Soul Ryeders Inc.

What Soul Ryeders Inc. does

Soul Ryeders Inc. is a 501(c)(3) public charity headquartered in Rye, New York (TAX ID 47-3803900), that delivers free, personalized cancer support services to individuals and caregivers throughout the New York Tri-State area (New York, New Jersey, Connecticut). The organization's program portfolio spans practical support (The Wig Exchange and the trademarked Wigs Without Borders® wig donation and distribution program), physical wellness (certified Yoga4Cancer classes and an On-Demand Class Library of yoga, meditation, and caregiver content), emotional support (weekly Meditation & Conversation sessions and facilitated Support Groups, including a chronic/advanced cancer group led by a licensed clinical social worker), caregiver services (Client Navigator one-on-one guidance), and community-based volunteer projects (SOUL Cares, Stitch & Sip knitting circles, Big Batch meal preparation). The organization states that 87% of every dollar donated flows directly to programs and support services.

The technology footprint is intentionally minimal and non-proprietary. Delivery relies on a standard website, email newsletter, social media presence (Instagram, Facebook, X), and online event registration; there are no proprietary platforms, APIs, or AI/ML components. Service delivery is executed by a small paid staff of 1–10 supported by more than 100 volunteers and a network of venue partners including Playland Park (race venue), Beyond Yoga with Janet in Rye (yoga classes), and The Beauty Bar & Salon in Port Chester (Mondays with SOUL RYEDERS spa program and Strand Together haircuts).

Soul Ryeders operates a diversified nonprofit revenue model. Income streams include individual tax-deductible donations, Giving Circle major-donor pledges (annual contributions of $1,000 to $50,000 with a three-year commitment), HM5K race registration fees, $30 Pink ribbon sales via the TieTheTownPink campaign, peer-to-peer fundraising, and corporate sponsorships. Recurring fundraising vehicles include the annual Half Marathon & 5K at Playland Park (over 1,810 finishers from 22 states and 7 countries in 2025), the Kids Triathlon Team (over 2,000 participants and more than $95,000 raised since 2014), and the October TieTheTownPink awareness campaign covering more than 360 homes. The organization reports supporting more than 200 new individuals affected by cancer each year and is accredited by Charity Navigator (four-star), Candid (2025 Seal of Transparency), Great Nonprofits, and the BBB Wise Giving Alliance.

Name

Soul Ryeders Inc.

Legal name

Soul Ryeders Inc.

Website

https://soulryeders.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Soul Ryeders Inc. is a Rye, NY-based 501(c)(3) nonprofit that delivers free personalized cancer support—including wig fittings, Yoga4Cancer classes, meditation, support groups, and caregiver navigation—to individuals and families across the NY Tri-State area.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Cancer support services
• Nonprofit community programs
• Caregiver wellness support
• Volunteer comfort items
• Cancer fundraising events

Headquarters

HQ city

Rye

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Soul Ryeders relies primarily on tax-deductible donations from individual donors. The organization is a registered 501(c)(3) public charity (TAX ID 47-3803900), and 87% of every dollar donated goes directly to programs and support services.
2. Giving Circle Membership: The Giving Circle is a major donor program with annual contributions ranging from $1,000 to $50,000 per year, requiring a three-year pledge commitment. This provides predictable, sustainable funding for ongoing programs and services.
3. Event Registration Fees: The Half Marathon & 5K race event generates revenue through participant registration fees, which cover timing bib & chip, custom finisher medal, performance event t-shirt, snacks & drinks post-race, and event photos.
4. TieTheTownPink Ribbon Sales: Pink ribbons are sold for $30 each to support the TieTheTownPink campaign for cancer awareness and education. Ribbons are tied by volunteers on trees, mailboxes, and properties.
5. Corporate Sponsorships: Corporate sponsorship opportunities are available for events and programs, providing companies with brand visibility while supporting the organization's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Soul Ryeders is a 501(c)(3) nonprofit that provides personalized resources, programs, and community-based support to individuals affected by any type of cancer and their caregivers in the New York Tri-State area. Its core offerings include wig fittings and exchanges, Yoga4Cancer classes, meditation sessions, support groups, salon and spa services, caregiver support, volunteer-made comfort items, and major fundraising events such as the Half Marathon & 5K and TieTheTownPink campaign. All client services are delivered at no cost, sustained through donations, event proceeds, and a Giving Circle major-donor program.

Product overview

Soul Ryeders is a non-profit cancer support organization offering a comprehensive portfolio of personalized programs and services to individuals affected by cancer in the New York Tri-State area. The organization operates as a collection of interconnected support programs rather than a unified platform: The Wig Exchange provides wigs and Wig Advisor support; Yoga4Cancer and the On-Demand Class Library offer wellness programming; Meditation & Conversation and Support Groups provide emotional support; Soul Cares creates volunteer-made comfort items; and events like the HM5K race, Kids Triathlon, and TieTheTownPink campaign drive fundraising and community awareness. The organization also operates the Giving Circle major donor program and provides caregiver support services. All programs aim to deliver compassionate, empowering support to clients, caregivers, volunteers, and donors at no cost.

Differentiator

Problem solved

Functional benefit

Brands

• The Wig Exchange: Program providing wigs and practical tips for managing cancer-related hair loss, including synthetic hair, human hair, and Chemo Diva Halo wigs.
• Strand Together
• Wigs Without Borders®
• TieTheTownPink
• SOUL Cares
• SOUL Fit
• Mondays with SOUL RYEDERS
• HM5K

Products and services

• The Wig Exchange A wig gallery and exchange program providing synthetic, human hair, and Chemo Diva Halo wigs to cancer patients experiencing hair loss, with trained volunteer Wig Advisors offering one-on-one fitting assistance.
• Yoga4Cancer (Y4C) A researched yoga methodology designed specifically for cancer patients and survivors at all stages, taught by certified Y4C instructors who are also cancer survivors, delivered as live classes at partner studios and virtually.
• On-Demand Class Library A virtual library of complimentary yoga and meditation classes including Yoga for Anxiety, Yoga for Deep Relaxation, Hand Yoga, Mindfulness Meditation, and caregiver-specific classes, all available on-demand.
• Meditation & Conversation Weekly guided meditation sessions followed by facilitated discussion groups focused on coping with cancer diagnosis and building resilience, open to clients and caregivers.
• Mondays with SOUL RYEDERS Monthly salon and spa services for women with cancer and caregivers, including haircuts, manicures, makeup application, massage, and wig styling, provided at a partner salon with volunteer support.
• Wigs Without Borders A wig donation and distribution program extending wig services to cancer patients who cannot access them through other means.
• SOUL Cares A volunteer-driven initiative creating comfort items for cancer patients, including Stitch & Sip (knitted caps, blankets, drain pockets), Big Batch (healthy meals), and SOUL Kids & Teens projects.
• Strand Together A hair donation program that collects human hair (minimum 9 inches) to create Chemo Diva Halo wigs for cancer patients, with specialized haircuts provided at partner salon The Beauty Bar & Salon.
• Kids Triathlon Team Youth fundraising program where children swim, bike, and run while raising money for SOUL RYEDERS, with over 2,000 children having participated and raised more than $95,000.
• HM5K (Half Marathon & 5K) Annual fundraising race event held at Playland Park in Rye, NY, featuring half marathon (USATF certified) and 5K run/walk events, with virtual participation options.
• TieTheTownPink Annual October breast cancer awareness campaign placing pink ribbons throughout communities, involving over 100 volunteers tying ribbons on homes and businesses to show support for those affected by cancer.
• Client Navigator Personalized guidance program where experienced Client Navigators assess evolving needs and help clients and caregivers navigate their cancer experience, providing one-on-one support.
• Caregiver Support Comprehensive support services for caregivers including empathetic listening, coping strategies, and information on being an effective caregiver for loved ones with cancer.
• Giving Circle A major donor program requiring a three-year pledge commitment with annual contributions ranging from $1,000 to $50,000, providing sustainable funding and leadership opportunities for members.
• Support Groups Facilitated support group meetings for people with chronic or advanced cancer, led by a licensed clinical social worker to provide peer connection and resources.

Quantifiable outcome

• 87% of donations go directly to programs
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Playland ParkcoreStrategic or Co-development PartnerPlayland Park in Rye, NY serves as the venue for the annual SOUL RYEDERS Half Marathon & 5K race. The partnership provides access to parking facilities and serves as the central location for the start and finish of the race.
• Rye Police DepartmentminorOthersOne of three police departments (Rye, Port Chester and Westchester County) providing support along the race course for the Half Marathon & 5K event, working with course marshals along every mile of each course.
• Port Chester Police DepartmentminorOthersOne of three police departments (Rye, Port Chester and Westchester County) providing support along the race course for the Half Marathon & 5K event, working with course marshals along every mile of each course.
• Westchester County Police DepartmentminorOthersOne of three police departments (Rye, Port Chester and Westchester County) providing support along the race course for the Half Marathon & 5K event, working with course marshals along every mile of each course.
• Beyond Yoga with JanetcoreStrategic or Co-development PartnerYoga studio location at 22 Purchase Street, Rye, NY where certified Yoga4Cancer instructors provide live classes multiple times per week for SOUL RYEDERS clients.
• The Beauty Bar & SaloncoreStrategic or Co-development PartnerSalon in Port Chester, NY that hosts the monthly Mondays with SOUL RYEDERS program, providing complimentary hair and spa services to cancer patients and caregivers. Also hosts Strand Together haircuts for hair donations, with the salon and staff time donated.
• Mondays at RacineminorStrategic or Co-development PartnerInspiration and model for the Mondays with SOUL RYEDERS program. Based in Islip, NY, Mondays at Racine began in 2003 and gained recognition through a 2013 Oscar-nominated short documentary. SOUL RYEDERS replicated their model after receiving positive feedback from the documentary.
• Various Corporate SponsorscoreGTM or Marketing PartnerMultiple corporate sponsors support SOUL RYEDERS events and programs. Current sponsors include Playland, Samberg, Berlanti, Miller Family, Prosthodonic, Relyea Family, Buena Vida, NY Proton, Motion Sports Medicine, Apple Bank, NY Giants, Rye Smiles, White Plains Hospital, Wonder, Inspiria, Wafles, and Key Bank. Sponsors provide monetary or in-kind donations and receive brand visibility.
• Local High School Cancer Awareness ClubsminorGTM or Marketing PartnerStudent volunteer organizations that participate in Cover the Court with Coins fundraiser and other events, helping organize events and spread awareness among youth.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Triage Cancer: National nonprofit providing cancer-related navigation, education, and resources on legal, financial, and practical issues. Comparable to SOUL RYEDERS' Client Navigator program but with a national digital delivery model and a different programmatic focus.

Broad incumbents

• Livestrong Foundation: National nonprofit focused on cancer survivorship, providing navigation, fertility resources, and direct support. Overlaps with SOUL RYEDERS' focus on survivorship and caregiver well-being, but operates at a much larger national scale with broader programmatic reach.
• American Cancer Society: The largest US cancer-focused nonprofit, providing research funding, patient support, and education across a national footprint. Comparable only in mission category; dwarfs SOUL RYEDERS in budget, geographic reach, and program breadth, and operates as a broad incumbent rather than a localized peer.
• Susan G. Komen: Large breast cancer-focused nonprofit with national fundraising, local affiliates, and patient support services. Comparable in mission category and affiliate/community event model (e.g., Races for the Cure) but focused on a single cancer type and operating at substantially greater scale.

Regional players

• Support Connection: Yorktown Heights, NY-based nonprofit providing free support services for people affected by breast and ovarian cancer, including counseling, support groups, and wellness programs. Closely comparable geographic, demographic, and service profile to SOUL RYEDERS within the NY region.

Direct peers

• CancerCare: National nonprofit providing free, professional support services including counseling, support groups, education, and financial assistance to anyone affected by cancer. Directly comparable service model around free, individualized support for patients and caregivers.
• Cancer Support Community: National nonprofit delivering support groups, educational workshops, and healthy lifestyle programs to people affected by cancer. Closely comparable to SOUL RYEDERS in its combination of psychosocial, wellness, and community-based programming, though at much greater national scale.
• Cleaning for a Reason: National nonprofit that provides free house cleaning services to cancer patients through a partner network. Operates in the same niche of providing free, in-kind services that ease daily burdens for cancer patients, comparable in service philosophy even if the service category differs.
• Mondays at Racine: Long Island, NY-based nonprofit offering complimentary salon and spa services to women undergoing cancer treatment, and the documented inspiration for SOUL RYEDERS' Mondays with SOUL RYEDERS program. Directly comparable service concept and geographic region.
• Hope for the Warriors: National nonprofit supporting post-9/11 service members, veterans, and military families affected by service-related health conditions, with wellness, mental health, and caregiver programs. Comparable in mission structure around wraparound, free, individualized support — though focused on a different beneficiary population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/soulryeders
• Facebookfacebook.com/SoulRyeders
• Instagraminstagram.com/soulryeders
• LinkedInlinkedin.com/company/soul-ryeders

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Ryeders Inc.