Studio 5 Design + Associates

What Studio 5 Design + Associates does

Studio 5 Design + Associates (also operating as S5 | D+A) is a full-service interior design and architecture firm headquartered at 116 Madeira Avenue, Coral Gables, Florida. The firm is led by Principal Noel J. Torres, who combines a background in Marketing and Fine Arts with experience across Healthcare, Hospitality, and Corporate sectors, and is described as personally involved in all project phases. The company delivers two integrated service lines: Interior Architecture (due diligence reports, programming and strategic analysis, planning and design, construction documents, construction administration) and Interior Design (brand development, space planning, furniture/fixtures/equipment selection and procurement, sustainable design, move management).

The firm serves enterprise hospitality clients within the Marriott/Aloft/Biltmore family, corporate and financial clients such as BNY Mellon and Arven Financial, high-end residential clients in the Coral Gables area, and a niche Marine/Cruise practice that has designed interiors for the Azamara Pursuit cruise ship and a Westport 130-foot yacht charter. There are no disclosed products, software platforms, patents, or proprietary technology assets; the offering is creative professional services delivered through human-centered design expertise rather than technology products. The underlying technology is conventional interior architecture and design practice — spatial planning, brand development, sustainable design principles, and FF&E specification — with no disclosed software, APIs, or digital tools beyond a standard Squarespace website and Instagram/Facebook social channels.

Studio 5 generates revenue through project-based professional service fees across its four verticals. Pricing is not publicly disclosed, and prospective clients are directed to contact the firm directly. The go-to-market is enterprise field sales — direct, Principal-led client engagement — supported by an organic digital portfolio presence. The firm is privately held, founder-owned, with no institutional investors, no parent company, no subsidiaries, and no funding history disclosed in available sources.

Name

Studio 5 Design + Associates

Legal name

Studio 5 Design + Associates

Website

https://s5da.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio 5 Design + Associates is a privately held, full-service interior design and architecture firm in Coral Gables, Florida, led by Principal Noel J. Torres. It delivers project-based design services across hospitality, corporate, residential, and marine/cruise verticals for clients including Marriott, Aloft, and Biltmore.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Architectural Services (54131)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design services
• Interior architecture
• Hospitality design
• Space planning
• Sustainable design

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Architecture Services: Comprehensive interior architecture services including due diligence reports, programming and strategic analysis, planning and design, construction documents, and construction administration. These are typically project-based professional services.
2. Interior Design Services: Interior design services encompassing brand development, space planning, furniture fixtures and equipment selection and procurement, sustainable design, and move management. Revenue generated through project-based professional service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio 5 Design + Associates is a full-service interior architecture and design firm that delivers creative design solutions across hospitality, corporate, residential, and marine/cruise sectors. The firm's offerings are structured around two service lines—Interior Architecture (due diligence, programming, planning, construction documents, construction administration) and Interior Design (brand development, space planning, FF&E procurement, sustainable design, move management)—delivered as project-based professional services with Principal involvement throughout all phases.

Product overview

Studio 5 Design + Associates is a full-service interior design and architecture firm offering services across multiple sectors including Hospitality, Corporate, Residential, and Marine/Cruise. The company's services are organized into two primary categories: Interior Architecture (Due Diligence Reports, Programming and Strategic Analysis, Planning and Design, Construction Documents, Construction Administration) and Interior Design (Brand Development, Space Planning, Furniture/Fixtures/Equipment Selection and Procurement, Sustainable Design, Move Management). The firm functions as a design studio rather than a software product company, delivering creative and innovative design solutions through human-centered interior environments rather than technology products or platforms.

Differentiator

Problem solved

Functional benefit

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• AvroKO: Hospitality-focused design firm with hotel, restaurant, and residential work. Comparable as a boutique, design-led practice competing in the same enterprise hospitality segment.
• Stonehill & Taylor: Hospitality and residential interior design firm serving major hotel brands. Directly comparable product offering (guestroom and public-space design) and customer overlap with major hotel operators.
• Hirsch Bedner Associates (HBA): One of the largest hospitality-focused interior design firms globally, with deep relationships across major hotel brands. Directly comparable in core offering (hotel guestroom and public-space interior design) and target customer base (enterprise hotel owners and operators).
• Champalimaud Design: Principal-led boutique interior design studio recognized for luxury hospitality, residential, and cruise interiors. Comparable to Studio 5 in founder-driven boutique model and hospitality/cruise vertical focus.
• Interior Architects: Commercial and corporate interior design firm with significant corporate/financial-services client base. Comparable to Studio 5's corporate segment work for institutions like BNY Mellon.
• Wilson Associates: Hospitality interior design firm with a strong luxury hotel portfolio. Overlaps with Studio 5 in serving flagship hotel renovations and brand-driven hospitality projects for major operators.
• Looney & Associates: Hospitality interior design firm with strong brand relationships across major hotel flags. Comparable in serving enterprise hotel owners for renovations and new-build interior design.

Broad incumbents

• Wimberly Interiors (WATG): Long-established hospitality and resort interior design practice within the broader WATG architecture group. Comparable in hospitality interior focus but operates as part of a larger multi-discipline design platform.
• Perkins&Will: Major global architecture firm with healthcare, corporate, and hospitality interiors capabilities. Comparable in providing interior architecture services across healthcare, corporate, and hospitality verticals.
• Gensler: Global architecture and design firm with a substantial hospitality practice alongside corporate, retail, and other verticals. Overlaps with Studio 5 in hospitality and corporate interior design but at vastly larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/studio5d.a
• Instagraminstagram.com/s5.da
• LinkedInlinkedin.com/company/studio-5-design-architecture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 5 Design + Associates