RuimteVerhaal
- Company typePrivate
- Founded2019
- HeadquartersZwolle, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
RuimteVerhaal firmographics
Firmographics- Name
- RuimteVerhaal
- Legal name
- RuimteVerhaal
- Website
- https://ruimteverhaal.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
RuimteVerhaal industry classification
Industry- Product category
- Urban Planning Consultancy
- NAICS
- Landscape Architectural Services (54132)
- akta.pro primary industry
- Regional & Land Use Planning (BPAHAKAE)
Keywords
Where RuimteVerhaal is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
RuimteVerhaal business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Consultancy and advisory services to public sector: RuimteVerhaal generates revenue by providing paid consultancy services to municipalities, city governments, and public bodies for the development of urban visions, spatial research, and redesign of public spaces. Projects include center visions, square redesigns, and participatory planning processes.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
RuimteVerhaal product offering
Product offeringCore offering
RuimteVerhaal is a Dutch spatial design consultancy that helps municipalities, property owners, and business improvement zones research, vision, and execute distinctive public spaces and city centers. The firm combines on-site research, scientifically validated visitor behaviour analyses, vision development, and execution support into an integrated offering, and develops proprietary methodologies and tools (such as Pleinmeter and the Glazen Stadsmuur concept) used in its projects.
Product overview
RuimteVerhaal is a Dutch urban planning consultancy that operates as a single unified service offering rather than a software platform. The company provides three interconnected service lines: onderzoeken (research), visies (visions), and uitvoering (execution projects). Key offerings include the Pleinmeter methodology for analyzing urban squares, the Glazen Stadsmuur design concept, and various city center redesign projects. Services are delivered through co-creation with local stakeholders and grounded in scientifically validated methodologies for understanding visitor behavior and urban experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Pleinmeter: A tool developed by RuimteVerhaal to assess the attractiveness of public squares based on eight aspects: Accessibility, Economy, Social, Identity, Climate, Aesthetics, Safety, and Accessibility.
Products and services
- Onderzoek (Research) Field research and data-driven analyses of public spaces, including visitor behaviour studies and feasibility research, sold to Dutch municipalities, property owners, and business improvement zones (BIZs) to inform spatial planning decisions.
- Visie (Vision Development) Development of long-term spatial visions, design concepts, and plans for public spaces and city centers, translating local identity and research findings into concrete visual and strategic plans for municipal, commercial, and BIZ clients.
- Uitvoering (Execution Support) Implementation and execution support for approved spatial plans, including stakeholder coordination, co-creation processes, and supervision of public space interventions, delivered to municipalities, property owners, and BIZs.
Quantifiable outcome
- The Marktplein in Hengelo was awarded 'Most Inspiring Inner-City Project of the Netherlands' in 2023 after redesign using the Pleinmeter methodology
- +4 more outcomes
Companies that use RuimteVerhaal
Customer profileNamed customers13 records
Segments3 records
RuimteVerhaal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RuimteVerhaal partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Bureau StadsKrachtcoreBureau StadsKracht is a recurring co-development partner of RuimteVerhaal across multiple center vision projects, including Tegelen, Blerick, and Harlingen. StadsKracht contributes urban planning and strategic advisory expertise while RuimteVerhaal handles spatial design and research methodology.
- BuroBolcoreBuroBol collaborated with RuimteVerhaal on the Tegelen center redesign, developing the design plans further from the initial magazine produced with StadsKracht. BuroBol served as the design implementation partner for the €6 million municipal project.
- Twynstra GuddeminorTwynstra Gudde partnered with RuimteVerhaal for the Ontwerpend Onderzoek (design research) of the Wijnbergen sub-area in Doetinchem, contributing strategic advisory services alongside RuimteVerhaal's spatial design expertise.
- Nick Voogtsgeerd (MUAD)minorNick Voogtsgeerd, a graduate of the MUAD (Master Urban and Area Development) program, collaborated with RuimteVerhaal to develop the Pleinmeter tool. Voogtsgeerd wrote his master's thesis on the attractiveness of inner-city squares and his insights were integrated with RuimteVerhaal's practical experience to produce the tool.
- GinderminorGinder partnered with RuimteVerhaal and RemmersVanGorkom Vastgoedadviseurs to develop the area passports for five atmosphere zones in Ede-Centrum, analyzing programming, facade quality, and public space characteristics.
- RemmersVanGorkom VastgoedadviseursminorRemmersVanGorkom Vastgoedadviseurs partnered with RuimteVerhaal and Ginder on the Ede-Centrum sfeergebieden project, contributing real estate advisory expertise to the analysis of commercial areas and vacancy.
- Platform31minorPlatform31 is a Dutch knowledge institute for urban and regional development. RuimteVerhaal co-authored a blog post with Platform31 and Roots Beleidsadvies advocating for a human-centered approach to inner-city design, published on Platform31's website.
- Roots BeleidsadviesminorRoots Beleidsadvies co-authored a joint blog post with RuimteVerhaal and Platform31 on making Dutch city centers more people-oriented.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
RuimteVerhaal competitors and assessment
Company assessmentDirect peers
- LOLA Landscape Architects: Dutch landscape architecture studio working on public space, urban parks, and city landscape design with European municipalities. Comparable on landscape and urban design delivery.
- Bureau StadsKracht: Dutch urban strategy and center vision firm that is RuimteVerhaal's most frequent co-development partner (Tegelen, Blerick, Harlingen). Operates in the same municipal center-vision niche and serves many of the same Dutch municipalities.
- Twynstra Gudde: Dutch management and strategic advisory consultancy active in area development, public space, and municipal visioning. Already a co-development partner of RuimteVerhaal on the Doetinchem Ontwerpend Onderzoek project.
- PosadMaxwan: Larger Dutch spatial planning and design consultancy working on similar urban strategies, area visions, and public space redesign for Dutch municipalities. Comparable in offering mix though significantly larger in scale.
- Stipo: Dutch urban strategy consultancy focused on city center futures, area development, and public space transformation for municipalities — a closely adjacent competitor in the visioning and strategy layer.
- H+N+S Landscape Architects: Dutch landscape architecture firm designing public spaces, parks, and climate-adaptive urban environments. Comparable on the landscape design and public space execution side of RuimteVerhaal's work.
- Bureau B+B: Dutch urban planning and research consultancy that develops city center visions and public space strategies for municipalities, directly competing for the same municipal mandates.
- Karres en Brands: Dutch landscape architecture and urban design firm delivering public space projects, master plans, and city center redesigns for municipalities across the Netherlands.
- BuroBol: Dutch spatial design and architecture firm that partnered with RuimteVerhaal on the €6M Tegelen center redesign. Works on the same public space redesign and center vision projects with municipalities.
Broad incumbents
- Platform31: Dutch knowledge institute for urban and regional development. Not a direct consultancy competitor, but operates in the same municipal public-space conversation, co-publishing content with RuimteVerhaal and shaping the policy context for these projects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RuimteVerhaal social profiles
Digital presenceRuimteVerhaal financial estimates
Financial estimateRevenue estimate
Valuation estimate
RuimteVerhaal leadership team
Management profileNumber of profiles
RuimteVerhaal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RuimteVerhaal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RuimteVerhaal
What does RuimteVerhaal do?
RuimteVerhaal is a Dutch spatial design consultancy that helps municipalities, property owners, and business improvement zones research, vision, and execute distinctive public spaces and city centers. The firm combines on-site research, scientifically validated visitor behaviour analyses, vision development, and execution support into an integrated offering, and develops proprietary methodologies and tools (such as Pleinmeter and the Glazen Stadsmuur concept) used in its projects.
Is RuimteVerhaal a public or private company?
RuimteVerhaal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RuimteVerhaal founded?
RuimteVerhaal was founded in 2019. It employs 1 to 10 people.
Where is RuimteVerhaal based?
RuimteVerhaal is headquartered in Zwolle, Netherlands, in the Europe region.
How does RuimteVerhaal make money?
One revenue line is on record: consultancy and advisory services to public sector.
Who are RuimteVerhaal's main competitors?
Direct peers on record are LOLA Landscape Architects, Bureau StadsKracht, Twynstra Gudde, PosadMaxwan, Stipo, H+N+S Landscape Architects, Bureau B+B, Karres en Brands and BuroBol. Platform31 is listed as a broad incumbent.
Does RuimteVerhaal have an API?
No public API is recorded for RuimteVerhaal.
What industry is RuimteVerhaal in?
RuimteVerhaal's product category is Urban Planning Consultancy. Its primary akta.pro industry code is BPAHAKAE, Regional & Land Use Planning. Its NAICS code is 54132.