Mariner

Name

Mariner

Legal name

Mariner Wealth Advisors, LLC

Website

https://mariner.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Assets Under Management (AUM) Advisory Fees: Mariner generates revenue primarily through advisory fees based on assets under management. As a mega-RIA managing $710 billion in AUM, fees are charged as a percentage of client assets managed.
2. Insurance Products and Risk Advisory: Following the acquisition of Cowell Insurance Services, Mariner expanded into property and casualty insurance, generating revenue through insurance commissions and risk advisory fees for both business and individual clients.
3. Mariner Independent Platform Services: Mariner Independent platform provides infrastructure, technology, and operational support to affiliated advisors, generating revenue through platform fees and shared economics from affiliated practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mariner is a mega-RIA providing integrated wealth management, investment advisory, tax planning and preparation, estate planning, trust services, insurance, risk advisory, and investment banking services. It operates a national advisor network of more than 2,080 advisors managing approximately $710 billion in assets, with specialized offerings for high-net-worth individuals, executives, first responders, dental/medical professionals, professional athletes, and institutional retirement plans.

Product overview

Mariner is a national financial services firm offering a comprehensive wealth management platform through multiple integrated services. The core offerings include Mariner Independent (a platform for advisors launching their own firms), Mariner Institutional (institutional investment management), and Mariner Outsourced Portfolio Solutions. Services span wealth planning, investment management, tax planning, estate planning, risk advisory, trust services, and insurance solutions—all delivered through in-house specialists who work as one team on behalf of clients. The firm serves diverse client segments including executives, professional athletes, dental and medical professionals, and business owners, with specialized offerings like True Wealth MD for physicians and Signature Wealth as an organic growth engine. Mariner also provides business services including financial wellness programs, institutional cash management, and investment banking advisory.

Differentiator

Problem solved

Functional benefit

Brands

• Cowell Insurance Services (CIS): Property and casualty insurance provider offering commercial and personal P&C coverage, underwriting strategy, claims advocacy, and risk management services. Operates under the Mariner brand following its acquisition.
• Mosaic Value Partners
• Mariner Advisor Network
• Mariner Independent
• One Mariner
• Mariner Institutional

Products and services

• Wealth Planning Comprehensive wealth planning integrating investments, taxes, estate planning, trusts, and insurance into one coordinated strategy for high-net-worth individuals.
• Investment Management Professional investment management services for individuals and businesses utilizing in-house specialists and an integrated approach.
• Tax Planning and Preparation Tax planning and preparation services for individuals and businesses, including multi-state tax filing and tax-efficient strategies.
• Estate Planning Estate planning services to help clients preserve and transfer wealth according to their wishes.
• Trust Services Trust services to help clients manage and protect their assets through trust structures.
• Insurance Solutions Personal insurance and protection strategies for individuals, integrated into the wealth planning offering.
• Risk Advisory Risk advisory services for individuals and businesses, including property and casualty insurance capabilities following the acquisition of Cowell Insurance Services.
• Mariner Institutional Institutional investment management and advisory services, including management of retirement plans for police, fire, and public safety personnel, overseeing approximately $35 billion in assets across 256 retirement plans.
• Mariner Outsourced Portfolio Solutions Outsourced investment management and portfolio services for advisors and firms seeking external portfolio management expertise.
• Mariner Independent Platform enabling independent advisors and advisory teams to launch their own firms while gaining access to Mariner's integrated capabilities including advanced planning, estate and tax strategies, operational support, and technology infrastructure.
• Mariner Financial Wellness Employee financial wellness programs designed to help businesses provide financial planning and education resources to their employees.
• Executive Financial Planning Financial planning tailored for business executives, including negotiating benefits packages, tax-efficient estate planning, charitable giving strategies, multi-state tax filing, and wealth transfer.
• Institutional Cash Management Cash management services for institutional clients to optimize liquidity and returns.
• Investment Banking and Valuation Advisory Services Investment banking and business valuation advisory services for business owners and executives.
• Financial Institutions Group Specialized financial services for financial institutions.
• Specialty Tax Services Specialized tax services for complex tax situations and high-net-worth individuals.
• True Wealth MD Physician-focused financial planning and wealth management offering serving dental and medical professionals at all career stages, including practice transitions and buy-sell arrangements.
• Signature Wealth Organic growth engine focused on attracting high-quality advisors and teams to the Mariner platform.

Quantifiable outcome

• Barron's #6 Mega RIA in 2025 out of nine firms
• +1 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered major and core.

• Private Advisor GroupmajorChannel Partner/ Reseller/ Distributor · 15 April 2026Private Advisor Group, in partnership with LPL Financial, acquired Mariner Advisor Network, a division of Mariner with 367 advisors and $31 billion in assets under management. Under the deal, 144 hybrid advisors will join PAG's hybrid RIA model while maintaining multi-custody relationships on the LPL platform. This represents the largest acquisition in PAG's 30-year history.
• LPL FinancialmajorChannel Partner/ Reseller/ Distributor · 15 April 2026LPL Financial acquired Mariner Advisor Network through a partnership with Private Advisor Group. The acquisition adds $31 billion of client assets in one of the largest M&A deals in the wealth management sector. LPL's intent is to compete more aggressively against both growing Mega-RIAs and established wirehouses in the high and ultra-high net worth market.
• State Street CorporationcoreTechnology or Integration · 13 February 2026State Street Corporation announced that Mariner will implement the Charles River Wealth Management Platform as part of its growth strategy targeting 5,000 advisors. The implementation covers portfolio management, advisor workflows, trading operations, and custody data integration across Mariner's network of more than 2,080 advisors. The partnership provides a centralized and scalable technology foundation to support continued expansion without adding operational complexity.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S. and a direct competitor for advisor affiliation; LPL's recent acquisition of Mariner Advisor Network ($31B AUM) intensifies overlap in advisor recruitment and HNW advisory.
• Ameriprise Financial: Diversified financial services company with a large advisor force serving HNW and mass-affluent clients across wealth management, insurance, and retirement planning — broad incumbent comparable to Mariner's full-service stack.
• Raymond James Financial: Diversified wealth management, investment banking, and asset management firm with significant HNW advisor network and fee-based advisory business — broader incumbent competing for the same HNW client wallet.
• Charles Schwab (Advisor Services): Through Schwab Advisor Services, the dominant custodian and technology provider for independent RIAs; competes for the same advisor and HNW client base and underpins much of the independent RIA ecosystem Mariner operates in.

Direct peers

• Edelman Financial Engines: Large national RIA combining personal wealth advisory, workplace financial planning, and investment management — comparable scale, fee-based model, and integrated planning offering to Mariner.
• Cetera Financial Group: PE-owned (Genstar Capital) network of independent broker-dealers and RIAs serving HNW and mass-affluent clients with comprehensive advisory, retirement, and tax services — same ownership family and similar business mix to Mariner.
• Focus Financial Partners: PE-backed (CD&R) consolidator of high-net-worth RIAs with a similar acquisition-led growth model, multi-affiliate platform structure, and target client base of HNW individuals and families — the closest direct comparable to Mariner.
• Commonwealth Financial Network: Large privately held independent broker-dealer / RIA platform serving independent advisors and HNW clients with planning, investment, and insurance capabilities — overlaps Mariner's affiliated-advisor and wealth-planning model.
• Mercer Advisors: PE-backed national RIA serving HNW households with integrated wealth management, tax, estate, and investment services via a roll-up strategy — direct competitor for both clients and acquisition targets.
• Wealth Enhancement Group: PE-backed mega-RIA that has scaled rapidly via regional RIA acquisitions, offering wealth management, retirement planning, and insurance — comparable in size, M&A strategy, and client profile to Mariner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AccessMariner

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariner