What InVision does

InVision was a cloud-based design collaboration and prototyping platform founded in 2011 and headquartered in New York, serving professional designers, UX/UI teams, and digital product teams globally. Its core platform provided real-time collaboration, interactive prototyping, and design-to-development handoff workflows, integrating with external design tools such as Sketch and Adobe Creative Suite. The company operated a horizontal SaaS go-to-market, distributing directly through a web-based self-serve application and marketing via content, design community engagement, and industry events. InVision executed ten acquisitions between 2016 and 2019 in attempts to broaden its platform capabilities and raised approximately $348 million across multiple venture rounds from investors including FirstMark, Tiger Global Management, Accel, ICONIQ Growth, Battery Ventures, Spark Capital, and Goldman Sachs.

InVision reached a peak valuation of $1.9 billion but subsequently lost market dominance to Figma, whose browser-based, all-in-one model offered a unified workflow superior to InVision's fragmented multi-tool approach that required designers to switch between Sketch and InVision. Internal issues, including an unsustainable microservices architecture and failed attempts to pivot into a comprehensive design platform, accelerated its decline. The company announced discontinuation of all core services by the end of December 2024, ending its independent existence.

Name

InVision

Website

https://invisionapp.com

Company type

Private

Founded year

2011

Operating status

Closed

Headcount range

501–1,000 employees

Short description

InVision was a cloud-based design collaboration and prototyping platform serving UX/UI designers and digital product teams. Founded in 2011, it reached a $1.9 billion valuation before losing market share to Figma and ceasing operations in late 2024.

Ownership category

akta.pro rank

Product category

Design Collaboration Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Design collaboration platform
• Prototyping software
• UX design tools
• Design workflow software
• Interactive prototyping

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

InVision provided a cloud-based design collaboration and prototyping platform that enabled distributed design teams to create interactive prototypes, conduct design reviews, and collaborate in real time. The platform integrated with external design tools such as Sketch and Adobe Creative Suite to bridge the gap between static design files and interactive prototypes. The service was offered directly to enterprise design and digital product teams and was discontinued at the end of 2024.

Product overview

InVision was a single-platform cloud-based design collaboration and prototyping solution. The core platform provided real-time collaboration features and was designed for digital product design teams. The company operated as a unified product without separate modules or add-ons, though it was known for integrating with external design tools like Sketch. InVision ceased all operations and discontinued its core services by the end of December 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• InVision Core Platform A cloud-based design collaboration platform that provided real-time collaboration, interactive prototyping capabilities, and integration with external design tools such as Sketch and Adobe Creative Suite. Used by professional designers, UX/UI teams, and digital product teams to create, share, review, and collaborate on design prototypes and mockups for user testing and design-to-development handoff. The service was discontinued at the end of 2024.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Miro: Miro is an AI-powered collaborative workspace platform serving design, product, and engineering teams with whiteboarding, prototyping, and design collaboration capabilities. It overlaps with InVision on collaborative design workflows while extending into broader team planning use cases.
• Framer: Framer is a browser-native design and publishing platform that combines visual design, prototyping, and code-based interactions. It targets the same UX/UI designer audience that InVision served and represents the next generation of unified design tools.
• Webflow: Webflow is a visual web design and publishing platform that extends the design workflow from concept through production-ready websites. It overlaps with InVision's prototyping and design handoff value proposition while owning the downstream publish step.

Direct peers

• Principle: Principle is a macOS-based interactive prototyping tool for UI/UX designers, offering timeline-based animation and multi-screen prototyping. It targets the same designer-led prototyping use case with a focus on motion and micro-interactions.
• Adobe XD: Adobe XD was Adobe's direct competitor in the UX design and prototyping space, offering similar prototyping, collaboration, and design workflow features as InVision. Adobe Creative Cloud integration made it a natural alternative for design teams already in the Adobe ecosystem.
• Sketch: Sketch is the macOS-native digital design tool that InVision historically integrated with as the primary handoff partner for prototyping. The Sketch-to-InVision workflow was a defining pattern InVision supported, and Sketch serves the same UX/UI designer customer base.
• Axure RP: Axure RP is a prototyping and wireframing tool used by UX designers, product managers, and business analysts for interactive prototyping. It serves a similar design-to-prototype workflow use case with deeper documentation and specification capabilities.
• Marvel App: Marvel is a browser-based design and prototyping platform targeting the same UX/UI designer and product team customers with prototyping, collaboration, and handoff features. It competes directly in the design-to-prototype workflow segment.
• Proto.io: Proto.io is a prototyping platform for mobile, web, and desktop applications targeting UX designers and product teams. It competes directly in interactive prototyping, user testing, and design collaboration workflows.
• Figma: Figma is the browser-native collaborative design platform that directly displaced InVision. It targets the same UX/UI and digital product design teams with an all-in-one workflow combining design, prototyping, and real-time collaboration.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/InVisionApp
• Facebookfacebook.com/invisionapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds10 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InVision