Staffordshire Fire and Rescue Service

Name

Staffordshire Fire and Rescue Service

Legal name

Staffordshire Fire and Rescue Service

Website

https://staffordshirefire.gov.uk

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Fire and Rescue Services

NAICS

Fire Protection (92216), Fire Protection (922160)

akta.pro primary industry

Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)

akta.pro secondary industries

Community Safety Administration (Fire/EMS, Emergency Management) (BPAIACAL), Fire Prevention, Inspection & Code Enforcement (Life Safety) (BPAIAGAL)

Keywords

• Fire and rescue services
• Emergency response services
• Community fire safety
• Fire prevention education
• Specialist rescue services

Headquarters

HQ city

Stone

HQ country

United Kingdom

HQ region

Europe

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Others

Revenue model

1. Public Sector Funding: Government-funded emergency service financed through taxpayer funding and police/fire commissioner allocations. Services are provided free to the public.
2. Community Risk Management Plan 2025-2028: Funded through Staffordshire Commissioner for Police, Fire and Crime. Core tasks defined by Fire and Rescue Services Act 2004: community safety, fire-fighting, attending road traffic accidents, and attending other emergencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels15 records

Core offering

Staffordshire Fire and Rescue Service provides 24/7 emergency response including firefighting, road traffic collision rescue, water rescue, animal rescue, rope rescue, and incident command across Staffordshire and Stoke-on-Trent. The service also delivers community fire prevention through Home Fire Safety Checks, Safe and Well home visits for vulnerable residents, business fire safety support, and youth education programmes. Core statutory tasks are defined under the Fire and Rescue Services Act 2004 and delivered free at the point of use through 33 community fire stations.

Product overview

Staffordshire Fire and Rescue Service provides a unified public safety service comprising emergency response (firefighting, road traffic accidents, and emergency rescue), community fire safety (Home Fire Safety Checks, Home Fire Safety Visits, Safe and Well Visits), specialist rescue units (Water Rescue, Animal Rescue, Rope Rescue, Aerial Ladder Platforms, Command Support, Damage Limitation), safety education campaigns, youth engagement (Welephant Club), professional training (Olive Branch Training), and firefighter recruitment. The service operates 33 community fire stations across three Service Delivery Groups (Northern, Eastern, Western) and also supports the SESHAA international humanitarian charity. Core emergency response is delivered alongside prevention activities and community engagement programs.

Differentiator

Problem solved

Functional benefit

Brands

• SESHAA: Staffordshire Emergency Services Humanitarian Aid Association - an international humanitarian aid charity founded by Staffordshire Fire and Rescue Service personnel, providing training and support to emergency services in areas affected by conflict, humanitarian or natural disaster worldwide.

Products and services

• Fire Control and Emergency Response 24/7 emergency 999 response covering firefighting, road traffic collision rescue, water rescue, animal rescue, hazardous materials response, and other emergencies across Staffordshire and Stoke-on-Trent.
• Home Fire Safety Check Free online tool providing personalised home fire safety advice and recommendations to Staffordshire residents.
• Home Fire Safety Visits In-person safety assessments for eligible residents including smoke alarm installation, escape planning, and tailored safety advice.
• Safe and Well Visits Extended safety visits for vulnerable residents (65+ living alone, mobility issues, smokers, households with children under 5) covering fire safety, crime prevention, and wellbeing support. Bookable via 0800 0241 999.
• Community Safety Campaigns Safety awareness campaigns including Get Out Stay Out, Kitchen Safety, Water Safety, BBQ Safety, Road Safety, Electrical Safety, and Summer of '26.
• Business Fire Safety Support Business legislation guidance, fire safety awareness tools, false alarm management, and compliance support for commercial properties including BESS and outdoor event safety.
• Water Rescue Unit Specialist water rescue capability based at Newcastle and Tamworth stations, providing local and national water rescue provision including flood response.
• Animal Rescue Unit Specialist large animal rescue capability based at Cannock Community Fire Station using a Mercedes Unimog chassis with off-road capability.
• Aerial Ladder Platform High-reach aerial ladder platforms (32m reach) stationed at Longton and Burton for safe working at height operations.
• Rope Rescue Unit Technical rope rescue capability based at Stafford Community Fire Station for rescue from height or below-ground incidents.
• Command Support Vehicle Mobile command support vehicle based at Stone Community Fire Station providing incident command coordination at major incidents.
• Damage Limitation Unit Salvage and damage limitation equipment pod system based at Hanley Station for property protection during incidents.
• Welephant Club Youth fire safety education programme engaging children with fire safety messaging through the Welephant mascot character.
• Olive Branch Training Training programme for professionals working with at-risk community members to identify fire hazards and make referrals to Safe and Well visits.
• SESHAA Humanitarian Aid Programme International humanitarian aid association led by Staffordshire Fire and Rescue Service serving and veteran members, providing training, vehicles, and equipment to emergency services in countries including Albania, Bosnia, Bangladesh, Croatia, Jamaica, Kashmir, Kenya, Malawi, Tajikistan, Uganda, and Iraq.
• Firefighter Recruitment Recruitment of whole-time firefighters, on-call firefighters, fire staff, and apprentices to maintain operational coverage across the 33 fire stations.
• Fire Station Network Network of 33 community fire stations across three Service Delivery Groups (Northern, Eastern, Western) operating whole-time, retained, day-duty, and on-call crewing models with specialist capabilities.

Quantifiable outcome

• 19,125 potential victims referred to authorities for Modern Slavery support (national figure)
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• FIREAIDcoreStrategic or Co-development Partner · 1 January 2015Alliance of UK non-profit organisations and fire and rescue services for ethical and sustainable fire and rescue aid and training. SFRS/SESHAA founding members. Patron: Lord Robertson of Port Ellen, tenth Secretary General of NATO. Chaired by Jim Fitzpatrick MP, former Fire Service Minister. SESHAA chairs permanent members of steering group based in Westminster.
• SESHAA (Staffordshire Emergency Services Humanitarian Aid Association)flagshipStrategic or Co-development Partner · 1 January 1995Humanitarian aid association founded 1995 and registered UK charity in 1998. Led by SFRS serving and veteran members. Active in areas affected by conflict, humanitarian or natural disaster worldwide including Albania, Bosnia, Bangladesh, Croatia, Jamaica, Kashmir, Kenya, Malawi, Tajikistan, Uganda, and Iraq. Provided training, vehicles, equipment, and support to emergency services in developing countries. Partnership involves joint international aid delivery and emergency services training.
• The Fire Fighters CharitycoreOthersNational charity providing pioneering treatment and support services to firefighters. SFRS holds fundraising events throughout the year including station open days, Christmas bag packing, and car washing to support this charity.
• Staffordshire PolicecoreStrategic or Co-development PartnerJoint shared services including human resources, finance, estates, procurement, and corporate communications. Shared Hanley Fire Station with police northern response team. Joint Modern Slavery and Human Trafficking Statement. Collaborative procurement and supply chain management.
• Staffordshire Commissioner for Police, Fire and CrimecoreOthersPolice, Fire and Crime Commissioner (PFCC) acts as voice of people in Staffordshire, holding Chief Constable and Chief Fire Officer to account. Ensures delivery of effective fire and rescue service. Oversight of Modern Slavery and Human Trafficking governance.
• West Midlands Ambulance ServicecoreStrategic or Co-development PartnerPartnership to educate children on making emergency 999 calls. Joint campaign featuring Lookout Lion mascot teaching children when and how to call 999.
• Violence Reduction AllianceminorStrategic or Co-development PartnerPartner organization referenced for community safety and violence reduction initiatives.
• Women in the Fire Service (WFS)minorStrategic or Co-development PartnerNational organization supporting women in the fire service. Joint training with SESHAA for Tajikistan emergency services including line rescue and casualty rescue techniques.
• Eastern Alliance for Safe and Sustainable Transport (EASST)minorStrategic or Co-development PartnerPartner in Tajikistan convoy project providing funding, vehicle donations, and support for emergency services development in Central Asia.
• British Embassy in TajikistanminorStrategic or Co-development PartnerSupported Tajikistan convoy project and training programs including joint SESHAA/WFS line rescue training.
• Adult Safeguarding - Staffordshire and Stoke on TrentminorOthersAdult social care partnership for reporting adult safeguarding concerns related to abuse and neglect.
• Child Safeguarding - StaffordshireminorOthersPartnership with Staffordshire County Council for reporting child protection concerns.
• Child Safeguarding - Stoke on TrentminorOthersPartnership with Stoke-on-Trent for reporting child protection and safety concerns.
• Focus Humanitarian AssistanceminorStrategic or Co-development PartnerAffiliate of Agha Khan Development Network. Facilitated Khorog training in Tajikistan Pamir mountains for road crash response and medical training.
• Young Generation of TajikistanminorStrategic or Co-development PartnerEASST partner providing support for Tajikistan emergency services convoy and training programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• National Fire Chiefs Council (NFCC): UK-wide professional coordination body for fire and rescue services that Staffordshire Fire and Rescue Service's chief officer engages with. An industry/peer ecosystem participant rather than a competitor, providing standards, training frameworks, and policy coordination relevant to SFRS operations.

Broad incumbents

• Greater Manchester Fire and Rescue Service: Larger metropolitan fire and rescue service with overlapping statutory mandate and similar prevention/community engagement activities. Operates at meaningfully greater scale but through the same regulatory framework (HMICFRS).
• London Fire Brigade: Largest UK fire and rescue service by population coverage (Greater London). Operates the same statutory mandate with broader capability portfolio and centralised governance; serves as the upper-bound scale benchmark within the English FRS model.

Direct peers

• Cheshire Fire and Rescue Service: Adjacent county fire and rescue service covering Cheshire with a similar mix of urban and rural communities. Comparable in size, statutory remit, retained-whole-time staffing model, and prevention-led operating model.
• West Midlands Fire and Rescue Service: Neighbouring English metropolitan fire and rescue service covering Birmingham, Solihull, Coventry and the Black Country. Comparable statutory mandate, similar multi-station geographic structure, and operates specialised capabilities (water rescue, aerial platforms) for a similar demographic mix.
• Shropshire Fire and Rescue Service: Adjacent West Midlands fire and rescue service covering a predominantly rural county. Comparable in rural-service delivery model, retained firefighter dependency, and HMICFRS inspection framework.
• Derbyshire Fire and Rescue Service: Neighbouring East Midlands fire and rescue authority covering Derbyshire, with comparable rural/urban mix and retained firefighter model. Direct peer in scale, operating model, and statutory authority structure.
• Norfolk Fire and Rescue Service: UK county-level fire and rescue service with comparable rural-urban mix and retained firefighter dependency. Operates similar prevention and community safety campaign structure and statutory obligations.
• Warwickshire Fire and Rescue Service: Adjacent county fire and rescue service covering Warwickshire, comparable in operating scale, on-call station model, and statutory mandate delivered through a Police, Fire and Crime Commissioner governance model.
• Hereford and Worcester Fire and Rescue Service: Neighbouring fire authority covering the combined counties of Herefordshire and Worcestershire. Comparable rural profile, multi-station distribution, and similar community safety partnership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/StaffsFire
• YouTubeyoutube.com/user/StaffsFRS
• Facebookfacebook.com/StaffsFire
• LinkedInlinkedin.com/company/staffordshire-fire-and-rescue-service
• Instagraminstagram.com/staffsfire
• TikToktiktok.com/@staffsfire

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staffordshire Fire and Rescue Service