Swallowtail Foods
Swallowtail Foods, LLC is a privately held, founder-run Fort Collins, Colorado food company that manufactures and sells Pi Chai, a proprietary chai latte mix, directly to consumers via its own e-commerce site and local farmers markets.
- Company typePrivate
- Founded2013
- HeadquartersFort Collins, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Swallowtail Foods does
Swallowtail Foods, LLC is a privately held, independently owned food product company founded by Jennifer Lopez in 2013 and headquartered at 1001-a E Harmony Rd Ste 365, Fort Collins, Colorado. Its core product is Pi Chai, a chai latte mix formulated with black tea, pure vanilla powder, and exotic spices, manufactured in Fort Collins and positioned for home, workplace, and food-and-beverage establishment preparation. The company also operates an online encyclopedia targeted at meat enthusiasts and recipes, distributed via its website swallowtailfoods.com.
The business model is direct-to-consumer and local-retail: products are sold through the company's own e-commerce storefront and at farmers markets (debuting at the Larimer County Farmer's Market in May 2014), with pricing handled on a quote-based, inquiry-driven basis rather than via publicly listed prices. The stated customer segments are individual consumers seeking convenient chai preparation and food and beverage establishments, with no disclosed B2B anchor accounts, distributors, or wholesale partners.
Swallowtail Foods is a single-product, founder-led micro-CPG with no external funding, no disclosed headcount, no patents or trademarks on record, and no technology platform beyond a standard content/e-commerce website. Operating geographies are limited to the United States, with activity concentrated in the Fort Collins, Colorado region.
Swallowtail Foods firmographics
Firmographics- Name
- Swallowtail Foods
- Legal name
- Swallowtail Foods, LLC
- Website
- https://swallowtailfoods.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swallowtail Foods, LLC is a privately held, founder-run Fort Collins, Colorado food company that manufactures and sells Pi Chai, a proprietary chai latte mix, directly to consumers via its own e-commerce site and local farmers markets.
- Ownership category
- akta.pro rank
Swallowtail Foods industry classification
Industry- Product category
- Specialty Beverage Manufacturing
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
Keywords
Where Swallowtail Foods is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swallowtail Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Distribution channels2 records
Marketing channels1 record
Swallowtail Foods product offering
Product offeringCore offering
Swallowtail Foods, LLC manufactures and sells Pi Chai, a chai latte mix made from black tea, pure vanilla powder, and exotic spices, designed for easy preparation at home, work, or in food and beverage establishments. The company also operates an online encyclopedia for meat enthusiasts offering recipes and culinary content. Pi Chai is produced in Fort Collins, Colorado, and is sold via the company's own e-commerce site and local farmers markets.
Product overview
Swallowtail Foods, LLC operates as a food product company and online encyclopedia for meat enthusiasts. The company offers Pi Chai, a chai latte mix product, alongside informational content about meat and recipes. Pi Chai is the core product, launched in 2013 and manufactured in Fort Collins, Colorado.
Differentiator
Problem solved
Functional benefit
Brands
- Pi Chai: A chai latte mix created out of a love of chai, developed to be exceptionally delicious tasting and easy to make, utilizing the highest quality ingredients from local suppliers and abroad.
Products and services
- Pi Chai A chai latte mix made with black tea, pure vanilla powder, and exotic spices, designed for easy preparation at home, work, or in food & beverage establishments. Manufactured in Fort Collins, Colorado by Swallowtail Foods, LLC.
Companies that use Swallowtail Foods
Customer profileSegments1 record
Ideal customer profiles2 records
Swallowtail Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swallowtail Foods partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Swallowtail Foods competitors and assessment
Company assessmentBroad incumbents
- Tazo Tea: Tazo, owned by Starbucks, is a major mainstream tea brand offering chai products alongside a broad tea portfolio. Comparable to Pi Chai as an incumbent in the chai category with vastly greater distribution and marketing scale.
- Celestial Seasonings: Celestial Seasonings (part of Hain Celestial) is a large herbal and specialty tea company that sells chai among its broader tea lines. Comparable as a broad incumbent competing for the same tea-beverage consumer with chai products.
- The Republic of Tea: The Republic of Tea is a specialty tea company selling premium teas including chai through DTC, retail, and foodservice. Comparable to Pi Chai in the premium/specialty tea segment with broader catalog and scale.
- Yogi Tea: Yogi Tea is a major branded tea company offering chai alongside functional and herbal teas in grocery and natural channels. Comparable to Pi Chai as an established chai competitor with national retail distribution.
- Traditional Medicinals: Traditional Medicinals is a tea company with functional and herbal teas including chai products, sold in natural and grocery channels. Comparable as a broad incumbent tea company overlapping with Pi Chai on chai and functional beverage positioning.
- Twinings: Twinings is a globally established tea brand offering chai lines in retail and foodservice. Comparable to Pi Chai as an incumbent tea company with chai SKUs competing for the same consumer occasions.
Direct peers
- Blue Lotus Chai: Blue Lotus Chai is a smaller specialty chai company selling artisanal chai mixes online and through select retail. It is comparable to Pi Chai as a craft/specialty chai mix competitor targeting premium at-home consumers.
- Oregon Chai: Oregon Chai is one of the most established chai latte mix brands in the U.S., sold in retail and foodservice. It is directly comparable to Swallowtail Foods' Pi Chai as both compete in the shelf-stable powdered chai latte mix category for at-home and foodservice preparation.
- Big Train: Big Train is a leading branded chai and specialty beverage mix company serving foodservice and retail channels. Comparable to Pi Chai because it sells powdered chai latte mixes to the same home, workplace, and foodservice use cases.
- David Rio: David Rio is a specialty chai mix brand best known for its Tiger Spice chai. It competes head-to-head with Pi Chai in the premium powdered chai latte category for cafes, offices, and retail consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Swallowtail Foods social profiles
Digital presenceSwallowtail Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swallowtail Foods leadership team
Management profileNumber of profiles
Profiles1 record
Swallowtail Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swallowtail Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swallowtail Foods
What does Swallowtail Foods do?
Swallowtail Foods, LLC manufactures and sells Pi Chai, a chai latte mix made from black tea, pure vanilla powder, and exotic spices, designed for easy preparation at home, work, or in food and beverage establishments. The company also operates an online encyclopedia for meat enthusiasts offering recipes and culinary content. Pi Chai is produced in Fort Collins, Colorado, and is sold via the company's own e-commerce site and local farmers markets.
Is Swallowtail Foods a public or private company?
Swallowtail Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swallowtail Foods founded?
Swallowtail Foods was founded in 2013. It employs 1 to 10 people.
Where is Swallowtail Foods based?
Swallowtail Foods is headquartered in Fort Collins, United States, in the North America region.
Who are Swallowtail Foods's main competitors?
Broad incumbents on record are Tazo Tea, Celestial Seasonings, The Republic of Tea, Yogi Tea, Traditional Medicinals and Twinings. Direct peers are Blue Lotus Chai, Oregon Chai, Big Train and David Rio.
Does Swallowtail Foods have an API?
No public API is recorded for Swallowtail Foods.
What industry is Swallowtail Foods in?
Swallowtail Foods's product category is Specialty Beverage Manufacturing. Its primary akta.pro industry code is AFAKAIAO, Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional). Its NAICS code is 311920 and its SIC code is 2090.