Educlick

What Educlick does

Educlick is a Brazilian software-as-a-service company headquartered in São Paulo that provides educational management software to K-12 schools and higher education institutions. The platform consolidates academic and administrative workflows into a single configurable system, including a reusable pedagogical base, a class diary, digital enrollment, space and calendar management, attendance tracking, and certificate processing. The product is positioned around configurability so that institutions can adapt the system to their own pedagogical and operational structures rather than conforming to rigid templates.

The platform is delivered on a subscription basis with quote-based pricing, no long-term contracts, and monthly billing, paired with a sales-led go-to-market motion built around scheduling product demonstrations. A self-service account creation flow has been added alongside the demo-led channel, indicating an intent to reach smaller institutions without a heavy-touch sales motion. The underlying technology was built by Brazilian software studio 0/tropical (zerotropical.com.br), which suggests custom development by an external partner rather than a fully in-house engineering organization.

Educlick is a micro-stage private company with 1-10 employees and no disclosed external funding rounds. There is no public information on customer logos, revenue, leadership team, or pipeline, which materially limits visibility into commercial traction. The combination of micro headcount, no reported funding, and reliance on a third-party development partner indicates a bootstrapped or lightly capitalized operation rather than a venture-backed growth company.

Name

Educlick

Legal name

Educlick

Website

https://educlick.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Educlick is a Brazilian SaaS platform that provides configurable educational management software for K-12 schools and higher education institutions, covering class diaries, enrollment, attendance, scheduling, and certificate processing on a monthly subscription basis.

Ownership category

akta.pro rank

Product category

Education Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Educational management software
• School administration platform
• Student enrollment system
• Curriculum management software
• Attendance tracking software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS: Educlick operates on a subscription software model with no long-term contracts, charging schools for access to its educational management platform. The pricing is quote-based and not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Educlick sells a web-based educational management SaaS platform for schools and colleges in Brazil, providing a unified academic core with modules for curricular planning (Reusable Pedagogical Base), student content delivery, attendance automation (Smart Class Diary with medical certificate processing), end-to-end digital enrollment and selection, and integrated calendar and space management. The product is offered on a monthly subscription basis with no long-term contracts and quote-based pricing.

Product overview

Educlick is a unified educational management system designed as a solid, ready-to-use base that adapts to each school's unique operations. The platform consists of a core educational management system with integrated modules including the Base Pedagógica Reutilizável (Reusable Pedagogical Base) for curricular management, Diário de Classe Inteligente (Intelligent Class Diary) for attendance and absence automation, Processo Seletivo & Matrícula Digital (Digital Selection Process & Enrollment) for end-to-end student onboarding, and Gestão de Espaços e Calendários (Space and Calendar Management) for scheduling coordination. The system separates planning from execution and allows schools to create course offerings, workshops, or extensions with automatic cycle organization and requirement management.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• TOTVS: TOTVS is Brazil's largest enterprise software vendor and offers education-sector ERP and management modules. As a broad incumbent, it represents a competitive force that bundles school management inside a wider enterprise portfolio.
• Blackboard: Blackboard is an established LMS and education-platform incumbent serving K-12 and higher education. Comparable to Educlick in serving school administrators with course, content, and operational management tools, though as part of a much wider suite.
• Canvas LMS (Instructure): Canvas by Instructure is a major LMS used in K-12 and higher education globally. While broader in scope, it overlaps with parts of Educlick's content-delivery and curriculum-management functionality.

Direct peers

• Gradelink: Gradelink is an independent-school management platform offering admissions, attendance, reporting, and billing functionality. Operates as a comparable mid-size vertical SaaS serving private schools.
• Alma: Alma is a modern SIS purpose-built for K-12 schools, covering enrollment, scheduling, grading, and family communication. It competes on configurability and modern UX, similar to Educlick's positioning against legacy systems.
• Veracross: Veracross is a private-school management platform combining SIS, LMS, and development/family engagement modules. Comparable to Educlick in targeting independent schools with configurable academic and operational workflows.
• Brightwheel: Brightwheel is a school management platform focused on early childhood and K-12, with attendance, billing, and family communication. It targets the same operational pain points (replacing rigid legacy admin systems) that Educlick addresses.
• PowerSchool: PowerSchool is a leading K-12 student information system and school management platform in North America, covering enrollment, attendance, scheduling, and curriculum operations — directly comparable to Educlick's core product scope and buyer (school administrators).

Emerging players

• Moodle: Moodle is an open-source LMS widely used in schools and universities, particularly in emerging markets. It is an emerging/alternative option for institutions that might otherwise evaluate a paid SIS like Educlick.
• Teachmint: Teachmint is a school management platform combining SIS, LMS, and live-class tools, primarily in emerging markets. Comparable in offering a unified operational system for K-12 institutions with a sales-led and self-service GTM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/educlickbr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educlick