Petfinder Com Foundation
The Petfinder Foundation is a 501(c)(3) nonprofit founded in 2003 that awards cash and product grants to animal shelters and rescue groups in the U.S. and Canada as the non-profit partner of Petfinder.com.
- Company typePrivate
- Founded2003
- HeadquartersTucson, United States
- Headcount—
- GTM typeB2B
- OfferingServices
Petfinder Com Foundation firmographics
Firmographics- Name
- Petfinder Com Foundation
- Legal name
- The Petfinder Foundation
- Website
- https://petfinderfoundation.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- The Petfinder Foundation is a 501(c)(3) nonprofit founded in 2003 that awards cash and product grants to animal shelters and rescue groups in the U.S. and Canada as the non-profit partner of Petfinder.com.
- Ownership category
- akta.pro rank
Petfinder Com Foundation industry classification
Industry- Product category
- Animal Welfare Grant Making
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industries
- Animal Shelters & Rescue Operations (AFAEALAB), Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)
Keywords
Where Petfinder Com Foundation is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Petfinder Com Foundation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Giving: The Petfinder Foundation is funded entirely through charitable donations from individuals, brand partnerships, and corporate sponsors. It awards grants to animal shelters and rescue groups at no cost to recipients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Petfinder Com Foundation product offering
Product offeringCore offering
The Petfinder Foundation is a 501(c)(3) nonprofit organization that awards cash and product grants to animal shelters and rescue groups to help them care for homeless pets and facilitate adoptions. It operates as the designated non-profit partner of Petfinder.com, the world's largest pet adoption website, and administers a Grants Program with multiple categories (adoption fee subsidies, medical care, enrichment, disaster response, operational support) plus a Sponsor a Pet donor program. Since 2003, the foundation has awarded over $29 million in grants, helped more than 1,000,000 pets, and supported over 11,000 adoption groups.
Product overview
The Petfinder Foundation operates as a nonprofit grant-giving organization rather than a traditional product company. Its core offering is a comprehensive grants program that distributes cash and product grants to animal shelters and rescue groups across North America. The main products include the Grants Program (with over 24 different grant types covering adoption assistance, medical care, enrichment, disaster response, and operational support) and the Sponsor a Pet program. The foundation serves as the non-profit partner of Petfinder.com, the world's largest pet adoption website.
Differentiator
Problem solved
Functional benefit
Products and services
- Grants Program Core grants program providing cash and product grants to animal shelters and rescue groups that post adoptable pets on Petfinder.com. Covers over 24 grant types including adoption fee subsidies, veterinary/medical care, enrichment toys, disaster response, and operational support. Grants are awarded at no cost to recipient organizations.
- Sponsor a Pet
Quantifiable outcome
- More than $29 million in cash and product grants awarded since 2003; 1,000,000+ pets helped; 11,000+ adoption groups have received grants.
Companies that use Petfinder Com Foundation
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Petfinder Com Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Petfinder Com Foundation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Petfinder.comcoreThe Petfinder Foundation is the designated non-profit partner of Petfinder.com, the world's largest pet adoption website. The foundation gives grants specifically to shelters and rescue groups that post their adoptable pets on the site, creating a tightly integrated adoption-grant ecosystem.
- PurinacorePurina is a brand partner of the Petfinder Foundation, supporting grants such as the Purina Canada Happy Paws & Hearts Operation Grant, which funds veterinary care for rescue animals in Canada.
- KONGcoreKONG is a brand partner whose logo appears on the foundation's website. The KONG Toys Grant provides enrichment toys to rescue dogs to reduce shelter stress and improve adoptability.
- KiacoreKia is a brand partner whose logo appears on the foundation's website. The Kia Pet Adoption Grant program subsidizes or eliminates adoption fees to help pets find homes faster.
- Charity NavigatorminorCharity Navigator independently rates the Petfinder Foundation with a 4-star rating, providing public financial transparency and accountability verification. EIN: 87-0694641.
- Click & PledgeminorClick & Pledge is the payment processor used for online donations to the Petfinder Foundation. No credit card information is stored by the foundation.
- PayPalminorPayPal is a payment processor available for making donations to the Petfinder Foundation. Donations are also accepted via PayPal's fundraiding platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Petfinder Com Foundation competitors and assessment
Company assessmentBroad incumbents
- ASPCA (American Society for the Prevention of Cruelty to Animals): The ASPCA is a much larger incumbent animal welfare nonprofit that provides grants, direct rescue services, and advocacy. While its scope is much broader than the Petfinder Foundation's grant-only model, it is the dominant beneficiary of US pet-welfare donations and competes for the same individual donor dollar.
- The Humane Society of the United States (HSUS): HSUS is a national animal welfare powerhouse that funds shelter grants alongside large-scale advocacy and rescue operations. Comparable as a fellow nonprofit operating in the pet welfare grant and donor-arena, with shared dependencies on individual donations and corporate partnerships.
Regional players
- Royal Society for the Prevention of Cruelty to Animals (RSPCA): The RSPCA is the UK's leading animal welfare charity, funding shelters and grant programs across the UK. Comparable as a regional grantmaking and shelter-support nonprofit in a different geography, providing a model for potential international scale.
Emerging players
- Brown Dog Foundation: Brown Dog Foundation is a smaller nonprofit that provides financial assistance to pet owners and funds veterinary care, overlapping with Petfinder Foundation's medical-care grant program but operating on a smaller scale with a different beneficiary mix.
- The Pet Fund: The Pet Fund is a national nonprofit providing financial assistance for pet owners facing veterinary costs, overlapping mission-wise with Petfinder Foundation's medical grant category but offering direct-to-owner aid rather than shelter-to-grant funding.
Direct peers
- Petco Love (formerly Petco Foundation): Petco Love is a national nonprofit funded by Petco that makes cash and product grants to animal welfare organizations to support adoptions and improve pet wellbeing. Very directly comparable given the dual brand-partnership + grantmaking model and focus on shelter/rescue support.
- Pedigree Foundation: Pedigree Foundation is a corporate-affiliated pet welfare nonprofit that funds shelter and rescue grants, with programs similar to the Petfinder Foundation. Directly comparable as a brand-aligned, grant-focused companion-animal nonprofit.
- Maddie's Fund: Maddie's Fund is a family foundation that exclusively funds shelter and rescue organizations, with a focus on achieving no-kill communities through grants and veterinary programs. Very directly comparable to Petfinder Foundation in mission and grantmaking model.
- Best Friends Animal Society: Best Friends is a national animal welfare nonprofit that operates the nation's largest no-kill sanctuary and channels significant funds to shelters and rescue groups across the US. Direct peer given shared grantmaking activities, donor-driven nonprofit model, and no-kill advocacy mission.
- PetSmart Charities: PetSmart Charities is the largest direct funder of animal welfare in the US, awarding cash and product grants to shelters and rescues and partnering closely with Petfinder.com's parent/partner network. It is the most comparable peer given the shared grant-making nonprofit model, shelter funding focus, and brand-driven sponsorship structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Petfinder Com Foundation social profiles
Digital presencePetfinder Com Foundation compliance and trust
Trust signalCompliance3 records
Petfinder Com Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petfinder Com Foundation leadership team
Management profileNumber of profiles
Petfinder Com Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petfinder Com Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petfinder Com Foundation
What does Petfinder Com Foundation do?
The Petfinder Foundation is a 501(c)(3) nonprofit organization that awards cash and product grants to animal shelters and rescue groups to help them care for homeless pets and facilitate adoptions. It operates as the designated non-profit partner of Petfinder.com, the world's largest pet adoption website, and administers a Grants Program with multiple categories (adoption fee subsidies, medical care, enrichment, disaster response, operational support) plus a Sponsor a Pet donor program. Since 2003, the foundation has awarded over $29 million in grants, helped more than 1,000,000 pets, and supported over 11,000 adoption groups.
Is Petfinder Com Foundation a public or private company?
Petfinder Com Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Petfinder Com Foundation founded?
Petfinder Com Foundation was founded in 2003.
Where is Petfinder Com Foundation based?
Petfinder Com Foundation is headquartered in Tucson, United States, in the North America region.
How does Petfinder Com Foundation make money?
One revenue line is on record: donations and Charitable Giving.
Who are Petfinder Com Foundation's main competitors?
Broad incumbents on record are ASPCA (American Society for the Prevention of Cruelty to Animals) and The Humane Society of the United States (HSUS). Royal Society for the Prevention of Cruelty to Animals (RSPCA) is listed as a regional player. Emerging players are Brown Dog Foundation and The Pet Fund. Direct peers are Petco Love (formerly Petco Foundation), Pedigree Foundation, Maddie's Fund, Best Friends Animal Society and PetSmart Charities.
Does Petfinder Com Foundation have an API?
No public API is recorded for Petfinder Com Foundation.
What industry is Petfinder Com Foundation in?
Petfinder Com Foundation's product category is Animal Welfare Grant Making. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of AFAEALAB, Animal Shelters & Rescue Operations. Its NAICS code is 813211 and its SIC code is 8300.