What Solgt.com does

Solgt.com A/S is a Danish online car sales platform founded in 2020 that connects private car owners with a nationwide network of more than 100 authorized car dealers. Headquartered in Skanderborg, Denmark, the company is led by CEO Rasmus Pallesen and operates with a lean team of approximately six members. Its core offering allows a seller to enter a license plate number and mileage on the website to receive a non-binding valuation offer within 24 hours via SMS and email, after which the seller books a personal inspection at a local authorized dealer and, if the deal is accepted, receives guaranteed payment within 3 business days. Additional modules extend the platform to commercial van sales (Varebilsalg) and car export (Eksport Bil), and the company maintains brand-specific sales pages for major manufacturers including Tesla, Audi, Volvo, BMW, Mercedes, Volkswagen, Nissan, Hyundai, and Kia. The platform is offered free of charge to private sellers; revenue is generated through commissions or transaction fees paid by the dealer network for qualified leads and completed transactions.

The underlying technology combines a license-plate-based valuation tool that draws on Danish and international market data with a dealer-matching and routing layer that pairs sellers with geographically convenient authorized partners. Payment processing is integrated through Stripe, Visa, MasterCard, and PayPal, and the platform operates under GDPR-compliant data handling as data controller (CVR 40 72 73 53). Marketing and acquisition rely primarily on SEO-optimized content marketing (an extensive blog covering electric vehicles, used-car buying, road trips, and brand-specific guides), an email newsletter, and a referral partnership with FDM (Forenede Danske Motorister), Denmark's largest motorists' association, whose members receive a 350 DKK SuperGavekort from GoGift upon sale completion. Analytics and advertising integrations include Google Analytics, Google Ads, Google DoubleClick, Facebook Ads, and YouTube.

Customer segments consist primarily of private car owners seeking to sell used vehicles quickly and securely, with secondary segments in commercial van owners and FDM members. Cumulative platform activity has reached 20,000+ cars sold since inception and 1,500+ TrustPilot reviews rated "Fremragende" (Excellent). Solgt.com is privately held with no disclosed external funding rounds, no parent company, and no subsidiaries; ownership appears to reside with founders and management.

Name

Solgt.com

Legal name

Solgt.com A/S

Website

https://solgt.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Solgt.com is a Danish online car sales platform founded in 2020 that connects private car owners with a nationwide network of 100+ authorized dealers, offering free license-plate-based valuations and guaranteed payment within three business days for completed sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Skanderborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Transaction Commission: Solgt.com facilitates car sales between private sellers and authorized dealers. The platform is free for sellers; revenue appears to come from commissions or transaction fees paid by the dealer network for qualified leads and completed transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Solgt.com is a Danish online platform that enables private car owners to value and sell their vehicles by connecting them with a network of authorized car dealers. Sellers obtain a free valuation using their license plate, receive competing offers from interested dealers, and can complete the sale through an inspected transaction facilitated by Solgt.com.

Product overview

Solgt.com operates as a unified online car sales platform combining three interconnected services: (1) Bilvurdering - a free online car valuation tool using license plate and mileage data to generate market-based price estimates; (2) Bilsalg Platform - the core marketplace connecting private sellers with 100+ authorized Danish dealers nationwide; and (3) Personligt Biltjek - an in-person inspection service at dealer locations that confirms the final price. The platform supports additional modules including commercial vehicle sales (varebilsalg), car export services, and brand-specific sales pages for major manufacturers. The entire process is designed to be free for sellers, with payment guaranteed within 3 business days of vehicle handover.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilvurdering (Online Car Valuation)

Quantifiable outcome

• Receive payment within 3 business days after car delivery
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FDM (Forenede Danske Motorister)coreGTM or Marketing PartnerSolgt.com is an FDM Fordelspartner (FDM Advantage Partner). FDM members who sell their car through Solgt.com receive a SuperGavekort of 350 DKK from GoGift as a benefit. FDM is Denmark's largest motorists' association with significant membership base.
• Authorized Car Dealers NetworkcoreChannel Partner/ Reseller/ Distributor100+ authorized car dealers across Denmark partner with Solgt.com to purchase cars from private sellers. Dealers include major chains like Andersen Biler, Bjarne Nielsen, Uggerhøj, Pedersen & Nielsen, C.A. Larsen, and many others. Dealers perform physical inspections and purchase vehicles directly from sellers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Motorway: UK online used-car auction platform connecting private sellers to a nationwide dealer network using a similar online-valuation-to-physical-inspection workflow. Closest functional analogue to Solgt.com's marketplace model in a more mature market.
• AutoUncle: Denmark-based auto comparison platform that aggregates used-car listings and provides valuation tools. Competes directly with Solgt.com's Bilvurdering product on valuation and visibility within the Danish market.
• WeBuyAnyCar: UK/US instant-offer used-car buyer using an online valuation-to-physical-inspection pipeline. Comparable to Solgt.com's flow, though WeBuyAnyCar buys directly rather than routing through independent authorized dealers.
• Bilbasen: Denmark's leading online auto marketplace for new and used vehicles (owned by Schibsted). Direct competitor to Solgt.com for Danish private-car sellers' attention, although Bilbasen monetizes listings rather than completing transactions.

Emerging players

• CarNext: Pan-European used-car platform (Volkswagen Group–backed) operating a multi-country inspection-and-resale model. Comparable to Solgt.com in dealer-mediated sales flow, though focused on fleet/lease rather than private sellers.
• Spinny: India-based full-stack used-car platform that buys from private sellers and resells to consumers, combining an online valuation with a physical inspection workflow. An emerging-market functional analogue to Solgt.com.

Broad incumbents

• AutoTrader UK: UK's largest used- and new-car marketplace with valuation, comparison and dealer marketplace tools. Overlaps with Solgt.com's breadth of buyer-discovery and valuation capabilities at a much larger scale.
• Cazoo: UK used-car online retailer (now restructured) that combined online valuation with home delivery and inspection. Useful benchmark for how a digitally-native used-car buyer model evolves and consolidates.
• Cars.com: Major US auto marketplace platform serving both private sellers and dealers with listings, valuation and dealer-lead tools. A relevant incumbent analogue given Solgt.com's two-sided GTM.

Regional players

• Biltorvet: Norway's largest online used-car marketplace. Operates a similar classifieds-plus-dealer-network model in an adjacent Nordic market, providing a useful regional benchmark for Solgt.com's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/solgt-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solgt.com