Synoptic Products and Instantronics

What Synoptic Products and Instantronics does

Synoptic Products is a privately-held US specialty medical supply company founded in 1988 and headquartered in Durham, North Carolina, that manufactures and distributes the "Ballet" line of electrolysis needles to electrologists, dermatologists, and aesthetic clinics across the US and Canada. The company's core products are single-use electrolysis needles made from 18G nickel-chrome Swedish stainless steel using proprietary engineered design and micro-polishing processes, with differentiated variants including 24-carat electrolytic gold-plated needles (for allergy-sensitive clients and faster current delivery), medical-grade insulated needles (for clients sensitive to surface discomfort), and specialized telangiectasia (K3-tel) needles for red vein treatments. Beyond physical needles, the company sells an educational ecosystem including the 2024-launched "Beyond Electrolysis Basics" textbook, video tutorials, an Experts Corner blog, and seminars aimed at training new electrologists.

The business operates on a direct-to-consumer e-commerce model (Shopify storefront) supplemented by an authorized distributor network spanning the US and Canada, with free shipping above $125 and international orders requiring advance approval. Pricing is not publicly disclosed; revenue derives primarily from needle hardware sales with secondary educational resource revenue from the textbook and a hair-and-needle poster. The company is led by Dr. Sara N. Paisner (PhD, MBA) as President and is bootstrapped with no disclosed funding, parent company, or institutional ownership. Customer engagement is driven through content marketing channels (blog, YouTube, Facebook, Instagram, newsletter, industry events) and loyalty programs targeting accredited electrolysis schools and recent graduates.

Name

Synoptic Products and Instantronics

Legal name

Synoptic Products

Website

https://synopticproducts.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Synoptic Products is a privately-held US specialty supplier founded in 1988 that manufactures and distributes Ballet-brand electrolysis needles to electrologists, dermatologists, and aesthetic clinics across the US and Canada, complemented by educational resources and training materials.

Ownership category

akta.pro rank

Product category

Electrolysis Needles and Dermatology Supplies

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

akta.pro secondary industry

Electrolysis Hair Removal Services (HSALAGAG)

Keywords

• Electrolysis needles
• Permanent hair removal supplies
• Medical aesthetic devices
• Dermatology surgical instruments
• Electrology accessories

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ballet Needle Sales: Sale of specialty electrolysis needles including stainless steel, gold-plated, insulated, and telangiectasia needles. Products are sold directly via e-commerce to electrologists and dermatology professionals.
2. Educational Publications: Sale of the Beyond Electrolysis Basics textbook, an educational resource for electrologists covering advanced treatment options and modern techniques.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Synoptic Products manufactures and distributes Ballet brand electrolysis needles and accessories (stainless steel, gold-plated, insulated, and telangiectasia variants) used by licensed electrologists, dermatologists, and aesthetic offices for permanent hair removal and related dermatology treatments. The company complements its needle product line with educational resources such as the Beyond Electrolysis Basics textbook, video tutorials, and seminars aimed at training and supporting electrology practitioners in the US and Canada.

Product overview

Synoptic Products offers a portfolio of Ballet Needle products for electrolysis and dermatology applications, including stainless steel, gold-plated, insulated, and telangiectasia needles in various sizes (F-Shank, K-Shank, tapered shanks; sizes 2-6). The product line is complemented by educational resources including the Beyond Electrolysis Basics textbook, video tutorials, articles, and client education materials. The company has been supporting electrologists since 1988.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond Electrolysis Basics: A textbook anthology on advanced electrolysis techniques, edited by Dr. Sara N. Paisner, PhD, MBA, with multiple contributing authors including Stacey A. Elder, CPE, LE, Joanie Gonella, CPE, LE, Kelly Morrissy, CPE, Stephanie Shields, CPE, CLT, and Randa L. Thurman, CPE, LE.

Products and services

• Stainless Steel Ballet Needles The most economical electrolysis needle in the Ballet range, sculpted from 18G nickel-chrome Swedish stainless steel used in fine surgical instruments. Features micro-polished rounded points for smooth, precise insertions. Sold to licensed electrologists and dermatology professionals for permanent hair removal treatments.
• Gold Ballet Needles Stainless steel Ballet needles plated with a very thin layer of nickel-free 24 carat gold via electrolytic plating. Reduces redness and swelling and allows faster current delivery, making them ideal for clients with allergies and sensitive skin. Sold to electrologists and dermatology professionals.
• Insulated Ballet Needles Stainless steel Ballet needles coated with a medical-grade insulation coating less than one micron thick (originally developed for dental prosthetics). Protects sensitive surface layers of the skin and stands up to the longest treatments. Designed for clients with high sensitivity to electrolysis discomfort.
• Telangiectasia Ballet Needles Specialized Ballet needles for telangiectasia (red vein) treatments. Feature extra shaping and polishing for an ideal point profile, with a thinner tapered point for easy and gradual skin penetration. Available in stainless steel and 24 carat gold-coated versions. Co-designed with industry author Michael Bono.
• Ballet Needle Accessories Assorted accessories for the Ballet needle line, including different needle shank types (F-Shank, K-Shank, tapered) in sizes 2 through 6, allowing practitioners to match needle size to different hair follicle sizes for electrolysis and dermatology treatments.
• Beyond Electrolysis Basics Textbook Educational textbook anthology edited by Dr. Sara N. Paisner, covering advanced electrolysis techniques, emerging research, new treatment options, and modern terminology. Written for practicing electrologists seeking to expand their expertise. Contributing authors include Stacey A. Elder, Joanie Gonella, Kelly Morrissy, Stephanie Shields, and Randa L. Thurman.
• Hair and Needle Poster Educational poster for electrology professionals, designed for use in clinics to support practitioner and client education around permanent hair removal treatments.

Quantifiable outcome

• Gold plated needles allow reduction in current delivery time or current intensity while maintaining treatment effectiveness
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Authorized DistributorscoreChannel Partner/ Reseller/ DistributorNetwork of authorized distributors enabling Ballet Needle sales to electrologists across the US and Canada. The company website directs customers to purchase from favorite distributors.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kree Technology: Manufacturer of professional electrolysis equipment and related needles/probes. Comparable as a competing supplier of electrolysis consumables serving the same electrology practitioner segment.
• Sterex Electrolysis International: UK-based manufacturer of professional electrolysis needles (including gold and insulated variants) and electrolysis equipment. Most directly comparable to Synoptic because it sells the same disposable needle SKUs into the same electrologist customer base globally.
• Moore (Electrolysis Needles): Long-standing manufacturer of specialty electrolysis needles (gold and stainless). Comparable because it competes head-to-head with Ballet in disposable electrolysis needles for professional electrologists.

Broad incumbents

• Apilus (Dectro International): Canadian manufacturer of professional electrolysis apparatus (Apilus platform) and complementary supplies. Comparable because it sells into the same electrology channel and offers needle/probe consumables as part of a broader equipment portfolio.
• Silhouet-Tone: Canadian manufacturer of electrolysis equipment and accessories serving electrologists and aesthetic clinics. Comparable because it competes in the same professional electrolysis supplies category with a broader equipment-led portfolio.
• R.A. Fischer: US-based manufacturer of professional electrolysis equipment for the medical and aesthetics market. Comparable because it serves the same US electrologist/dermatology channel with electrotherapeutic apparatus.

Emerging players

• Lumenis: Global aesthetic medical device company offering laser-based hair-removal platforms sold to dermatologists and aesthetic practices. Comparable as an adjacent modality competing for the same downstream hair-removal spend.
• Cynosure (Hologic): Major manufacturer of laser and IPL hair-removal devices targeting dermatology and med-spa channels. Comparable as a competing modality addressing the same end-client hair-removal demand that electrologists (and thus Synoptic's needles) serve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@synopticproducts9170
• Facebookfacebook.com/SynopticProducts
• Instagraminstagram.com/synopticproducts
• LinkedInlinkedin.com/company/synopticproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synoptic Products and Instantronics