Strijbosch Bv

What Strijbosch Bv does

Strijbosch B.V. is a Dutch privately-held family business founded in 1953 in Oss and now headquartered at Heescheweg 29 in Nistelrode, North Brabant. Under third-generation director Antoon Strijbosch (since 2009), the company has grown to 150+ employees serving both B2B and B2C customers. Strijbosch operates as a full-service partner for the sale and rental of white goods (washing machines, dryers, dishwashers, refrigeration) and brown goods (televisions, audio equipment), offering a brand-agnostic assortment organised across five product groups: Washing & Drying, Cooling & Freezing, Television & Audio, Dishwashers, and Small Household Appliances. The company does not develop proprietary technology but emphasises a circular-economy approach, refurbishing returned appliances in its own workshop and reducing write-offs by up to 50%.

The business model combines one-time equipment sales with recurring revenue streams: a Full Operational Lease product bundles equipment, placement, installation, service, and replacement for a fixed monthly fee, while separate preventive maintenance contracts (based on NEN2767 standards) are delivered by a VCA-certified in-house technical service team with national coverage. Strijbosch segments customers by vertical — healthcare institutions, childcare, government (including Ministry of Defence, penitentiary institutions, asylum seeker reception centres), housing organisations, cleaning companies, recreation providers, and individual consumers — and supports these relationships via a dedicated Klantenportaal portal with OCI integration into enterprise procurement systems. Distribution channels include a physical retail storefront in Nistelrode, direct field-sales, and online channels.

Operational geographies extend across the Netherlands, Germany, Denmark, and Belgium. Sustainability is a positioning pillar: the company holds CO2-Prestatieladder Level 5 (the highest tier), ISO 9001, ISO 14001, ISO 27001, VCA**, STEK/CFK, and PSO Trede 3 certifications, operates more than 1,000 solar panels on its premises, and is a signatory to the Green Deal Duurzame Zorg. Pricing is quote-based and not publicly disclosed; revenue figures are also not publicly disclosed.

Name

Strijbosch Bv

Legal name

Strijbosch B.V.

Website

https://strijbosch.nl

Company type

Private

Founded year

1953

Operating status

Operating

Ownership category

akta.pro rank

Product category

Appliance Distribution and Services

NAICS

Consumer Electronics and Appliances Rental (532210), Consumer Electronics and Appliances Rental (53221), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Subscription & Product-as-a-Service Consumer Leasing (FSAKANAK)

Keywords

• Appliance distribution
• White goods retail
• Equipment leasing
• Maintenance services
• Household appliances

Headquarters

HQ city

Nistelrode

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Strijbosch sells a broad, brand-agnostic assortment of household and professional appliances (white goods and brown goods) to both business and consumer customers. Revenue is generated through one-time product sales, with optional preventive maintenance contracts.
2. Equipment Rental / Full Operational Lease: Strijbosch offers equipment on a rental basis through its Full Operational Lease model. For a fixed monthly amount, customers receive a working appliance inclusive of placement, installation, service, and maintenance. If a device cannot be repaired, it is replaced with a comparable new model. This applies across sectors including healthcare, childcare, housing, and recreation.
3. Service and Maintenance Contracts: Preventive and corrective maintenance services are offered as standalone contracts or bundled with sales/rental. Technicians perform periodic inspections, part replacements, and repairs, with services delivered by the company's own VCA-certified technical team.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Strijbosch sells, rents, and services a brand-agnostic assortment of white goods (washing machines, dryers, refrigerators, dishwashers) and brown goods (televisions, audio equipment) to business and consumer customers. The offering is structured as a full-service partnership combining product supply with placement, installation, preventive and corrective maintenance, and an all-inclusive Full Operational Lease. Services are delivered by an in-house VCA-certified technical team with nationwide coverage.

Product overview

Strijbosch Bv operates as a full-service partner for the sale and rental of professional, household, and audiovisual appliances, specializing in white goods (witgoed) and brown goods (bruingoed). The company offers a broad, brand-independent assortment organized into five core product groups: Washing & Drying (wassen en drogen), Cooling & Freezing (koelen en vriezen), Television & Audio (televisie en audio), Dishwashers (vaatwasser), and Small Household Appliances (klein huishoudelijk). Products range from simple household models to professional-grade equipment for healthcare, childcare, government, housing, cleaning, and recreation sectors. Services complement the product portfolio through Full Operational Lease (rental with inclusive maintenance and repairs) and Preventive Maintenance contracts (periodic inspection based on NEN2767 standards). The company serves both business and private customers from its headquarters in Nistelrode, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Washing & Drying Appliances Full range of washing machines and dryers for household and professional use, available for purchase or rental through Full Operational Lease contracts, serving healthcare, childcare, housing, cleaning, and recreation sectors.
• Cooling & Freezing Appliances Refrigerators and freezers for household and professional environments, including medical-grade cooling equipment for temperature-sensitive storage in healthcare and institutional settings.
• Television & Audio Equipment Comprehensive range of televisions including OLED, QLED, and LED models, audio equipment, home cinema systems, and accessories such as TV mounts and Chromecasts for consumer and institutional buyers.
• Dishwashers Dishwashers ranging from household models to professional door-type and front-loading commercial dishwashers for restaurants, childcare, healthcare, and government facilities.
• Small Household Appliances Small appliances including vacuum cleaners, irons, coffee machines, kettles, microwaves, radios, and cooking appliances for household and professional use.
• Full Operational Lease All-inclusive rental service for appliances including equipment, placement, installation, maintenance, and repairs for a fixed monthly fee, with free replacement if equipment cannot be repaired; available across healthcare, childcare, housing, and recreation sectors.
• Preventive Maintenance Contracts Periodic maintenance service involving equipment inspection, cleaning, and replacement of wear parts based on NEN2767 standards, available as annual contract; delivered by VCA-certified in-house technicians.

Quantifiable outcome

• Up to 50% fewer appliances written off through in-house refurbishment of returned equipment
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Stichting OPENminorOthersStichting OPEN collects and recycles Strijbosch's e-waste, achieving up to 80% recycling rates on collected electronic waste. This partnership supports Strijbosch's circular economy and sustainability commitments.
• Green Deal Duurzame ZorgcoreStrategic or Co-development PartnerStrijbosch is a signatory to the Green Deal for Sustainable Healthcare, committing to provide healthcare customers with advice on sustainable equipment and to reduce the environmental impact of healthcare appliance use in alignment with the deal's objectives.
• Stichting Woon- en Zorggroep De LibelminorOthersStrijbosch supports Stichting Woon- en Zorggroep De Libel, which provides housing for young people with intellectual disabilities, contributing to the local community and social mission of the foundation.
• NumaticminorChannel Partner/ Reseller/ DistributorStrijbosch supplies and services Numatic brand industrial cleaning equipment (industrial vacuum cleaners, scrubbers) as part of its offering to the cleaning industry.
• KärcherminorChannel Partner/ Reseller/ DistributorStrijbosch supplies and services Kärcher professional cleaning equipment as part of its product range for the cleaning sector.
• NilfiskminorChannel Partner/ Reseller/ DistributorStrijbosch supplies and services Nilfisk professional cleaning equipment as part of its product range for the cleaning sector.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• ISS A/S: Global Danish facility services provider serving institutional clients in healthcare, government, and workplaces. Adjacent to Strijbosch's institutional customers and a potential bundling competitor or partner for integrated facility offerings.

Direct peers

• Coolblue: Dutch online retailer for white goods, brown goods, and small household appliances with a growing B2B arm. Coolblue competes with Strijbosch across the same product categories in the Netherlands, though Strijbosch differentiates via B2B service, lease, and maintenance.
• BCC: Dutch appliance and electronics retailer with both consumer and business operations (BCC Zakelijk). Overlaps with Strijbosch in core product categories and the Dutch B2C/B2B appliance market.
• Euronics Benelux: Cooperative of independent electronics and appliance retailers across Benelux, offering a comparable assortment of white and brown goods to consumers and small businesses. Directly comparable product range and Dutch market overlap with Strijbosch.
• Expert Nederland: Dutch chain of independent electronics and appliance retailers offering white goods, brown goods, and small appliances with installation and service support. Comparable product portfolio and B2C/B2B mix to Strijbosch's consumer and small-business segment.

Regional players

• Rent-A-Center: US-based specialty retailer renting appliances, furniture, and electronics to consumers and small businesses on recurring lease contracts. Operates a subscription/leasing model similar to Strijbosch's Full Operational Lease, but in a different geography.

Emerging players

• Refurbed: Austrian-headquartered marketplace for refurbished electronics and small appliances with sustainability positioning. Comparable to Strijbosch on circular-economy value proposition, though currently focused on direct-to-consumer refurbished sales rather than institutional service.

Broad incumbents

• MediaMarkt Nederland: Dutch subsidiary of the pan-European MediaMarkt electronics retail group, offering a broader portfolio across consumer electronics, appliances, and services. Larger, broader incumbent rather than a focused specialist like Strijbosch.
• BSH Hausgeräte (Bosch-Siemens): One of the world's largest appliance manufacturers (Bosch, Siemens, Neff, Gaggenau), with growing B2B and service offerings. Both a key supplier to Strijbosch and a potential disintermediation threat via direct institutional sales.
• Miele Professional: Professional appliance division of premium German manufacturer Miele, selling directly into healthcare, hospitality, and institutional customers. Overlaps with Strijbosch's healthcare, childcare, and recreation segments and represents a partial upstream/competing channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebooknl-nl.facebook.com/Witgoedbruingoedverhuurvoorbedrijveneninstellingen
• LinkedInlinkedin.com/company/strijbosch-bv

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strijbosch Bv