What Southall, Llc does

Southall Farm & Inn, operated by Southall, LLC, is a privately held, self-financed luxury farm-centric resort located on 325+ acres in Franklin, Tennessee, approximately 25 miles south of Nashville. Founded in 2016 by former Chicago trader Paul Mishkin and his wife Laura, the property opened in late 2022 and integrates 62 guest rooms and suites, 16 separate cottages, five dining venues (signature farm-to-table restaurant January with a 2025 Michelin Green Star, all-day Sojourner, preservation-focused The Jammery, Pool Bar, and Nashville-based Audrey), a full-service spa with lakeside mineral pool, and a working farm comprising a 1,300-tree orchard, 5,000 sq ft propagation and 10,000 sq ft hydroponic greenhouses, eight apiaries with ~140 hives, and 7-acre Lake Mishkin. The company makes money through nightly lodging rates ($535-$765 per room, seasonal pricing, no resort fee), on-site food and beverage sales, event and wedding bookings, spa services, paid farm activities (falconry, aerial adventure, guided apiary tours), an Evergreen private membership, and the Southall Farm & Provisions Club retail subscription; distribution is direct-to-consumer via the Synxis booking engine, phone, Tock/Resy/SevenRooms for dining, and a dedicated events site. The underlying technology platform is sustainable-agriculture infrastructure rather than software: a geothermal HVAC network, Bluetooth-monitored beehives, advanced hydroponic greenhouses, terrace-based stormwater harvesting feeding Lake Mishkin, and Lutron/Johnson FX building automation that together produce a reported 37.3 lbs of CO2 prevented per guest night and underpin Southall's status as the first Forbes Responsible Hospitality Verified property in Tennessee and a Green Seal Gold-certified operation.

Name

Southall, Llc

Legal name

Southall Farm & Inn

Website

https://southalltn.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Southall Farm & Inn is a privately held, self-financed luxury farm-centric resort in Franklin, Tennessee, offering 78 keys, five dining venues, a spa, and event programming on 325+ acres serving affluent leisure travelers, corporate groups, and wedding clients.

Ownership category

akta.pro rank

Product category

Luxury Farm Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Greenhouse, Nursery, and Floriculture Production (1114), Other Food Crops Grown Under Cover (111419)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Agricultural Production-Crops (100)

akta.pro primary industry

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Farm Stays & Agritourism Lodges (THAMADAH), Farmstay B&Bs & Agritourism Inns (THAGAHAG)

Keywords

• Luxury farm resort
• Farm-to-table dining
• Agritourism hospitality
• Wellness spa services
• Wedding and event venues

Headquarters

HQ city

New Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Lodging/Accommodations: 62 guest rooms and suites plus 16 separate cottages. Revenue from nightly room rates with seasonal pricing ranging from $535-$765 per night. Includes resort fee-free amenities.
2. Dining Venues: Multiple on-site restaurants including January (fine dining, Michelin Green Star), Sojourner (all-day dining), The Jammery (preservation/educational), Pool Bar, Audrey (Nashville offsite). Revenue from food and beverage sales.
3. Events & Weddings: Wedding venues, corporate retreats, meetings, and special events. Dedicated events website and team.
4. Spa Services: The Spa at Southall offers wellness treatments including lakeside mineral pool, sauna, steam, relaxation spaces, and spa treatments.
5. Activities & Experiences: Fee-based activities including falconry ($225), aerial adventure ($100), guided apiary tours ($150), wellness classes, farm tours. Free activities include yoga, sound bath meditation, hiking, fishing, kayaking.
6. Retail & Provisions: Online store, gift cards, and Southall Farm & Provisions Club membership.
7. Evergreen Membership: Private membership program by inquiry only, offering exclusive access and benefits to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Southall Farm & Inn operates a 325+ acre working biodynamic farm and luxury resort in Franklin, Tennessee, offering 62 guest rooms/suites and 16 separate cottages, multiple on-site dining venues (January, Sojourner, The Jammery, Pool Bar, plus Audrey in Nashville), a full-service spa, farm-based activities and guided experiences, and dedicated wedding and corporate event venues. The property integrates sustainable agriculture (orchards, hydroponic greenhouses, apiaries, Lake Mishkin) with high-end hospitality, generating revenue through lodging rates, food and beverage sales, paid activities, spa services, and events.

Product overview

Southall Farm & Inn is a single-property luxury farm-centric resort offering integrated hospitality experiences across accommodations, dining, wellness, and agricultural activities. The portfolio includes 62 guest rooms/suites and 16 cottages at the main inn, multiple dining venues (January restaurant with Michelin Green Star, Sojourner all-day restaurant, The Jammery preservation center, Pool Bar, and Audrey in Nashville), The Spa at Southall wellness facility, and The Farm featuring orchards, greenhouses, and apiaries. Add-on experiences include curated farm activities (beekeeping, falconry, aerial adventure), event venues for weddings/corporate retreats, the Evergreen Membership private program, and the Southall Farm & Provisions Club retail offering.

Differentiator

Problem solved

Functional benefit

Brands

• Audrey: An Appalachian dining restaurant located in Nashville, inspired by the heritage of founding chef Sean Brock. Represents Southall's dedication to exceptional dining.

Products and services

• Southall Inn Accommodations (62 rooms/suites + 16 cottages) Luxury overnight accommodations including Polk Rooms, Cumberland Rooms, Caney Fork Suites, the Tennessee Suite, Arbor Cottages, and one- and two-bedroom Hillside Cottages, sold nightly at seasonal rates from approximately $535–$765+ with no resort fee. Targeted at affluent leisure travelers, couples, corporate groups, and wedding guests staying on-property.
• January Restaurant Signature farm-to-table fine-dining restaurant offering multi-course tasting menus sourced from the on-property farm, orchards, greenhouses, and apiaries. Recipient of a 2025 Michelin Green Star for sustainable gastronomy; serves resort guests and outside diners via Tock reservations.
• Sojourner Restaurant All-day dining venue at the resort serving breakfast, lunch, and dinner with seasonally inspired menus and handcrafted cocktails using farm-sourced ingredients. Awarded Wine Spectator Best of Award of Excellence for its wine program; reservations via Tock.
• The Jammery Working kitchen, culinary classroom, and preservation center on the property that transforms farm harvests into canned, pickled, fermented, and cured products. Hosts paid experiences such as the Tiffin Dinner ($175+) and Food Fables tasting (from $125), and produces award-winning preserves tied to the three-time Good Food Award-winning Southall honey line.
• Pool Bar Poolside bar offering cocktails, mocktails, and a seasonal light-bites menu with views of Lake Mishkin; primarily serves resort guests at the pool deck.
• Audrey Restaurant (Nashville) Offsite Appalachian-inspired restaurant located at 809 Meridian St, Nashville, TN, part of the Southall family of venues and inspired by chef Sean Brock's culinary heritage. Serves dinner, weekend brunch, and happy hour; reservations via Resy and group dining via SevenRooms.
• The Spa at Southall Wellness spa at the resort offering lakeside mineral pool access, sauna, steam, relaxation spaces, medicinal herb garden treatments, and nature-based healing rituals and massages (including 60-minute in-room massage options). Targeted at resort guests, wellness travelers, and retreat attendees.
• Farm Activities & Experiences Curated paid outdoor and farm activities including falconry ($225), Neon Night Ropes ($125), Archery & Axe Throwing ($100), Aerial Adventure ($100), Guided Apiary Tour ($150), Bee Cruise ($75), Forest Bathing ($50), Morning Yoga and Pilates Barre ($35 each). Targeted at resort guests and outside visitors seeking hands-on farm and nature experiences.
• Events & Weddings Event venues and dedicated sales for weddings, rehearsal dinners, corporate retreats, executive summits, and meetings at the Southall property, leveraging on-site cottages, dining venues, spa, and farm activities. Recognized with Smart Meetings Platinum Choice and 2026 Smart Stars awards.
• Evergreen Membership Private, by-inquiry-only membership program granting exclusive access and recurring benefits at Southall Farm & Inn. Marketed as a subscription-style relationship rather than a per-stay purchase.
• Southall Farm & Provisions Club Retail / subscription product club offering Southall farm products, preserves, honey, and other provisions produced on-property. Distributed via Table 22.

Quantifiable outcome

• 37.3 lbs CO2 prevented per guest night vs conventional hotel through geothermal and energy-efficient systems
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered supporting and minor.

• Middle Tennessee Electric (MTE)supportingStrategic or Co-development PartnerCollaboration with Middle Tennessee Electric to explore energy reduction strategies and grid contributions. Part of Southall's energy conservation initiatives.
• Tennessee Valley Authority (TVA)supportingStrategic or Co-development PartnerCollaboration with TVA to explore energy reduction strategies and grid contributions as part of Southall's commitment to sustainability and renewable energy.
• The Store (Nashville)minorOthersSouthall supports The Store's mission in Nashville by donating directly to their organization, which provides food and resources to those in need in the Middle Tennessee community.
• Lincoln (House Car)supportingOthersLincoln house car available for guest use for self-driving excursions or valet service within 15-mile radius. Guests may reserve for up to four hours.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Cal-a-Vie Health Spa: California 200-acre luxury destination spa and wellness retreat with on-site gardens, vineyard, and farm-to-table cuisine. Comparable wellness-forward luxury property with agricultural inputs and intimate key count serving affluent wellness seekers.
• Twin Farms: Vermont all-inclusive luxury resort on 300+ acres with on-site gardens, farm-to-table dining, and curated outdoor experiences. Directly comparable model: small-key count, working farm inputs, Michelin/Relais & Châteaux recognition, and ultra-high-end pricing.
• Quinta da Pacheca: Portugal Douro Valley wine estate with vineyard-driven hospitality, farm-to-table dining, and curated experiences. Comparable working-estate luxury lodging model with proprietary on-property food/beverage production feeding hospitality operations.
• Old Edwards Inn and Spa: Highlands, North Carolina historic luxury resort with spa, multiple dining venues, and mountain/agritourism experiences. Comparable Southeast luxury resort serving romantic getaways, weddings, and corporate retreats in a similar price tier and experiential positioning.
• The Fearrington House Inn: North Carolina countryside inn with on-site gardens, farm-to-table restaurant (The Fearrington House Restaurant, Relais & Châteaux), and spa. Closely matches Southall's blend of boutique lodging, agricultural setting, and chef-driven dining in the Southeast. Comparable scale and luxury positioning.
• Primland Resort (The Lodge at Primland): Virginia 12,000-acre Blue Ridge Mountains resort with farm-to-table dining, spa, and outdoor adventure programming. Comparable luxury resort with integrated land-based experiences (falconry, stargazing, horseback riding), serving a similar affluent leisure and corporate retreat segment.
• Blackberry Farm: Walland, Tennessee luxury farm-to-table resort on ~4,200 acres with The Barn at Blackberry Farm dining, gardens, and culinary programs. Closest direct competitor—same state, similar working-farm-meets-luxury-lodging positioning, comparable AAA/Five-Star caliber, and overlapping corporate retreat and culinary tourism segments.
• Ballyfin Demesne: Ireland luxury 18th-century estate hotel on ~614 acres with walled gardens, farm, and Michelin-recognized dining. Comparable ultra-luxury, low-key-count, immersive countryside experience with strong farm/agricultural DNA and recognition-led pricing.

Regional players

• The Hermitage Hotel: Nashville luxury historic hotel (and Southall Executive Sous Chef alumnus). Comparable luxury Tennessee hospitality with strong culinary credentials, though urban rather than agritourism; useful as a regional luxury benchmark and culinary pipeline.

Broad incumbents

• Mohonk Mountain House: New York Hudson Valley historic 266-room Victorian castle resort on 40,000 acres with spa, farm, and extensive outdoor activities. Larger incumbent in the same 'resort-with-working-land-and-activities' category serving families, corporate groups, and wellness seekers at the premium tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/southallfarm
• LinkedInlinkedin.com/company/southall-farm-and-inn
• Instagraminstagram.com/southalltn
• TikToktiktok.com/@southalltn

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southall, Llc