Second Chance Animal Rescue

What Second Chance Animal Rescue does

Second Chance Animal Rescue is a 501(c)(3) nonprofit animal welfare organization founded in 1989 and headquartered in Norman, Oklahoma. The organization operates a no-kill shelter at 4500 24th Ave NW (currently undergoing a complete rebuild after an April 2024 mold contamination forced evacuation of 78 animals, with a projected Fall 2026 reopening), and runs a portfolio of services including animal adoption, spay/neuter, vaccine clinics, foster care, community education, and a prison-based animal rehabilitation program with the Oklahoma Prison System. Its service area spans the entire state of Oklahoma, pulling animals from shelters facing euthanasia across the panhandle to the Texas border and past Tulsa. The organization supplements its core shelter work with Pet Connect, described as a first-of-its-kind rehoming platform in Oklahoma designed to keep pets out of shelters entirely, and a Pocket Pet Program extending rescue to small animals.

The organization is funded entirely through donations and fundraising, with no city, state, or federal funding. Revenue streams include individual donations processed through Network for Good, a planned giving program accepting appreciated assets and bequests, event revenue (Bark & Roll barbecue, Wags to Riches annual gala), a naming opportunities capital campaign ($10,000-$500,000 tiers) tied to the new facility, and grants from national partners such as the MuttNation Foundation and Best Friends Animal Society. GTM is direct-to-consumer and community-led: adoptions happen at the shelter, at off-site events (Cleveland County Fairgrounds, OKC Auto Show, Hollywood Corners), and through social media listings on Facebook and TikTok. Key partners include Subaru of America (Subaru Loves Pets), Hands Helping Paws, Wildcare Foundation, Norman Animal Welfare, and the City of Norman.

The organization is governed by an 18-member board and supported by an 18-member staff including an on-site veterinarian, surgery center, and trainer, alongside a foster network. Recent leadership changes include the May 2024 departure of Shelter Director Rose Grimm after nearly six years, the election of Christopher Hurley as Board President, and several board resignations in March 2024 amid deteriorating facility conditions. The organization is currently in a transition phase, executing the new facility construction and expanding its digital and program footprint.

Name

Second Chance Animal Rescue

Legal name

Second Chance Animal Rescue

Website

https://secondchancenorman.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Second Chance Animal Rescue is a Norman, Oklahoma-based 501(c)(3) no-kill shelter founded in 1989 that rescues 800+ animals annually across Oklahoma through adoption, foster care, spay/neuter, and a statewide shelter-partner network.

Ownership category

akta.pro rank

Product category

Animal Rescue and Welfare Services

NAICS

Veterinary Services (54194), Temporary Shelters (624221), Pet Care (except Veterinary) Services (812910)

SIC

Agricultural Services (700)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Animal Welfare & Advocacy Organizations (AFAEALAC), Foster & Volunteer Network Programs (BPAGAIAF), Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Spay/Neuter & Population Control Programs (BPAGAIAE)

Keywords

• Animal rescue services
• Companion animal adoption
• Spay and neuter services
• Animal foster care
• Community animal welfare

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Donations and Fundraising: Primary revenue stream through individual donations, online donation portals (Network for Good), and fundraising events. Every dollar raised goes directly to animal care.
2. Planned Giving and Legacy Gifts: Planned giving program accepting appreciated assets, life insurance, real estate, personal property, and cash gifts. Includes bequests and beneficiary designations in life insurance policies or retirement accounts.
3. Naming Opportunities Campaign: Capital campaign offering naming rights for spaces within new facility (kennels, cat rooms, community areas, veterinarian spaces) at various donation levels from $10,000 to $500,000.
4. Event Revenue: Annual fundraising events including Bark & Roll (barbecue dinners at $25), Wags to Riches gala, and various community events.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Second Chance Animal Rescue is a 501(c)(3) nonprofit animal shelter in Norman, Oklahoma that rescues, rehabilitates, and rehomes companion animals. Its primary services include animal adoption, foster care, spay/neuter, and vaccine clinics, supported by community education and volunteer programs. The organization saves over 800 animals per year through its shelter, foster network, and partnerships with other Oklahoma shelters.

Product overview

Second Chance Animal Rescue is a nonprofit animal shelter operating as a single, integrated service organization rather than a platform-plus-modules product architecture. Its core offering is animal rescue, adoption, and welfare services for companion animals in Oklahoma. The portfolio comprises animal adoption, foster care, spay/neuter services, vaccine clinics, and community education as the primary service lines. Two notable specialized sub-products expand the organization's reach: Pet Connect, a first-of-its-kind Oklahoma rehoming platform keeping pets out of shelters, and a Pocket Pet Program rescuing small animals from under-resourced shelters. Additional offerings include a Rainbow Bridge Memorial (community memorial feature) and fundraising events such as Bark & Roll and Wags to Riches. The organization also provides volunteer opportunities and partnerships with other animal welfare organizations across Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Adoption
• Foster Care Program Network of volunteer foster families who temporarily care for animals in their homes, supporting the shelter's rescue and rehabilitation capacity beyond the physical facility. Foster families enable the organization to save over 800 animals per year.
• Spay/Neuter Services On-site and partner veterinary services providing spaying and neutering for rescued animals and community pets, aimed at preventing animal homelessness and overpopulation.
• Vaccine Clinics Public wellness and vaccine clinics hosted in partnership with veterinary providers, offering accessible preventive care services to the community.
• Pet Connect First-of-its-kind animal rehoming platform in Oklahoma that helps pet owners safely rehome their animals without surrendering them to shelters, designed to keep pets out of the shelter system entirely.
• Pocket Pet Program Specialized program that pulls and cares for small critters (pocket pets) from under-resourced shelters, expanding Second Chance's rescue reach beyond dogs and cats.
• Community Education & Outreach Educational programs engaging schools, public events, and local media to promote responsible pet ownership, spay/neuter awareness, and broader animal welfare.

Quantifiable outcome

• Saves over 800 animals each year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• Sun Construction Services, LLCcoreStrategic or Co-development Partner · 5 November 2025Construction partner for new facility groundbreaking celebration. Joining Second Chance in celebrating construction on upgraded facility projected for grand reopening Fall 2026.
• Krittenbrink ArchitecturecoreStrategic or Co-development Partner · 5 November 2025Architecture firm partner for new facility design and construction. Part of transformative milestone for organization and animals served.
• Norman Chamber of CommerceminorStrategic or Co-development Partner · 5 November 2025Community partner attending groundbreaking celebration for new facility construction.
• City of Norman (Mayor Stephen Tyler Holman)minorStrategic or Co-development Partner · 5 November 2025City leadership attending groundbreaking ceremony for new facility.
• Hands Helping Paws, Inc.coreStrategic or Co-development Partner · 23 March 2024Co-host of 9th Annual Animal Welfare Expo at Cleveland County Fairgrounds. 226 animals seen, 127 cats/dogs spayed or neutered with help from multiple organizations.
• Wildcare FoundationcoreStrategic or Co-development Partner · 23 March 2024Partner organization at Hands Helping Paws 9th Annual Animal Welfare Expo. Dr. Kyle Abbott volunteered veterinary services at the event.
• Norman Animal WelfarecoreStrategic or Co-development Partner · 23 March 2024City animal shelter partner collaborating at Hands Helping Paws expo. Dr. Amy Tyler volunteered services at community event.
• KFOR/NBCminorGTM or Marketing Partner · 28 August 2023Media partner for Clear The Shelters Day event. NBC-affiliated station covering adoption event across Oklahoma and United States.
• Subaru of AmericaflagshipGTM or Marketing Partner · 2 March 2023Third year partnership with Subaru Loves Pets initiative at OKC Auto Show. Helped find homes for more than 60 dogs. Brings adoptable animals to auto show for permanent homes.
• Best Friends Animal SocietyflagshipStrategic or Co-development Partner · 9 December 2022National animal welfare organization network partner. Participated in 2022 National Adoption Weekend with cool freebies and prize drawings for adopters.
• Oklahoma Prison SystemminorStrategic or Co-development PartnerWorking alongside local prison, shelter sends animals monthly to be trained by residents. Helps rehabilitate animals struggling in kennel environment while also rehabilitating prisoners.

Scale indicators11 records

Recent moves8 records

Expansion highlights12 records

Emerging players

• Rehome by Adopt-a-Pet: Direct-to-consumer digital pet rehoming platform from Adopt-a-Pet.com that helps owners rehome pets without surrendering to shelters. A potential competitor and/or partner to Second Chance's Pet Connect platform, addressing the same surrender-prevention problem at larger national scale.

Broad incumbents

• Best Friends Animal Society: National no-kill animal welfare nonprofit and the operator of the Best Friends Network, of which Second Chance is a partner. Directly comparable as a shelter/adoption/rescue organization, but operates at vastly larger scale across multiple states.
• Humane Society of the United States (HSUS): National animal welfare nonprofit with affiliate shelter network, advocacy, and direct shelter operations. Comparable as an umbrella animal welfare organization but operates at a much larger scope and is more advocacy-focused.
• American Society for the Prevention of Cruelty to Animals (ASPCA): One of the largest U.S. animal welfare nonprofits operating shelters, spay/neuter programs, and advocacy at national scale. Comparable mission and service mix to Second Chance but operates at vastly larger scope and budget.

Others

• Petfinder Foundation: Grantmaking arm of Petfinder.com providing financial support to shelters and rescue groups. Comparable ecosystem player that funds and enables shelters like Second Chance, and a logical channel partner for adoption listings.

Regional players

• Norman Animal Welfare: City of Norman municipal animal shelter that collaborates with Second Chance at community events and as a source of animal transfers. Direct local peer in the same city for adoption and animal control services.
• Oklahoma City Animal Welfare: Municipal animal shelter serving the Oklahoma City metro that Second Chance partners with for transfers and adoption events. Comparable operating model (adoption, spay/neuter, vaccination) but government-funded and operating at city scale.

Direct peers

• Wildcare Foundation: Oklahoma-based wildlife and exotic animal welfare nonprofit that partnered with Second Chance at the Hands Helping Paws Animal Welfare Expo. Comparable as a regional animal welfare nonprofit providing veterinary and rescue services.
• Hands Helping Paws: Oklahoma nonprofit co-hosting the annual Animal Welfare Expo at Cleveland County Fairgrounds with Second Chance. Directly comparable as a regional no-kill rescue operating spay/neuter, vaccination, and adoption events.
• PetConnect Rescue: No-kill dog and cat rescue operating foster-based adoption programs in the Mid-Atlantic U.S. Comparable operating model to Second Chance: foster network, adoption events, spay/neuter emphasis, and donation-funded operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/secondchancenorman
• TikToktiktok.com/@secondchancenorman
• LinkedInlinkedin.com/company/secondchancenorman

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Chance Animal Rescue