RealWell

What RealWell does

RealWell is a private for-purpose social enterprise headquartered in Paddington, Queensland, Australia, that develops and distributes psychometrically validated digital tools for measuring child wellbeing and parenting confidence. The company's two flagship products are Rumble's Quest, an interactive video game-based wellbeing assessment for children aged 6-12 delivered through 57 items organised into 4 subscale scores plus executive function skills, and PEEM (Parent Empowerment and Efficacy Measure), a 20-item self-report tool for families of pre- and primary-school children producing a total score and two subscale scores. Both products are delivered through a cloud-based SaaS platform hosted on Amazon Web Services (Sydney region), supported by administration dashboards, norm-referenced reporting, and a separate Departmental Dashboard for multi-site system-level deployments.

RealWell operates a product-led, self-serve distribution model. Schools purchase annual licenses at under $4 per student per year based on Years 1-6 enrollment; child service agencies pay under $9 per child per year; and education departments procure system-level licenses for aggregated cross-site reporting. The company was established by Griffith University researchers — Professor Ross Homel AO and Dr Kate Freiberg — extending a research-practice partnership supported by the Australian Research Council and involving government departments (Queensland Family and Child Commission, Department of Social Services, NSW Department of Education, FACS) and major non-profits (Benevolent Society, The Smith Family, Mission Australia, Salvation Army, Anglicare Tasmania).

The business operates at small scale with only two named personnel, no disclosed funding rounds, no M&A activity, and a geographic footprint concentrated in Australia (anchored in Queensland). Product reliability rests on psychometric standards (.82 test-retest, .92 internal consistency), data is hosted on-shore on AWS Sydney with AES/RSA 2048-bit encryption, and the company is compliant with the Australian Privacy Principles under the Privacy Act 1988. Revenue figures are not publicly disclosed, and the company functions as a focused niche operator in the Australian education and child services sectors.

Name

RealWell

Legal name

RealWell Pty Ltd

Website

https://realwell.org.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RealWell is a private Australian social enterprise that distributes psychometrically validated digital tools — Rumble's Quest (a game-based child wellbeing assessment for ages 6-12) and PEEM (a parenting confidence measure) — to schools, child service agencies, and education departments via an annual SaaS licensing model hosted on AWS Sydney.

Ownership category

akta.pro rank

Product category

Educational Wellbeing Assessment Software

NAICS

Educational Support Services (611710), Child and Youth Services (624110)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAGADAH

Formative & Benchmark Assessment Content (K–12)

Education/Educational Publishing & Learning Content/Assessment, Testing & Exam Prep Publishing

SECONDARYEDACANAI

Assessment, Screening & Progress Monitoring Tools (0–5)

Education/Early Childhood Education/Digital Learning Tools for Early Childhood

Keywords

• Child wellbeing assessment
• Student wellbeing measurement
• Parenting confidence assessment
• Educational psychometric tools
• Social emotional learning

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual School Licensing: Schools purchase annual licenses based on enrollment numbers (Years 1-6). The license provides access to the Rumble's Quest Management Dashboard, secure data hosting, online technical support, and comprehensive user resources. Pricing is under $4 per student per year (pre-GST).
2. Annual Agency/Organisation Licensing: Child service agencies and non-school organisations purchase annual licenses with pricing based on number of children served. The license covers setup, administration, secure data hosting, and online technical support. Pricing is typically under $9 per child per year.
3. System-Level Department Licenses: Education departments and organisations with multiple sites can purchase system-level licenses providing access to the Department Dashboard for aggregated data analysis across all subsidiary schools/sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RealWell provides two psychometrically validated digital assessment instruments: Rumble's Quest, an interactive video game-based wellbeing measurement tool for children aged 6–12 consisting of 57 items across 4 subscales, and PEEM (Parent Empowerment and Efficacy Measure), a 20-item self-report tool measuring parenting confidence for parents of pre- and primary-school children. The instruments are delivered as a SaaS platform hosted on Amazon Web Services in Sydney, with administration dashboards, norm-referenced report generators, and a separate Departmental Dashboard for multi-site aggregation. Sales are made via annual subscription licences to schools, child service agencies, and government education departments.

Product overview

RealWell is a for-purpose social enterprise offering two core psychometric assessment products built on research from Griffith University. Rumble's Quest is an interactive video game-based wellbeing measurement tool for children aged 6-12, paired with the Rumble's Quest Manager Dashboard for individual school/agency use and the Departmental Dashboard for multi-site system-wide deployment. PEEM (Parent Empowerment and Efficacy Measure) is a parallel self-report tool for parents of young children, delivered via the Parent's Voice online platform. Both products share the same RealWell Account Platform for licensing and user management, and both are hosted securely on Amazon Web Services with data kept on-shore in Sydney. The platform is designed for schools, child service agencies, researchers, and government departments.

Differentiator

Problem solved

Functional benefit

Brands

• Rumble's Quest: A psychometrically valid multidimensional measure of wellbeing for use with 6-12 year old children, presented as an interactive video game that empowers children to report their own wellbeing.
• PEEM

Products and services

• Rumble's Quest A psychometrically validated, multidimensional wellbeing assessment for children aged 6-12, delivered as an interactive video game. Children respond to 57 items organised into 4 subscales plus an overall wellbeing score, with voice-over, simple language, and low literacy requirements. The product is sold under annual licence to schools, service providers, and researchers, and is supported by the Rumble's Quest Manager administration dashboard and report generator.
• PEEM (Parent Empowerment and Efficacy Measure) A psychometrically validated self-report measure of parenting confidence for parents and carers of pre- and primary-school children. The instrument contains 20 positively worded items rated on a 10-point scale, yielding a total score and two subscale scores: Efficacy to Parent and Efficacy to Connect. Delivered online via the PEEM Online platform (Parent's Voice) with administrator dashboard and supporting resources. Sold under annual licence to service providers and researchers for family support program planning and evaluation.
• Rumble's Quest Departmental Dashboard A separately licensed, system-level dashboard for education departments and multi-site organisations that aggregates Rumble's Quest data across multiple schools or sites under a single licence. Provides site-level and aggregated summary reports, custom grouping by site, district, or whole-of-state, filtering by age, gender, grade, and program level, and high-level wellbeing trend analysis across the organisation. Sold as a system-wide subscription to government education departments and large multi-site organisations.

Quantifiable outcome

• Every $1 invested in universal social emotional learning programs saves $11 in education, health, criminal justice and welfare systems
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Griffith UniversitycoreStrategic or Co-development PartnerResearch and development partner. The resources distributed through RealWell have been developed, tested and validated through carefully controlled studies and applied research undertaken in collaboration with project partners including Griffith University researchers. RealWell extends the 'Creating Pathways to Prevention' research-practice partnership.
• Australian Research Council (ARC)coreStrategic or Co-development PartnerGovernment research funding body that supported the development of Rumble's Quest instrument through grant funding. Development of the psychometric structure, validity and reliability included work supported by the Australian Research Council.
• Queensland Family and Child Commission (QFCC)majorStrategic or Co-development PartnerQueensland government partner in the research-practice alliance supporting child wellbeing measurement and prevention initiatives.
• Department of Social Services (DSS)majorStrategic or Co-development PartnerAustralian federal government department supporting social service and family support programs, partner in the multi-disciplinary research-practice alliance.
• Benevolent SocietymajorStrategic or Co-development PartnerAustralian not-for-profit organisation providing family and community services, partner in the sustained research-practice alliances spanning education, health, and human service sectors.
• Anglicare TasmaniamajorStrategic or Co-development PartnerChurch community service organisation providing family support and community services in Tasmania, partner in research-practice alliance.
• Salvation ArmymajorStrategic or Co-development PartnerInternational Christian church and charitable organisation providing social services, partner in research-practice alliance for child and family wellbeing.
• Mission AustraliamajorStrategic or Co-development PartnerNational community services organisation supporting families and communities, partner in sustained research-practice alliance.
• Family and Community Services (FACS)majorStrategic or Co-development PartnerNSW government department providing family and community services, partner in the multi-disciplinary alliance spanning education, health, and human service sectors.
• The Smith FamilymajorStrategic or Co-development PartnerAustralian children's charity focused on education and family support, partner in research-practice alliance.
• NSW Department of Education and CommunitiesmajorStrategic or Co-development PartnerNSW government department of education, partner in research-practice alliance for child development and wellbeing programs.
• InVisionminorStrategic or Co-development PartnerPartner organisation in the research-practice alliance supporting child wellbeing measurement and prevention initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/realwell

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RealWell