Willow Roots Fertility Consulting

Name

Willow Roots Fertility Consulting

Legal name

Willow Roots Fertility Consulting

Website

https://willowrootsfertilityconsulting.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Surrogacy and Fertility Consulting Services

NAICS

Other Individual and Family Services (624190), Family Planning Centers (621410)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Surrogacy consulting
• Fertility consulting services
• IVF community support
• Surrogate matching services
• Fertility financial coordination

Headquarters

HQ city

Brighton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Surrogacy Consulting Services: The company provides full-spectrum surrogacy consulting services to both intended parents and surrogates, including case management, financial coordination, matching support, and emotional guidance throughout the surrogacy journey. Revenue appears to be generated through consulting fees structured around milestone payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Willow Roots Fertility Consulting is a Canadian surrogacy and fertility consulting agency that provides full-spectrum, relationship-driven support to intended parents and gestational surrogates. Its core offer bundles four services: IVF and IUI Community guidance, trauma-informed Surrogacy Support, Independent Journey Consulting for self-directed paths, and Finance Management and Reimbursement Distribution structured around milestone payments that align with stages of the surrogacy journey and comply with Canada's Assisted Human Reproduction Act.

Product overview

Willow Roots Fertility Consulting is a Canadian surrogacy consulting agency offering a unified suite of services centered on ethical, altruistic surrogacy support. The core offering includes four interconnected services: (1) IVF and IUI Community support for medical, emotional, and financial guidance, (2) Surrogacy Support for Intended Parents and surrogates with trauma-informed care, (3) Independent Journey Consulting for self-guided surrogacy paths, and (4) Finance Management and Reimbursement Distribution with milestone-based payment structures. The company is led by co-founders with personal surrogacy experience and maintains a small caseload model to ensure personalized attention.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF and IUI Community A community-based fertility support service that guides clients through the medical, emotional, and financial aspects of IVF and IUI treatment, intended for individuals and couples navigating fertility care.
• Surrogacy Support End-to-end ethical surrogacy assistance for Intended Parents and surrogates, emphasizing mutual respect, trauma-informed care, matching, and ongoing support across the surrogacy journey.
• Independent Journey Consulting Consulting service that empowers clients to navigate self-directed (independent) surrogacy journeys with confidence and clarity, providing guidance without full agency management.
• Finance Management and Reimbursement Distribution Service that simplifies reimbursement processes and financial strategies for surrogacy journeys, including milestone-based payment structures that align costs with stages of the process for both intended parents and surrogates.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Circle Surrogacy: Established full-service surrogacy agency serving international intended parents (including Canadians) with a broad program, in-house legal, and matching services — comparable offering, larger scale, and overlapping customer base (LGBTQ+, singles, couples).
• Family Source Consultants: US-based surrogacy and egg-donor agency providing full case management, matching, and journey coordination — closely aligned service model to Willow Roots, though primarily serving US intended parents.
• Brilliant Beginnings: UK-based surrogacy organization focused on ethical, intended-parent-centered surrogacy journeys — similar values-driven positioning and personalized service model, though operating in a different geographic regulatory environment.
• Growing Generations: Long-running US surrogacy and egg-donation agency with strong LGBTQ+ family-building focus — directly comparable in target customer segments, surrogacy matching, and journey support services.
• ConceiveAbilities: Surrogacy agency with dedicated matching, case management, and financial coordination services for intended parents and surrogates — overlapping service suite including the financial/reimbursement coordination angle Willow Roots emphasizes.
• Canadian Fertility Consulting: Direct Canadian competitor offering full-service surrogacy consulting, matching, and case management for intended parents and surrogates across Canada — overlapping service model, geography, and customer segments with Willow Roots.

Broad incumbents

• Extend Fertility: US fertility clinic focused on egg freezing and IVF — comparable in serving IVF/IUI patient segments that Willow Roots also supports through its community and consulting service line.
• CCRM Fertility: Large US fertility clinic network offering IVF, egg freezing, and physician-led reproductive endocrinology — overlaps in fertility services, IVF/IUI patient populations, and intended-parent journey support, but as a clinical operator rather than consulting firm.

Emerging players

• Hatch Fertility: Digital fertility benefits and concierge platform serving employers and individuals — adjacent in supporting fertility journeys but operates upstream at the employer/benefits layer rather than as a surrogacy consultant.
• Cofertility: Tech-enabled fertility platform offering egg freezing, donor matching, and increasingly family-building support — adjacent to Willow Roots' IVF/IUI community service line with a stronger digital and technology orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/willowrootsfertility
• Instagraminstagram.com/willowrootsfertility
• LinkedInlinkedin.com/company/willow-roots-fertility-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Roots Fertility Consulting