Saturday Morning Market

Name

Saturday Morning Market

Legal name

Saturday Morning Market

Website

https://saturdaymorningmarket.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Farmers Market

NAICS

Fruit and Vegetable Retailers (44523), Other Specialty Food Retailers (44529)

akta.pro industry

PRIMARYCRAHAHAE

Farmers’ Markets & Farm Stands (Fresh Food)

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYCRAHAEAD

Organic Produce & Farm Market Retail

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRAHALAG

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops)

Consumer Products & Retail/Grocery & Food Retail/Food Co-ops & Community Grocery

Keywords

• Farmers market
• Local organic produce
• Artisan food vendors
• Community marketplace
• Vendor booth rental

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Booth Space Rental: Vendors pay daily booth space fees to participate in the market. Farmers pay $50 per day for a 10x10 space, while all other categories (excluding non-profits) pay $60 per day.
2. Application Fees: A non-refundable $15 application fee is charged for each vendor application to be reviewed by the Vendor Selection Committee.
3. Gift Certificate Sales: Gift certificates are sold in increments of $10 and $20 at the market tent, supporting local vendors while generating revenue for the market organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Saturday Morning Market is a non-profit community farmers market that operates a weekly outdoor marketplace in downtown St. Petersburg, Florida, featuring local organic farmers, artisan food vendors, craft makers, live music, and non-profit organizations. It sells daily booth space to screened vendors (farmers at $50/day and non-farmers at $60/day for a 10x10 space) and supports the consumer experience with SNAP/EBT acceptance and Fresh Access Bucks matching (up to $40) plus gift certificates sold in $10 and $20 increments.

Product overview

Saturday Morning Market operates as a unified weekly community market rather than a modular platform. The core offering is the weekly outdoor market event, supported by interconnected services including a vendor application and management system, non-profit booth program, food assistance initiatives (SNAP/EBT with matching dollars), gift certificate program, food demonstration cart for educational programming, and weekly market map. These services work together to fulfill the market's mission of being the 'heart' of St. Petersburg with joyful connectedness and creative community.

Differentiator

Problem solved

Functional benefit

Products and services

• Saturday Morning Market (Weekly Outdoor Market) A weekly outdoor community farmers market featuring local organic farmers, artisan food vendors, juried craft vendors, live music, and participating non-profit organizations, operating seasonally in downtown St. Petersburg, Florida.
• Vendor Application Program (Daily Booth Space Rental) Application and onboarding program for local farmers, artisan food makers, and craft vendors to rent 10x10 booth space at the market, with daily booth fees of $50 for farmers and $60 for non-farmers, a $15 non-refundable application fee, and a mandatory liability insurance requirement.
• Non-Profit Booth Program Free booth space program for 501c3 community non-profit organizations to promote awareness and education about their services at the market, including a complimentary 10x10 canopy tent and 4ft table.
• Food Assistance Program (SNAP/EBT + Fresh Access Bucks) USDA SNAP/EBT acceptance at the market combined with Feeding Florida's Fresh Access Bucks initiative, which matches SNAP dollars $1:$1 up to $40 for Florida-grown fruits and vegetables, effectively doubling SNAP recipients' purchasing power for local produce.
• Market Gift Certificates Market gift certificates sold in $10 and $20 increments at the market tent, redeemable at all vendors and at the Market Booth for cash, supporting local vendors while generating revenue for the market organization.

Quantifiable outcome

• $1:$1 SNAP match up to $40 for Florida grown produce
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Feeding Florida - Fresh Access BuckscoreStrategic or Co-development PartnerSaturday Morning Market participates in Feeding Florida's Fresh Access Bucks initiative, which matches SNAP dollars with funds for locally grown produce. The market offers a $1:$1 match up to $40 for Florida grown fruits and veggies.
• The Simms TeamminorOthersLocal real estate team sponsor supporting the market. Focused on making significant difference in clients' lives, team member growth, and enjoying comfortable lifestyles.
• I Love the BurgminorOthersLocal St. Petersburg community website sponsor since May 2009. Mission to make St. Petersburg the best place to live, work, and play, providing comprehensive resource for discovering city opportunities and events.
• Good Sweat Foundation / St. Pete Run FestminorOthersWellness-focused non-profit sponsor operating St. Pete Run Fest. Mission is wellness for all, good for the planet, dismantling barriers to wellness regardless of zip code or ability.
• USDA SNAPcoreStrategic or Co-development PartnerSaturday Morning Market supports SNAP (Supplemental Nutrition Assistance Program) by providing quality food and produce. Farmers at the market accept SNAP/EBT benefits for meats, cheeses, bread, honey, fruits, and vegetables.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sarasota Farmers Market: Long-running Florida farmers market operating in downtown Sarasota with a similar mix of local farmers, artisan food vendors, and community programming. Closest direct geographic and format analogue to Saturday Morning Market.
• Winter Park Farmers Market: Highly regarded Central Florida weekly farmers market with a curated vendor model and substantial community following. Comparable in scale, curation discipline, and outdoor park format.
• Dunedin Downtown Market: Tampa Bay area weekly farmers market featuring local produce, artisan food, and craft vendors. Operates in the same regional Florida market with an overlapping vendor pool and customer base.
• Sweetwater Organic Community Farm: Tampa-based organic farm and community farmers market that similarly emphasizes local organic produce, sustainable practices, and community food access — direct overlap with SMM's organic/SNAP mission.
• St. Pete Beach Corey Avenue Sunday Market: Weekly Pinellas County outdoor market with comparable vendor mix and community-driven operating model. Competes for the same local artisan and farmer vendor pool.

Others

• Feeding Florida: Statewide anti-hunger network that runs the Fresh Access Bucks SNAP-matching program in which SMM participates. Strategic partner/ecosystem participant rather than a competitor.

Regional players

• Tampa Bay Farmers Market: Multi-location Tampa Bay area farmers market operator. Overlaps in vendor ecosystem and customer base but operates in a different sub-region than Saturday Morning Market.
• Clearwater Farmers Market: Nearby Pinellas County weekly market operating in downtown Clearwater. Comparable format and regional customer base but does not directly compete in St. Petersburg.

Broad incumbents

• Brooklyn Flea: Large-scale, nationally recognized curated market operator with a significantly broader footprint and brand. Useful as a comparable for what scaled farmers/flea market operations can achieve at maturity.
• MOM's Organic Market: Mid-Atlantic specialty organic retailer with farmers market-style store formats. Relevant scaling analogue for what an organic/local-first retail concept can become, though operates in a different regional and format context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SPSatAMMkt
• Facebookfacebook.com/SPSaturdayMarket
• Instagraminstagram.com/saturdaymorningmarket.stpete
• LinkedInlinkedin.com/company/st-petersburg-saturday-morning-market-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saturday Morning Market