Sterex Electrolysis International Limited

What Sterex Electrolysis International Limited does

Sterex Electrolysis International Limited is a privately-held UK company headquartered at 174 Kings Road, Tyseley, Birmingham, that develops, manufactures and distributes professional electrolysis and short-wave diathermy (SWD) equipment, consumables and accredited training for the permanent hair removal and advanced cosmetic blemish removal industry. Its core technology is built around two proprietary epilator platforms — the SX-B Blend machine (£1,825, delivering galvanic + thermolysis in a single device) and the SX-T short-wave diathermy machine (£1,100) — operating across three modalities (galvanic, thermolysis/SWD, and blend), supported by an ISO 13485-certified range of sterile disposable needles (stainless steel, gold, insulated, one- and two-piece, including Microprobe Size 3) and an aftercare line (Aloe Vera Gel, Witch Hazel Gel, Après Care, Calamine Powder, Steritane pre-treatment cleanser).

The company operates a multi-channel B2B / B2B2B revenue model spanning (i) one-off hardware sales via its own WooCommerce shop and a network of country-specific distributors across 30+ countries; (ii) recurring consumables revenue from needles and aftercare products priced £1–£51 per unit; (iii) paid professional training delivered through Sterex Academy, including the VTCT Level 4 Award in Skin Blemish Removal (£1,225 / 2-day course), Habia-endorsed Advanced Electrolysis and Advanced Cosmetic Procedures certifications, and webinars (including a Transgender Training webinar); and (iv) reference and promotional materials (e.g., the £167.65 'Skin Blemish Removal with Diathermy' book, posters, leaflets, consultation pads). Its customer base is fragmented across professional verticals — dentists, podiatrists, salons/clinics, medical aesthetics practitioners and beauty therapists — with no large enterprise anchors and a long-tail of 600+ Academy-trained practitioners driving repeat consumables demand. Distribution is global via independent third-party wholesalers (Numex Healthcare in UAE, Beauty Tech in France, Tenuderm in Germany, Aesthetic Systems USA / Texas Electrolysis Supply / Instantronics in the US, Esthétique Et Electrolyse Canada and International Beauty Depot in Canada, Livingstone International / John Wurzel in Australia, House of Camille in NZ, Bowie Medical BV in the Netherlands, and others), supplemented by a UK-wide Clinic Finder that routes consumer demand to certified Sterex practitioners.

Name

Sterex Electrolysis International Limited

Legal name

Sterex Electrolysis International Limited

Website

https://sterex.com

Company type

Private

Operating status

Operating

Short description

Sterex Electrolysis International Limited is a Birmingham, UK-based manufacturer and training provider of electrolysis and short-wave diathermy equipment, sterile needles, aftercare consumables and accredited courses, serving electrologists, dentists, podiatrists, medical aesthetics practitioners and beauty therapists across 30+ countries.

Ownership category

akta.pro rank

Product category

Electrolysis and Diathermy Equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Sterilization Consumables & Packaging (Wraps, Pouches, Indicators, Trays/Containers) (HLAHANAC)

akta.pro secondary industry

Esthetics & Skincare Training Programs (HSALANAB)

Keywords

• Electrolysis equipment
• Diathermy devices
• Electrolysis needles
• Advanced cosmetic procedures
• Professional electrology training

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices26 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional equipment sales (epilators): One-time hardware sales of Sterex-branded epilators to practitioners: SX-B Blend Epilator at £1,825.00 and SX-T Epilator at £1,100.00.
2. Consumables (needles, aftercare, pre-treatment): Recurring sale of disposable needles (stainless/gold/insulated, one- and two-piece, from £9.75 to £50.60), aftercare gels (Aloe Vera, Witch Hazel, Apres Care at £12.40–£48.30) and pre-treatment cleansers (Steritane, Stericleanse).
3. Professional training courses: Paid accredited training delivered via Sterex Academy, including VTCT Level 4 Skin Blemish Removal (2 days, £1,225.00) and Advanced Cosmetic Procedures (ACP) courses, plus paid webinars such as Transgender Training.
4. Books and educational materials: Sale of reference book 'Skin Blemish Removal with Diathermy' (£167.65) and educational posters, consultation pads and leaflets to practitioners.
5. International distribution / wholesale: Wholesale supply to country-specific distributors across 30+ countries who on-sell Sterex equipment, needles and consumables to local professionals.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sterex develops, manufactures and supplies professional electrolysis and short-wave diathermy hardware (SX-B Blend Epilator and SX-T Epilator), a proprietary range of sterile needles (stainless steel, gold, insulated, one- and two-piece), pre-treatment and aftercare skincare consumables, and reference materials for permanent hair removal and advanced skin blemish removal. The company also operates Sterex Academy, delivering Habia-endorsed and VTCT-accredited training courses (VTCT Level 4 Skin Blemish Removal, Advanced Electrolysis, Advanced Cosmetic Procedures, Transgender Training) to electrologists, doctors, nurses, dentists, podiatrists and beauty therapists, distributing worldwide through a 30+ country distributor network.

Product overview

Sterex Electrolysis International Limited offers a vertically integrated product and service portfolio centred on electrolysis and short-wave diathermy for permanent hair removal and advanced cosmetic blemish removal. The offering combines (a) core capital equipment — the Sterex Epilator SX-B Blend machine and the Sterex Epilator SX-T thermolysis/diathermy machine — with (b) a consumables ecosystem of Electrolysis Needles (Stainless Steel, Insulated, Gold, One-Piece, F10 Regular, Microprobe Size 3), a Pre-Treatment hygiene line (Steritane Skin Cleanser, Stericleanse Hand Cleaner), an Aftercare line (Aloe Vera Gel, Witch Hazel Soothing Gel, Après Care cream, Calamine Powder), and Student Kit Bags that bundle a needleholder with the epilator plug. Around the devices sit (c) reference, marketing and clinical-record products including the Skin Blemish Removal with Diathermy Book and a Promotional Materials range of posters, leaflets, charts, and consultation/treatment record pads and cards. The portfolio is completed by (d) Sterex Academy training services covering the VTCT Level 4 Skin Blemish Removal award, Habia-endorsed Advanced Electrolysis and Advanced Cosmetic Procedures (ACP) certifications, and a Transgender Training Webinar, and (e) supporting services — a UK-wide Clinic Finder directory of trained practitioners and a 30-country Distributor Network for international sales.

Differentiator

Problem solved

Functional benefit

Brands

• Sterex Academy: In-house training and education division organising Sterex-run courses (e.g., VTCT Level 4 Skin Blemish Removal) and webinars for electrologists, doctors, nurses, dentists, and podiatrists.

Products and services

• Sterex Epilator SX-B Blend Proprietary blend-method electrolysis machine combining galvanic and thermolysis modalities in a single device for permanent hair removal and advanced blemish removal. Sold to professional electrologists and advanced cosmetic procedure practitioners at £1,825.00.
• Sterex Epilator SX-T Proprietary short-wave diathermy / thermolysis epilator used by electrologists for hair removal and advanced cosmetic procedures. Priced at £1,100.00.
• Electrolysis Needles Sterex-branded sterile disposable needles for use with Sterex epilators, including Stainless Steel Two-Piece, Insulated Two-Piece, Gold Two-Piece, Stainless Steel One-Piece, Stainless Two-Piece F10 Regular, and Microprobe Size 3 (SKU 12050, £20.25). Needle type is selected based on skin type, modality (blend, galvanic, short-wave diathermy) and treatment area; priced from £9.75 to £50.60.
• Sterex Aftercare Range Post-treatment skincare products recommended after electrolysis and diathermy procedures: Aloe Vera Gel (95% liquid extract of Aloe Vera, lemon grass fragrance), Witch Hazel Soothing Gel (80% liquid extract, antiseptic and astringent), and Aprés Care antimicrobial cream for underarms and bikini line. Priced £12.40–£48.30.
• Sterex Pre-Treatment Range Pre-treatment skin and hand hygiene products: Steritane Skin Cleanser with Chlorhexidine BP for pre-treatment skin sanitisation (250ml, 500ml, 4-litre sizes, £13.75–£74.00) and Stericleanse Anti-bacterial Hand Cleaner with 70% alcohol and Aloe Vera (100ml or 500ml, £1.10–£2.80).
• Calamine Powder Aftercare consumable supplied in pots and priced at £4.30, used following electrolysis or diathermy treatment.
• Skin Blemish Removal with Diathermy Book Reference and training textbook on skin blemish removal using diathermy, priced at £167.65 and intended for students and practitioners.
• Student Kit Bags Four pre-assembled student kits combining a needleholder (switched or non-switched) with a banana or BNC plug configuration, priced between £75.75 and £78.30. Designed for trainees on Sterex electrolysis courses.
• Sterex Promotional Materials Range of clinic and salon marketing materials including window stickers (£2.85), A4/A2 Skin & Hair charts, posters (Blemish Treatment, Advanced Blemish Removal), tri-fold leaflets (Electrolysis Permanent Hair Removal, Blemish Removal & Reduction, Advanced Blemish Removal & Reduction), and consultation/treatment record pads and cards (£6.20–£23.00).
• Sterex Academy Training Courses Portfolio of Habia-endorsed and VTCT-accredited professional training courses covering the VTCT Level 4 Award in Skin Blemish Removal (2-day course, £1,225.00), Advanced Electrolysis, Advanced Cosmetic Procedures (ACP), and Transgender Training. Courses are delivered by Sterex Academy at 174 Kings Road, Tyseley, Birmingham. Over 600 qualified electrologists, doctors, nurses, dentists and podiatrists have been trained by Sterex across 30 countries.

Quantifiable outcome

• Diathermy effective in 65–85% of persistent wart cases
• +5 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

29 partnerships are on record, tiered core and minor.

• Numex HealthcarecoreChannel Partner/ Reseller/ DistributorSterex distributor covering the UAE and wider Middle East region. Based at Office 405, The Icon Tower, Dubai Silicon Oasis, Dubai.
• Beauty TechcoreChannel Partner/ Reseller/ DistributorSterex distributor for the French market, based at 2 Rue De La Briqueterie, Louvres, 95380, France.
• TenudermcoreChannel Partner/ Reseller/ DistributorSterex distributor for Germany, based at Dorfstr. 17, Würselen, 52146.
• Passion Beauty SuppliescoreChannel Partner/ Reseller/ DistributorSterex distributor for Ireland, based at Unit 39C Fashion City, Ballymount, Dublin D24K1HC.
• Salon SaverscoreChannel Partner/ Reseller/ DistributorSterex distributor for Ireland, based at Unit 50 Canal Walk, Parkwest, Dublin 12 D12 X7X4.
• Hennessey Hair & BeautycoreChannel Partner/ Reseller/ DistributorSterex distributor for Southern Ireland (Cork), based at Unit 28 Doughcloyne Court Industrial Estate, Sarsfield Road, Wilton, Cork T12 PW92.
• Aesthetic Systems USA INCcoreChannel Partner/ Reseller/ DistributorSterex distributor for the US West Coast (wholesale distribution company for professional electrologists, aestheticians and salon owners), based at 1149 Pomona Road, Suite Corona, California CA 92882.
• Asia for Medical EquipmentcoreChannel Partner/ Reseller/ DistributorSterex distributor for Jordan, West Bank, Iraq and other regional markets since 1988, based in Jabal Amman / Tela'a Al Ali, Amman.
• DermoprominorChannel Partner/ Reseller/ DistributorSterex distributor for northern France, based at 62 Rue de Paris, 59200 Tourcoing (peelings.net).
• Epil Store LimitedminorChannel Partner/ Reseller/ DistributorSterex distributor for Russia — online store for needles for epilators, based in St Petersburg.
• Gilda Beauty Wholesale ABcoreChannel Partner/ Reseller/ DistributorSterex distributor for Sweden with over 40 years' industry experience, based at Mölndalsvägen 38, SE-412 63 Göteborg.
• House of CamillecoreChannel Partner/ Reseller/ DistributorSterex distributor for New Zealand (supplying beauty professionals since 1984), based at 1/240 Bush Rd, Albany, Auckland.
• Instantronics International LLCcoreChannel Partner/ Reseller/ DistributorSterex distributor for the US East Coast, based in North Carolina.
• Texas Electrolysis SupplycoreChannel Partner/ Reseller/ DistributorSterex distributor for Texas and surrounding US markets, based at 16627 Sea Lark Rd, Houston, TX 77062.
• Esthétique Et Electrolyse CanadacoreChannel Partner/ Reseller/ DistributorSterex distributor for Canada — mission is to import, manufacture and distribute products to enable beauty professionals to offer superior services. Based at 5840 Boul Des Laurentides, Laval, Quebec H7H 1N1.
• International Beauty DepotcoreChannel Partner/ Reseller/ DistributorSterex distributor for Ottawa and Eastern Canada with over 30 years in the business, based at 112 Nelson Street, Unit 104 & 105, Ottawa ON K1N 7R5.
• Med EquipmentcoreChannel Partner/ Reseller/ DistributorSterex distributor for Switzerland, serving beauty professionals and aestheticians in Geneva since 1982. Based at Rue Pré Bouvier 3, Meyrin, CH 1217.
• Bowie Medical BVcoreChannel Partner/ Reseller/ DistributorSterex distributor for the Netherlands — supplies products and treatment systems to cosmetic doctors, clinics, skin therapists, beauticians, spas, wellness centres. Based at Parallelweg 7d, 5349 AD Oss.
• NorivacoreChannel Partner/ Reseller/ DistributorSterex distributor for Malta — nearly 50 years distributing hair and beauty products to trade. Based at Mallia Haus, Triq il-Htajriet, Mosta MST 3068.
• Impophar Trading House LTDcoreChannel Partner/ Reseller/ DistributorSterex distributor for Cyprus, based at Pagratiou 4, Industrial Zone 2033, Strovolos.
• Jovilux NVcoreChannel Partner/ Reseller/ DistributorSterex distributor for Belgium — second-generation family business with 30 years following developments in the cosmetic-aesthetic market. Based at Leupegemstraat 32, 9700 Oudenaarde.
• Pascaud Care BVminorChannel Partner/ Reseller/ DistributorSterex distributor for Belgium (Pascaud Beauty Innovations — anti-ageing concept). Based at Koning Albertlaan 35, 3680 Maaseik.
• Mepix HandlescoreChannel Partner/ Reseller/ DistributorSterex distributor for Austria — founded in 2005, supplies wellness and cosmetic studios with high quality equipment. Based at Liechtensteinstraße 98, 1090 Wien.
• DBX-DISTRIBEAUTXcoreChannel Partner/ Reseller/ DistributorSole African stockist and distributor of Sterex equipment, accessories and products for electrolysis. Based at 517 Keurboom Place, Brenton-on-Sea, Knysna 6571, South Africa.
• John Wurzel & CocoreChannel Partner/ Reseller/ DistributorSterex distributor for Australia — importers, manufacturers, wholesalers, distributors and retailers of requisites for beauty therapists, makeup artists and related professionals. Based at 1368 North Road, Oakleigh, South Victoria 3167.
• Livingstone International PTY LTDcoreChannel Partner/ Reseller/ DistributorSterex distributor for Australia — wholly owned Australian business established in 1984, one of Australia's largest distributors of medical, surgical, dental, beauty and spa supplies. Based at Suite 1, level 9, 189 O'riordan Street, Mascot NSW 2020.
• HabiacoreStrategic or Co-development PartnerHabia (Standard Setting Body for Hair, Beauty, Nails, Spa and Aesthetics) endorses Sterex's Advanced Electrolysis and Advanced Cosmetic Procedures industry certificates, providing assurance of high quality educational training and added credibility.
• VTCT (Vocational Training Charitable Trust)coreStrategic or Co-development PartnerSterex Academy delivers the VTCT Level 4 Award in Skin Blemish Removal, an industry-recognised qualification for advanced cosmetic procedures; post-course students must submit 5 case studies and 1 written assignment to VTCT for certification.
• Penny TurveycoreStrategic or Co-development PartnerSpecialist electrologist in Birmingham who partners with Sterex to deliver the Transgender Training webinar series and authored the March 2020 blog post on 'Electrolysis for Transgender Clients'.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Habia: UK Standard Setting Body for hair, beauty, nails, spa and aesthetics that endorses Sterex's Advanced Electrolysis and ACP certificates — an enabling/standards body whose endorsement materially supports Sterex Academy's positioning.
• VTCT: UK vocational awarding body that accredits Sterex's VTCT Level 4 Skin Blemish Removal qualification; a strategic enabling partner rather than competitor, but relevant given training accreditation drives practitioner demand for Sterex hardware and consumables.
• Beauty Industry Group: US-based wholesale distributor of professional beauty products and equipment — adjacent ecosystem participant that competes with Sterex distributors (e.g., Aesthetic Systems USA, Texas Electrolysis Supply) for share of professional practitioner spend.

Broad incumbents

• Alma Lasers: Global aesthetics device manufacturer with the Soprano laser hair-removal family — competes for the same professional clinic capital-equipment budget as Sterex's epilators, although via a different modality.
• Lumenis (now LightMed): Large medical-aesthetics platform offering LightSheer and other laser hair-removal systems into the same clinics, med-spas and dermatology practices that purchase Sterex electrolysis equipment — a broader incumbent addressing the same customer budget.
• Cynosure (Hair Removal Division): Global medical aesthetics device company whose laser hair-removal systems (e.g., Elite+, Vectus) compete indirectly with Sterex by addressing the same end-procedure demand from clinics and med-spas via a much broader capital-equipment portfolio.

Direct peers

• Fischer International: Long-established manufacturer of professional electrolysis equipment and needles serving electrologists and medical aesthetics practitioners worldwide — overlapping hardware, needle and consumables categories with Sterex.
• Silhouet-Tone: Canadian manufacturer of professional electrolysis, diathermy and aesthetics equipment with international distribution to beauty schools, salons and clinics — directly comparable to Sterex's SX-T epilator and Academy offering.
• Dectro International (Apilus): Dectro International manufactures the Apilus range of professional electrolysis epilators — the closest direct competitor to Sterex's SX-B Blend and SX-T — sold through global beauty and aesthetics distributors to the same electrologist and advanced cosmetic procedure customer base.

Regional players

• Clarity Medical: UK-based supplier of electrolysis, diathermy and aesthetic equipment and consumables to British beauty and medical-aesthetics professionals — a UK-specific competitor with overlapping hardware, needle and training offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterex Electrolysis International Limited