What Biltorvet does

Biltorvet is a Denmark-focused online automotive classifieds marketplace operated as a trading division of Auto IT A/S (CVR: 34576289), headquartered at Skagensgade 1, 2630 Taastrup. The platform aggregates approximately 44,655 vehicle listings — both used and new — from private sellers (listed free of charge) and authorized dealers across all major OEMs including Audi, BMW, Hyundai, Kia, Mercedes, Peugeot, Renault, Skoda, Toyota, Volvo, VW, and Tesla, alongside an expanding set of new entrants such as BYD, Xpeng, Zeekr, Polestar, and Rivian. Its core product is the Bilportal (car portal) with brand- and model-level SEO landing pages, a license plate lookup service (Nummerpladeopslag), a dedicated EV section (Elbiler), and a B2B portal for dealer inventory management. Distribution spans the biltorvet.dk website, an iOS/Android app with push notifications and saved-search agents, and organic social channels (Facebook, YouTube, Instagram), supplemented by an editorial platform (Bilguiden) publishing car reviews, buying guides, and automotive news authored by named in-house journalists.

Name

Biltorvet

Legal name

Auto IT A/S

Website

https://biltorvet.dk

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Biltorvet is Denmark's leading online automotive marketplace (part of Auto IT A/S), aggregating roughly 44,655 used and new car listings from private sellers and authorized dealers, with editorial reviews and an iOS/Android app serving Danish car buyers and sellers.

Ownership category

akta.pro rank

Headquarters

HQ city

Taastrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Dealer Listing Fees: Dealers/forhandlere pay to list vehicles on the platform. The platform serves as a B2B2C channel connecting authorized dealers with potential buyers.
2. Private Seller Listings: Private individuals can list cars for free, creating inventory for buyers to browse.
3. Advertising/Promoted Listings: Dealers can promote their listings to gain visibility among the 44,000+ vehicle inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Biltorvet operates an online automotive marketplace that aggregates approximately 44,000+ used and new car listings from private sellers and authorized dealers in Denmark. Private individuals can list vehicles for free while dealers pay for listings and promoted placements, and the platform offers search, brand/model browsing, license plate lookup, editorial reviews and guides, and a mobile app with saved-search alerts.

Product overview

Biltorvet is Denmark's leading online automotive marketplace operated by Auto IT A/S. The platform aggregates approximately 44,000-45,000 used car listings from private sellers and dealers across all major brands including Audi, BMW, Hyundai, Kia, Mercedes, Peugeot, Renault, Skoda, Toyota, Volvo, VW, and Tesla. The core product is the bilportal (car portal) with integrated sub-products: a car guide with editorial articles/tests/reviews, a license plate lookup service, a B2B platform for dealers, a mobile app for iOS/Android with push notifications, search agents for saved vehicle alerts, and dedicated sections for new cars and electric vehicles. The platform is free for private sellers and serves as a comprehensive automotive discovery and purchasing resource for Danish consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Biltorvet Bilportal

Quantifiable outcome

• 44,655 cars available for search

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and core.

• Autohuset Vestergaard A/SmajorChannel Partner/ Reseller/ DistributorAutohuset Vestergaard is an authorized dealer of Volvo, Renault, Dacia, and Alpine. They operate multiple locations across Denmark (Vejle, Kolding, Fredericia, Odense, Svendborg, Horsens, Nærum, Rødekro, Hillerød) and list vehicles on Biltorvet. The dealer also offers service, parts, and operates a chain of 12 locations with 68 listings on the platform.
• Fasterholdt Biler ApSmajorChannel Partner/ Reseller/ DistributorFasterholdt Biler is an authorized dealer of Suzuki, Mitsubishi, Aiways, and Brenderup based in Billund, Denmark. They list vehicles on Biltorvet and provide sales, service, and parts for their represented brands.
• Auto IT A/ScoreOthersAuto IT A/S is the parent company of Biltorvet. Biltorvet.dk is described as 'en del af Auto IT A/S' (part of Auto IT A/S). Auto IT appears to be a Danish automotive IT and publishing company.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Autotrader: Leading UK-based used-car marketplace with similar dealer listing, advertising, and editorial content monetization. A direct comparable in business model though serving a different (larger) geography.
• CarGurus: Global automotive marketplace and research platform with pricing-transparency features. Comparable in dealer subscription model and editorial content monetization, though operating primarily in the US/UK.
• Cars.com: US-based automotive marketplace with dealer listings, editorial reviews, and advertising. Closely mirrors Biltorvet's marketplace-plus-content model, though operating at much larger US scale.
• Mobile.de: Germany's leading used-car marketplace (owned by Adevinta/ebay Inc.). Operates the same two-sided marketplace model with dealer subscriptions and private listings, but at significantly larger scale and geographic reach.
• AutoScout24: Pan-European online automotive marketplace operating across 20+ countries. Comparable in marketplace model and dealer monetization, but with vastly broader geographic scale and deeper enterprise integrations.

Direct peers

• DBA (Den Blå Avis): Denmark's general classifieds platform (also Schibsted-owned) with a significant vehicles category. Competes with Biltorvet for both private seller listings and Danish automotive search traffic.
• Bilbasen: Denmark's largest used-car classifieds marketplace owned by Schibsted. Directly competes with Biltorvet in the same Danish market with overlapping dealer inventory, private-seller listings, and editorial content.

Regional players

• Autoline: European B2B marketplace for commercial vehicles and trucks. Comparable marketplace/classifieds DNA to Biltorvet, though focused on commercial rather than passenger vehicles and on B2B dealer-to-dealer transactions.

Emerging players

• CarVertical: Vehicle history and used-car data platform operating across Europe. Comparable to Biltorvet's 'Nummerpladeopslag' license-plate lookup feature, and a potential data/partner integration layer for automotive marketplaces.
• Auto1: European online used-car platform combining marketplace listings with dealer remarketing and reconditioning services. Adjacent business model with cross-border reach relevant to Biltorvet's dealer ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/biltorvet
• Facebookfacebook.com/Biltorvet
• Instagraminstagram.com/biltorvet.dk
• LinkedInlinkedin.com/company/biltorvet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biltorvet