Solid Floor
Solid Floor is a London-based specialist supplier of premium engineered timber flooring — including the exclusive OscarOno end-grain collection — serving residential clients, interior designers, architects, developers, and commercial customers through two showrooms, e-commerce, and installation services.
- Company typePrivate
- Founded1997
- HeadquartersCity Of London, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Solid Floor does
Solid Floor is a London-based specialist supplier of premium engineered timber flooring serving residential clients, interior designers, architects, developers, and commercial end-markets such as hospitality, retail, and galleries. The company sells a deep portfolio of oak and engineered timber products organized into multiple collections (Landmark, Tate, Strata, County, London, Boundary, Abbey, Heritage, Haven) covering planks, herringbone, chevron, Versailles panel parquet, and the exclusive OscarOno end-grain sub-brand, with engineered or solid construction options in 15mm and 20mm formats and underfloor heating compatibility. Its underlying product technology centers on engineered timber construction with oak end-grain top layers — including brick-like cube patterns (Qubes), modular chevron tiles (Element), and woven charred-oak parquet (Tresse) — that deliver enhanced hardness, durability, and acoustic performance relative to standard plank flooring.
The business operates a sales-led, showroom-anchored go-to-market model through two physical London showrooms (West at Paddington Street, open Monday–Saturday; East at Fashion Street, appointment-only for design professionals), supplemented by an e-commerce website supporting sample ordering with free UK postage and PDF specification downloads. Revenue is generated via one-time product sales of flooring materials plus professional installation services, including bespoke stair components and wall cladding. Pricing is quote-based rather than publicly disclosed, and the customer journey emphasizes in-person consultation, large sample viewing, and ongoing relationships with the specifier community. Distribution is reinforced by an extensive content marketing operation — a 52-post journal, filterable gallery, monthly newsletter, and showroom events — and by referrals from interior designers, architects, and developers specifying Solid Floor products across repeat residential and commercial projects.
The company is privately held and independently operated under Managing Director Rob Weems, with no disclosed external funding, parent company, or M&A activity. Its commercial track record includes named installations at Habitat Store (Tottenham Court Road), Sotheby's S2 Gallery, Conran Store, Laslett Hotel, Swan House B&B, Rupert Bevan Showroom, and multiple high-end London residential refurbishments, alongside contributions to industry showcases such as WOW!house 2023. The operating footprint is concentrated in London with no disclosed national or international expansion, and there is no evidence of AI/ML, API, app, or integration-based technology capability.
Solid Floor firmographics
Firmographics- Name
- Solid Floor
- Legal name
- Solid Floor
- Website
- https://solidfloor.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solid Floor is a London-based specialist supplier of premium engineered timber flooring — including the exclusive OscarOno end-grain collection — serving residential clients, interior designers, architects, developers, and commercial customers through two showrooms, e-commerce, and installation services.
- Ownership category
- akta.pro rank
Solid Floor industry classification
Industry- Product category
- Timber Flooring
- NAICS
- Other Millwork (including Flooring) (321918), Flooring Contractors (238330), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)
- akta.pro secondary industries
- Hardwood Floor Installation (HSAPAGAA), Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ), Engineered Wood Siding, Trim & Mouldings (IMAMACAI)
Keywords
Where Solid Floor is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Solid Floor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Timber Flooring Products: Sale of engineered timber flooring products including planks, parquet (herringbone, chevron, Versailles panels), and the exclusive OscarOno end-grain collection. One-time product sales with various oak species and finishes.
- Installation Services: Professional installation services for timber flooring projects, including bespoke stair components and cladding solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free sample ordering available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Solid Floor product offering
Product offeringCore offering
Solid Floor supplies and installs premium engineered timber flooring in London and the UK. The offering spans engineered oak planks, parquet (herringbone, chevron, Versailles panels), the exclusive OscarOno end-grain oak collection, and complementary products including wall cladding and bespoke stair components. Products are sold to homeowners, interior designers, architects, developers, and commercial clients via two London showrooms and direct consultation.
Product overview
Solid Floor is a London-based supplier of timber flooring offering a comprehensive portfolio organized into distinct product collections. The main Landmark collection includes Dyrham, Dalton, Tatton, Standon, Saltram, Tredegar, Derrymore, Compton, Montacute, Knole, Stourhead, Gunby, and Stoneacre across plank, herringbone, chevron, and Versailles panel formats. The Tate collection (Bute, Skye, Arran, Tiree, Iona) offers textured and band-sawn oak options. The Strata collection (Hurst, Glen, Palisades) provides contemporary styled flooring. Additional collections include County (Yorkshire, Rutland, Norfolk), London (Barbican, Brompton, Highgate, Hampton, Wapping), Boundary (Camlet, Calvert, Montclare), and Abbey (Ennis, Quin, Fore, Mill, Cleeve). The Heritage line covers Nave, Chalice, and Priory patterns. The exclusive OscarOno sub-brand features premium end-grain engineered flooring including Neon, Tresse, Element, Forêt, Opus, and Qubes patterns. The Haven collection offers French oak with rustic character. Supporting products include Mafi, Foundation, Douglas Fir, Crown, and various specialty products. Beyond flooring, the company offers wall cladding and bespoke stair components. Products are available as engineered timber (15mm, 20mm) or solid timber, with options for underfloor heating compatibility. Solid Floor operates two London showrooms (West and East) and sells direct to residential and trade clients.
Differentiator
Problem solved
Functional benefit
Brands
- OscarOno: Premium end-grain flooring collection created by OscarOno, featuring patterns inspired by 19th-century Parisian wooden cobblestones. Available exclusively via Solid Floor in the UK. Includes Forêt, Qubes, Opus, Element, Neon, and Tresse product lines.
Products and services
- OscarOno End-grain Oak Flooring Collection Premium end-grain engineered oak flooring collection created by OscarOno Paris, featuring patterns inspired by 19th-century Parisian wooden cobblestones. Includes Neon, Tresse, Element, Forêt, Opus, and Qubes designs with natural, smoke, and black finish options. Available exclusively via Solid Floor in the UK.
- Landmark Collection (engineered oak flooring) Main engineered oak flooring collection from Solid Floor, including Dyrham, Dalton, Tatton, Standon, Saltram, Tredegar, Derrymore, Compton, Montacute, Knole, Stourhead, Gunby, and Stoneacre variants across plank, herringbone, chevron, and Versailles panel formats. Available in natural or select grade with options for distressed and aged finishes, hand-scraped edges, and optional single or double borders. 15mm engineered timber or overlay flooring construction.
- Tate Collection (textured and band-sawn oak flooring) Textured oak flooring collection from Solid Floor, including Bute, Skye, Arran, Tiree, and Iona variants. Features distinctive band-sawn and textured finishes including black oak with bandsaw marks, light band-sawn oak, and hard-wearing textured wideboard options. Suitable for mixed-width plank format for staircases and commercial spaces, with satin oil or matt finish options.
- Haven Collection (French oak with rustic character) Sophisticated French oak flooring collection with cool-brown to warm-grey tones enriched with subtle silvery, smoky overtones. Brushed surface, rustic grade only. Available in 15mm or 20mm engineered or solid timber, including chevron configurations such as Holkam. Also available in Heritage finish with aged and distressed surface.
- Installation Services Professional installation services for timber flooring projects, including bespoke stair components and cladding solutions. Solid Floor coordinates and delivers installation for its flooring products across residential and commercial projects in London and beyond.
Companies that use Solid Floor
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Solid Floor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Solid Floor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OscarOnocoreSolid Floor holds exclusive UK distribution rights for OscarOno premium end-grain flooring products. OscarOno creates the Forêt, Qubes, Opus, Neon, Tresse, and Element collections inspired by 19th-century Parisian wooden cobblestones. This partnership provides Solid Floor with unique product offerings not available elsewhere in the UK market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Solid Floor competitors and assessment
Company assessmentBroad incumbents
- Quick-Step: Mass-market laminate and engineered wood flooring brand owned by Unilin, distributed globally through retail chains. Operates at much larger scale and lower price point than Solid Floor; included as a broader incumbent defining the competitive set rather than direct overlap.
- Junckers: Danish manufacturer of solid and engineered hardwood flooring with global distribution and broader commercial and sports flooring offerings. A larger incumbent in the wood flooring space that overlaps with Solid Floor on premium specification projects but operates at much greater scale and product breadth.
- Kährs: Swedish multinational manufacturer of engineered wood flooring with broad residential and commercial distribution across Europe. Larger and more standardised than Solid Floor, but competes for the same premium specification projects through designer collections and parquet formats.
- Boen: Norwegian manufacturer of engineered wood flooring with a strong parquet and herringbone range serving European residential and commercial markets. Comparable product formats (engineered oak, parquet) and premium specification positioning make it a broader market incumbent versus Solid Floor's London niche.
Direct peers
- Ted Todd: UK-based specialist supplier of premium engineered and solid wood flooring with showrooms and a focus on architects, designers, and high-end residential projects. Directly comparable to Solid Floor in product mix (engineered oak, parquet formats), customer base, and London premium positioning.
- The Reclaimed Flooring Company: UK specialist in reclaimed and character-grade timber flooring serving high-end residential, commercial, and heritage projects. Comparable to Solid Floor's premium, design-led positioning and reliance on bespoke specification.
- Havwoods: UK-headquartered wood flooring specialist with broad product range across engineered, solid, and reclaimed formats, serving trade and residential customers via showrooms and digital channels. Larger and broader than Solid Floor but directly competitive in the engineered wood flooring specification market.
- Mafi: Austrian manufacturer of premium engineered wood flooring distributed in the UK and used in high-end residential and hospitality projects. Mafi is even listed as a supporting brand carried by Solid Floor, indicating direct product overlap and shared design-professional customer base.
- V4 Wood Flooring: UK-based engineered wood flooring supplier offering planks, herringbone, chevron, and parquet formats targeted at residential and commercial specifiers. Overlapping product portfolio and customer base make it a direct competitor to Solid Floor in the UK specification channel.
Emerging players
- Bjelin: Swedish engineered wood flooring manufacturer with growing UK and European presence, focusing on hardened wood and modern formats. Smaller and more focused than Junckers or Kährs but increasingly competitive in the engineered specification segment where Solid Floor operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Solid Floor social profiles
Digital presenceSolid Floor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solid Floor leadership team
Management profileNumber of profiles
Profiles6 records
Solid Floor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solid Floor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solid Floor
What does Solid Floor do?
Solid Floor supplies and installs premium engineered timber flooring in London and the UK. The offering spans engineered oak planks, parquet (herringbone, chevron, Versailles panels), the exclusive OscarOno end-grain oak collection, and complementary products including wall cladding and bespoke stair components. Products are sold to homeowners, interior designers, architects, developers, and commercial clients via two London showrooms and direct consultation.
Is Solid Floor a public or private company?
Solid Floor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solid Floor founded?
Solid Floor was founded in 1997. It employs 11 to 50 people.
Where is Solid Floor based?
Solid Floor is headquartered in City Of London, United Kingdom, in the Europe region.
How does Solid Floor make money?
Two revenue lines are on record. Timber Flooring Products are the primary driver. The others are installation Services.
Who are Solid Floor's main competitors?
Broad incumbents on record are Quick-Step, Junckers, Kährs and Boen. Direct peers are Ted Todd, The Reclaimed Flooring Company, Havwoods, Mafi and V4 Wood Flooring. Bjelin is listed as an emerging player.
Does Solid Floor have an API?
No public API is recorded for Solid Floor.
What industry is Solid Floor in?
Solid Floor's product category is Timber Flooring. Its primary akta.pro industry code is IMADAJAC, Wood Flooring (Solid, Engineered, Bamboo, Cork), with a secondary code of HSAPAGAA, Hardwood Floor Installation. Its NAICS code is 321918 and its SIC code is 5031.