What Bartesian does

Bartesian is a Chicago-based consumer products company founded in 2014 that designs, manufactures, and sells capsule-based cocktail-making machines and a proprietary consumable capsule ecosystem. The product line comprises three hardware tiers — the Duet ($299.99, two spirits, compact form factor), the Premier ($399.99, four spirits, frequent entertaining), and the Professional ($399.99, lockable spirit bottles, NSF and ETL certified, 1.5L water reservoir capable of ~60 cocktails per reload) — that use barcode-scanning capsule recognition and touchscreen interfaces with four selectable strength settings (Mocktail, Light, Regular, Strong) and an automated self-cleaning cycle. Compatible capsules contain real juices, bitters, and extracts (no alcohol) and span over 60 cocktail varieties across vodka, tequila, whiskey, rum, and gin categories; capsules retail at $24.96 per box of 8 or $19.60 for select varieties, with a monthly subscription that offers up to 35% savings, free shipping, and 50% off accessories.

The business operates a horizontally segmented model across consumer home entertaining (the primary segment), small-space living, the hospitality/commercial channel under Bartesian for Business, and a corporate gifting program. Distribution is overwhelmingly direct-to-consumer through bartesian.com, supported by an Impact-managed affiliate program paying $15 per machine sale; the company cites 32,000+ five-star reviews and ships to eight countries including the US, Canada, the UK, France, Germany, Italy, Australia, and New Zealand. Hamilton Beach Brands (NYSE: HBB) holds a long-running license to manufacture and distribute Bartesian machines; HBB's Q4 2025 earnings disclosed an approximately $22M revenue headwind projected for 2026 from the expiring license, indicating a material structural change to the company's commercial footprint underway. The 11-50 employee team is led by founder and CEO Ryan Close and includes a Commercialization & QA Manager, VP Finance, Director of Customer Success, Head of Supply Chain, and a member of an internal STIR (Science, Technology, Innovation & Research) group.

Name

Bartesian

Legal name

Bartesian

Website

https://bartesian.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bartesian is a Chicago-based consumer products company founded in 2014 that sells capsule-based cocktail makers (Duet, Premier, Professional) paired with over 60 varieties of proprietary mix capsules, primarily serving home entertaining enthusiasts and increasingly hospitality and corporate gifting channels via direct-to-consumer e-commerce and an expiring Hamilton Beach Brands licensing partnership.

Ownership category

akta.pro rank

Product category

Automated Capsule Cocktail Makers

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Capsule cocktail system
• Automated cocktail makers
• Cocktail capsule subscriptions
• Premium cocktail appliances
• Home bar equipment

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Cocktail Machine Sales: One-time hardware sales of cocktail makers at various price points ($299.99-$399.99). Includes Professional model for commercial settings.
2. Capsule Sales: Recurring sales of cocktail capsules at $24.96 per box of 8 capsules. Over 60 cocktail varieties available. Base spirits include vodka, tequila, whiskey, gin, and rum.
3. Cocktail Subscription: Monthly subscription model offering up to 35% savings on capsules plus free shipping. Tiered discounts based on order frequency.
4. Bundle and Accessory Sales: Pre-configured bundles combining machines, capsules, and accessories at discounted prices. Accessories include capsule drawers, glassware, rim salt/sugar, ice buckets, and cocktail menu books.
5. Corporate Gifting: B2B corporate gifting program for employee gifts, client appreciation, and conference/event giveaways.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bartesian designs, manufactures, and sells capsule-based cocktail making machines (Duet, Premier, and Professional models) that automatically mix bar-quality cocktails in 30 seconds using brand-owned spirit bottles combined with single-serve, branded capsules containing real juices, bitters, and extracts. The hardware is monetized through a razor-and-blade model: 60+ cocktail capsule varieties are sold one-off or on subscription, complemented by accessories, glassware, and bundles for the home and commercial markets.

Product overview

Bartesian is a capsule-based cocktail machine company offering a system of connected products centered around three cocktail maker models (The Professional, The Premier, and The Duet) that work with proprietary cocktail capsules containing real juices, bitters, and extracts. The product ecosystem includes over 60 cocktail capsule varieties across vodka, tequila, whiskey, rum, and gin categories, accessories (capsule storage drawers, ice buckets, bar rimers, shakers), bundled starter kits, a subscription service offering up to 35% savings, a loyalty rewards program (The Bartesian Club), corporate gifting options, and a business/commercial program for hospitality venues. The system uses barcode-scanning technology to identify capsules and touchscreen interfaces for customization of drink strength from mocktail to strong.

Differentiator

Problem solved

Functional benefit

Products and services

• The Duet Cocktail Maker Compact Bartesian cocktail maker priced at $299.99, designed for small kitchens, apartments, and condos. Holds two 1L glass spirit bottles with a tiered display, removable transparent water tank, and a large LCD screen with rotary dial. Compatible with all Bartesian Premium Cocktail Capsules except Long Island Iced Tea.
• The Premier Cocktail Maker Premium Bartesian cocktail maker priced at $399.99, designed for home entertaining and everyday enjoyment. Features five 1L glass spirit bottles, a touch screen interface, self-cleaning between cocktails, and barcode analysis of capsules. Compatible with all Bartesian Premium Cocktail Capsules.
• The Professional Cocktail Maker Commercial-grade Bartesian cocktail maker priced at $399.99, originally designed for high-volume use in luxury hotels, restaurants, and entertainment venues and now available for personal use. Features lockable spirit bottles, ETL and NSF certification, 1L spirit bottles, a 1.5L water reservoir, and a rated capacity of up to 60 cocktails before reloading.
• Bartesian Cocktail Capsules Bartesian's single-serve cocktail capsules containing real juices, bitters, and extracts (no artificial colors). Available in over 60 varieties spanning vodka, tequila, whiskey, rum, and gin bases, including limited seasonal and exclusive originals. Priced at $24.96 per box of 8 ($3.12 per capsule) with select value varieties at $19.60 per box. Capsules do not contain alcohol and are compatible with all Bartesian machines.
• Classic Collection Favorites Variety Pack Variety pack of eight classic cocktail capsules (Cosmopolitan, Old Fashioned, Rum Breeze, Lemon Drop, Espresso Martini, Margarita, Whiskey Sour, and Uptown Rocks), priced per box of 8 and used with any Bartesian machine.
• Bartesian Refreshers Collection Lightly caffeinated, lower-alcohol refresher capsule collection including Strawberry Acai, Peach Lychee, and Blackberry Mango flavors, designed to be enjoyed as cocktails or mocktails with any Bartesian machine.
• Bartesian Staff Picks Collection Curated four-capsule variety pack handpicked by the Bartesian team featuring Raspberry Ginger Gimlet (Gin), Jalapeño Lime Shrub (Tequila), Lychee Martini (Vodka), and White Sangria (Rum), priced per box and used with any Bartesian machine.
• Bartesian Monthly Capsule Subscription Monthly subscription service providing recurring shipments of Bartesian Cocktail Capsules at up to 35% off list price, with free shipping on all orders and 50% off accessories while the subscription is active. Tiered subscription discounts are tied to order frequency.
• Bartesian Cocktail Bundles Pre-configured product bundles combining Bartesian cocktail makers with selected capsules and accessories at discounted prices (typically 14–16% off individual components). Includes Premier Bundles (starting at $389.99), Duet Bundles (starting at $284.99), Spirit-Inspired Bundles (Vodka, Whiskey, Tequila, Rum, Gin Lovers), and Perfect Gift Bundles (Wedding, Fashionista, etc.).
• Bartesian for Business Commercial division served through business.bartesian.com that supplies NSF- and ETL-certified Bartesian Professional cocktail makers and capsules to hotels, stadiums, cruise lines, restaurants, and other hospitality venues for consistent, high-volume cocktail service with reduced labor requirements.
• Bartesian Corporate Gifting B2B corporate gifting program offering Bartesian cocktail makers, capsules, and accessories as premium gifts for employees, clients, and business partners, with bulk inquiry options for enterprise event and gifting campaigns.
• Capsule Drawer Tempered glass storage drawer that holds up to 36 individual Bartesian cocktail capsules in a space-saving design with room to place a Bartesian cocktail maker on top. Priced at $35, with 50% off available to active subscribers.
• Reserve Ice Bucket Heavy-duty insulated stainless steel ice bucket designed to keep ice cold for up to 36 hours. Matte black finish with chrome sealed lid, 100 oz volume.
• Acacia Bar Rimmer Premium acacia wood bar rimmer with a three-layer folding system for rimming glass edges with sugars or salts. Includes 3 wooden trays and 2 sponges.
• Sugar & Salt Rimmers Collection Collection of flavored rimming sugars and salts including Zesty Lime Salt, Hot Honey Sugar, Zesty Orange Sugar, Candy Cane Sugar, Triple Berry Sugar, and Sweet Cinnamon Vanilla Sugar for use with Bartesian cocktails.
• Fridge Capsule Carrier Sleek stainless steel storage solution with six columns holding up to five capsules each (30 total), featuring martini-glass cutouts and a rubber handle for refrigerated cocktail capsule organization.
• Premium Cocktail Menu Book (2026 Edition) 120-page cocktail menu guide featuring descriptions of all available Bartesian cocktails, tasting notes, recommended garnishes, and food pairing suggestions.
• Midnight Passion Martini Capsules New signature cocktail capsule offering from Bartesian, priced per box of 8 ($24.96) at $3.12 per capsule, currently available on the homepage as a featured new release.

Quantifiable outcome

• 32,000+ five star reviews
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Perfect Drink: Smart cocktail-making scale and app system that guides users through manual cocktail recipes by weight. Targets the same home-cocktail-enthusiast segment as Bartesian but uses a manual ingredient-measurement approach rather than capsules.
• Drinkworks by Keurig Dr Pepper (AB InBev): JV between Keurig Dr Pepper and AB InBev that launched a near-identical home cocktail pod machine in 2018 and was discontinued in 2020. The most directly comparable product/consumer model to Bartesian, illustrating both the opportunity and the historical execution risk in this category.
• Nespresso: The archetypal premium capsule-based home beverage business with a multi-tier machine line, proprietary consumables, and a subscription/club model. Most directly comparable in business model architecture to Bartesian's cocktail capsule ecosystem.
• Shaker & Spoon (Cocktail Courier): Cocktail subscription service delivering curated recipes and pre-made ingredients monthly to home consumers. Directly comparable to Bartesian on the recurring-revenue subscription model and home cocktail enthusiast target customer.
• Keurig Dr Pepper: Owns the dominant capsule-based home beverage system in coffee; same razor/blade hardware-plus-consumables model as Bartesian and a potential acquirer/competitor should it choose to re-enter the cocktail pod category.

Broad incumbents

• Hamilton Beach Brands: Publicly traded (NYSE: HBB) small appliance company that holds the current licensing relationship with Bartesian. Serves as both partner/distributor and a potential acquirer, and is also a broad competitor in kitchen appliances relevant to Bartesian's B2B hospitality channel.
• Anheuser-Busch InBev: Global beverage alcohol giant and former Drinkworks JV partner. Operates broadly in the same end market (alcoholic beverages and home consumption occasions) as Bartesian and has the capital and distribution to re-enter the home cocktail pod category at scale.
• SodaStream: At-home beverage appliance company (now owned by PepsiCo) that turns consumer inputs into finished drinks. Comparable as a home beverage hardware-plus-consumable brand with mass-market distribution and an established commercial/retail footprint.

Emerging players

• Crafthouse Cocktails: Premium ready-to-drink (RTD) cocktail brand founded by a former cocktail bar operator, distributed in retail and on-premise. An emerging adjacent player targeting the same at-home premium cocktail occasion as Bartesian but through packaged liquid rather than capsule hardware.
• Tovala: Smart countertop oven with proprietary meal subscription service using scannable food packages. Comparable smart-appliance-plus-consumable-subscription business model to Bartesian, though serving meals rather than cocktails.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bartesian
• YouTubeyoutube.com/c/Bartesian
• Facebookfacebook.com/847777348578138
• Instagraminstagram.com/bartesian
• TikToktiktok.com/@bartesian
• LinkedInlinkedin.com/company/9401908

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds12 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartesian