What Seal'n Lock does

Seal'n Lock is a privately held building materials manufacturer founded in 2004 and headquartered in Odessa, Florida. The company designs, produces, and sells specialty sealers, surface preparation products, and application equipment for brick paver and concrete hardscape surfaces. Its core technology centers on water-based urethane and acrylic sealer formulations, with a trademarked same-day procedure (the 'First All In One Day Process') that combines cleaning, a proprietary wet sanding technique, and sealing — enabling contractors to complete installation in a single day rather than across multiple days required by conventional solvent-based systems.\n\nThe product portfolio spans three water-based sealers (Super Wet Look, Ultra Wet Look, Natural Luster) addressing different aesthetic finishes from high-gloss wet look to natural sheen, three surface preparation products (Efflo-Remover, Kick-Ass Degreaser, Bio Strip), and complementary additives (Non-Slip Additive, Color Additive) and equipment (Pail Pump System, Wet Sanding Nozzle). Revenue derives primarily from one-time unit sales of sealers ($270–$315 per 5-gallon pail) and surface preparation products ($165–$325), with supplementary revenue from contractor training and certification through the Seal 'n Pro program.\n\nThe company operates a dual go-to-market model: direct e-commerce sales to contractors and homeowners via its own website, and distribution through 50+ US building materials distributors including Sherwin Williams, SiteOne Landscape Supply, Ewing Irrigation, and Pavestone. Primary end customers are hardscape and paver contractors; secondary customers are homeowners with paver surfaces and distributor resellers. The company remains founder-owned (Colletti family), bootstrapped, and operates with 1–10 employees.

Name

Seal'n Lock

Legal name

Seal'n Lock

Website

https://sealnlock.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Seal'n Lock is a Florida-based building materials manufacturer producing proprietary water-based urethane and acrylic hardscape sealers, surface preparation products, and application equipment, sold through 50+ US distributors and direct e-commerce to paver contractors and homeowners.

Ownership category

akta.pro rank

Product category

Hardscape Sealing Products

NAICS

Gasket, Packing, and Sealing Device Manufacturing (339991), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Sealants (Construction & Industrial) (IMAEAGAI)

Keywords

• Paver sealers
• Hardscape sealing products
• Surface preparation chemicals
• Sealer additives
• Joint stabilization systems

Headquarters

HQ city

Odessa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Sealer Products: Sale of proprietary paver sealers including Super Wet Look, Ultra Wet Look, and Natural Luster in various kit sizes (2-gallon and 5-gallon). Revenue from water-based urethane sealers designed for different enhancement levels.
2. Surface Preparation Products: Sale of cleaning and preparation products including Efflo-Remover for efflorescence removal, Kick-Ass Degreaser for oil/grease removal, and Bio Strip Stripper for coating removal.
3. Additives and Equipment: Sale of specialty additives (Non-Slip Additive, Color Additive) and equipment (Pail Pump System, Wet Sanding Nozzle) to complement the sealing system.
4. Training & Certification: Hands-on training programs for contractors to become certified Seal 'n Pro professionals, providing education on best practices for hardscape sealing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Seal'n Lock manufactures and sells proprietary water-based urethane and acrylic paver sealers (Super Wet Look, Ultra Wet Look, Natural Luster), surface preparation products (Efflo-Remover, Kick-Ass Degreaser, Bio Strip), additives, and application equipment (Pail Pump System, Wet Sanding Nozzle) under their trademarked 'All In One Day Process'. The offering is built for hardscape and paver contractors and homeowners who seal brick pavers, concrete, and related hardscape surfaces, with all products formulated as VOC-compliant, water-based, and environmentally friendly across all 50 U.S. states.

Product overview

Seal'n Lock offers a comprehensive hardscape sealing system centered on their patented 'First All In One Day Process' for sealing and protecting brick pavers, concrete, and other hardscape surfaces. The product portfolio consists of three core sealer products (Super Wet Look, Ultra Wet Look, and Natural Luster) providing different finish levels from high gloss 'wet' appearance to natural matte looks, all featuring superior joint stabilization and eliminating the need for traditional polymeric sand. Supporting the sealing system, the company offers surface preparation products including Efflo-Remover for calcium buildup removal, Kick-Ass Degreaser for oil and grease stains, and Bio Strip Stripper for coating removal. Additives include Non-Slip Additive for traction and Color Additive for tint customization. Equipment offerings include the Pail Pump System for spray application and Wet Sanding Nozzle for professional joint filling. All products are environmentally friendly, VOC compliant in all 50 states, and designed for same-day application.

Differentiator

Problem solved

Functional benefit

Brands

• Super Wet Look: Two-part water-based pure urethane sealer providing greatest enhancement and superior joint stabilization with 'wet' look finish.
• Ultra Wet Look
• Natural Luster
• Efflo-Remover
• Kick-Ass Degreaser
• Bio Strip

Products and services

• Super Wet Look Sealer Two-part water-based pure urethane paver sealer providing the greatest 'wet look' enhancement and superior joint stabilization, eliminating the need for traditional polymeric sand. Available in 2-gallon and 5-gallon kits at $315. Designed for hardscape and paver contractors.
• Ultra Wet Look Sealer High solids, low VOC water-based modified acrylic urethane sealer with Nano Technology for advanced penetration and wet-look enhancement. Available in 5-gallon pails at $285. Designed for hardscape and paver contractors seeking long-lasting protection with VOC compliance in all 50 states.
• Natural Luster Sealer Modified acrylic urethane sealer for brick pavers with algae and mold inhibitor that penetrates pavers for a protective barrier, superior joint stabilization, and a natural-looking sheen. Available in 5-gallon pails at $270. Designed for hardscape contractors and homeowners wanting a non-glossy, natural finish.
• Efflo-Remover Synthetic acid efflorescence remover that is 100% biodegradable and non-corrosive, used to remove the whitish chalky calcium carbonate residue from paver surfaces before sealing. Available in 5-gallon pails at $190. Designed for contractors and homeowners performing pre-seal surface preparation.
• Kick-Ass Degreaser Patented seven-blend, fast-acting, environmentally safe industrial-strength dissolving agent that removes grease and oil stains from concrete surfaces and breaks them down into safe biodegradable matter. Available in 5-gallon pails at $165. Designed for contractors and homeowners preparing oily or stained hardscape surfaces before sealing.
• Bio Strip Stripper Non-toxic, highly effective paver sealer remover and paint stripping system made from a novel blend of environmentally friendly compounds containing 15% bio-renewable carbon. Removes acrylics, enamels, epoxies, lacquers, latex paints, moisture-cured coatings, and urethane coatings. Available in 5-gallon pails at $325. Designed for contractors and homeowners needing to strip failing sealers or coatings safely.
• Non-Slip Additive Polycarbonate grip additive (Textured Polymer Additive) for paints, sealers, and coatings that increases safety and inhibits slip and fall accidents when wet while remaining virtually invisible. Available in 8-ounce containers. Designed for contractors and homeowners adding slip resistance to sealed paver surfaces.
• Color Additive Concentrated, UV-stable translucent tint that restores older paver systems and works with all water-based sealers. Available in red, brown, gray, and tan (mixable for custom colors) in 1-gallon containers. Designed for contractors and homeowners seeking to refresh or change the color of paver surfaces during sealing.
• Pail Pump System Battery-powered Pail Pump Paver Coating Spray System for Seal'n Lock water-based sealers with a Shurflo pump at 1.0 GPM, 25 ft. non-marking hose, and 20V DeWalt-type battery operation; covers up to 5,000 sq. ft. per charge. Priced at $485. Designed for contractors needing fast, portable sealer application.
• Wet Sanding Nozzle Specialized wet sanding nozzle with a versatile flat spray pattern for professional joint sand installation along walls, corners, and other areas, available in 4, 5, or 8 GPM tip options with male or female 3/8 inch connectors. Designed for contractors using Seal'n Lock's proprietary wet sanding technique to fill and compact paver joints.
• Seal 'n Pro Training and Certification Program Hands-on training program that certifies contractors as Seal 'n Pro professionals, educating them on best practices for hardscape sealing using Seal'n Lock products. Generates professional services revenue and drives product adoption among the contractor ICP.

Quantifiable outcome

• Super Wet Look provides joint stabilization without polymeric sand
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered major, core and regional.

• Sherwin WilliamsmajorChannel Partner/ Reseller/ DistributorMajor paint and coatings retailer distributing Seal'n Lock sealer products through their retail locations, expanding product accessibility to contractors and homeowners.
• SiteOne Landscape SupplymajorChannel Partner/ Reseller/ DistributorNational landscape supply distributor with multiple locations carrying Seal'n Lock products for landscape and hardscape contractors.
• Ewing IrrigationmajorChannel Partner/ Reseller/ DistributorIrrigation and landscape supply distributor with locations including Panama City Beach FL and Jacksonville FL, distributing Seal'n Lock sealing products.
• PavestonecoreChannel Partner/ Reseller/ DistributorHardscape materials manufacturer and distributor in Nevada carrying Seal'n Lock sealing system products for paver installation projects.
• GappsicoreChannel Partner/ Reseller/ DistributorSmithtown NY-based supplier of sealer and polymeric sand, distributing Seal'n Lock products for over 10 years with strong success.
• J. Racenstein Co.regionalChannel Partner/ Reseller/ DistributorNew Jersey-based distributor serving the Northeast region with Seal'n Lock sealing products for contractors.
• Sauder's HardscaperegionalChannel Partner/ Reseller/ DistributorPennsylvania-based hardscape specialty distributor carrying Seal'n Lock products for contractors in the Mid-Atlantic region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Largest US paint and coatings company; competes with Seal'n Lock through its own sealer brands and is also a major channel partner, making it a dual incumbent/partner comparable.
• Rust-Oleum: Major coatings manufacturer with concrete and surface sealer products sold through retail and pro channels; a broad incumbent whose protective coatings portfolio overlaps with Seal'n Lock's hardscape sealer use cases.
• Quikrete: Dominant concrete and masonry products manufacturer with sealer and surface care SKUs sold through home centers and building materials dealers — a broad incumbent competing for the same contractor end-user.
• H&C Concrete Sealers (Sherwin-Williams): Sherwin-Williams' decorative concrete and paver sealer line — relevant because Sherwin Williams is both a Seal'n Lock distributor and a competing sealer manufacturer, and H&C competes head-to-head on contractor jobs.

Direct peers

• Eagle Sealer: Manufacturer of sealers specifically formulated for brick pavers, concrete, and stone, distributed through building materials dealers — a near-direct peer in product category and channel.
• Miracle Sealants: Specialty sealer and cleaner brand for natural stone, tile, and concrete, with overlapping surface prep and sealer SKUs and a similar contractor/specifier customer profile.
• SEK Surebond: Maker of hardscape cleaners, sealers, and joint stabilizing products for paver professionals, with a comparable system-sell approach (clean + seal + stabilize) used by Seal'n Lock.
• Foundation Armor: Specialty manufacturer of concrete, brick, and paver sealers sold direct to contractors and homeowners. Directly comparable as a US-based niche sealer brand competing in the same hardscape sealing category as Seal'n Lock.
• Trident: Paver and concrete sealer manufacturer targeting the same hardscape contractor channel with water-based sealer systems comparable to Seal'n Lock's Super Wet Look and Ultra Wet Look lines.
• Glaze 'N Seal: Producer of stone, concrete, and paver sealers, cleaners, and strippers with similar product breadth (sealers, cleaners, color enhancers) and a contractor-focused go-to-market, overlapping closely with Seal'n Lock's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SealNLock

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seal'n Lock