What Soundtrack does

Soundtrack (SOUNDTRACK S.R.L.) is an Italian B2B music consultancy founded in 1994 by Massimo Pontoriero and headquartered in Milan (with offices in Cologno Monzese and Rome). The company provides music consulting, sound dimension (sound design and audio post-production) services, and music rights management for professional audiovisual productions, including television programs, films, series, web/digital content, radio, events, and multimedia projects. Its client base is concentrated among Italy's largest broadcasters (RAI, Sky TV, Mediaset) and leading production companies (Banijay Italia, Endemol Shine Italy, FremantleMedia Italia, Picomedia, Fascino Produzioni), with the company claiming to have serviced thousands of productions over its 30-year history.

The company organizes its offering around eight 'sound dimensions' covering Audiovideo/TV, Cinema/TV Series, Web/Metaverse, Music Industry, Multimedia/Videogame, Radio, Communication/Events, and Entertainment. Core deliverables include music selection, licensing and rights clearance, royalty reporting and administration, and post-production audio support. Since December 2022, the company has operated SOUNDTRACK Records, a wholly-owned independent record label sub-brand that supports artists with production, digital distribution, brand identity, rights administration, and event management; the label launched a dedicated digital platform at soundtrackrecords.eu in June 2025.

Revenue is generated through three streams: (1) professional services for music consultancy and sound dimension work delivered directly to broadcasters and production companies on a project basis, (2) licensing and royalty administration for music rights managed on behalf of productions, and (3) SOUNDTRACK Records label revenues including artist development, physical distribution (via Goodfellas), and digital distribution. The company is privately held, founder-controlled, employs 11-50 people, has not raised institutional funding, and operates exclusively within the Italian market.

Name

Soundtrack

Legal name

SOUNDTRACK S.R.L.

Website

https://soundtrack.eu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Soundtrack is an Italian B2B music consultancy founded in 1994 that provides music selection, sound design, and music rights management to Italy's major broadcasters and production companies. It also operates the SOUNDTRACK Records independent label launched in 2023.

Ownership category

akta.pro rank

Product category

Music Consultancy and Rights Management Services

NAICS

Music Publishers (512230), Music Publishers (51223)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Music Supervision Services (MPAIALAB)

akta.pro secondary industries

Custom Music & Original Score/Composition (MPAIALAD), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK), Production Music Libraries (Library Music, Trailer Music, Stock Cues) (MPAIABAH)

Keywords

• Music consultancy services
• Music rights management
• Sound design services
• Music licensing services
• Production music services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Music Consultancy Services: Professional music consultancy and sound dimension services provided to broadcasters, production companies, and media organizations for television programs, films, series, and digital content.
2. Music Rights Management: Management and administration of music rights for audiovisual productions, including licensing, royalty reporting, and rights clearance.
3. SOUNDTRACK Records: Independent record label operations including artist development, music production, digital distribution, and physical distribution through partnerships. Services include marketing, brand identity development, and event management for signed artists.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Soundtrack is a B2B music consultancy that curates, licenses, and administers music and sound for professional audiovisual productions across Italy. The company provides music selection, sound dimension design, rights clearance, royalty reporting, and post-production audio support for television, film, web, radio, multimedia, and entertainment productions. Through its SOUNDTRACK Records sub-brand, it also operates an independent record label supporting artists with production, distribution, marketing, and rights administration.

Product overview

SOUNDTRACK SRL is an Italian music consultancy company founded in 1994 that provides comprehensive sound and music rights services. The company operates as a unified service offering organized around 'sound dimensions' for different sectors including television, cinema, radio, web, multimedia/videogames, and entertainment. Since 2023, the company also operates SOUNDTRACK Records, an independent record label sub-brand that supports artists with digital distribution, brand development, and rights administration. Together, the consultancy services and record label form a complete ecosystem for music in professional productions.

Differentiator

Problem solved

Functional benefit

Brands

• SOUNDTRACK Records: Independent record label launched in 2022 by SOUNDTRACK S.R.L., supporting independent composers and musicians with production, digital distribution, marketing, brand identity, and rights administration services.

Products and services

• Music Consultancy Services Professional music consultancy and curation services for television programs, films, series, web content, and entertainment productions. Delivered to broadcasters and production companies requiring specialized music selection for their slates.
• Music Rights Management Copyright and music rights services for audiovisual productions, including rights clearance, royalty reporting, royalty accounting, and compliance management for productions across Italian broadcasters and production companies.
• Sound Dimensions Sound design and 'ideal sound dimension' services delivered across eight verticals: Audiovideo/TV, Cinema and TV Series, Web and Metaverse, Music Industry, Multimedia and Videogames, Radio, Communication and Events, and Entertainment.
• SOUNDTRACK Records Independent record label supporting composers and musicians with brand identity development, artistic catalog management, digital distribution, community building, collaborations, promotion, rights administration, and event management.

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• IED (Istituto Europeo di Design)minorOthers · 18 October 2021Soundtrack participated in the IED Virtual Career Fair from October 18-21, 2021, meeting IED graduates and undergraduates along with 200 other companies. Presented collaboration opportunities and current/future projects.
• GoodfellasminorChannel Partner/ Reseller/ DistributorDistribution partnership for SOUNDTRACK Records physical music productions. Goodfellas handles physical distribution for SOUNDTRACK Records releases including Tony Carnevale's 'III Movimento - Extended Version' and 'Tu Che Mi Puoi Capire'.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Songtradr: Tech-enabled music licensing platform that combines production music, sync licensing and rights administration. Comparable emerging peer to Soundtrack's rights clearance and catalog licensing operations, with a more technology-driven delivery model.
• Musicbed: Licensed music platform connecting filmmakers and brands with independent composers for sync licensing. Comparable to the SOUNDTRACK Records side of the business — both curate artist/composer catalogs for film, TV and brand placements.

Direct peers

• Position Music: Independent music publishing, supervision and licensing company serving film, TV, advertising and trailer clients. Closely comparable to Soundtrack's combined sync licensing and music supervision business, with similar custom-placement model for productions.
• Think Sync Music: Boutique music supervision and sync licensing agency focused on film, advertising and television. Comparable to Soundtrack in scale and service model — both provide hands-on music consulting and rights clearance for individual productions rather than operating as a broad library.
• MassiveMusic: Global music agency providing music supervision, sync licensing and sonic branding for advertising and audiovisual productions. Closest direct peer to Soundtrack — both offer bespoke music consulting and rights clearance for screen content, with MassiveMusic operating across multiple European markets including Italy.
• Alibi Music Library: Independent production music library and sync licensing house serving European broadcasters and production companies. Comparable niche peer in the production music and sync licensing space that Soundtrack's music consultancy competes against or substitutes for on individual productions.
• Music Supervision Associates: Music supervision firm providing music selection, licensing and clearance for television, film and advertising productions. Closely analogous service offering to Soundtrack's core music consultancy work, though operating in different (primarily US) territory.

Broad incumbents

• APM Music: One of the largest production music libraries globally, providing pre-cleared music for film, TV, advertising and trailers. Comparable to the catalog/production music side of Soundtrack's business. Larger and broader, but addresses the same downstream need for sync-licensed music in audiovisual productions.
• Universal Production Music: World's largest production music library, owned by Universal Music Group. Comparable to the catalog side of Soundtrack Records and to any production-music offering the consultancy might substitute in. Operates at global scale but supplies similar sync-ready music for TV, film and advertising.
• BMG Rights Management: Global music publisher and rights administrator offering publishing administration, sync licensing and neighboring rights services. Comparable to Soundtrack's music rights management revenue stream but at vastly larger scale and with international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/Soundtrack.Italy
• LinkedInlinkedin.com/company/soundtrack-s-r-l

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundtrack