization. The company also operates a fully managed corporate cocktail event service (Happy Hours by Barsys) in the NYC metro area for team events and client entertainment.
Product overview
Barsys offers a portfolio of smart cocktail hardware products paired with a central mobile app platform. The core hardware lineup includes the Barsys 360 (automated cocktail machine with 6 stations), Coaster 2.0 (smart coaster with digital scale), Shaker Pro (battery-powered smart shaker), and Wireless Mixer (hands-free stirring accessory). All devices are controlled via the Barsys AI App, which provides guided recipes, AI-powered personalization through its Barbot feature, and connects to devices via Bluetooth. The company also operates a Corporate Happy Hours service for NYC office events. The ecosystem is unified by the app platform, which offers recipe curation, device control, and ingredient-based cocktail suggestions across the hardware portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Barsys 360
Quantifiable outcome
- 60,000+ active app users
- +4 more outcomes
Companies that use Barsys
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Barsys technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Barsys partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- NetflixminorNetflix has used Barsys corporate happy hour services for team events, as listed among trusted client logos on the Happy Hours website.
- CBS NewsminorFeatured as a trusted media partner and has featured Barsys products in gift guides.
- WilhelminaminorFeatured as a corporate client on the Barsys Happy Hours website.
- Robb ReportminorFeatured media outlet that has covered Barsys 360 as a premium cocktail solution.
- PatróncoreBrand partner providing curated cocktail recipes through the Barsys app. Recipes from Patrón are featured in the app's recipe library.
- Grey GoosecoreBrand partner providing curated cocktail recipes through the Barsys app. Featured in both consumer app and corporate event menus.
- BacardicoreBrand partner providing curated cocktail recipes through the Barsys app. Bacardi spirits featured in standard corporate event packages.
- Gear PatrolminorFeatured media partner that has covered Barsys products in lifestyle and gift guides.
- Rolling StoneminorFeatured media outlet that has covered Barsys 360 as an innovative cocktail solution.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Barsys competitors and assessment
Company assessmentDirect peers
- Perfect Drink: Perfect Drink (by Wine Enthusiast) offers an app-connected smart cocktail scale and recipe platform—overlapping directly with Barsys's Coaster 2.0 digital scale and recipe app functionality.
- Bartesian: Bartesian makes app-connected automated cocktail machines using proprietary pods for home use—the closest direct competitor to Barsys's cocktail-hardware-plus-app ecosystem, targeting the same home-bartender customer.
- Somabar: Somabar is an automated cocktail appliance with companion app—comparable product category, target customer (home mixologists), and app-controlled smart-pour approach as Barsys.
- iGulu: iGulu builds smart home brewing and dispensing appliances with companion apps—directly comparable smart-appliance-plus-app positioning to Barsys's connected cocktail hardware ecosystem.
Others
- MiniBar Delivery / Drizly: Drizly (now Uber-owned) is an on-demand alcohol delivery platform—an adjacent ecosystem participant whose brand relationships and consumer alcohol-buying data overlap with Barsys's spirits partnerships and target consumer.
- Cocktail Courier: Cocktail Courier delivers curated cocktail kits and subscription boxes—an adjacent cocktail commerce model that overlaps with Barsys's home-bartender target customer and spirits-partnership approach.
- ReserveBar: ReserveBar is a premium spirits e-commerce platform and a known Barsys operational partner ([email protected] support channel)—an ecosystem partner and adjacent alcohol-commerce business.
Emerging players
- Bibo Barmaid: Bibo Barmaid is an emerging automated cocktail dispenser with mobile app integration—competing with Barsys in the smart home-bar appliance category with a more hospitality-focused positioning.
Broad incumbents
- Williams Sonoma: Williams Sonoma is a major premium kitchen and entertaining retailer that sells cocktail-making tools and curated barware—the dominant brick-and-mortar and DTC retail channel that Barsys hardware must compete for placement within.
- Drinkworks: Drinkworks (a Keurig Dr Pepper joint venture) developed a connected home cocktail machine using proprietary pods, competing in the same automated home-bartending category as Barsys with much larger corporate backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Barsys social profiles
Digital presenceBarsys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barsys leadership team
Management profileNumber of profiles
Barsys subsidiaries and ownership
Company hierarchySubsidiaries1 record
Barsys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barsys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barsys
What does Barsys do?
Barsys designs and sells app-connected smart cocktail hardware — the Barsys 360 automated cocktail machine, Coaster 2.0 smart coaster, Shaker Pro smart shaker, and Wireless Mixer accessory — all controlled via the free Barsys AI mobile app that delivers precision-guided pouring, thousands of recipes, and AI-driven personalization. The company also operates a fully managed corporate cocktail event service (Happy Hours by Barsys) in the NYC metro area for team events and client entertainment.
Is Barsys a public or private company?
Barsys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Barsys founded?
Barsys was founded in 2016. It employs 51 to 100 people.
Where is Barsys based?
Barsys is headquartered in Oslo, Norway, in the Europe region.
How does Barsys make money?
Four revenue lines are on record. Smart Hardware Sales are the primary driver. The others are corporate Happy Hour Services, barsys App and spirits & Ingredient Sales.
Who are Barsys's main competitors?
Direct peers on record are Perfect Drink, Bartesian, Somabar and iGulu. Others are MiniBar Delivery / Drizly, Cocktail Courier and ReserveBar. Bibo Barmaid is listed as an emerging player. Broad incumbents are Williams Sonoma and Drinkworks.
Does Barsys have an API?
No public API is recorded for Barsys.
What industry is Barsys in?
Barsys's product category is Smart Cocktail Hardware. Its primary akta.pro industry code is HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending), with a secondary code of CRANACAD, Cocktail Bars & Lounges. Its NAICS code is 7224 and its SIC code is 3634.