Surfaces India Flooring Pvt. Ltd

What Surfaces India Flooring Pvt. Ltd does

Surfaces (India) Flooring Pvt. Ltd. (SIFPL) is a Mumbai-based private limited company that imports and distributes premium interior and exterior flooring, wall, and landscaping products across India under its own brands (floorwalk, INTEREX, NATURETURF) and through distribution partnerships with international manufacturers (PERGO, KAINDL/Austria, MAGNUM/Czech Republic, LG Hausys/Korea, IPE/Brazil, PROMIX/Turkey). Founded as a granite and marble trader in 1997 before pivoting to flooring that same year as the first and leading Indian distributor of PERGO, the company has progressively layered on proprietary brands and adjacent product categories — engineered wood flooring, laminate, carpet tiles, WPC decking, artificial grass, green walls, wallpapers, wall panels, and vinyl flooring — to position itself as a one-stop surfacing supplier.

The company's portfolio spans over 10 product categories and hundreds of SKUs (e.g., 33 engineered wood variants, 19 laminate variants, 27 carpet tile variants, 22 WPC decking variants, 25 green wall variants), with materials sourced from Europe, Brazil, Korea, Turkey, and Finland. Products carry third-party certifications (FSC, PEFC, Green Guard, CE, DIBT, IBR) inherited from the international manufacturers. The business model is transactional wholesale/distribution: unit pricing per square foot (engineered wood Rs 345-565/sq ft, laminate Rs 100-170/sq ft, WPC decking Rs 255-590/sq ft, vinyl at Rs 50/sq ft), no subscription or recurring contracts, with direct sales via website enquiries, phone, and field outreach to enterprise and retail buyers.

SIFPL targets seven customer segments — corporate/commercial enterprises, hospitality, government and semi-government departments, residential homeowners, architects and interior designers, builders and developers, and railways/airports — with named logos including Hyatt Group, J.W. Marriott, ITC Maratha, Tommy Hilfiger, and Romel Group. The company operates from a 20,000 sq ft premises in Andheri East, Mumbai, with up to 10 employees, annual turnover disclosed as INR 5-25 Crores, and family ownership under the Dugar family (Amit Dugar serves as CEO and Director).

Name

Surfaces India Flooring Pvt. Ltd

Legal name

Surfaces (India) Flooring Pvt. Ltd.

Website

https://surfacesindia.co.in

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Surfaces (India) Flooring Pvt. Ltd. is a Mumbai-based importer and distributor of premium engineered wood, laminate, carpet tiles, decking, artificial grass, and wall panels, operating own brands (floorwalk, INTEREX, NATURETURF) alongside distribution of international brands (PERGO, KAINDL, MAGNUM, LG, IPE) for hospitality, corporate, government, and residential buyers across India.

Ownership category

akta.pro rank

Product category

Flooring Materials Distribution

NAICS

Floor Covering Retailers (449121)

SIC

Wholesale-Furniture & Home Furnishings (5020), Carpets & Rugs (2273)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industries

Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Wood flooring distribution
• Engineered wood flooring
• Laminate flooring supplier
• Carpet tiles wholesale
• WPC decking distributor

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Trading/Distribution: Revenue generated through one-time sale of imported flooring products including engineered wood, laminate flooring, carpet tiles, WPC decking, artificial grass, green walls, and wall panels. The company acts as a trader-wholesaler/distributor, selling products to builders, government organisations, retail customers, and private institutions. No recurring or subscription revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Surfaces (India) Flooring Pvt. Ltd. is a Mumbai-based trader-wholesaler and distributor of imported and proprietary premium interior and exterior flooring solutions, including engineered wood flooring, laminate flooring, carpet tiles, WPC decking, artificial grass, green walls, wall panels, ceiling panels, wallpapers, and Ipe hardwood decking. The company markets its proprietary "floorwalk" sub-brand alongside INTEREX products and international brands (KAINDL, MAGNUM, LG Vinyl, PROMIX) sourced from Europe, Brazil, Korea, Turkey, and Finland, serving corporate, hospitality, government, retail, and residential customers across India.

Product overview

Surfaces India Flooring Pvt. Ltd operates as a trader and wholesaler/distributor of interior and exterior flooring solutions based in Mumbai, India. The company's portfolio centers on its proprietary floorwalk brand sub-brand (engineered wood flooring, laminate flooring, carpet tiles, WPC decking, artificial green walls, nylon carpet tiles), complemented by imported international brands (Interex carpet tiles and laminate, MAGNUM and KAINDL engineered wood from Czech Republic and Austria, IPE Brazilian hardwood, LG vinyl from Korea, PROMIX panels from Turkey). The product range spans wood flooring (engineered, laminate, solid hardwood, parquet), commercial and residential carpet tiles, exterior decking (WPC, thermotreated pine, Ipe), artificial grass and green walls, wallpapers, and wall panels/ceilings. The company positions itself as a comprehensive one-stop solution for both interior and exterior flooring, wall decoration, and landscape applications, serving government, retail, hospitality, IT, and corporate clients across India since 1997.

Differentiator

Problem solved

Functional benefit

Brands

• floorwalk: Primary brand under which the company markets and sells its flooring products including Engineered Wood Flooring, WPC Decking, Exterior Decking, Thermotreated Pine products, and carpet tiles.
• INTEREX
• NATURETURF
• MAGNUM
• KAINDL

Products and services

• floorwalk Engineered Wood Flooring Engineered wood flooring launched in India in 2010, available in single-strip boards across 24+ shades including straight, herringbone, and chevron patterns. Products are sourced from European and Indonesian manufacturers and feature crossply construction for superior stability compared to hardwood flooring. Suitable for residential and commercial interior applications.
• floorwalk Laminate Flooring AC4 grade laminate wood flooring available in three versions (UNICA, CASTLE, and CROSSLINE/herringbone pattern) with 20 shades. Resists dents, scratches, stains; minimal maintenance and fade resistant. Suitable for bedrooms, living rooms, boardrooms, hotel guest rooms.
• Floorwalk Carpet Tile Versatile carpet tiles in 100% Polypropylene and 100% Universal Nylon, available in plank and tile forms with various shades and graphics. Suitable for commercial use with easy installation, removal, and pattern flexibility including herringbone.
• Floorwalk WPC Decking Wood Plastic Composite (WPC) decking available in tile and plank forms with three versions and surface finishes. Features enhanced durability due to plastic content, rot resistance, and environmental friendliness. Suitable for swimming pool decks, terraces, lawns, and balconies.
• FLOORWALK GREENWALL Artificial vertical green walls providing permanent wall decoration without irrigation, pruning, or maintenance concerns. UV resistant, easy to install and remove, economical alternative to natural green walls.
• Floorwalk Nylon Carpet Tile 100% Solution-Dyed Nylon carpet tiles in Astral and Attachment series. Heavy commercial grade with special features including fire resistance, stain resistance, sound insulation, and anti-static properties.
• Interex Carpet Tiles Commercial carpet tiles available in nine versions (Sardangna, Saab, Style Box, Opel, Coastline, Artisan, Petal Plus, Fusion, Avenir) with various sizes, weights, and backing types. FSC certified with Valinge click system, suitable for corporate houses, malls, and multiplexes.
• Wallpapers Interior wall decoration materials available in thousands of patterns, colors, and designs. Available in single and dual layer options with anti-fungal and dust-repelling properties. Environment friendly with longer lifespan compared to paint.
• SURFACES Wall Panels & Ceilings Natural-looking wall panels and ceilings in HDF material, designed to add style to homes, offices, and commercial establishments. Available in size 2440 x 136 x 8mm with easy installation options (clip and nail or clip and screw methods).
• NATURETURF Artificial Grass Artificial grass brand offering products for gardens, terraces, balconies, public parks, sports surfaces, and commercial spaces. Features UV protection, fire retardancy, pet-friendly, and estimated 15-20 year product life. Made from polyethylene and polypropylene fibers.
• Interex Laminated Wooden Flooring Laminate flooring available in Small embossed, Crystal, Wood texture, EIR and Sawcut finishes across 21 shades in Unica/Terra/Castle versions. FSC certified with Valinge click system, AC4 wear resistance, maintenance-free.
• floorwalk Thermotreated Decking, Cladding, Pergola Thermotreated Pine products for exterior decking, cladding, and pergola applications. Imported from Finland, offering natural wood aesthetics with enhanced durability through thermotreatment process.
• MAGNUM Engineered Wood Flooring Three-layered wooden parquet from Czech Republic with annual production capacity of 1,000,000 m2. Holds DIBT, FSC, IBR, and CE certifications. Features MAGLOCK connection system with 25-year guarantee. Formaldehyde-free PVAC adhesive.
• KAINDL Engineered Wood Flooring Austrian engineered wood flooring established over 100 years, using PEFC certified forest products. Features Green Guard quality certificate, 7-step nanotechnology coating for impact/wear resistance, and Kaindl LOC glueless installation system. 20-year guarantee.
• IPE Outdoor Decking Premium Brazilian Ipe wood decking with natural dense and tight grain. Features Janka hardness rating of 3680 lbs, superior slip resistance, extreme insect resistance, and mold/fungus resistance. Available in plank and tile forms.
• LG Vinyl Flooring LG HAUSYS vinyl flooring from Korea, a leading building and decorative materials manufacturer. Available in 8 colors in light, medium, and dark shades with textured surface. Size 920mm(L) x 180mm(W) x 2mm(T).
• Surface Flooring Includes Parquet Wood Flooring and other surface flooring solutions. Parquet flooring offers classic wood flooring aesthetic with engineered construction.
• PROMIX Wall Panels and Ceilings MDF-based wall panel and ceiling panel manufactured by Turkish world leader. Wrapped with high-quality PVC decorative sheet available in seven shades. Size 2790 x 217 x 8mm, combining wooden and metallic aesthetics.
• Solid Hardwood Flooring Authentic solid hardwood flooring crafted from wood planks, bringing natural warmth and character. Known for durability and longevity, suitable for both traditional and contemporary interiors. Available in 8mm thickness, matte finish, teak wood type.
• Synthetic Artificial Grass Low-maintenance artificial grass made from durable polyethylene fibers mimicking real grass. Suitable for residential lawns, commercial landscapes, and sports fields. No mowing or watering required, washable with customisable unit size.
• Carpet Tiles Floorwalk nylon carpet tiles in Attachment series and Artisan series. Multi-level loop and level loop constructions with various colors and patterns. Heavy commercial grade with stain resistance, colorfast, sound insulating properties.

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• INTEREX (proprietary brand)coreOthers · 1 January 2012INTEREX Carpet Tiles launched in 2012 in Polypropylene and Nylon finish. The INTEREX brand was imported and launched as the company's own brand, later extended to laminate flooring in 2015 with four different versions including Herringbone pattern. Interex carpet tiles are offered in nine different versions (Sardangna, Saab, Style Box, Opel, Coastline, Artisan, Petal Plus, Fusion, Avenir) with FSC certification and Valinge click system.
• PERGO (via Unilin/Nvalam or similar flooring manufacturer)coreChannel Partner/ Reseller/ Distributor · 1 January 1997SIFPL has been the first and leading distributor of PERGO Flooring in India since 1997 - the period when Pergo flooring was launched in India. PERGO is a globally renowned laminate and wood flooring brand. This exclusive distribution relationship formed the foundation of the company's flooring business.
• KAINDL (Austrian engineered wood flooring manufacturer)minorChannel Partner/ Reseller/ DistributorKaindl is an Austrian manufacturer established in 1897, considered a leading innovator in wooden flooring. Products are from PEFC certified forests with Green Guard quality certificate and 20-year guarantee. SIFPL offers 8 shades of Kaindl engineered wood flooring in residential and commercial applications.
• MAGNUM (Czech three-layered parquet manufacturer)minorChannel Partner/ Reseller/ DistributorMagnum is the biggest Czech producer of three-layered wooden parquet with annual production capacity of 10,00,000 m2 exporting to more than 25 countries. Commenced commercial production in 1998. Holds DIBT, FSC, IBR and CE certificates. Offers 7 shades in three-strip pattern with 25-year guarantee and formaldehyde-free PVAC.
• LG HAUSYS (Korean vinyl flooring manufacturer)minorChannel Partner/ Reseller/ DistributorLG HAUSYS is Korea's largest building and decorative materials manufacturing company with plants in Ulsan and Cheongju, Korea, and operations in China, US, Europe and Asia. SIFPL distributes LG vinyl flooring in India with 8 colours in light, medium and dark shades, textured surface, size 920mm x 180mm x 2mm.
• NATURETURF (artificial grass brand)minorChannel Partner/ Reseller/ DistributorNATURETURF is described as one of the fastest growing artificial grass brands in India. Offers artificial grass for gardens, playing fields, public parks, terraces, balconies, swimming pools, sports surfaces, schools, and commercial spaces. Products are UV protected, lead-free, fire retardant with estimated product life of 15-20 years.
• floorwalk (proprietary brand - exterior decking)coreOthersfloorwalk is the company's own brand for exterior decking products including WPC (Wood Plastic Composite) decking in tile and plank forms, Ipe natural wood decking, and Thermotreated Pine Pergola and Cladding from Finland. Products are available in multiple colours and surface finishes for swimming pools, terraces, lawns and balconies.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Wakamiya Floors (Japan): Wakamiya is a Japanese engineered wood flooring manufacturer with limited India presence. While geographically distant, it represents the type of premium international manufacturer whose products SIFPL distributes and could compete for similar Indian B2B customers.

Broad incumbents

• Floor & Decor Holdings: Floor & Decor is a large US-based specialty retailer of flooring and flooring accessories. While not yet in India, it represents the kind of scaled flooring distribution model SIFPL aspires to and the competitive threat for premium project delivery.
• Shaw Industries (Berkshire Hathaway): Shaw Industries is one of the world's largest flooring manufacturers and distributors, with carpet tile, hardwood, and resilient flooring categories. Comparable to SIFPL across the commercial carpet tile and enterprise flooring segment.
• Interface India: Interface is a global leader in modular carpet tiles and resilient flooring with a presence in India. Directly competes with SIFPL's floorwalk and INTEREX carpet tile offerings for enterprise and hospitality customers.
• Tarkett India: Tarkett is a global flooring incumbent offering vinyl, laminate, wood, and carpet tile solutions for commercial and residential markets. Comparable to SIFPL's product breadth and target verticals (hospitality, commercial, education), with a broader geographic and product portfolio.

Direct peers

• Welspun Flooring: Welspun Flooring is an Indian manufacturer and distributor of flooring solutions including carpets, vinyl, and wooden flooring. Directly comparable to SIFPL as a major domestic player in the premium flooring distribution and manufacturing space, competing for enterprise and hospitality customers.
• Greenlam Industries: Greenlam Industries is a leading Indian manufacturer and distributor of laminates, engineered wood, and allied surfacing products. Comparable to SIFPL in the laminate and engineered wood flooring category, targeting similar commercial, hospitality, and residential customers across India.
• Action Tesa (Action Buildmart): Action Tesa is a large Indian manufacturer of laminates, engineered wood, and MDF-based products including flooring. Competes with SIFPL on laminate and engineered wood flooring for both project and retail customers.
• Century Plyboards (Centuryply): Century Plyboards is a major Indian manufacturer of plywood, laminates, and engineered wood products including flooring. Comparable to SIFPL as a domestic source of premium wood-based flooring for commercial and residential Indian customers.

Emerging players

• Pergo (Mohawk Industries / Unilin): Pergo is the original laminate flooring brand — SIFPL's foundational partner since 1997. While not a direct competitor in India, Pergo/Mohawk's potential direct-entry or alternative distributor appointment represents both the brand heritage SIFPL leverages and the looming competitive risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/surfaces-india-flooring-pvt-ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surfaces India Flooring Pvt. Ltd