Screen Well

What Screen Well does

Screen Well Pty Ltd is an Australian private company founded in 2021 by Ben Steel and Margaret Tillson that provides mental health training, psychosocial safety services, consulting, and workplace resources exclusively to the Australian screen industry. It operates from Victoria, Australia (ABN 95 664 181 131), and is structured around a Managing Partners model (Ben Steel and Jonathon Dutton) supported by a bench of screen-industry practitioners, a Registered Psychologist (Danya McStein), and specialists across psychosocial safety, people and culture, and policy. Its services target film, television, and documentary production companies, individual screen workers, film schools, and industry bodies, with named customers and partners spanning Netflix, Prime Video, BBC Studios Australia, Disney Studios Australia, ABC, Fremantle, ITV Studios Australia, Screen Australia, VicScreen, Screen Queensland, MEAA, NIDA, AFTRS, and Griffith University.

The company's product portfolio combines a self-serve e-learning course (the Psychosocial Safety Online Course hosted on a LearnWorlds LMS at learn.screenwell.com.au) with high-touch professional services: facilitator-led workshops (Mental Health First Aid accreditation, Respect at Work, Leadership Foundations, People Management, MHAP 'ACT NOW'), production-side support (Wellbeing Coordinators, People & Culture Advisors, on-call Psychologists), bespoke consulting, and a library of free guides, checklists, templates and posters. Its flagship intellectual asset is the Mental Health Action Plan (MHAP), a national evidence-based strategy developed in 2025 with funding from Netflix, Prime Video, BBC Studios Australia, and Disney Studios Australia following consultation with over 100 industry stakeholders and aligned with Australian WHS psychosocial safety legislation. Technology integrations are limited to standard marketing tools (Mailchimp) and identity providers (Google, Facebook, LinkedIn, X social logins).

Screen Well makes money through a mix of professional-services engagements (custom-priced consulting and production support, typically multi-year contracts), training delivery (accredited and subsidised), a freemium-to-paid online course with quote-based bulk enrolment for organisations, and a quote-based expert consult call retailing at A$165 inc. GST. A meaningful share of training volumes is delivered via grant or partner-subsidised programmes (Screen Australia, VicScreen, Screen Queensland, Creative Workplaces, MEAA, AAPABF), and go-to-market combines direct enterprise outreach to productions and streamers with industry events and a 1,000+ subscriber newsletter.

Name

Screen Well

Legal name

Screen Well Pty Ltd

Website

https://screenwell.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Screen Well is a private Australian consultancy, founded in 2021, that delivers mental health training, psychosocial safety services, consulting, and workplace resources exclusively to the Australian screen industry, including production companies, streamers, industry bodies, and screen workers.

Ownership category

akta.pro rank

Product category

Workplace Mental Health & Wellbeing Services

NAICS

Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Personality & Behavioral Assessments (BPACAMAC)

Keywords

• Mental health training
• Psychosocial safety services
• Screen industry consulting
• Workplace wellbeing training
• Mental health first aid

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Expert consultation calls and bespoke strategy and implementation support for screen businesses and productions requiring tailored advice on mental health, workplace culture, and psychosocial safety.
2. Workshops and Training: Facilitated training sessions including Mental Health First Aid (MHFA) accreditation, leadership workshops, and industry-specific training programs delivered in-person or virtually.
3. Online Course Access: Self-paced online learning platform offering the Psychosocial Safety course with bulk enrolment options for organizations and productions. Pricing for bulk enrolments is quote-based.
4. Free Resources and Subsidized Training: Free workplace resources, guides, templates, and checklists available for download. Some training is subsidized through industry partnerships and grants.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Screen Well provides mental health training, psychosocial safety services, consulting, and resources exclusively for the Australian screen industry. The company delivers a self-paced Psychosocial Safety Online Course via its LearnWorlds-based learning platform, facilitator-led workshops (including Mental Health First Aid accreditation), bespoke production support services (Wellbeing Coordinators, People & Culture Advisors, Psychologists), and consulting engagements. All offerings are mapped to the Australian Screen Industry Mental Health Action Plan (MHAP), a proprietary evidence-based framework co-designed with major streamers and over 100 industry stakeholders.

Product overview

Screen Well is a mental health and wellbeing services organization for the Australian screen industry, founded in 2021. The company operates a multi-product portfolio centered around mental health training, psychosocial safety services, and free workplace resources. The core offerings include the Psychosocial Safety Online Course (a self-paced e-learning platform hosted on LearnWorlds) and the Mental Health Action Plan (MHAP) - a comprehensive evidence-based strategy developed with support from major streamers. The services layer includes facilitator-led workshops (Mental Health First Aid Training, Respect at Work, Leadership Foundations, People Management), production support services (Wellbeing Coordinator, People & Culture Advisor, Psychologist), and consulting services. The resources library contains extensive free guides, templates, checklists, and posters covering topics from psychosocial risk assessment to wellbeing strategies. Everything is designed to create a more sustainable and mentally healthy screen industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychosocial Safety Online Course A comprehensive, self-paced interactive e-learning course introducing psychosocial safety for the Australian screen industry. Takes approximately 40-60 minutes and covers identifying, assessing, and proactively managing workplace psychosocial hazards with industry-specific scenarios, knowledge checks, assessments, downloads, and a certificate of completion. Available for individual enrollment and bulk enrollment for organizations and productions.
• Mental Health Action Plan (MHAP) A comprehensive evidence-based strategy and implementation plan to improve mental health, reduce risk and support more sustainable working practices across the Australian screen industry. Developed through consultation with over 100 industry stakeholders and supported by Netflix, Prime Video, BBC Studios Australia, and Disney Studios Australia. Outlines a phased approach including ACT NOW recommendations for screen productions.
• Mental Health First Aid (MHFA) Training Accredited Mental Health First Aid training program designed to equip screen industry staff with the confidence and skills to support colleagues experiencing mental health challenges or crisis. Delivered across four funded tranches from 2021 to 2023, training over 450 screen and live performance workers. Provides foundational knowledge for building a peer support network within screen workplaces.
• Workshops & Training Services Facilitated by subject matter experts with screen backgrounds, the workshops and training portfolio includes Psychosocial Risk Assessment Workshops, Psychosocial Safety Follow-Up for Heads of Department, General Awareness Training (GAT) Mental Health Essentials, Mental Health Inductions, Respect at Work workshops, Leadership Foundations workshops, People Management for Leaders/HODs workshops, MHAP ACT NOW workshops, Contact Officer workshops, Navigating a Creative Life keynotes, and the Wellbeing Awareness & Skills Program (WASP) for tertiary students.
• Production Support Services Tailored production support services spanning greenlight through release, including Documentation and Policy Review, Facilitation of Leadership Meetings on Psychosocial Safety, Cast & Crew Town Hall Meetings, Communication Support, Wellbeing Coordinators (on-set or remote), People & Culture Advisors (on-set or remote), remote Psychologist access, Integration of External Experts, and Pre/Mid/End-of-Production Surveys & Reports.
• Consulting Services Consulting offering includes a 50-minute Expert Consult Call (A$165 inc. GST) providing targeted advice on production or organisation-specific challenges, and Bespoke Strategy & Implementation Support covering review of workplace culture and processes, specific workplace advice, or hands-on implementation support to improve workplace or production practices.

Quantifiable outcome

• 72% of Australian screen workers experience mentally unhealthy work environments (Pressure Point Report)
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ABCcoreStrategic or Co-development Partner · 1 January 2025Co-hosted the Mental Health Matters Leaders Summit in January 2025, bringing together over 70 industry leaders to commit to improving mental health outcomes.
• AusfilmcoreStrategic or Co-development PartnerPartnered with Screen Well for Tranche Two MHFA training, delivering 5 courses for producers, line-producers, post producers, and VFX producers.
• Fox Studios AustraliaminorStrategic or Co-development PartnerHosted MHFA training courses for Tranche Two, supporting industry upskilling.
• Industrial Light & MagicminorStrategic or Co-development PartnerParticipated in Tranche Two MHFA training partnership with Screen Well.
• Alliance of Australasian Performing Arts Benevolent Funds (AAPABF)coreStrategic or Co-development PartnerPartnered with Screen Well for Tranche Four MHFA training, delivering 9 courses and training 108 screen and live performance industry workers.
• Media Entertainment & Arts Alliance (MEAA)coreStrategic or Co-development PartnerPartner for Tranche Four MHFA training; MEAA Wellness Committee also involved in delivering training to screen and live performance workers.
• MEAA Wellness CommitteecoreStrategic or Co-development PartnerCollaborated with Screen Well on Tranche Four training delivery, bringing wellness programming to screen and live performance industry workers.
• Support ActcoreStrategic or Co-development PartnerProvides the Wellbeing Helpline (1800 959 500), a free 24/7 confidential counselling service for the Australian music, arts, and screen industry. Screen Well refers individuals to this service.
• Creative WorkplacescoreStrategic or Co-development PartnerPartnered with Screen Well to offer free Psychosocial Safety Online Course with 300 subsidised places for Australian screen sector participants.
• Griffith UniversitycoreStrategic or Co-development PartnerResearch partner that conducted the Pressure Point Report (Australian Screen Industry Health & Wellbeing Survey). Presented findings at the Mental Health Matters Summit and contributed to MHAP development.
• Matchbox PicturescoreStrategic or Co-development PartnerPartnered with Screen Well on the first-of-its-kind job-sharing initiative in Australia, financed with assistance from Screen Australia, to address barriers preventing job-sharing adoption.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• MEAA (Media, Entertainment & Arts Alliance): Australian union representing screen and live performance workers, with a Wellness Committee that partners with Screen Well on training delivery. Strategic ecosystem participant - not a direct competitor but a partner that could develop competing member wellness programs.
• Mental Health First Aid Australia: Social enterprise that develops, licenses, and accredits Mental Health First Aid training globally. Screen Well delivers MHFA-accredited training - an upstream supplier of the curriculum and accreditation standard that anchors Screen Well's training revenue.

Emerging players

• Creative Plus Business: Australian social enterprise (founded by Monica Davidson, Screen Well advisory group member) supporting creative practitioners with business, financial literacy, and marketing skills. Adjacent player in Australian creative-industry support space with some thematic overlap.
• Black Dog Institute: Australian medical research institute focused on mental health, with workplace mental health programs and research outputs. Adjacent player providing evidence-based mental health resources, similar to Screen Well's research partnerships with Griffith University.

Direct peers

• The Film and TV Charity: UK charity supporting the film, television, and cinema workforce with financial, emotional, and wellbeing support. Direct parallel to Screen Well as a screen-industry-specific mental health and welfare organization operating in a different geography.
• Mates in Mind: UK-based charity that builds mental health awareness and support within the construction industry. Highly analogous operating model to Screen Well - sector-specific mental health training, MHFA-style courses, and consulting - serving a different vertical but with the same playbook.
• Support Act: Australian charity providing wellbeing helpline and crisis support specifically for music, arts, and screen industry workers. Screen Well refers individuals to Support Act's Wellbeing Helpline, indicating deep operational overlap as another industry-specific mental health support organization.
• Behind the Scenes: North American charity providing mental health and wellness resources for entertainment industry professionals and their families. Closest analog to Screen Well's value proposition outside Australia, with grant-funded mental health programming tailored to production workers.

Broad incumbents

• Entertainment Community Fund: Large US-based nonprofit (formerly The Actors Fund) providing social services, mental health support, and crisis intervention across the broader entertainment industry. A scaled incumbent offering overlapping psychosocial services to a larger, mature market than Screen Well's Australian niche.
• Beyond Blue: Australia's largest mental health organization providing information, support, and workplace mental health programs. A generalist incumbent in the same Australian mental health ecosystem that competes for corporate training budgets but lacks screen-industry specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/screenwell
• LinkedInlinkedin.com/company/79510251

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Screen Well