Foiling Week
Foiling Week is a Milan-based non-profit that organizes the world's premier multi-class hydrofoiling sailing event series, hosting 650+ competitors across 20+ classes annually at Lake Garda and Pensacola for sailors, manufacturers, and spectators.
- Company typePrivate
- Founded2014
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Foiling Week does
Foiling Week is a privately operated non-profit event series founded in 2014 and headquartered in Milan, Italy, jointly run by Associazione Culturale Sportiva TFW and We Are Foiling. Its core product is the world's premier multi-class foiling sailing event, held annually at Lake Garda with rotating editions in the USA (Pensacola 2025), Australia (Sydney 2018), and Saudi Arabia (Jeddah Season 2022). The 13th edition runs Malcesine from June 27 to July 5, 2026.
The technical surface centers on hydrofoiling sailboats and boards — Moth, WASZP, ETF26, BirdyFish, Switch One Design, IODA, Wingfoil, E-Foil, and Pump Foil — competing across 20+ racing classes, 150+ races, and 650+ competitors per event. Adjacent offerings include the AC40 Simulator (virtual regatta), E-Foil and Pump Foil experiences, a Trials Programme, racing clinics, the Foiling Sport Congress forum, a multi-vendor Expo, and VIP cruise spectator experiences. Operational infrastructure is lightweight: race entries are handled through Fraglia Vela Malcesine's sailti.com platform and Racing Rules of Sailing; clinics and trials via Jotform; ticketing via TicketTailor; and merchandise via a HiNelson partnership (~70,000 marine enthusiasts).
The business model is event-driven and diversified across six revenue streams: race entry fees (transaction), VIP experiences (e.g., $150 per person for a 2-hour cruise), performance clinics and workshops (Jotform bookings), e-commerce and merchandise (foiling history posters, SLAM gear kits), exhibitor/partner fees for the Expo, and Foiling Week Cup prize-driven virtual regatta competitions. The entity holds World Sailing Special Event status (since 2021) and operates with a small team (11–50 employees), supplemented by a deep network of class associations, yacht club venue partners (Fraglia Vela Malcesine, Pensacola Yacht Club, Varuna Yacht Club), international federations (World Sailing, FIV, US Sailing), and commercial partners (Harken, SLAM, North Sails, Garmin, Gottifredi Maffioli, Vakaros, Persico Marine).
Foiling Week firmographics
Firmographics- Name
- Foiling Week
- Legal name
- Associazione Culturale Sportiva TFW / We Are Foiling
- Website
- https://foilingweek.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foiling Week is a Milan-based non-profit that organizes the world's premier multi-class hydrofoiling sailing event series, hosting 650+ competitors across 20+ classes annually at Lake Garda and Pensacola for sailors, manufacturers, and spectators.
- Ownership category
- akta.pro rank
Foiling Week industry classification
Industry- Product category
- International Sailing Event Series
- NAICS
- Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)
- akta.pro secondary industries
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH), Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)
Keywords
Where Foiling Week is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Foiling Week business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel
Revenue model
- Race Entries and Event Registration: Revenue generated from sailors registering for foiling races across multiple classes. Race entries are managed through official event registration systems such as Fraglia Vela Malcesine's platform, with specific Notice of Race and Sailing Instructions for each event.
- VIP Experiences: Sale of VIP cruise experiences aboard spectator boats offering close-up views of racing action, including live commentary, welcome drinks, snacks, music, and children's entertainment. VIP cruise priced at $150 per person for 2-hour experience.
- Performance Clinics and Workshops: Revenue from booking performance clinics and workshops, including those managed via Jotform booking forms. Bookings are subject to availability and full payment confirmation.
- E-commerce and Merchandise: Sale of Foiling Week merchandise including foiling history posters (100x70cm illustrated posters showing history of foiling), SLAM gear kits as prizes, and future e-commerce functionality for event merchandise.
- Exhibitor and Partner Fees: Revenue from exhibitors and commercial partners participating in the Foiling Week Expo area. Partners include equipment manufacturers, sailing brands, and technology companies showcasing products and technologies.
- Foiling Week Cup Competitions: Virtual regatta competitions such as the AC40 Simulator Cup offering prizes including SLAM gear kits valued at €1,000 and free entry credits to next Foiling Week event worth €1,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | VIP Cruise Experience |
| Unit Pricing | Pay-as-you-go | Foiling Week Cup Prizes |
| Unit Pricing | Pay-as-you-go | Foiling History Posters |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Foiling Week product offering
Product offeringCore offering
Foiling Week organizes and operates the world's leading multi-class international foiling sailing event series, featuring competitive hydrofoil regattas across 20+ boat and board classes (Moth, WASZP, ETF26, BirdyFish, Switch, IODA, Wingfoil, E-Foil, Pump Foil), public trials for beginners, an industry expo, and VIP spectator experiences held primarily at Lake Garda, Italy, with additional editions in the USA (Pensacola), Australia (Sydney), and Saudi Arabia (Jeddah). The organization is jointly run by Italian non-profit Associazione Culturale Sportiva TFW and the We Are Foiling brand.
Product overview
Foiling Week is the world's premier multi-class foiling event series, offering a comprehensive portfolio of products and services centered on competitive foiling racing, experiential activities, and community engagement. The core offering is the Foiling Week Event itself — an annual gathering at Lake Garda (with expansions to Pensacola) featuring multiple racing classes including Moth, WASZP, ETF26, BirdyFish, Switch One Design, IODA, and Wingfoil. These are complemented by experiential offerings: E-Foil and Pump Foil experiences for riders seeking electric and human-powered flight, the Foiling Trials Programme for hands-on testing of equipment, VIP Cruise and Spectator Boat experiences for non-competitors, the AC40 Simulator for virtual racing, and the Foiling History Posters as merchandise. The event also includes a professional Expo, the Foiling Sport Congress forum, and various social activities. The portfolio spans from elite competitive racing to beginner-accessible trials, creating a complete ecosystem for the international foiling community.
Differentiator
Problem solved
Functional benefit
Products and services
- Foiling Week Event Series Premier multi-class international hydrofoil sailing event series featuring competitive racing, public trials, expo, forums, and social activities primarily at Lake Garda, Italy, with additional editions in Pensacola (USA), Sydney (Australia), and Jeddah (Saudi Arabia). For competitive sailors, manufacturers, spectators, and enthusiasts.
- Moth Racing Class High-speed foiling monohull sailing dinghy class. Modern carbon fibre boats reach speeds over 30 knots; the fastest one-person dinghy in the world. For competitive sailors seeking top-level hydrofoil racing.
- WASZP Racing Class Australian-designed single-handed hydrofoiling sailboat; one-design racer for youth and adults, designed to be fast, fun, and accessible. For competitive youth and adult sailors in one-design racing.
- ETF26 Racing Class High-speed foiling catamaran built for speed and performance, adaptable to wind conditions from 8 to 20 knots. For multihull racing teams seeking top-end performance.
- BirdyFish Racing Class Foiling dinghy designed to make foiling accessible to beginners while maintaining flight sensations; features self-regulating J-foils that contribute to righting moment. For newcomer foiling sailors and accessible racing.
- Switch One Design Racing Class Full carbon composite, state-of-the-art one-design foiling dinghy offering high-performance foiling racing. For competitive sailors seeking premium one-design foiling competition.
- IODA Racing Class French single-handed foiling dinghy built by Tocatec shipyard; designed for lighter sailors and juniors transitioning from Optimist. Takes off in around 8 knots and reaches 23 knots. For junior and lightweight sailors entering foiling.
- Wingfoil Open Class Wing foiling combines an inflatable handheld wing with a hydrofoil board, using wind power to lift rider and board clear of water. For wingfoil racers across all skill levels.
- E-Foil Experience Battery-powered electric hydrofoil board experience allowing riders to fly above the water with zero emissions using a handheld throttle. For visitors wanting a beginner-accessible foiling experience.
- Pump Foil Experience Human-powered hydrofoil board where riders generate lift through leg-powered pumping without wind, waves, or engine. Silent, athletic, and addictive. For visitors seeking a wind-independent foiling experience.
- Foiling Trials Programme Free hands-on trials and workshops open to sailors and beginners, allowing participants to sail the latest foiling boats, boards, and gear from BirdyFish, Switch, IODA, Foil.One, Ketos, Nikki, Devoti Sailing, and Foil Drive. For newcomers and sailors wanting to test equipment before buying.
- AC40 Simulator Competition Virtual regatta featuring the AC40 SIM at 16 knots; teams of 4 sailors compete with manual steering, boards, mainsheet, and traveler controls. For visitors and competitive teams seeking a virtual foiling experience.
- VIP Cruise Experience Premium spectator experience aboard a boat offering close-up viewing of foiling action at speed; includes live commentary, welcome drink, snacks, music, and food trucks. For non-racing spectators seeking premium access.
- Foiling History Posters Package of 3 illustrated posters (100x70cm) depicting the History of Foiling (1861 to present) with 72 illustrations by François Chevalier, plus Foiling Firsts board illustrated by Frederic Monsonnec. For sailing enthusiasts, gift buyers, and brand supporters.
- Foiling Week Expo Expo area at the event showcasing the latest in high-tech nautical equipment and apparel; provides brands, manufacturers, and innovators direct access to press, athletes, and engaged public. For marine brands and exhibitors.
- Foiling Sport Congress Annual forum bringing together industry professionals, athletes, designers, and manufacturers to share knowledge and discuss the evolution of foiling technology. For industry insiders and technology stakeholders.
- Public Spectator Boat Experience Spectator boat experience along the racing course with live expert commentary, allowing non-sailors to watch foiling action up close. For non-racing visitors wanting to learn from in-action racing.
- Tech Visit Experience Behind-the-scenes access to boats and equipment, allowing participants to understand foiling technology and innovation. For curious visitors and technology enthusiasts.
- Racing Clinics with Giulia Conti On-site racing clinics led by We Are Foiling Head of Performance Giulia Conti across WASZP, Switch, and Moth classes, including pre-race briefing, on-water data acquisition, and post-race debrief. For competitive sailors seeking elite coaching.
- Foiling Week Pensacola Inaugural USA edition of the Foiling Week event series, held February 24 - March 2, 2025, in Pensacola, Florida. A multi-class foiling regatta featuring boats and boards, public trials, expo, and social activities. For sailors, exhibitors, and spectators in North America.
- Downwind Race Foiling boards-only race open to entries without motors; debuted at Foiling Week Malcesine 2024 and returns in subsequent editions. For wing-foil and pump-foil racers seeking pure wind-powered racing.
Quantifiable outcome
- 650+ competitors and 150+ races per event
- +3 more outcomes
Companies that use Foiling Week
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Foiling Week technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Foiling Week partnerships and signals
Strategic signalPartnerships
58 partnerships are on record, tiered flagship, core, major and standard.
- Varuna Yacht ClubflagshipPresenting Partner and Opening Ceremony partner for Foiling Week Malcesine 2025. Located at Lake Garda, Varuna Yacht Club serves as a key venue for social events including aperitivos and evening gatherings during the event.
- World SailingcoreWorld Sailing awarded Foiling Week the status of Special Event in 2021. This is a recognition granted to a small number of events globally by the International Federation that governs the sport at Olympic level. For foiling, it marks Foiling Week as the sport's flagship gathering, comparable to Grand Slam tournaments for tennis.
- Sail PensacolacorePublic charity incorporated in Florida, Hosting Partner of We Are Foiling for the organization of Foiling Week in the USA. Goals include promoting high-performance sailing, competitive sailing, sailing technology, and economic development related to sailing on the Pensacola Bay. Aspires to become the North American center for high performance sailing events.
- HarkenflagshipGlobal leader in manufacture of deck hardware and sailing systems for sailing and motor yachts. New three-year partnership agreement making Harken Official Racing Partner starting with the 13th edition (2026) of Foiling Week.
- Fraglia Vela MalcesinecoreOlympic sailing excellence club with DNA for creating regattas of excellence. Home venue for Foiling Week since 2014. Hosted Olympic classes training and tests boats destined to make sailing history. Serves as Official Yacht Club for 2026 event.
- Pensacola Yacht ClubcoreCharter member of Gulf Yachting Association, Florida Council of Yacht Clubs, and United States Sailing Federation. Home of 'South's Finest Yacht Club.' Race Committee and many competitor facilities based at PYC for Foiling Week Pensacola, supporting on-water organization.
- Pensacola Beach Yacht ClubcoreLocated on Santa Rosa Island at entrance to Pensacola Beach with sunset views over Little Sabine Bay. 'The Best Little Yacht Club on the Gulf' provides additional venue support for Foiling Week Pensacola events.
- SLAMmajorOfficial Clothing Supplier for Foiling Week. Provides gear kits as prizes for competitions such as the Foiling Week Cup (SLAM gears kit valued at €1,000).
- North SailsmajorLeading sail manufacturer and partner for Foiling Week events, providing technical expertise and support for racing classes.
- GarminmajorTechnology partner providing navigation and performance equipment for Foiling Week events.
- Gottifredi MaffiolimajorOfficial Ropes Partner providing technical rope solutions for foiling boats and boards. Conducts rig checks with professional sailors (Sveva Carraro) during workshops.
- VakarosmajorOfficial Sailing Instrument partner for Foiling Week, providing performance timing and instrumentation equipment.
- Persico MarinemajorMarine manufacturing partner providing technical expertise and products for foiling applications.
- CaribonistandardTechnical partner for Foiling Week events.
- BioDesign FoundationmajorFoundation focused on sustainable marine initiatives. Partner for Vox Maris Lab workshops at Foiling Week, contributing to sustainability themes and environmental education.
- Pindar by Manuport LogisticsstandardOfficial Logistics Partner providing maritime and event logistics support.
- RonstanstandardMarine hardware manufacturer providing technical components for foiling applications.
- Visit PensacolacoreOfficial destination marketing organization for Escambia County. Provides venue information and planning resources for event attendees.
- City of PensacolacoreHosting Partner for Foiling Week Pensacola 2025, supporting the event as a major attraction for the city.
- Satori FoundationmajorFoundation supporting youth sailing activities. Provides Satori Children's Activities during Foiling Week Pensacola.
- Virtual RegattastandardVirtual sailing platform partner for Foiling Week.
- InnisfreestandardCorporate partner for Foiling Week Pensacola.
- Ettore - Organic WinerystandardPartner providing organic wine for Foiling Week events and tastings.
- Portofino Island ResortstandardAccommodation partner for Foiling Week Pensacola.
- ReCarbonstandardTechnology partner focused on carbon sustainability in marine applications.
- SFT (Surf Foil World Tour)flagshipOfficial Boards Racing Partner for Foiling Week, organizing wingfoil and pump foil world cup events during the week.
- Circle GraphicstandardMarketing and graphics partner for Foiling Week.
- Foil Surf Race LeaguemajorOrganizers of high-action foil surfing endurance races at Foiling Week Pensacola. Created in 2020 by Billy Bosch and Brian Grubb.
- FoilFlexmajorMulti-disciplinary event combining SUP, Surf, Pump, Wake boardsports into a massive party on Pensacola Bay and Gulf of Mexico.
- LamarstandardPartner for Foiling Week Pensacola.
- Target LogisticstandardLogistics partner for Foiling Week Pensacola.
- US SailingmajorUnited States Sailing Association partner for Foiling Week Pensacola.
- VakarosmajorOfficial sailing instrument partner providing performance timing equipment.
- Comune di MalcesinecoreMunicipal government of Malcesine, Italy. Institutional partner supporting Foiling Week events at Lake Garda.
- Regione del VenetocoreVeneto Regional Government providing institutional support for Foiling Week as a major sporting event in the region.
- Destination Verona GardacoreOfficial tourism destination marketing organization for Verona Garda area, promoting Foiling Week as a key event in the region.
- Italian Sailing Federation (FIV)coreItalian national sailing federation supporting Foiling Week as an official Italian sailing event.
- North Shore Risk ManagementstandardOfficial Insurance Partner for Foiling Week Malcesine 2026.
- KtoolmajorOfficial Data Analytics partner providing performance data analysis tools for racing clinics and competitor analysis.
- WingmanstandardOfficial Camera Mounts partner providing equipment for capturing event footage.
- Alfa RomeomajorOfficial Automotive Partner for Foiling Week Malcesine 2026.
- PindarstandardOfficial Logistics Partner providing maritime and event logistics.
- Amaala Yacht ClubstandardPartner yacht club for Foiling Week Malcesine 2026.
- Cyclops MarinestandardTechnology partner providing marine instrumentation for Foiling Week.
- JetcyclestandardExhibitor at Foiling Week Malcesine 2026, showcasing electric foiling bicycles.
- UniqohrstandardExhibitor at Foiling Week Malcesine 2026.
- FliteboardstandardExhibitor at Foiling Week Malcesine 2026, showcasing electric foiling surfboards.
- WaydoostandardExhibitor at Foiling Week Malcesine 2026, showcasing electric foiling boards.
- AerofoilsstandardExhibitor at Foiling Week Malcesine 2026, showcasing foiling technology.
- Sailing Grand SlamflagshipNew partnership announced June 2026 for co-branded initiatives around Foiling Week Malcesine and continued throughout Sailing Grand Slam events of the season. Envisions extending partnership to Foiling Week Pensacola 2027 and additional editions, with shared experiences and foiling demonstrations at Sailing Grand Slam events.
- Foil DrivemajorExhibitor at Foiling Week Malcesine 2025 and 2026, showcasing electric drive systems for foiling boats.
- KetosmajorExhibitor at Foiling Week Malcesine, showcasing foiling foil technology.
- Devoti SailingmajorExhibitor at Foiling Week Malcesine, showcasing D-foiler single-handed foiling dinghy.
- BirdyfishmajorExhibitor and racing class partner at Foiling Week Malcesine, showcasing BirdyFish and BirdyFish S foiling dinghies.
- Foil.OnemajorExhibitor at Foiling Week Malcesine, showcasing foiling technology.
- NikkistandardExhibitor at Foiling Week Malcesine 2025.
- IODAmajorExhibitor at Foiling Week Malcesine 2025 and 2026, showcasing French single-handed foiling dinghy designed for lighter sailors and juniors transitioning from Optimist.
- HiNelsonstandardReference point for sale of boat products and components. E-commerce and community of more than 70,000 marine enthusiasts. First store opened in Milan with plans to expand throughout Italy and Europe. Seller of Foiling Week merchandise including foiling history posters.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Foiling Week competitors and assessment
Company assessmentDirect peers
- TP52 Super Series: Annual professional sailing circuit with a calendar of regattas across Mediterranean venues. Comparable audience (professional owners, elite crews), sponsorship-driven model, and event-driven GTM motion.
- RC44 Championship Tour: Owner-driver one-design championship with linked events and global venue footprint. Comparable in event-tour structure, premium spectator pricing, and OEM sponsor ecosystem.
- World Match Racing Tour: Professional match racing tour sanctioned by World Sailing. Operates a multi-event season with rankings and finals, paralleling Foiling Week's annual multi-class competition series sanctioned/referenced by World Sailing.
- SailGP: Professional sailing league using foiling F50 catamarans, run as a multi-city global tour with elite athlete participation. Comparable in operating model (multi-class international events, sponsor-driven, premium spectator experiences) and audience (elite sailors, marine OEMs, sailing press).
- ETF26 Series: Tour series for the ETF26 foiling catamaran (Jean-Pierre Dick / Guillaume Verdier design). Directly comparable on platform (foiling catamaran racing), athlete community, and multi-event annual calendar.
- Star Sailors League: Professional sailing league structure with annual invitational events and Final Series. Compares on competitor economics (Olympic-level sailors), prize-supported competition format, and integration with the global sailing exhibition/forum circuit.
- Persico 69F Cup: Foiling monohull international circuit with events in Mediterranean and Gulf venues. Closest direct foil-class competitor — overlap on athlete base, foiling-only identity, and Persico Marine industry partnership footprint.
Broad incumbents
- Cowes Week: Long-established annual sailing regatta with broad multi-class format and heritage brand. Comparable on multi-class community regatta mechanics, though sailing-only and focused on the Solent rather than foiling.
- America's Cup Event: Premier sailing competition and the largest single spectator sailing event. Comparable on Olympic/elite athlete participation, World Sailing linkage, and aspirational positioning of foiling technology within professional sailing.
Emerging players
- iQFOiL Class Association: International class association governing the Olympic iQFOiL board. Comparable because it organizes racing events and serves as a hub for foiling athletes, partly overlapping with Foiling Week's wingfoil and boards constituency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Foiling Week social profiles
Digital presenceFoiling Week financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foiling Week leadership team
Management profileNumber of profiles
Foiling Week funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foiling Week M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foiling Week
What does Foiling Week do?
Foiling Week organizes and operates the world's leading multi-class international foiling sailing event series, featuring competitive hydrofoil regattas across 20+ boat and board classes (Moth, WASZP, ETF26, BirdyFish, Switch, IODA, Wingfoil, E-Foil, Pump Foil), public trials for beginners, an industry expo, and VIP spectator experiences held primarily at Lake Garda, Italy, with additional editions in the USA (Pensacola), Australia (Sydney), and Saudi Arabia (Jeddah). The organization is jointly run by Italian non-profit Associazione Culturale Sportiva TFW and the We Are Foiling brand.
Is Foiling Week a public or private company?
Foiling Week is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Foiling Week founded?
Foiling Week was founded in 2014. It employs 11 to 50 people.
Where is Foiling Week based?
Foiling Week is headquartered in Milano, Italy, in the Europe region.
How does Foiling Week make money?
Six revenue lines are on record. Race Entries and Event Registration is the primary driver. The others are VIP Experiences, performance Clinics and Workshops, E-commerce and Merchandise, exhibitor and Partner Fees and foiling Week Cup Competitions.
Who are Foiling Week's main competitors?
Direct peers on record are TP52 Super Series, RC44 Championship Tour, World Match Racing Tour, SailGP, ETF26 Series, Star Sailors League and Persico 69F Cup. Broad incumbents are Cowes Week and America's Cup Event. iQFOiL Class Association is listed as an emerging player.
Does Foiling Week have an API?
No public API is recorded for Foiling Week.
What industry is Foiling Week in?
Foiling Week's product category is International Sailing Event Series. Its primary akta.pro industry code is THAJAJAG, Sailing Experiences (Lessons, Regattas, Day Sails), with a secondary code of MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing). Its NAICS code is 7112 and its SIC code is 7948.