AMZPro
- Company typePrivate
- Founded2004
- HeadquartersQuarry Bay, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingServices
AMZPro firmographics
Firmographics- Name
- AMZPro
- Legal name
- AMZPro Limited
- Website
- https://amzpro.io
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AMZPro industry classification
Industry- Product category
- Sourcing and Quality Control Services
- NAICS
- Professional, Scientific, and Technical Services (54)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Global Trade & Customs / Trade Compliance (BPAHAHAG)
- akta.pro secondary industries
- Trade, Export Controls & Customs Compliance (BPAHAFAN), International DTC & Brand.com (Global Shipping) (CRAFAJAB)
Keywords
Where AMZPro is headquartered
LocationHeadquarters
- HQ city
- Quarry Bay
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
AMZPro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sourcing Services: Product sourcing and procurement services connecting European businesses with manufacturers in China and Southeast Asia. Revenue generated through service fees for supplier identification, negotiation, and project management.
- Quality Inspection Services: Pre-shipment, during-production, and factory audit inspections with detailed reporting. Revenue from inspection fees per project or annual inspection packages.
- EU Compliance Consulting: CE marking, product safety, and regulatory compliance advisory for importing products into the European market.
- Amazon Product Research: Market analysis and product identification services for Amazon marketplace sellers to identify profitable niches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
AMZPro product offering
Product offeringCore offering
AMZPro Limited operates the ASIAPRO brand, providing Asia-based product sourcing from China and Southeast Asia, on-site quality inspections, factory audits, and EU compliance consulting for European e-commerce brands, private-label sellers, and importers. Service pillars include Sourcing Services, Inspection Services (PPI, DPI, PSI, CLS, Factory Audit), and EU Compliance & Consulting (CE marking, laboratory testing, Amazon product research, and individual advisory).
Product overview
AMZPro Limited operates ASIAPRO, a comprehensive sourcing agency for China and Southeast Asia. The company offers a structured portfolio of services organized into three main pillars: (1) Sourcing services including product sourcing, re-order management, and supply chain optimization; (2) Inspection and quality control services covering pre-shipment inspection (PSI), pre-production inspection (PPI), during-production inspection (DPI), container loading supervision (CLS), and factory audits; and (3) EU compliance and consulting services including product testing, CE marking, Amazon product research, and individual advisory. The company maintains local teams at 7 locations across Asia with over 20 years of experience in the region.
Differentiator
Problem solved
Functional benefit
Products and services
- Sourcing Service Comprehensive product sourcing in China and Southeast Asia providing access to exclusive manufacturer contacts and deep market access for European e-commerce brands and importers.
- Re-Order Service Streamlined reordering process for existing products, including shipping organization and delivery management for repeat Asian sourcing.
- Supply Chain Audit Free supply chain optimization and auditing service to identify inefficiencies and improve performance across a client's Asian sourcing operation.
- Pre-Shipment Inspection (PSI) Final quality control inspection before shipping — verifies piece count, quality, and packaging. Positioned as the firm's flagship inspection service.
- Pre-Production Inspection (PPI) Pre-production quality control to identify potential issues before manufacturing begins.
- During-Production Inspection (DPI) Mid-production quality control for early defect detection during ongoing manufacturing.
- Container Loading Supervision (CLS) On-site cargo control during container loading to ensure secure loading and correct piece counts.
- Factory Audit (FA) Assessment of production facilities, working conditions, and quality standards of Asian manufacturers.
- EU Compliance Consulting Advisory services clarifying which standards and obligations products must meet for legally compliant import into the European market, including CE marking.
- Laboratory and Product Testing Product testing services to ensure compliance with quality and safety standards for imported goods.
- Amazon Product Research Analysis of sales data, competition, and demand to identify suitable products and profitable niches on the Amazon marketplace.
- Individual Consulting Advisory services covering all aspects of procurement, import, product conformity, and strategic market launch for businesses sourcing from Asia.
Quantifiable outcome
- Up to 30% cost savings through optimized sourcing
- +3 more outcomes
Companies that use AMZPro
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
AMZPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AMZPro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BAFA (Bundesamt für Wirtschaft und Ausfuhrkontrolle)minorAMZPro/ASIAPRO is a registered advisor under BAFA (German Federal Office for Economic Affairs and Export Control), which allows them to support clients in accessing government-funded export promotion programs.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
AMZPro competitors and assessment
Company assessmentDirect peers
- V-Trust Inspection Service: Asia-focused third-party inspection and audit firm offering PSI, DPI, CLS, and supplier audits. Direct competitor on the quality control portion of AMZPro's service catalog.
- Jingsourcing: China sourcing agent providing product sourcing, factory visits, quality inspections, and shipping coordination for Amazon sellers and e-commerce brands. Closely comparable on customer type (e-commerce/private label) and service mix.
- Ejet Sourcing: China sourcing and QC services firm supporting Western e-commerce brands with supplier sourcing, inspection, and shipping. Overlaps AMZPro on Amazon FBA and DACH-focused customer acquisition.
- HQTS: Asia-based quality control and supply chain services firm offering pre-shipment inspections, during-production checks, and supplier audits. Competes head-to-head with AMZPro's product inspection and factory audit offerings.
- QIMA: Hong Kong-headquartered inspection and supply chain QA provider offering PSI, DPI, factory audits, and lab testing for global brands. Directly overlaps AMZPro's core inspection, factory audit, and lab testing service lines across Asia.
- Leeline Sourcing: China-based sourcing agency providing supplier identification, negotiation, QC, and shipping services for European and US importers. Directly competes with AMZPro's end-to-end sourcing and inspection value proposition.
Broad incumbents
- Bureau Veritas: International testing, inspection, and certification group with global lab coverage and compliance advisory. Adjacent competitor to AMZPro's factory audit, testing, and CE-marking compliance services, particularly for larger European importers.
- TÜV SÜD: German-rooted testing and certification body that operates in CE marking, product safety, and factory audits for EU market access. Directly relevant comparator on EU compliance consulting work that AMZPro offers to DACH clients.
- SGS: Global leader in testing, inspection, and certification across dozens of industries. Competes with AMZPro on the testing and quality assurance side at the upper end, while AMZRO differentiates on SMB/private-label customers the global giant underserves.
Emerging players
- Sourcify: Tech-enabled sourcing platform that connects brands with vetted manufacturers and offers quote aggregation. An emerging, software-first competitor that targets the same Amazon/private-label customers but with a marketplace model rather than high-touch agency service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AMZPro social profiles
Digital presenceAMZPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMZPro leadership team
Management profileNumber of profiles
AMZPro subsidiaries and ownership
Company hierarchySubsidiaries1 record
AMZPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMZPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMZPro
What does AMZPro do?
AMZPro Limited operates the ASIAPRO brand, providing Asia-based product sourcing from China and Southeast Asia, on-site quality inspections, factory audits, and EU compliance consulting for European e-commerce brands, private-label sellers, and importers. Service pillars include Sourcing Services, Inspection Services (PPI, DPI, PSI, CLS, Factory Audit), and EU Compliance & Consulting (CE marking, laboratory testing, Amazon product research, and individual advisory).
Is AMZPro a public or private company?
AMZPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMZPro founded?
AMZPro was founded in 2004. It employs 11 to 50 people.
Where is AMZPro based?
AMZPro is headquartered in Quarry Bay, Hong Kong SAR China, in the Asia region.
How does AMZPro make money?
Four revenue lines are on record. Sourcing Services are the primary driver. The others are quality Inspection Services, EU Compliance Consulting and amazon Product Research.
Who are AMZPro's main competitors?
Direct peers on record are V-Trust Inspection Service, Jingsourcing, Ejet Sourcing, HQTS, QIMA and Leeline Sourcing. Broad incumbents are Bureau Veritas, TÜV SÜD and SGS. Sourcify is listed as an emerging player.
Does AMZPro have an API?
No public API is recorded for AMZPro.
What industry is AMZPro in?
AMZPro's product category is Sourcing and Quality Control Services. Its primary akta.pro industry code is BPAHAHAG, Global Trade & Customs / Trade Compliance, with a secondary code of BPAHAFAN, Trade, Export Controls & Customs Compliance. Its NAICS code is 54 and its SIC code is 8700.