Seatravel

What Seatravel does

Seatravel (legal name Sea Travel ApS) is a Danish privately held travel agency founded in 1992 and headquartered at Europaplads 16 in Aarhus, specializing in boat vacation brokerage for Nordic consumers. The company operates as a main agent (Scandinavian agent) for some of the world's largest boat rental operators — including The Moorings, Sunsail, Le Boat, Nicols/Riverly, Locaboat, Navigare Yachting, Dream Yacht Charter, Kavas, Kiriacoulis, NCP, Black Prince, and ABC Boat Hire — granting Nordic customers access to more than 2000 river boats across Europe and Canada and 4000+ sailboats in more than 20 countries spanning the Mediterranean, Caribbean, Scandinavia, Southeast Asia, the Indian Ocean, the Pacific, and South America. Its core product lines are Flodbådsferie (river/canal boat vacations requiring no sailing certificate) and Sejlbådsferie (sailboat/yacht charters, optionally with a skipper). Supplementary offerings include crewed charter, gift cards (DKK 1000–5000 or custom), travel and cancellation insurance through Europæiske and Gouda, and bundled flight/hotel/car-rental arrangements.

Underlying technology is a Magento-based e-commerce site with a multi-criteria search engine filtering boats by country, region, duration, passenger count, cabins, length, toilets, boat type (catamaran, sailboat, motorboat, gulet), accessories (air conditioning, bow thruster, solar panels, inverter), and operator. The company also runs a content-marketing blog, email newsletter, and digital/physical catalogs as lead-generation assets. The business model is primarily commission-based brokerage (transaction fee on bookings routed through operator partners), supplemented by ancillary travel services, insurance commissions, and gift card sales. Seatravel is a member of the Danish Rejsegarantifonden (Travel Guarantee Fund) under number 206 and offers a price guarantee. In 2024, Seatravel merged with Ruby Travel Group (formerly Sunway Group), consolidating Nordic boat-vacation expertise under the Seatravel brand with referral partnerships into Ruby Rejser, Magic Tours, Skiers, and Marathon Travel Club.

Name

Seatravel

Legal name

Sea Travel Aps

Website

https://seatravel.dk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Seatravel is a Danish boat-vacation brokerage founded in 1992, acting as the Nordic main agent for global operators (The Moorings, Sunsail, Le Boat, Nicols/Riverly) and offering Nordic travelers access to 2000+ river boats and 4000+ sailboats worldwide, with bundled travel services, insurance, and gift cards.

Ownership category

akta.pro rank

Product category

Travel Agency / Boat Charter Brokerage

NAICS

Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

akta.pro secondary industries

Bareboat Yacht Charters (Self-Skippered) (THAEAEAB), Crewed Yacht Charters (Luxury Crewed) (THAEAEAA), Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Boat rental brokerage
• Yacht charter services
• Riverboat vacations
• Sailboat charter
• Travel agency

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Boat Rental Commission: Seatravel acts as a broker/main agent for boat rental operators worldwide, earning commissions on bookings. They have access to over 2000 river boats in Europe and 4000 sailboats globally through partnerships with operators like The Moorings, Sunsail, Navigare Yachting, Dream Yacht Charter, Kavas, Kiriacoulis, NCP, Le Boat, Nicols, Locaboat, Black Prince, ABC Boat Hire, and Riverly.
2. Travel Services: Additional revenue from arranging flights, hotel accommodations, car rentals, and other travel services to complement boat rentals.
3. Travel Insurance: Offering travel and cancellation insurance through partnerships with Europæiske and Gouda insurance companies.
4. Gift Cards: Sale of gift cards in denominations of DKK 1000, 2000, 4000, 5000, or custom amounts (minimum DKK 100).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Seatravel is a Danish travel agency that acts as a broker and main agent for global boat rental operators, arranging sailboat and riverboat vacations for Nordic customers. The company provides access to over 2,000 river boats across Europe and Canada and over 4,000 sailboats worldwide, and complements boat rentals with ancillary travel services such as flights, hotels, car rentals, and travel insurance.

Product overview

Seatravel operates as a Scandinavian boat vacation broker offering two core product lines: Flodbådsferie (riverboat/canal boat rentals) across Europe and Canada, and Sejlbådsferie (sailboat/yacht charter) worldwide. The company functions as a main agent for major boat rental operators including Le Boat, Nicols/Riverly, Sunsail, and Moorings, providing access to over 2000 riverboats and 4000 sailboats. Supplementary offerings include Crewed Charter skipper services, gift cards in various denominations, and digital catalogs for trip planning. All bookings include a price guarantee and travel protection through Rejsegarantifonden membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Sejlbådsferie (Sailboat/Yacht Charter)

Quantifiable outcome

• Over 25 years of experience in boat rental industry since 1992
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Ruby Travel GroupcoreStrategic or Co-development PartnerRuby Travel Group (formerly Sunway Group) merged with Seatravel to form a combined company. This fusion created a solid company with broad and unique knowledge about different forms of boat vacations. The combined entity operates under Seatravel brand.
• The MooringsmajorChannel Partner/ Reseller/ DistributorAs main agent for The Moorings, one of the world's largest boat rental companies, Seatravel offers access to their fleet of sailboats and catamarans globally.
• SunsailmajorChannel Partner/ Reseller/ DistributorAs main agent for Sunsail, Seatravel provides access to their sailboat and catamaran fleet across multiple global destinations.
• Navigare YachtingmajorChannel Partner/ Reseller/ DistributorScandinavian agent for Navigare Yachting boat rental services.
• Dream Yacht ChartermajorChannel Partner/ Reseller/ DistributorAs main agent for Dream Yacht Charter, Seatravel offers access to their global fleet.
• Le BoatmajorChannel Partner/ Reseller/ DistributorAs main agent for Le Boat, one of the largest European river boat operators, Seatravel offers river boat vacations across Europe.
• Nicols / RiverlymajorChannel Partner/ Reseller/ DistributorAs main agent for Nicols/Riverly, Seatravel provides access to their river boat fleet in France and other European destinations.
• LocaboatmajorChannel Partner/ Reseller/ DistributorAs main agent for Locaboat, Seatravel offers river boat rentals primarily in Poland (Masuria) and other European destinations.
• KavasmajorChannel Partner/ Reseller/ DistributorAs Scandinavian agent for Kavas, Seatravel provides access to their sailing yacht fleet.
• KiriacoulismajorChannel Partner/ Reseller/ DistributorPartnership with Kiriacoulis for sailing yacht rentals in Greece and Mediterranean.
• NCP (Nauticki Centar Pina)majorChannel Partner/ Reseller/ DistributorPartnership with NCP for sailing yacht services, particularly in Croatia.
• Black PrincemajorChannel Partner/ Reseller/ DistributorAs main agent for Black Prince, Seatravel offers narrowboat rentals in England.
• ABC Boat HiremajorChannel Partner/ Reseller/ DistributorAs main agent for ABC Boat Hire, Seatravel provides access to narrowboat fleet in England.
• Europæiske InsuranceminorOthersTravel and cancellation insurance provider partnered with Seatravel.
• Gouda InsuranceminorOthersTravel and cancellation insurance provider partnered with Seatravel.
• Ruby RejserminorGTM or Marketing PartnerTravel partner for referrals within the Ruby Travel Group network.
• Magic ToursminorGTM or Marketing PartnerExternal travel partner for referrals.
• SkiersminorGTM or Marketing PartnerTravel partner for referrals.
• Marathon Travel ClubminorGTM or Marketing PartnerTravel partner for referrals within the marathon/travel community.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GlobeSailor: French yacht-charter broker specializing in bareboat and crewed charters worldwide. Comparable to Seatravel's Sejlbådsferie product, acting as an intermediary between charter operators and end customers with similar commission economics.
• SamBoat: French-founded boat-rental aggregator/marketplace operating across Europe with a similar broker-style model connecting customers to local operators. Comparable to Seatravel as a digital-first charter broker, although at much larger scale and with pan-European (rather than Nordic) demand.
• Borrow A Boat: UK-based online boat-rental marketplace offering sailboats, motorboats and yachts across Europe and beyond. Closely comparable digital aggregator model to Seatravel, competing for the same outbound European charter customer with a broader geographic footprint.
• Nautal: Spanish boat-rental marketplace aggregating boats globally with a similar broker/aggregator model. Comparable to Seatravel in booking-flow design, supplier mix, and reliance on commission economics, though focused on Mediterranean demand.
• Filovent: French boat-rental broker offering sailboats, motorboats and gulets across Europe and the Caribbean. Comparable specialist charter broker to Seatravel with similar destination mix and operator partnerships.
• CheckYeti: Online platform for booking outdoor and water-based experiences including boat rentals and yacht charters across Europe. Comparable to Seatravel as a digital booking layer between customers and water-activity operators, though with a broader activity mix.

Emerging players

• MedSailors: UK-based guided sailing-vacation operator offering flotilla-style trips in Croatia and Greece. Comparable to Seatravel in addressing Nordic/Central European customers seeking beginner-friendly Mediterranean sailing, but with a packaged (rather than bareboat) model.

Broad incumbents

• Dream Yacht Charter: Global charter operator with its own fleet across the Caribbean, Mediterranean and beyond. Comparable to Seatravel as a supplier but also a competitor, since Dream Yacht increasingly sells direct to consumers, partially disintermediating brokers like Seatravel.
• TUI: European travel conglomerate with cruise, sailing-holiday and packaged-tour offerings. Comparable to Seatravel as a broader leisure-travel distributor with Nordic exposure, but operating at vastly larger scale and across many more verticals.
• The Moorings / Sunsail: One of the world's largest yacht-charter operators (combined under Travelopia) with global bareboat and crewed fleets. Comparable to Seatravel both as a supplier (main-agent partner) and as an indirect competitor via direct booking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seatraveldk
• LinkedInlinkedin.com/company/sunway-seatravel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seatravel