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Homeward Alliance

Full company profile

uuid004l4nw

Namestring
Homeward Alliance
Legal namestring
Homeward Alliance
Company typeenum
Private
Founded yearint
2008
Descriptiontext

Homeward Alliance is a Fort Collins, Colorado-based 501(c)(3) nonprofit founded in 2008 (originally as Homeless Gear) that operates a continuum of programs for individuals and families experiencing or at risk of homelessness in Northern Colorado. The organization serves approximately 5,000 people annually through a portfolio that includes direct service programs (Resource Navigation, Family Services, WAGEES Re-Entry, EARN Employment Services, Housing Services, Mason Place case management), mobile/outreach programs (Mobile Laundry, Bike Repair), and a Distribution/Gear Room program. Its flagship operation is the Murphy Center for Hope, a co-located service hub at 242 Conifer Street in Fort Collins where 20 independent partner agencies deliver over 40 services to nearly 3,000 people per year. The organization also operates partnered services including the SummitStone Clinic at the Murphy Center (integrated medical/behavioral health including MAT, launched March 2024).

Homeward Alliance's underlying technology layers regional systems coordination atop traditional direct service delivery. As the HMIS lead agency for the Northern Colorado Continuum of Care (NoCO CoC) covering Larimer and Weld counties, it manages client-level data infrastructure, agency partnership agreements, and technical support for the regional homeless response system. The organization uses the Unite Us cross-sector referral platform, the Coordinated Entry System (CAHPS), Bloomerang for volunteer management, QGIV for donations, and SignUpGenius/InitLive for volunteer scheduling. A Systems Strategy and Support Services arm (launched 2019) provides technical assistance (strategic planning, data management, policy development) to other nonprofits. The organization received the State of Colorado Transformational Homeless Response (THR) grant in 2023 to lead the Larimer County homelessness strategic plan.

Revenue is derived from a diversified non-profit funding mix: individual and corporate donations (tax-deductible, 501(c)(3), Tax ID #27-4641606), in-kind product donations, stock gifts processed through Merrill Lynch, special events (UnGala-Xy annual fundraiser targeting $150,000 in 2026), government grants (THR, NoCO CoC Collaborative Applicant designation), and volunteer labor contributions. All services are provided free of charge to clients. The organization is governed by a Board of Directors chaired by Mary Lynn Jones and led by Executive Director David Rout (in role since 2014). It holds Charity Navigator, BBB Accredited Charity, and Candid Gold Seal of Transparency certifications, and has won regional awards including the Governor's Outstanding Nonprofit of the Year (2015).

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersFort Collins, United States
HQ citystring
Fort Collins
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
homeless services, housing case management, emergency basic needs, re-entry support services, nonprofit social services
Industry3 codes
1Housing Assistance & Homeless Services
CodeBPAGAEABPrimaryYes
2Homelessness Prevention, Shelter & Supportive Housing Services
CodeBPAIANACPrimaryNo
3Affordable Housing & Community Development (Housing, Community Land Trusts)
CodeBPAGALACPrimaryNo
NAICS code2 codes
  • Community Housing Services62422
  • Other Community Housing Services624229
SIC code1 code
  • Services-Social Services8300
Product category
Homelessness Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model6 records
1Individual and Corporate Donations
TypeGrants Donations
Description

Homeward Alliance receives cash donations from individuals and corporations. The organization is a 501(c)(3) non-profit (Tax ID #27-4641606). Donations are tax-deductible, and Colorado residents making eligible donations of $100 or more may qualify for a 25% state income tax credit.

homewardalliance.org
2Product Donations
TypeOthers
Description

Accepts in-kind donations of gear, clothing, food, hygiene items, and outerwear to distribute to clients through the Gear Room and Family Resource Connection.

homewardalliance.org
3Stock Donations
TypeGrants Donations
Description

Processes gifts of stock through Merrill Lynch for donors who prefer to contribute appreciated securities.

homewardalliance.org
4Special Events Fundraising
TypeGrants Donations
Description

Annual UnGala-Xy event serves as the organization's largest fundraiser, with a goal of $150,000 in 2026. Additional events include sponsorship opportunities and community fundraising campaigns.

homewardalliance.org
5Government Grants
TypeGrants Donations
Description

Homeward Alliance received State of Colorado Transformational Homeless Response (THR) grant in 2023 to lead development of strategic plan for Larimer County. Also serves as Collaborative Applicant and Data Lead for NoCO CoC, receiving associated funding.

homewardalliance.org
6Volunteer Services
TypeOthers
Description

Volunteers support various programs including front desk operations, food pantry, mail sorting, laundry, gear room, bike repair, mobile laundry, and administrative functions.

homewardalliance.org
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels7 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1Murphy Center for Hope
Description

A collaborative initiative of Homeward Alliance serving as a one-stop resource center for people experiencing or at-risk of homelessness in Larimer County, with 20 independent agencies offering over 40 services.

homewardalliance.org
Core offering1 text field

Homeward Alliance operates a continuum of programs and initiatives for families, adults, and seniors facing homelessness or at-risk of homelessness in Northern Colorado. Core offerings include basic needs services (day shelter, showers, laundry, mail, food pantry), Housing First case management, resource navigation, employment services, re-entry support for justice-involved individuals, and family services. The Murphy Center for Hope serves as a collaborative hub where 20 partner agencies deliver more than 40 services under one roof.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Nearly 3,000 people served annually at Murphy Center
+3 more records
Product overview1 text field

Homeward Alliance is a Colorado-based nonprofit organization operating a continuum of programs and initiatives for families, adults, and seniors facing homelessness. The organization functions as a platform-plus-modules architecture with the Murphy Center for Hope as its central hub—a collaborative facility where 20 partner agencies offer over 40 services to approximately 3,000 people annually. The product portfolio includes: core service programs (Resource Navigation, Family Services, WAGEES Re-Entry, EARN Employment Services, Housing Services, HMIS, Distribution); specialized mobile/outreach programs (Bike Repair, Mobile Laundry); partner-integrated healthcare (SummitStone Clinic at the Murphy Center); and technical assistance services (Systems Strategy and Support Services, Workforce Solutions). The organization also provides case management at Mason Place permanent supportive housing. Together, these programs aim to make homelessness rare, short-lived, and non-recurring in northern Colorado.

Product and service13 records
1Murphy Center for Hope
CategoryCore Service Hub
Description

A collaborative resource center serving as the hub of services for people who face homelessness or housing instability in Larimer County. One location in which 20 organizations offer more than 40 services to nearly 3,000 people each year. Provides core human services including day shelter, showers, laundry, mail, computers, and phones.

2Resource Navigation
CategoryCase Management
Description

Professional multi-layered resource navigation services helping meet employment/income, health and other needs of people experiencing homelessness. Services include shelter diversion, ID attainment, employment support, public benefit enrollment, housing needs assessments, and coordinated entry assessments.

3Family Services
CategoryFamily Services
Description

Housing-focused support to help families escape homelessness and prevent recurrence. Includes Family Housing Navigation and Family Resources (Food and Child/Teen Clothing Closet, Quarterly Family Resource Fairs).

4WAGEES Re-Entry Program
CategoryRe-entry Services
Description

Work and Gain Education and Employment Skills program serving individuals exiting the criminal justice system. Provides wrap-around support including case management, employment preparation, identification acquisition, transportation assistance, rental assistance, and family reunification.

5EARN Employment Services
CategoryEmployment Services
Description

Employment program empowering job seekers experiencing homelessness or near homeless to find and maintain employment. Offers one-on-one employment support, career closet, resume building, employer connections, and partnerships with businesses.

6Bike Repair Program
CategoryMobile Outreach
Description

Mobile bike repair shop traveling to neighborhoods, shelters, and locations throughout Larimer County from April-October. Repairs and maintains bicycles to ensure safe, reliable transportation for adults and children experiencing homelessness and housing insecurity. Repairs over 300 bikes annually.

7Mobile Laundry
CategoryMobile Outreach
Description

Free, mobile laundry services for families and individuals in Loveland and Fort Collins. Truck equipped with six sets of washers and dryers provides laundry drop-off and pickup service to break down barriers to success for low-income families and adults experiencing homelessness.

8Housing Services
CategoryHousing Services
Description

Housing First solutions including case management, housing navigation, and supportive housing practices. Programs include Mason Place case management and Housing Navigation for voucher holders. Transition participants from chronic homelessness to permanent, stable housing.

9HMIS (Homeless Management Information System)
CategoryData Systems
Description

Homeward Alliance serves as the HMIS lead agency for the Northern Colorado Continuum of Care. Staff responsible for implementing partnership agreements with participating HMIS agencies in Larimer and Weld counties, managing the system, and providing technical support and training.

10Distribution Program
CategoryBasic Needs
Description

Provides critical supplies and gear to individuals and families through the Gear Room at Murphy Center, Family Resource Connection, and distribution events throughout Northern Colorado. Includes clothing, hygiene items, and essential outerwear.

11SummitStone Clinic at the Murphy Center
CategoryHealthcare
Description

Medical clinic operated by SummitStone Health Partners at the Murphy Center offering integrated care including initial screenings, assessments, treatment planning, care coordination, medication evaluations, medication management, bridge care, and Medication Assisted Treatment (MAT) for individuals experiencing or at risk of homelessness.

12Workforce Solutions
CategoryWorkforce Development
Description

Alternative talent pipeline connecting employers with job seekers impacted by housing instability, justice involvement, or systemic barriers. Provides job-ready pre-screened candidates, retention support, guidance on federal tax credits (WOTC), Federal Bonding Program, and Fair Chance Hiring Matrix development.

13Systems Strategy and Support Services
CategoryTechnical Assistance
Description

Technical services using frontline knowledge to help other nonprofits grow their impact. Includes strategic planning, data management, policy development, and technical assistance to build better ways to evaluate programs, use technology, and coordinate services across Northern Colorado.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership47 partners
Strategic tierCoreTypeOthersAnnounced on2018-01-01
Description

Manages the Murphy Center Endowment Fund established in January 2018 with $60,000 opening deposit. Community Foundation administers over 470 charitable funds and approximately $200 million in assets.

Strategic tierCoreTypeOthers
Description

Partner agency providing services to the Latino/a community in Northern Colorado.

Strategic tierCoreTypeOthers
Description

Partner agency providing violence prevention and support services.

Strategic tierCoreTypeOthers
Description

Partner agency providing behavioral health and recovery services.

Strategic tierCoreTypeOthers
Description

Partner agency providing affordable housing services.

Strategic tierCoreTypeOthers
Description

Partner agency providing social services including housing, refugee services, and community support in Larimer County.

7Colorado Division of Vocational Rehabilitation
Strategic tierSupportingTypeOthers
Description

State agency partner providing vocational rehabilitation and employment services.

homewardalliance.org
Strategic tierCoreTypeOthers
Description

Partner agency providing legal aid services.

Strategic tierCoreTypeOthers
Description

Partner agency providing emergency safe housing, advocacy, legal assistance, rapid rehousing and crisis intervention for domestic violence victims.

10CSU Social Work Interns
Strategic tierSupportingTypeOthers
Description

Colorado State University Social Work department provides BSW and MSW student interns who support service delivery.

homewardalliance.org
Strategic tierCoreTypeOthers
Description

Partner agency providing case management, independent living skills, peer support, employment assistance, advocacy, and housing assistance for people with disabilities.

12DOC Parole
Strategic tierSupportingTypeOthers
Description

Colorado Department of Corrections parole services partner for re-entry programming.

homewardalliance.org
Strategic tierCoreTypeOthers
Description

Partner agency providing housing and family services.

Strategic tierSupportingTypeOthers
Description

Partner agency serving the Latino/a community.

15Food Bank of Larimer County
Strategic tierCoreTypeOthers
Description

Partner agency providing food assistance and resources.

homewardalliance.org
Strategic tierCoreTypeOthers
Description

Partner agency providing overnight shelter. Lottery for beds held at Murphy Center.

Strategic tierSupportingTypeOthers
Description

Healthcare partner providing services.

Strategic tierCoreTypeOthers
Description

Partner agency providing health services including immunizations, blood pressure screenings, and dental clinic access.

Strategic tierCoreTypeOthers
Description

Partner agency providing affordable housing. Homeward Alliance provides case management at Housing Catalyst's Mason Place property.

Strategic tierSupportingTypeOthers
Description

Partner initiative at CSU promoting inclusive health services.

21ISAAC
Strategic tierSupportingTypeOthers
Description

Community partner organization.

homewardalliance.org
Strategic tierCoreTypeOthers
Description

Partner including Office on Aging, Department of Health and Environment, Probation, Community Corrections, Jail, Department of Human Services, Bridges program, AIIM Program, Wellness Court, CJA Competency Services.

Strategic tierSupportingTypeOthers
Description

Partner agency serving children, youth, and families.

24Mountain West Sober Living
Strategic tierSupportingTypeOthers
Description

Partner agency providing sober living services.

homewardalliance.org
Strategic tierSupportingTypeOthers
Description

Partner providing court services and support.

Strategic tierCoreTypeOthers
Description

Partner agency providing rent/utility assistance, housing resources, and community support in Fort Collins and Loveland.

Strategic tierSupportingTypeOthers
Description

Partner including Medicaid Accountable Care Collaborative, Family Medicine Center, Emergency Department, Crisis Assessment Center, and Social Work services.

28Northern Colorado Health Network
Strategic tierCoreTypeOthers
Description

Partner agency providing HIV/HEP C testing and case management services. Testing available 4th Thursday monthly.

homewardalliance.org
Strategic tierSupportingTypeOthers
Description

Partner agency providing behavioral health services.

Strategic tierSupportingTypeOthers
Description

Partner providing street outreach services.

31Poudre Fire Authority
Strategic tierSupportingTypeOthers
Description

Emergency services partner.

homewardalliance.org
Strategic tierSupportingTypeOthers
Description

Partner providing services for students experiencing homelessness under McKinney-Vento Act.

Strategic tierSupportingTypeOthers
Description

Partner providing healthcare services.

Strategic tierSupportingTypeOthers
Description

Partner providing free veterinary care for pets of homeless individuals. Services available Tuesdays 2PM-3PM.

Strategic tierCoreTypeOthers
Description

Key partner operating SummitStone Clinic at the Murphy Center, providing integrated care including medical, mental health, and MAT services. Also provides PATH program for individuals with mental illness.

Strategic tierSupportingTypeOthers
Description

Partner agency serving people with developmental disabilities.

Strategic tierSupportingTypeOthers
Description

Partner agency serving families with children.

Strategic tierSupportingTypeOthers
Description

Healthcare system partner providing services.

Strategic tierCoreTypeOthers
Description

Partner providing veteran services including Cheyenne VA Medical Center Homeless Program with walk-in hours at Murphy Center.

Strategic tierCoreTypeOthers
Description

Partner providing SSVF (Supportive Services for Veterans Families) program at Murphy Center.

Strategic tierSupportingTypeOthers
Description

Partner providing Risk Less Live More group offering acudetox services weekly at Murphy Center.

42Northern Colorado Continuum of Care (NoCO CoC)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Homeward Alliance serves as Collaborative Applicant and Data Lead for NoCO CoC, which unites Larimer and Weld counties to align strategies, share resources, and advocate for housing and support services.

homewardalliance.org
Strategic tierSupportingTypeOthers
Description

Community partner in homelessness response efforts.

Strategic tierSupportingTypeTechnology or Integration
Description

Technology platform for cross-sector referrals connecting individuals with social services.

45JG Research and Evaluation LLC
Strategic tierSupportingTypeOthers
Description

Consultant contracted to guide development of strategic plan for Larimer County homelessness response.

homewardalliance.org
Strategic tierSupportingTypeOthers
Description

Consultant contracted to guide development of strategic plan for Larimer County homelessness response.

Strategic tierSupportingTypeOthers
Description

Partner providing pet food and supplies for families facing economic hardship, with distribution at Murphy Center.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight7 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

National nonprofit network with local affiliates delivering shelter, housing prevention, and stabilization services for families experiencing homelessness. Comparable in family-focused homelessness programming but operating at national scale rather than a single regional hub.

TypeDirect peer
Description

Denver-based nonprofit operating integrated housing, health, and supportive services for people experiencing homelessness. Highly comparable to Homeward Alliance in offering a continuum of direct services combined with systems advocacy across a Colorado region.

TypeDirect peer
Description

Regional Catholic Charities affiliate providing shelter, housing, and social services in Colorado. Direct peer to Homeward Alliance in offering co-located, multi-agency service models including case management and basic-needs assistance.

TypeDirect peer
Description

Denver-based nonprofit serving youth and young adults experiencing homelessness or at risk, with shelter, housing, and case management. Comparable service-delivery approach with a more narrowly defined beneficiary cohort than Homeward Alliance.

TypeOthers
Description

National advocacy and policy organization focused on preventing and ending homelessness. Adjacent to Homeward Alliance through shared systems-level work, Continuum of Care infrastructure, and federal policy advocacy rather than direct service.

TypeOthers
Description

National nonprofit running the Built for Zero initiative that helps communities achieve functional zero homelessness through data-driven, coordinated entry. Highly comparable systems-strategy role to Homeward Alliance's HMIS and CoC leadership.

TypeDirect peer
Description

Statewide VOA affiliate delivering supportive services for veterans, families, and people experiencing homelessness, including SSVF programming. Operates similar Housing First, case management, and re-entry programs as Homeward Alliance.

TypeDirect peer
Description

Long-running Denver nonprofit providing emergency shelter, meals, transitional housing, and recovery programs. Comparable to Homeward Alliance's integrated emergency-services and housing-navigation model.

TypeBroad incumbent
Description

National faith-based organization operating emergency shelter, transitional housing, and basic-needs programs across Colorado and the broader Intermountain region. Broad incumbent offering overlapping capabilities but as part of a much wider portfolio.

TypeDirect peer
Description

Fort Collins-based nonprofit providing rent/utility assistance and housing stabilization resources in Larimer County. Partner agency of Homeward Alliance at the Murphy Center with directly comparable service offerings to its housing navigation programs.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles13 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Homeward Alliance

Homelessness Serviceshomewardalliance.org

What Homeward Alliance does

Homeward Alliance is a Fort Collins, Colorado-based 501(c)(3) nonprofit founded in 2008 (originally as Homeless Gear) that operates a continuum of programs for individuals and families experiencing or at risk of homelessness in Northern Colorado. The organization serves approximately 5,000 people annually through a portfolio that includes direct service programs (Resource Navigation, Family Services, WAGEES Re-Entry, EARN Employment Services, Housing Services, Mason Place case management), mobile/outreach programs (Mobile Laundry, Bike Repair), and a Distribution/Gear Room program. Its flagship operation is the Murphy Center for Hope, a co-located service hub at 242 Conifer Street in Fort Collins where 20 independent partner agencies deliver over 40 services to nearly 3,000 people per year. The organization also operates partnered services including the SummitStone Clinic at the Murphy Center (integrated medical/behavioral health including MAT, launched March 2024).

Homeward Alliance's underlying technology layers regional systems coordination atop traditional direct service delivery. As the HMIS lead agency for the Northern Colorado Continuum of Care (NoCO CoC) covering Larimer and Weld counties, it manages client-level data infrastructure, agency partnership agreements, and technical support for the regional homeless response system. The organization uses the Unite Us cross-sector referral platform, the Coordinated Entry System (CAHPS), Bloomerang for volunteer management, QGIV for donations, and SignUpGenius/InitLive for volunteer scheduling. A Systems Strategy and Support Services arm (launched 2019) provides technical assistance (strategic planning, data management, policy development) to other nonprofits. The organization received the State of Colorado Transformational Homeless Response (THR) grant in 2023 to lead the Larimer County homelessness strategic plan.

Revenue is derived from a diversified non-profit funding mix: individual and corporate donations (tax-deductible, 501(c)(3), Tax ID #27-4641606), in-kind product donations, stock gifts processed through Merrill Lynch, special events (UnGala-Xy annual fundraiser targeting $150,000 in 2026), government grants (THR, NoCO CoC Collaborative Applicant designation), and volunteer labor contributions. All services are provided free of charge to clients. The organization is governed by a Board of Directors chaired by Mary Lynn Jones and led by Executive Director David Rout (in role since 2014). It holds Charity Navigator, BBB Accredited Charity, and Candid Gold Seal of Transparency certifications, and has won regional awards including the Governor's Outstanding Nonprofit of the Year (2015).

Homeward Alliance firmographics

Firmographics
Name
Homeward Alliance
Legal name
Homeward Alliance
Website
https://homewardalliance.org
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Homeward Alliance industry classification

Industry
Product category
Homelessness Services
NAICS
Community Housing Services (62422), Other Community Housing Services (624229)
SIC
Services-Social Services (8300)
akta.pro primary industry
Housing Assistance & Homeless Services (BPAGAEAB)
akta.pro secondary industries
Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

  • Homeless services
  • Housing case management
  • Emergency basic needs
  • Re-entry support services
  • Nonprofit social services

Where Homeward Alliance is headquartered

Location

Headquarters

HQ city
Fort Collins
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Homeward Alliance business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Individual and Corporate Donations: Homeward Alliance receives cash donations from individuals and corporations. The organization is a 501(c)(3) non-profit (Tax ID #27-4641606). Donations are tax-deductible, and Colorado residents making eligible donations of $100 or more may qualify for a 25% state income tax credit.
  2. Product Donations: Accepts in-kind donations of gear, clothing, food, hygiene items, and outerwear to distribute to clients through the Gear Room and Family Resource Connection.
  3. Stock Donations: Processes gifts of stock through Merrill Lynch for donors who prefer to contribute appreciated securities.
  4. Special Events Fundraising: Annual UnGala-Xy event serves as the organization's largest fundraiser, with a goal of $150,000 in 2026. Additional events include sponsorship opportunities and community fundraising campaigns.
  5. Government Grants: Homeward Alliance received State of Colorado Transformational Homeless Response (THR) grant in 2023 to lead development of strategic plan for Larimer County. Also serves as Collaborative Applicant and Data Lead for NoCO CoC, receiving associated funding.
  6. Volunteer Services: Volunteers support various programs including front desk operations, food pantry, mail sorting, laundry, gear room, bike repair, mobile laundry, and administrative functions.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Homeward Alliance product offering

Product offering

Core offering

Homeward Alliance operates a continuum of programs and initiatives for families, adults, and seniors facing homelessness or at-risk of homelessness in Northern Colorado. Core offerings include basic needs services (day shelter, showers, laundry, mail, food pantry), Housing First case management, resource navigation, employment services, re-entry support for justice-involved individuals, and family services. The Murphy Center for Hope serves as a collaborative hub where 20 partner agencies deliver more than 40 services under one roof.

Product overview

Homeward Alliance is a Colorado-based nonprofit organization operating a continuum of programs and initiatives for families, adults, and seniors facing homelessness. The organization functions as a platform-plus-modules architecture with the Murphy Center for Hope as its central hub—a collaborative facility where 20 partner agencies offer over 40 services to approximately 3,000 people annually. The product portfolio includes: core service programs (Resource Navigation, Family Services, WAGEES Re-Entry, EARN Employment Services, Housing Services, HMIS, Distribution); specialized mobile/outreach programs (Bike Repair, Mobile Laundry); partner-integrated healthcare (SummitStone Clinic at the Murphy Center); and technical assistance services (Systems Strategy and Support Services, Workforce Solutions). The organization also provides case management at Mason Place permanent supportive housing. Together, these programs aim to make homelessness rare, short-lived, and non-recurring in northern Colorado.

Differentiator

Problem solved

Functional benefit

Brands

  • Murphy Center for Hope: A collaborative initiative of Homeward Alliance serving as a one-stop resource center for people experiencing or at-risk of homelessness in Larimer County, with 20 independent agencies offering over 40 services.

Products and services

  • Murphy Center for Hope A collaborative resource center serving as the hub of services for people who face homelessness or housing instability in Larimer County. One location in which 20 organizations offer more than 40 services to nearly 3,000 people each year. Provides core human services including day shelter, showers, laundry, mail, computers, and phones.
  • Resource Navigation Professional multi-layered resource navigation services helping meet employment/income, health and other needs of people experiencing homelessness. Services include shelter diversion, ID attainment, employment support, public benefit enrollment, housing needs assessments, and coordinated entry assessments.
  • Family Services Housing-focused support to help families escape homelessness and prevent recurrence. Includes Family Housing Navigation and Family Resources (Food and Child/Teen Clothing Closet, Quarterly Family Resource Fairs).
  • WAGEES Re-Entry Program Work and Gain Education and Employment Skills program serving individuals exiting the criminal justice system. Provides wrap-around support including case management, employment preparation, identification acquisition, transportation assistance, rental assistance, and family reunification.
  • EARN Employment Services Employment program empowering job seekers experiencing homelessness or near homeless to find and maintain employment. Offers one-on-one employment support, career closet, resume building, employer connections, and partnerships with businesses.
  • Bike Repair Program Mobile bike repair shop traveling to neighborhoods, shelters, and locations throughout Larimer County from April-October. Repairs and maintains bicycles to ensure safe, reliable transportation for adults and children experiencing homelessness and housing insecurity. Repairs over 300 bikes annually.
  • Mobile Laundry Free, mobile laundry services for families and individuals in Loveland and Fort Collins. Truck equipped with six sets of washers and dryers provides laundry drop-off and pickup service to break down barriers to success for low-income families and adults experiencing homelessness.
  • Housing Services Housing First solutions including case management, housing navigation, and supportive housing practices. Programs include Mason Place case management and Housing Navigation for voucher holders. Transition participants from chronic homelessness to permanent, stable housing.
  • HMIS (Homeless Management Information System) Homeward Alliance serves as the HMIS lead agency for the Northern Colorado Continuum of Care. Staff responsible for implementing partnership agreements with participating HMIS agencies in Larimer and Weld counties, managing the system, and providing technical support and training.
  • Distribution Program Provides critical supplies and gear to individuals and families through the Gear Room at Murphy Center, Family Resource Connection, and distribution events throughout Northern Colorado. Includes clothing, hygiene items, and essential outerwear.
  • SummitStone Clinic at the Murphy Center Medical clinic operated by SummitStone Health Partners at the Murphy Center offering integrated care including initial screenings, assessments, treatment planning, care coordination, medication evaluations, medication management, bridge care, and Medication Assisted Treatment (MAT) for individuals experiencing or at risk of homelessness.
  • Workforce Solutions Alternative talent pipeline connecting employers with job seekers impacted by housing instability, justice involvement, or systemic barriers. Provides job-ready pre-screened candidates, retention support, guidance on federal tax credits (WOTC), Federal Bonding Program, and Fair Chance Hiring Matrix development.
  • Systems Strategy and Support Services Technical services using frontline knowledge to help other nonprofits grow their impact. Includes strategic planning, data management, policy development, and technical assistance to build better ways to evaluate programs, use technology, and coordinate services across Northern Colorado.

Quantifiable outcome

  • Nearly 3,000 people served annually at Murphy Center
  • +3 more outcomes

Companies that use Homeward Alliance

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Homeward Alliance technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Homeward Alliance partnerships and signals

Strategic signal

Partnerships

47 partnerships are on record, tiered core and supporting.

  • Community Foundation of Northern ColoradocoreOthers · 1 January 2018Manages the Murphy Center Endowment Fund established in January 2018 with $60,000 opening deposit. Community Foundation administers over 470 charitable funds and approximately $200 million in assets.
  • Alianza NORCOcoreOthersPartner agency providing services to the Latino/a community in Northern Colorado.
  • Alternatives to ViolencecoreOthersPartner agency providing violence prevention and support services.
  • Behavioral Health GroupcoreOthersPartner agency providing behavioral health and recovery services.
  • CARE HousingcoreOthersPartner agency providing affordable housing services.
  • Catholic CharitiescoreOthersPartner agency providing social services including housing, refugee services, and community support in Larimer County.
  • Colorado Division of Vocational RehabilitationsupportingOthersState agency partner providing vocational rehabilitation and employment services.
  • Colorado Legal ServicescoreOthersPartner agency providing legal aid services.
  • Crossroads SafehousecoreOthersPartner agency providing emergency safe housing, advocacy, legal assistance, rapid rehousing and crisis intervention for domestic violence victims.
  • CSU Social Work InternssupportingOthersColorado State University Social Work department provides BSW and MSW student interns who support service delivery.
  • Disabled Resource ServicescoreOthersPartner agency providing case management, independent living skills, peer support, employment assistance, advocacy, and housing assistance for people with disabilities.
  • DOC ParolesupportingOthersColorado Department of Corrections parole services partner for re-entry programming.
  • Family Housing NetworkcoreOthersPartner agency providing housing and family services.
  • Fuerza LatinasupportingOthersPartner agency serving the Latino/a community.
  • Food Bank of Larimer CountycoreOthersPartner agency providing food assistance and resources.
  • Fort Collins Rescue MissioncoreOthersPartner agency providing overnight shelter. Lottery for beds held at Murphy Center.
  • Front Range ClinicsupportingOthersHealthcare partner providing services.
  • Health District of Northern Larimer CountycoreOthersPartner agency providing health services including immunizations, blood pressure screenings, and dental clinic access.
  • Housing CatalystcoreOthersPartner agency providing affordable housing. Homeward Alliance provides case management at Housing Catalyst's Mason Place property.
  • Inclusive Health CollaborativesupportingOthersPartner initiative at CSU promoting inclusive health services.
  • ISAACsupportingOthersCommunity partner organization.
  • Larimer County (Multiple Departments)coreOthersPartner including Office on Aging, Department of Health and Environment, Probation, Community Corrections, Jail, Department of Human Services, Bridges program, AIIM Program, Wellness Court, CJA Competency Services.
  • Matthews HousesupportingOthersPartner agency serving children, youth, and families.
  • Mountain West Sober LivingsupportingOthersPartner agency providing sober living services.
  • Municipal CourtsupportingOthersPartner providing court services and support.
  • Neighbor to NeighborcoreOthersPartner agency providing rent/utility assistance, housing resources, and community support in Fort Collins and Loveland.
  • UCHealth NorthsupportingOthersPartner including Medicaid Accountable Care Collaborative, Family Medicine Center, Emergency Department, Crisis Assessment Center, and Social Work services.
  • Northern Colorado Health NetworkcoreOthersPartner agency providing HIV/HEP C testing and case management services. Testing available 4th Thursday monthly.
  • North Range Behavioral HealthsupportingOthersPartner agency providing behavioral health services.
  • Outreach Fort CollinssupportingOthersPartner providing street outreach services.
  • Poudre Fire AuthoritysupportingOthersEmergency services partner.
  • Poudre School District (McKinney-Vento)supportingOthersPartner providing services for students experiencing homelessness under McKinney-Vento Act.
  • Salud Family Health CentersupportingOthersPartner providing healthcare services.
  • Street Dog CoalitionsupportingOthersPartner providing free veterinary care for pets of homeless individuals. Services available Tuesdays 2PM-3PM.
  • SummitStone Health PartnerscoreOthersKey partner operating SummitStone Clinic at the Murphy Center, providing integrated care including medical, mental health, and MAT services. Also provides PATH program for individuals with mental illness.
  • The Arc of Larimer CountysupportingOthersPartner agency serving people with developmental disabilities.
  • The Family Center/La FamiliasupportingOthersPartner agency serving families with children.
  • UCHealthsupportingOthersHealthcare system partner providing services.
  • Veterans Administration (VA)coreOthersPartner providing veteran services including Cheyenne VA Medical Center Homeless Program with walk-in hours at Murphy Center.
  • Volunteers of America (VOA)coreOthersPartner providing SSVF (Supportive Services for Veterans Families) program at Murphy Center.
  • Yarrow CollectivesupportingOthersPartner providing Risk Less Live More group offering acudetox services weekly at Murphy Center.
  • Northern Colorado Continuum of Care (NoCO CoC)coreStrategic or Co-development PartnerHomeward Alliance serves as Collaborative Applicant and Data Lead for NoCO CoC, which unites Larimer and Weld counties to align strategies, share resources, and advocate for housing and support services.
  • United Way of Larimer CountysupportingOthersCommunity partner in homelessness response efforts.
  • Unite UssupportingTechnology or IntegrationTechnology platform for cross-sector referrals connecting individuals with social services.
  • JG Research and Evaluation LLCsupportingOthersConsultant contracted to guide development of strategic plan for Larimer County homelessness response.
  • Omni InstitutesupportingOthersConsultant contracted to guide development of strategic plan for Larimer County homelessness response.
  • 4 PAWS Pet PantrysupportingOthersPartner providing pet food and supplies for families facing economic hardship, with distribution at Murphy Center.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Homeward Alliance competitors and assessment

Company assessment

Broad incumbents

  • Family Promise: National nonprofit network with local affiliates delivering shelter, housing prevention, and stabilization services for families experiencing homelessness. Comparable in family-focused homelessness programming but operating at national scale rather than a single regional hub.
  • The Salvation Army (Intermountain Division): National faith-based organization operating emergency shelter, transitional housing, and basic-needs programs across Colorado and the broader Intermountain region. Broad incumbent offering overlapping capabilities but as part of a much wider portfolio.

Direct peers

  • Colorado Coalition for the Homeless: Denver-based nonprofit operating integrated housing, health, and supportive services for people experiencing homelessness. Highly comparable to Homeward Alliance in offering a continuum of direct services combined with systems advocacy across a Colorado region.
  • Catholic Charities of Denver: Regional Catholic Charities affiliate providing shelter, housing, and social services in Colorado. Direct peer to Homeward Alliance in offering co-located, multi-agency service models including case management and basic-needs assistance.
  • Urban Peak: Denver-based nonprofit serving youth and young adults experiencing homelessness or at risk, with shelter, housing, and case management. Comparable service-delivery approach with a more narrowly defined beneficiary cohort than Homeward Alliance.
  • Volunteers of America Colorado: Statewide VOA affiliate delivering supportive services for veterans, families, and people experiencing homelessness, including SSVF programming. Operates similar Housing First, case management, and re-entry programs as Homeward Alliance.
  • Denver Rescue Mission: Long-running Denver nonprofit providing emergency shelter, meals, transitional housing, and recovery programs. Comparable to Homeward Alliance's integrated emergency-services and housing-navigation model.
  • Neighbor to Neighbor: Fort Collins-based nonprofit providing rent/utility assistance and housing stabilization resources in Larimer County. Partner agency of Homeward Alliance at the Murphy Center with directly comparable service offerings to its housing navigation programs.

Others

  • National Alliance to End Homelessness: National advocacy and policy organization focused on preventing and ending homelessness. Adjacent to Homeward Alliance through shared systems-level work, Continuum of Care infrastructure, and federal policy advocacy rather than direct service.
  • Community Solutions: National nonprofit running the Built for Zero initiative that helps communities achieve functional zero homelessness through data-driven, coordinated entry. Highly comparable systems-strategy role to Homeward Alliance's HMIS and CoC leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Homeward Alliance social profiles

Digital presence

Homeward Alliance compliance and trust

Trust signal

Compliance4 records

Homeward Alliance financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Homeward Alliance leadership team

Management profile

Number of profiles

Profiles13 records

Homeward Alliance funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Homeward Alliance M&A and investment

M&A and investment

M&A

Investments

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Frequently asked questions about Homeward Alliance

What does Homeward Alliance do?

Homeward Alliance operates a continuum of programs and initiatives for families, adults, and seniors facing homelessness or at-risk of homelessness in Northern Colorado. Core offerings include basic needs services (day shelter, showers, laundry, mail, food pantry), Housing First case management, resource navigation, employment services, re-entry support for justice-involved individuals, and family services. The Murphy Center for Hope serves as a collaborative hub where 20 partner agencies deliver more than 40 services under one roof.

Is Homeward Alliance a public or private company?

Homeward Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Homeward Alliance founded?

Homeward Alliance was founded in 2008. It employs 11 to 50 people.

Where is Homeward Alliance based?

Homeward Alliance is headquartered in Fort Collins, United States, in the North America region.

How does Homeward Alliance make money?

Six revenue lines are on record. Individual and Corporate Donations are the primary driver. The others are product Donations, stock Donations, special Events Fundraising, government Grants and volunteer Services.

Who are Homeward Alliance's main competitors?

Broad incumbents on record are Family Promise and The Salvation Army (Intermountain Division). Direct peers are Colorado Coalition for the Homeless, Catholic Charities of Denver, Urban Peak, Volunteers of America Colorado, Denver Rescue Mission and Neighbor to Neighbor. Others are National Alliance to End Homelessness and Community Solutions.

Does Homeward Alliance have an API?

No public API is recorded for Homeward Alliance.

What industry is Homeward Alliance in?

Homeward Alliance's product category is Homelessness Services. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services. Its NAICS code is 62422 and its SIC code is 8300.

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