Tante Randi reklamebyrå

What Tante Randi reklamebyrå does

Tante Randi reklamebyrå is an Oslo-based, privately held creative advertising agency founded in 2017 in honor of its late founder, Randi Synøve Devik. The agency operates as a 9-person boutique serving Norwegian organizations across government, financial services, IT, public transportation, and vocational education, with named clients including IMDi, Atea, DNB, Kolumbus, Lokførerskolen, and Mangfold lønner seg mer enn du tror AS. Its positioning is built on viewing target audiences as people rather than demographic segments, captured in the Norwegian-language tagline "Kreativitet for mennesker. Ikke målgrupper."

The agency's core technological and methodological asset is "Slabberas," a proprietary qualitative research framework in which 30–40 minute audio conversations between two acquaintances are recorded in informal settings, anonymized, and used as raw insight material for creative development. This methodology is supported by an unusual in-house capability: a sociologist (Thyri Dale) sits alongside the creative director (Tore Woll), designers, art directors, and copywriters, giving the small team academic rigor in audience understanding. The agency delivers full-service creative output spanning TV, cinema, radio, social, and digital, and consistently reports above-benchmark campaign metrics — e.g., a 5.53% engagement rate versus a 4.2% benchmark for the Lokførerskolen 360-camera campaign, and 74% message stand-out for the IMDi anti-hate-speech campaign.

Commercially, Tante Randi operates on a project-based professional services model with no publicly disclosed pricing, no retainer or framework agreements evident in the source data, and direct client engagement through the creative director. Distribution is purely direct, restricted to a single-country (Norway) footprint with localized regional campaigns (Rogaland, Bergensbanen). The agency partners with external media buying shops (Vode, Flokk) and production houses (Ellevill Produksjoner, Motion Blur, Tangrystan, Store-O) on a per-campaign basis, rather than embedding media or production in-house. No app products, APIs, or proprietary software platforms exist; the entire value proposition rests on human insight and creative execution.

Name

Tante Randi reklamebyrå

Legal name

Tante Randi Reklamebyrå

Website

https://tanterandi.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tante Randi reklamebyrå is a 9-person Oslo-based creative advertising agency serving Norwegian government agencies and enterprises across IT, finance, transport, and education, using its proprietary Slabberas qualitative research methodology to develop campaigns that consistently outperform engagement benchmarks.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Creative advertising services
• Brand campaign development
• Qualitative consumer research
• Creative strategy consulting
• Marketing communications agency

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Creative Services: Project-based creative agency services including campaign development, creative strategy, and production for government and enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tante Randi reklamebyrå is a Norwegian creative advertising agency that develops insight-led brand communication campaigns for organizations, spanning strategy, creative concepting, and production across TV, cinema, radio, social, and digital channels. Its work is anchored by the proprietary Slabberas qualitative research methodology, which records informal 30-40 minute conversations between two people who know each other to uncover genuine consumer motivations that feed the creative output.

Product overview

Tante Randi Reklamebyrå is a creative advertising agency founded in honor of Randi Synøve Devik, operating as a single unified agency rather than a platform-plus-modules architecture. The agency's core offering consists of Slabberas, their proprietary qualitative research methodology for consumer insight gathering, combined with full-service creative advertising capabilities including campaign development, creative production, and media strategy. The agency works with prominent Norwegian clients across government (IMDi), finance (DNB), technology (Atea), public transport (Kolumbus), and education (Lokførerskolen). The Slabberas methodology is central to their approach, used to understand target audiences as people rather than demographics, informing all creative work they produce.

Differentiator

Problem solved

Functional benefit

Brands

• Slabberas: A methodology developed by Tante Randi for genuinely listening to people. Slabberas involves conversations between two people who know each other, lasting 30-40 minutes, recorded as audio and sent to the agency. The name comes from getting people to open up about what drives them and what holds them back.

Products and services

• Slabberas qualitative research methodology A proprietary qualitative research approach where two people who know each other hold 30-40 minute informal conversations (home, car, outdoors), recorded via mobile phone audio, anonymized, and analyzed to surface authentic motivations that traditional focus groups miss. Used to inform creative campaign development for Norwegian organizations.
• Creative advertising campaign services Full-service creative advertising offering including campaign strategy, creative concept development, and production across TV, cinema, radio, social media, and digital channels, for Norwegian organizations and public-sector bodies.

Quantifiable outcome

• Campaign engagement rates 32% above benchmark (5.53% vs 4.2% benchmark)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• VodeminorChannel Partner/ Reseller/ DistributorMedia agency partner for IMDi campaign 'Tilbud på hatefulle ytringer'. Vode handled media advisory and placement for the campaign targeting youth on social media.
• Ellevill ProduksjonerminorStrategic or Co-development PartnerProduction agency partner for IMDi campaign. Responsible for campaign production elements.
• Vode and FlokkminorChannel Partner/ Reseller/ DistributorMedia advisory partners for Kolumbus 'Du er skapt for å bevege deg' campaign. Handled media consulting, media buying, regional negotiations, and message optimization.
• Tangrystan and Sander DahlminorOthersDirectors for fitness/training films in Kolumbus campaign.
• Tobas Bergman and WeMakeminorOthersProducers of launch films for Kolumbus campaign.
• Store-OminorOthersAnimation partner for Kolumbus campaign.
• BådeOg and Eskil PausminorOthersRadio spot directors for Kolumbus campaign.
• Motion BlurminorStrategic or Co-development PartnerProduction partner for Atea 'Et lite mareritt' campaign. Production team included Richard Patterson, Espen Horn (producers), and Harald Zwart (director).

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Geelmuyden.Kiese: Geelmuyden.Kiese is one of Norway's largest communications and PR firms with strong public-sector and behavior-change work. Comparable to Tante Randi in Norwegian public-sector mandates and creative communications.
• Trigger: Trigger is a Norwegian creative agency offering brand strategy, advertising, and design services. Comparable in size range, Norwegian-only footprint, and creative-led service offering.
• ANTI (anti.as): ANTI is a leading Norwegian creative agency known for socially oriented and behavior-change campaigns. Closely comparable to Tante Randi in creative positioning, Norwegian market focus, and public-sector/NGO client mix.
• TRY: TRY is one of Norway's largest independent creative agencies, offering full-service advertising and brand strategy across Norwegian enterprise and public-sector clients. Directly comparable to Tante Randi in geography, service offering, and target segments.
• SMFB: SMFB is a Norwegian creative agency with a long-standing reputation for advertising and brand work. Comparable in market (Norway), service offering (full-service creative), and enterprise/public client base.
• Kitchen: Kitchen is a Norwegian creative shop focused on brand-building and campaign work for enterprise clients. Comparable in service mix (creative, brand, campaign development) and Norwegian market footprint.

Broad incumbents

• BBDO Oslo: BBDO Oslo is the Norwegian arm of a major global advertising network, offering brand strategy, creative, and media services. Comparable in campaign development but with global network scale.
• McCann Oslo: McCann Norway is part of a global advertising network offering full-service campaign work in the Norwegian market. Comparable in channel breadth but operates with significantly larger scale and global infrastructure.
• DDB Oslo: DDB Oslo is the Norwegian office of a global creative network. Comparable in full-service creative capabilities for Norwegian enterprise and public-sector clients, but with broader international support.
• Ogilvy Norway: Ogilvy Norway is the Norwegian arm of a global advertising and PR network, offering integrated brand, advertising, and consulting services. Comparable in offering breadth but with network-scale resources Tante Randi lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tante-randi
• Instagraminstagram.com/tante_randi
• Facebookfacebook.com/Tanterandi

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tante Randi reklamebyrå