What Really Creative Media does

Really Creative Media Limited (trading as RCM) is a London-headquartered creative studio, equipment rental house, and full-service production agency operating across the live events industry. The company delivers work for international music artists on concert tours (Dua Lipa, Olivia Rodrigo, Andrea Bocelli, Calvin Harris, Pet Shop Boys, Steps, Bastille), broadcast networks (BBC, ITV, The Voice), corporate brands (Vodafone, EE, Mastercard, EA Sports), theatre and opera (Grange Park Opera), heritage and cultural clients (Blenheim Palace, Belmond Cipriani), and film/TV productions. Its core technology stack comprises creative LED displays, projection systems, professional media servers, cameras, live camera effects, and real-time rendering (Unreal Engine), alongside proprietary innovations in holographic displays, including the world's largest 50m hologram (EE Launch with Fatboy Slim at Alexandra Palace) and the world's first 5G hologram (Vodafone UK with Emma Raducanu).

The business is structured around three integrated service lines: Rent (equipment rental and live production covering LED, projection, media servers, and cameras for concert touring, broadcast, and corporate events), Design (creative studio services for show design, interactive visuals, live camera effects, projection mapping, and illusions), and Innovate (special projects for bespoke holographic, illusion, 3D mapping, and interactive real-time experiences). RCM also delivers full production services spanning system design, programmers, engineers, show operators, and show design.

The go-to-market is enterprise B2B field sales, with dedicated contact channels ([email protected], [email protected], [email protected]), supported by strategic creative agency partnerships (M&C Saatchi, Happy Finish) for major brand campaigns. Pricing is project-based and quote-driven with no public rates disclosed. The company operates from London (production offices at 57B Riding House Street), Luton (warehouse and live production facility at Butterfield Business Park), and New York (design studios at 205 Hudson Street), holding Living Wage Employer, PLASA Member, and Albert Supplier accreditations. RCM is a privately held company incorporated in England and Wales (Company Registration Number 06899661) with no disclosed funding rounds, parent company, or institutional investors in the available source data.

Name

Really Creative Media

Legal name

Really Creative Media Limited

Website

https://rcm.tv

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

RCM (Really Creative Media) is a London-based creative studio, equipment rental house, and production agency serving international music artists, broadcasters, and corporate brands with LED, projection, hologram, and real-time visual technology for live events.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Motion Picture and Video Production (51211), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)

Keywords

• Live event production
• Video equipment rental
• Creative show design
• Projection mapping services
• Holographic display technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of video technology equipment including LED displays, projectors, media servers, and cameras for concert touring, broadcast, and corporate events.
2. Creative Studio Services: Show design services including interactive visuals, live camera effects, projection mapping, and illusion design for music artists, agencies, and events.
3. Special Projects / Innovate: Bespoke creative projects combining cutting-edge technology and design including holograms, illusions, 3D mapping, and experiential installations.
4. Full Production Services: End-to-end production services including projection, LED, live cameras, and media production for live music, corporate events, and film/TV.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

RCM is a creative studio, video equipment rental house, and full-service production agency operating three service lines: Rent (LED displays, projectors, media servers, cameras for touring, broadcast, and corporate events), Design (show design, interactive visuals, live camera effects, projection mapping, illusions for music artists and events), and Innovate (bespoke special projects including holograms, 3D mapping, and interactive realtime experiences). The company delivers end-to-end production services spanning projection, LED, live cameras, and media production for live music, corporate events, and film and television.

Product overview

Really Creative Media is a creative studio, equipment rental house, and full-service production agency offering three integrated service lines: RENT (video technology rental including Creative LED, projectors, media servers, and cameras for concert touring, broadcast, and corporate events), DESIGN (creative studio services for show design including interactive visuals, live camera effects, projection mapping, and illusions), and INNOVATE (special projects including holograms, 3D mapping, and interactive realtime experiences). The company also provides full production services covering projection, LED, live cameras, and media production, delivered by a team of creative directors, producers, video designers, and master illusionists.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental (Rent) Video technology equipment rental service providing Creative LED displays, projectors, media servers, and cameras for concert touring, broadcast, and corporate events. Engaged via [email protected] and supported by technical and creative production services including production management, system design and integration, programmers, engineers, show operators, and show design.
• Creative Studio / Design Services (Design) Creative studio services for show design including interactive visuals, live camera effects, projection mapping, and illusions for music artists, agencies, broadcast clients, and event clients. Engaged via [email protected].
• Innovate / Special Projects Bespoke creative technology projects combining cutting-edge entertainment technology with design, including holograms (including world-first 5G holograms), illusions, 3D mapping, and interactive realtime experiences for brand activations and experiential campaigns. Engaged via [email protected].
• Full Production Services End-to-end creative production service for live music, corporate events, and film and television, including projection, LED, live cameras, and media production delivered by creative directors, producers, video designers, and master illusionists.

Quantifiable outcome

• Created the world's largest hologram at 50m height for EE Launch with Fatboy Slim at Alexandra Palace
• +1 more outcomes

Named customers47 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• M&C SaatchicoreStrategic or Co-development PartnerCreative agency partnership for EE Launch campaign. RCM worked with M&C Saatchi and Happy Finish to create the world's largest hologram at Alexandra Palace with Fatboy Slim.
• Happy FinishcoreStrategic or Co-development PartnerCreative agency partnership for EE Launch campaign. Worked alongside RCM and M&C Saatchi to deliver the world's largest hologram production.
• Daniel Richardson (Designer)coreStrategic or Co-development PartnerCollaborative design partnership with Daniel Richardson to sculpt the visual identity of Peter Gabriel's acclaimed i/o world tour.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• VER (Video Equipment Rentals): North American leader in broadcast, film and live event video equipment rental. Directly competes with RCM's RENT service line for high-end LED, projection and camera rental on concerts, broadcast and corporate productions.
• AV Concepts: US-based provider of audio-visual and staging services for live events, concerts and corporate productions. Comparable to RCM as a turnkey live event AV production company serving entertainment and corporate clients.
• PRG (Production Resource Group): The largest global provider of live event production services and entertainment technology rental, including video, lighting and audio. Directly comparable to RCM across concert touring, broadcast, and corporate event production, with broader scale and a global footprint.
• Solotech: Canadian-headquartered provider of AV and entertainment technology rental and production services for live events, tours, and broadcast. Closely comparable business model to RCM, combining rental with integrated production services.
• Pixomondo: Visual effects and virtual production company operating LED volume stages and delivering real-time visual content for film, TV and live events. Comparable to RCM on real-time visual content creation and LED-based virtual production.
• Worldstage: US-based video equipment rental and live event production specialist serving concerts, corporate events and broadcast. Direct competitor in RCM's core rental plus show design niche.
• Electric Sky: UK-based specialist in live event video production and projection for concerts, festivals and corporate events. Closely comparable UK peer to RCM on concert touring and festival video production.

Broad incumbents

• Freeman: Global brand experience and event production company delivering corporate events, trade shows and experiential activations. Comparable to RCM on the corporate/events side of the business but with a much broader scope beyond video.
• NEP Group: Large incumbent broadcast services and live event production company serving major sports, entertainment and broadcast clients globally. Overlaps with RCM on broadcast production and large-scale live video, but with a much broader portfolio including outside broadcast trucks.

Emerging players

• disguise: UK-based technology company providing a real-time visual production platform widely used for live events, broadcasts and xR stages. Comparable to RCM on the technology axis (real-time rendering, media servers) though it sells software/tools rather than turnkey show production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reallycreativem
• Facebookfacebook.com/reallycreativemedia
• LinkedInlinkedin.com/company/really-creative-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Really Creative Media