Roof Link

What Roof Link does

Roof Link (legal name "The Roof Link") is a privately held, founder-owned roofing contractor established in 2015 and headquartered in Berthoud, Colorado. The company provides residential and asphalt commercial roofing services — full roof replacements, leak repairs, and free inspections — across Northern Colorado, serving homeowners in Fort Collins, Loveland, Greeley, Longmont, Boulder, Berthoud, and surrounding communities. Its core technical offering is the installation of Class IV Impact Resistant shingles (CertainTeed Northgate SBS modified, Owens Corning TruDefinition Duration FLEX with SureNail Technology, CertainTeed Landmark Climate Flex) engineered for Colorado's hail-prone climate, with same-day replacement capability on most projects and a 5-year workmanship guarantee.

The business model is project-based and sales-led. Revenue is generated primarily through one-time roof replacement and repair contracts, with free roof inspections (including detailed photo documentation) functioning as the top-of-funnel lead generation mechanism rather than a paid service. Customer acquisition flows through direct field sales by project managers, referrals from Northern Colorado insurance agents and adjusters, and word-of-mouth, with real-estate pre-sale inspections as a secondary channel. The company positions itself explicitly as an insurance-claim specialist, leveraging staff that includes former insurance adjusters and agents (notably Senior Project Manager Kendall Payne and Director of Business Development Angela Das) to assist homeowners through the claims workflow. Estimates are produced using Xactimate, the insurance-carrier-mandated pricing software.

Roof Link operates from two offices (South and North Berthoud) with a headcount in the 1-10 range, supported by an extended team of roofing crews. There is no disclosed institutional funding, no parent company, and no M&A activity; the business is bootstrapped and owner-operated by IkeJon Nissen, a Longmont native, with family members (Mike Nissen as Job Site Supervisor; Tanner Nissen on the team) involved in operations. The company has progressively added leadership since 2018, expanded its product menu to include commercial asphalt roofing, and built a dense local referral ecosystem through BBB accreditation, community sponsorships, and longstanding agent relationships.

Name

Roof Link

Legal name

The Roof Link

Website

https://therooflink.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Roof Link is a Berthoud, Colorado-based roofing contractor founded in 2015 that installs Class IV Impact Resistant shingles and provides roof replacements, leak repairs, and free inspections to homeowners across Northern Colorado, with insurance-claim navigation as its core differentiator.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

Keywords

• Residential roofing services
• Roof replacement
• Hail damage repair
• Roof inspections
• Insurance claim assistance

Headquarters

HQ city

Berthoud

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Roof Replacement Services: Full roof replacement services for residential properties, primarily driven by insurance claims after hailstorms and storm damage. Also available for out-of-pocket customers.
2. Roof Repair Services: Leak repairs, shingle replacement, pipe jack replacement, and routine maintenance services for residential roofs.
3. Roof Inspection Services: Free roof inspections offered for damage assessment, pre-sale inspections, and insurance claim documentation. Inspections are provided at no cost to generate replacement/repair business.
4. Same-Day Roof Replacement: Most homes can have full roof replacement completed in a day, enabling efficient project completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Roof Link is a Northern Colorado roofing contractor providing free roof inspections, leak repairs, and full roof replacements for residential and commercial properties, with a specialty in Class IV Impact Resistant and SBS modified shingles. The company assists homeowners through the insurance claims process, leveraging staff experience as former insurance adjusters and agents. It also provides pre-sale roof inspections for real estate transactions across Fort Collins, Loveland, Greeley, Longmont, Boulder, Berthoud, and surrounding communities.

Product overview

Roof Link is a residential and commercial roofing company providing roofing services across Northern Colorado. Their service portfolio includes free roof inspections (with detailed photo documentation), leak repairs, and full roof replacements with insurance claim assistance. The company specializes in Class IV Impact Resistant shingles and SBS Modified shingles, primarily installing CertainTeed Northgate, Owens Corning TruDefinition Duration FLEX with SureNail Technology, and CertainTeed Landmark Climate Flex products. They also offer asphalt commercial roofing services. The core offering combines professional installation of premium roofing materials with insurance expertise to assist homeowners through the claims process.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Roof Inspections Free roof inspections with detailed photos documenting roof condition and damage, provided by trained project managers to assess repair or replacement needs for Northern Colorado homeowners, including pre-sale inspections for real estate transactions.
• Leak Repairs Routine roof maintenance and leak repair services for residential roofs, including replacing deteriorated pipe jacks, fixing leaks around skylights and chimneys, and replacing missing shingles.
• Roof Replacement Full residential roof replacement services, including management of the insurance claim process, with trained and experienced personnel providing on-site estimating and same-day replacement capability. Backed by a 5-year workmanship guarantee.
• Asphalt Commercial Roofing Asphalt-based commercial roofing services including inspections, estimates, repairs, leak identification, and full roof replacements for commercial properties in Northern Colorado.

Quantifiable outcome

• Most roofs can be fully replaced in one day
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Owens CorningcoreStrategic or Co-development PartnerPreferred shingle manufacturer partner. Owens Corning manufactures shingles in Colorado, employing hundreds of Coloradoans. Roof Link installs Owens Corning TruDefinition Duration FLEX shingles with SureNail Technology. Owens Corning Duration Storm and Duration Flex products are Class IV Impact Resistant and carry Class A fire rating.
• CertainTeedcoreStrategic or Co-development PartnerShingle manufacturer partner. Roof Link primarily installs CertainTeed Northgate SBS modified shingles, a top-of-the-line architectural Class IV shingle. Also installs CertainTeed Landmark Climate Flex shingles.
• TamkominorChannel Partner/ Reseller/ DistributorRoofing products manufacturer included in product offerings.
• Malarkey Roofing ProductsminorChannel Partner/ Reseller/ DistributorRoofing products manufacturer included in product offerings.
• LomancominorChannel Partner/ Reseller/ DistributorVentilation products manufacturer included in product offerings.
• Local Shingle DistributorsminorChannel Partner/ Reseller/ DistributorLocal distributors that deliver roofing products to customer homes in a safe and professional manner.
• Better Business Bureau (BBB)coreStrategic or Co-development PartnerRoof Link is BBB Accredited Business, displaying the BBB logo on their website and marketing materials. This accreditation provides credibility and trust signals to homeowners.
• Northern Colorado Insurance Agents and AdjusterscoreChannel Partner/ Reseller/ DistributorNumerous insurance agents and adjusters recommend Roof Link to policyholders. The company comes with recommendations from professionals who have real-world experience with customers and understand the importance of connecting them with quality roofing companies. Most of Northern Colorado's largest insurance agents trust Roof Link with their customers.
• Northern Colorado RealtorscoreChannel Partner/ Reseller/ DistributorRoof Link partners with the area's largest insurance agencies and realtors to be a resource for customers. Real estate professionals recommend Roof Link for pre-sale inspections and post-storm repairs.
• Berthoud High School Booster ClubminorGTM or Marketing PartnerCommunity partner. Roof Link actively fundraises for Track and Field, Girls Volleyball, Basketball, Golf, and the Equestrian Club.
• 4-HminorGTM or Marketing PartnerCommunity partner. Roof Link supports 4-H by purchasing auction items and animals at local county fairs.
• Interscholastic Equestrian AssociationminorGTM or Marketing PartnerCommunity partner supporting equestrian sports for local students.
• Grace PlaceminorGTM or Marketing PartnerLocal church community partner that hosts monthly mobile food pantry, youth programs, and community events. Roof Link partners to support their community work.
• Food Bank of Larimer CountyminorGTM or Marketing PartnerDuring COVID-19 pandemic, Roof Link collaborated with Food Bank of Larimer County to help feed anyone in need during school closures, contributing to their free breakfast and lunch program.
• Homeward Alliance (formerly Homeless Gear)minorGTM or Marketing PartnerColorado-based nonprofit assisting the homeless in the community. Roof Link staff donated cold-weather gear including jackets, base layers, hats, and boots to The Murphy Center for Hope.
• Xactimate (Xactware)coreTechnology or IntegrationIndustry-standard estimating software used by Roof Link to ensure accurate, market-based pricing for every region in the state. Helps ensure customers don't overpay and insurance claims are properly documented.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Storm Guard Restoration: National franchise system specializing in storm damage restoration and roofing, with strong insurance claim expertise. Directly comparable in GTM (insurance agent referrals, free inspections) and target customer (post-storm homeowners).
• DaBella: National residential home exterior remodeling company focused on roofing, siding, and windows. Comparable direct-to-homeowner sales model, with similar customer profile of suburban single-family homeowners undergoing storm-related or planned exterior work.
• Bone Dry Roofing: Multi-state residential roofing contractor specializing in roof repair, replacement, and storm damage restoration. Operates a similar insurance-claim-focused model with comparable homeowner segments and referral-driven GTM.

Others

• Owens Corning: Major roofing materials manufacturer and Roof Link's strategic shingle supplier. Not a competitor, but represents the manufacturer ecosystem Roof Link leverages for Class IV / SBS modified product access, training, and warranty support.
• ABC Supply Co. Largest wholesale distributor of roofing materials in the U.S. Functions as a supplier to Roof Link (via local distributors) rather than a competitor, but represents the upstream value chain and ecosystem Roof Link depends on for material access.

Broad incumbents

• Erie Home (Erie Construction): National home improvement company offering roofing, siding, windows, and basement solutions. Comparable direct-sales residential roofing model, though operating at much larger scale with broader service portfolio.
• Tecta America: Largest commercial roofing contractor in the U.S., also serving residential customers. Overlaps with Roof Link's commercial asphalt roofing offering and has comparable material partnerships, though predominantly commercial-focused.
• Roofing Corp of America: PE-backed residential and commercial roofing consolidator operating across multiple U.S. markets. Comparable in core roofing services and insurance-driven replacement work, but at significantly greater scale and geographic breadth.
• Power Home Remodeling: Large national exterior home remodeling company offering roofing, siding, windows, and insulation. Overlaps with Roof Link on residential roof replacement and storm restoration, but with a broader exterior services portfolio.

Regional players

• Klaus Larsen Roofing: Regional residential roofing contractor serving hail-prone New England markets with comparable insurance-claim expertise and storm restoration focus. Comparable business model and customer segment but in a different U.S. region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rooflink
• LinkedInlinkedin.com/company/therooflink
• Instagraminstagram.com/therooflink

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roof Link