What Sporting Giants does

Sporting Giants is a privately held, purpose-led sports consultancy incorporated in the United Kingdom as Sporting Giants Ltd., launched in April 2024 and operating with a headcount of 1-10 employees out of an undisclosed base in the south of England. The firm provides strategy, activation, and sustainability services to sports organisations across roughly three integrated service pillars — Sport (strategy, business development, rights management, partnerships, events), Purpose (sustainability strategy, UN Sport for Climate Action Framework alignment, ISO certification, Carbon Literacy training) and Delivery (translating strategy into on-the-ground execution). Customers are predominantly enterprise: international and national sports federations, National Olympic Committees, National Governing Bodies, professional teams, venues, and global brands. Named engagements span FIBA, IWF, ISA, World Curling, World Squash, IIHF, British Triathlon, Mauritius NOC, UK Sport, SAP, Sydney Opera House, Emirates GBR Sail GP Team, Ryder Cup, European Tour, and Athena Racing (Sir Ben Ainslie), among others.

The firm sells its work as professional-services engagements through a relationship-driven, senior-led direct sales motion, with no self-serve product, marketplace, or reseller channel. Pricing is quote-based across consulting, ISO 20121 / ISO 14001 auditing and certification support, brand activation, and event delivery; the only standardised, ticket-priced offering is the Carbon Literacy Training Programme (8 hours, delivered online or in-person), sold via Ticket Tailor for open enrolment. Technical differentiation rests on domain expertise and standards credentials rather than proprietary software: Sporting Giants is a BSI-Accredited Auditor for ISO 20121 and ISO 14001 across Europe and the US, and its Carbon Literacy curriculum is accredited by the Carbon Literacy Project.

The business reached a scale of customers covering over 40 UK National Governing Bodies, 18 international rights holders, four global brands, and 30+ Olympic and Paralympic sports within roughly 18 months of operation, with reported 80% of NGB participants viewing sustainability as a pillar of long-term success and 100% feeling better equipped for environmental action. The firm has achieved six ISO 20121 world-first certifications across venues, federations, events, and sports teams; won the Sport Business Awards 2024 'Best Business Serving Sport - under £3M turnover'; attained Certified B Corporation status in 2025; and holds a shareholder position in Foiling Week, having delivered the inaugural Foiling Week Pensacola 2025 event in Florida.

Name

Sporting Giants

Legal name

Sporting Giants Ltd.

Website

https://sporting-giants.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Sporting Giants is a UK-based purpose-led sports consultancy that designs and delivers sustainability, strategy, and activation programmes for international federations, National Olympic Committees, National Governing Bodies, professional teams, venues, and global brands. Founded in April 2024, it operates with 1-10 employees and is BSI-accredited for ISO 20121/14001 auditing.

Ownership category

akta.pro rank

Product category

Sports Sustainability Consulting

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Sports consultancy
• Sustainability strategy
• Carbon literacy training
• ISO 20121 certification
• Event management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sustainability Consulting and Strategy Services: Bespoke consulting engagements for international and national sports federations, Olympic committees, governing bodies and brands covering sustainability strategy development, governance, policy, carbon reporting, carbon action planning, and UN/Sport for Climate Action Framework alignment.
2. Carbon Literacy Training Delivery: Delivers accredited Carbon Literacy training through open enrollment courses and tailored organisational programmes. Training consists of 8 hours of learning delivered in-person (one day) or online (two 3.5-hour Microsoft Teams sessions). Revenue is generated through course ticket sales and organisational bespoke training engagements.
3. ISO Standards Auditing and Certification Support: Provides ISO 20121 and ISO 14001 auditing and certification support. Sporting Giants is a BSI-Accredited Auditor for Europe and the US and is part of BSI's Associate Consultant Programme.
4. Event Strategy and Commercial Activation: Provides event strategy, sponsorship strategy development, brand activation and rights delivery services to global brands and event organisers across multiple sporting disciplines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sporting Giants is a purpose-led sports consultancy that designs, develops and delivers strategy, activation and sustainability programmes for sports organisations and global brands. Its core offerings span sustainability strategy, ISO 20121 certification support, Carbon Literacy training (accredited by the Carbon Literacy Project), sponsorship/brand activation, and end-to-end sports event strategy and delivery. Engagements are bespoke and delivered through three service pillars: Sport, Purpose and Delivery.

Product overview

Sporting Giants is an award-winning purpose-led sports consultancy that operates as a single integrated offering rather than a software platform. The company provides three interconnected service pillars: Sport (opportunities and programme development covering strategy, business development, rights management, partnerships, and events), Purpose (sustainability services including strategy development, UN framework alignment, ISO certifications, and Carbon Literacy training), and Delivery (execution services turning strategies into action). The core products include Carbon Literacy Training (a certified training programme), ISO 20121 Certification Support, the UK Sport Sustainability Accelerator Programme, Event Delivery Services, and B Corp Certification Consultancy. The company supports brands and rights holders across international federations, Olympic committees, national governing bodies, and major events.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Literacy Training Bespoke Carbon Literacy training tailored to international and national sports federations, Olympic committees, and sports sector organisations; accredited by the Carbon Literacy Project and consisting of 8 hours of online learning over two days or one in-person day, with delegates receiving Carbon Literacy Project certification upon completion.
• Sport Strategy Services Strategic consultancy covering opportunities development, sport and event strategy, revenue diversification, sustainability embedding into commercial programmes, business development, rights and asset identification, partnership procurement, pitching and negotiation, and sports development.
• Purpose Services Sustainability-focused services including kickstarting sustainability initiatives, achieving sustainability accreditations, developing programmes that drive commercial growth and engage stakeholders, UN Purpose Project alignment, SDG integration, UNFCCC Sport for Climate Action Framework alignment, carbon reporting, carbon action plans, and ISO audits and standards.
• Delivery Services Execution-focused services turning strategy into action, including strategy management and implementation, client and stakeholder activation, stakeholder consultation and management, and selling in initiatives internally and externally.
• ISO 20121 Certification Support Support for achieving ISO 20121 Sustainable Events certification. The team has helped over 15 organisations achieve certification, including first-ever certifications for venues, international federations, basketball events, rowing events, sports teams, and COP events.
• UK Sport Sustainability Accelerator Programme A pioneering sustainability initiative delivered in partnership with UK Sport and Useful Projects, supporting over 40 National Governing Bodies in incorporating sustainability into their operations, with the goal of net-positive environmental impact for British Olympic and Paralympic sport by 2040.
• Event Delivery Services Comprehensive event design, funding, management and delivery services, including strategic planning and positioning, venue selection, land-based operations (VIP hospitality, Race Village, safety planning, volunteer programmes, community outreach), sponsor and partner strategy, and stakeholder coordination.
• B Corp Certification Consultancy Consultancy support for businesses looking to achieve B Corp certification, providing practical advice and tailored support based on the team's direct experience navigating the certification process.

Quantifiable outcome

• 80% of National Governing Bodies now view sustainability as a pillar of long-term success following participation in the UK Sport Sustainability Accelerator Programme delivered by Sporting Giants.
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Carbon Literacy ProjectcoreTechnology or Integration · 1 December 2025Sporting Giants' Carbon Literacy training programme is certified and accredited by the Carbon Literacy Project. Delegates completing the 8-hour training receive a Carbon Literacy Project certificate. The accreditation validates the quality and standards of Sporting Giants' training delivery in the sports sector.
• British Association for Sustainable Sport (BASIS)minorStrategic or Co-development Partner · 1 May 2025Dan Reading serves as a Board Member of the British Association for Sustainable Sport, providing governance oversight and contributing to the sport sustainability community. This is a personal affiliation of the co-founder rather than a formal corporate partnership of Sporting Giants.
• Foiling Week / We Are FoilingcoreStrategic or Co-development Partner · 1 October 2024Sporting Giants is a shareholder in Foiling Week and was the strategic and operational partner responsible for delivering the first-ever Foiling Week Pensacola 2025 event in Florida. Responsibilities included overall event delivery, strategic direction, commercial operations, venue selection, VIP hospitality, Race Village management, safety planning, sponsor strategy, and stakeholder management across City of Pensacola, Visit Pensacola, FloridaWest Economic Development Alliance, and international governing bodies.
• UK SportcoreStrategic or Co-development Partner · 1 May 2024Sporting Giants partnered with UK Sport and Useful Projects to deliver the Sustainability Accelerator Programme — recognised by the IOC as the largest multi-sport sustainability programme ever delivered globally. The programme supported over 40 National Governing Bodies in embedding environmental sustainability practices, including training, resources, and guidance for developing and implementing sustainability strategies with a goal of net-positive environmental impact for British Olympic and Paralympic sport by 2040.
• SAPcoreStrategic or Co-development Partner · 1 April 2024SAP engaged Sporting Giants for tailored counsel, planning, and execution of sports sponsorship strategies and activations across five continents over more than ten years of collaboration. Sporting Giants delivered bespoke brand activations at Wimbledon, Ocean Race, Olympic Games, and the Extreme Sailing Series, offering unique insights for SAP partners, athletes, and stakeholders.
• BSI (British Standards Institution)coreStrategic or Co-development Partner · 1 April 2024Sporting Giants is a BSI-Accredited Auditor for Europe and the US and participates in BSI's Associate Consultant Programme. This accreditation enables Sporting Giants to conduct official ISO 14001 and ISO 20121 audits on behalf of BSI, lending significant credibility to their certification support services.
• World SailingminorStrategic or Co-development Partner · 1 April 2024Sporting Giants' founders Scott Over and Dan Reading met while working at World Sailing, the world governing body for sailing. Both founders held senior roles there — Scott as Commercial Director (2019–2023) and Dan as Head of Sustainability — and this relationship formed the foundation of their collaboration before founding Sporting Giants.
• International Weightlifting Federation (IWF)coreStrategic or Co-development Partner · 1 March 2024IWF engaged Sporting Giants as their International Federation partner to conceive and implement a comprehensive sustainability strategy, including assessment of existing sustainability actions, extensive stakeholder consultation across the weightlifting community, and alignment with the IUCN Sports for Nature Framework. The strategy is to be presented and implemented from October 2025 onwards.
• International Ice Hockey Federation (IIHF)coreStrategic or Co-development Partner · 1 March 2024Sporting Giants supported IIHF in implementing a carbon reduction plan and delivering all necessary documents to prolong its membership as a Race to Zero signatory. The engagement covered sustainability strategy, climate action planning, and guidance through the UN Sport for Climate Action Framework submission process.
• Mauritius National Olympic CommitteecoreStrategic or Co-development Partner · 1 February 2024Sporting Giants supported the Mauritius National Olympic Committee in creating a carbon baseline from 2022 activities and is helping set short-term and long-term carbon reduction goals. The Committee became a signatory of the UN Sports for Climate Action Framework, committing to halve carbon emissions by 2030 and achieve net-zero by 2040. Sporting Giants will help create a carbon action plan aligned with the Paris Agreement.
• World Curling FederationcoreStrategic or Co-development Partner · 1 January 2024Sporting Giants partnered with World Curling Federation to build the Federation's first-ever sustainability strategy, including identification of short-term and long-term goals, stakeholder mapping, and identification of strategic partners. The Federation became a signatory of the UN Sports for Climate Action Framework in September 2023 with Sporting Giants' analytical support.
• Athena Racing / Sir Ben AinsliecoreStrategic or Co-development Partner · 1 April 2023Sporting Giants has worked with Sir Ben Ainslie and Athena Racing for over 10 years, supporting the team to become the first Sports Team in the world to achieve ISO 20121 certification and helping maintain that certification. The engagement covers ongoing sustainability efforts and standards maintenance.
• Sydney Opera HousecoreStrategic or Co-development Partner · 1 April 2023Sporting Giants worked with the Sydney Opera House's Environmental Sustainability team to review and enhance their sustainable event management system, providing guidance and support towards ISO 20121 certification. Emma Bombonato, Environmental Sustainability Manager at Sydney Opera House, commented positively on the team's expertise and support.
• IUCN / Sport for Nature FrameworkcoreStrategic or Co-development Partner · 1 April 2023Sporting Giants supports clients (such as the IWF) in aligning with the IUCN Sports for Nature Framework. The Framework's four guiding principles are: protect nature and avoid damage, restore and regenerate, understand and reduce supply chain risks, and educate for positive action. The goal is transformative nature-positive action across sport by 2030.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Carbon Trust: Major UK-headquartered sustainability and carbon advisory with global reach. Overlaps with Sporting Giants on ISO standards support, carbon footprinting, and net-zero advisory for major organisations, but operates across all sectors rather than specialising in sport.
• Anthesis Group: Large global sustainability consultancy with sport-sector experience. Competes for the same sustainability strategy, reporting, and certification mandates that Sporting Giants pursues, with deeper resourcing but less sport-specific specialisation.
• EcoAct: International carbon consultancy and part of the Atos group, delivering carbon footprinting, strategy, and offsetting services. Functionally competes for the same sport-federation carbon-reduction engagements but with broader sector focus.
• South Pole Group: Global climate consultancy offering carbon strategy, climate action planning, and standards support. Addresses the same buyer needs (carbon baselines, climate action framework alignment) as Sporting Giants but at significantly greater scale across multiple sectors.

Others

• BSI (British Standards Institution): The standards body whose Associate Consultant Programme accredits Sporting Giants as an ISO 20121/14001 auditor. Acts as partner and upstream gatekeeper rather than competitor, but expanding its associate pool could compress Sporting Giants' specialist pricing.
• Carbon Literacy Project: Accreditor and certification body for Sporting Giants' Carbon Literacy Training programme. Acts as a content and quality gatekeeper and channel partner; enables but also constrains scalability of the training product.

Direct peers

• Useful Projects: Sporting Giants' explicit co-delivery partner on the UK Sport Sustainability Accelerator Programme serving 40+ National Governing Bodies. Both firms are UK-based sustainability consultancies operating in the same sport-governance niche with a similar methodology combining strategy and delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sporting-giants
• Instagraminstagram.com/sportinggiants

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporting Giants