Southeast Floors
Southeast Floors is a regional flooring installation and maintenance services company serving multi-family properties across Florida, Georgia, and South Carolina since 2001, operating from seven metros with a field-sales model aimed at property managers and general contractors.
- Company typePrivate
- Founded1993
- HeadquartersOrlando, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Southeast Floors does
Southeast Floors is a regional flooring installation and maintenance services company serving the multi-family property sector across Florida, Georgia, and South Carolina. Founded in 2001 and headquartered in the southeast United States, the company operates from seven metro offices (Orlando, Tampa, Jacksonville, Fort Myers, Fort Lauderdale/Pompano Beach, Savannah, and Charleston) and pursues a field-sales go-to-market aimed at property managers, multi-family housing operators, and general contractors.
The company's core offerings span flooring installation, an Occupied Installation Service designed to minimize resident displacement during unit turnover, recurring maintenance and repair work, and supporting digital tools including a Client Portal for project visibility and a Prorate Calculator for tenant chargeback computations. In its maintenance workflow, the company deploys Prokure, a third-party odor elimination product, suggesting a vendor partnership that augments the in-house service portfolio. The Client Portal and Prorate Calculator are presented as workflow tools rather than disclosed technology platforms, and no proprietary software architecture or platform components are detailed.
Revenue mechanics are not disclosed in the available material but are inferred to derive from a mix of project-based installation contracts and ongoing maintenance/repair engagements across the multi-family segment. The named customer references — Anibal Irizarry (Property Manager), Trend Construction (Tom LaGalle), and Cambridge Management (Rob Piezon, 10+ year relationship) — point to a customer base anchored in property management firms and construction prime contractors, with longer-tenured accounts that suggest sticky repeat-business economics rather than transactional volume.
Southeast Floors firmographics
Firmographics- Name
- Southeast Floors
- Legal name
- Southeast Floors
- Website
- https://sefloors.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- Southeast Floors is a regional flooring installation and maintenance services company serving multi-family properties across Florida, Georgia, and South Carolina since 2001, operating from seven metros with a field-sales model aimed at property managers and general contractors.
- Ownership category
- akta.pro rank
Southeast Floors industry classification
Industry- Product category
- Commercial Flooring Services
- NAICS
- Flooring Contractors (238330)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Hardwood Floor Installation (HSAPAGAA)
- akta.pro secondary industries
- Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG), Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery) (BPABABAC)
Keywords
Where Southeast Floors is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Southeast Floors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Flooring Installation Services: Flooring installation services for multi-family properties including carpet, tile, vinyl, and other flooring types. Revenue is generated through project-based service engagements with property management companies.
- Flooring Maintenance and Repair Services: Ongoing maintenance and repair services for existing flooring installations, providing recurring revenue from established customer relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Southeast Floors product offering
Product offeringCore offering
Southeast Floors provides professional flooring installation and maintenance services for multi-family residential properties. The company specializes in installing carpet, tile, vinyl, and other flooring types for apartment communities and rental housing complexes, with a dedicated occupied-installation capability that enables work in tenant-occupied units while minimizing disruption. The company also offers ongoing maintenance, repair, and odor elimination services using the Prokure product across major Southeast metropolitan markets.
Product overview
Southeast Floors is a service company providing professional flooring installation and maintenance for multi-family properties across Florida, southern Georgia, and Charleston, South Carolina. The core offering is flooring services, supported by a Client Portal for customer access, an Occupied Installation service for non-disruptive apartment work, and a Prorate Calculator tool for cost calculations. The company positions itself as a strategic partner to property management and maintenance teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Flooring Installation Services
- Flooring Maintenance and Repair Services
- Occupied Installation Service
Quantifiable outcome
- Long-term customer relationships spanning decades, with one customer relationship since 2001
Companies that use Southeast Floors
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Southeast Floors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southeast Floors partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Southeast Floors competitors and assessment
Company assessmentBroad incumbents
- Floor & Decor: National multi-category flooring retailer with a Pro program targeting commercial and multi-family buyers. Comparable as an emerging channel for property managers purchasing flooring materials and increasingly installation services in the same Southeast markets.
- ServiceMaster Clean: National commercial and residential cleaning franchise offering janitorial, carpet cleaning, and floor care under multi-site service agreements. Comparable as a broader facilities-services incumbent that competes with Southeast Floors' maintenance revenue stream for property management accounts.
- Empire Today: Large national installed flooring provider serving residential and commercial customers with carpet, hardwood, tile, and vinyl. Comparable as a direct-installation flooring services competitor at much greater scale, though primarily residential rather than multi-family focused.
- Shaw Industries (Berkshire Hathaway): Largest US carpet manufacturer and a major commercial/multi-family flooring provider with installation services. Comparable as an upstream-and-downstream incumbent with both product supply and direct multi-family installation capabilities that could overlap with Southeast Floors.
- The Home Depot Pro / Home Depot Installation Services: Major home improvement retailer with an installed-services program and a Pro loyalty program serving multi-family property managers. Comparable as a large-scale channel that competes for the same property management buyers purchasing both materials and installation in bulk.
Direct peers
- Chem-Dry: National carpet and upholstery cleaning franchise with a commercial/multi-family service line. Comparable because its recurring floor-care contracts with apartment communities directly overlap with Southeast Floors' maintenance and repair revenue stream.
- Stanley Steemer: National carpet, tile, and hard-surface floor cleaning and restoration franchise serving both residential and commercial customers. Comparable because Southeast Floors' recurring maintenance/repair revenue stream competes with Stanley Steemer's deep-cleaning and restoration services for the same multi-family properties.
Emerging players
- Mr. Handyman (Neighborly): National handyman services franchise serving residential and commercial customers with small repairs and maintenance. Comparable as an adjacent in-home/in-property service provider that property managers could use for flooring-adjacent tasks, competing for share of the property maintenance budget.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Southeast Floors social profiles
Digital presenceSoutheast Floors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southeast Floors leadership team
Management profileNumber of profiles
Southeast Floors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southeast Floors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southeast Floors
What does Southeast Floors do?
Southeast Floors provides professional flooring installation and maintenance services for multi-family residential properties. The company specializes in installing carpet, tile, vinyl, and other flooring types for apartment communities and rental housing complexes, with a dedicated occupied-installation capability that enables work in tenant-occupied units while minimizing disruption. The company also offers ongoing maintenance, repair, and odor elimination services using the Prokure product across major Southeast metropolitan markets.
Is Southeast Floors a public or private company?
Southeast Floors is a private company. It is classified as unknown and is currently operating.
When was Southeast Floors founded?
Southeast Floors was founded in 1993.
Where is Southeast Floors based?
Southeast Floors is headquartered in Orlando, United States, in the North America region.
How does Southeast Floors make money?
Two revenue lines are on record. Flooring Installation Services are the primary driver. The others are flooring Maintenance and Repair Services.
Who are Southeast Floors's main competitors?
Broad incumbents on record are Floor & Decor, ServiceMaster Clean, Empire Today, Shaw Industries (Berkshire Hathaway) and The Home Depot Pro / Home Depot Installation Services. Direct peers are Chem-Dry and Stanley Steemer. Mr. Handyman (Neighborly) is listed as an emerging player.
Does Southeast Floors have an API?
No public API is recorded for Southeast Floors.
What industry is Southeast Floors in?
Southeast Floors's product category is Commercial Flooring Services. Its primary akta.pro industry code is HSAPAGAA, Hardwood Floor Installation, with a secondary code of IMAIAKAG, Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete). Its NAICS code is 238330 and its SIC code is 7340.