FireAid

What FireAid does

FireAid is a 501(c)(3) nonprofit disaster-relief organization established in January 2025 in Los Angeles, California, in direct response to the Palisades and Eaton wildfires that struck the city that month. The entity was capitalized by a single benefit concert held on January 30, 2025 at Intuit Dome and Kia Forum, featuring more than 30 artists including Billie Eilish, Lady Gaga, Green Day, Katy Perry, Stevie Wonder, Olivia Rodrigo, and the Eagles, and broadcast across 28 streaming platforms to over 50 million viewers. The concert generated an estimated $100 million in proceeds through ticket sales, corporate sponsorships (Presenting: Kaiser Permanente and Scopely; Diamond, Gold, and Silver tiers across more than 25 additional brands), merchandise, and public donations including major private gifts and a Steve and Connie Ballmer match of all broadcast pledges.

The organization's core activity is grantmaking rather than direct service delivery. Funds are channeled exclusively through vetted 501(c)(3) nonprofit partners, with grant sizes ranging from $10,000 to over $100,000, and grantees are contractually barred from using funds for administrative overhead. Phase 1 (February 2025) deployed $50 million to 120+ organizations serving over 150,000 Angelenos across emergency housing, food, trauma counseling, childcare, and animal welfare; Phase 2 added $25 million for long-term recovery, mental health, environmental remediation, and small business support. By September 2025, $75 million had been distributed to 170+ nonprofits, schools, and community organizations, with the remaining ~$25 million committed for dispersal by December 2025 via a Round 3 grant cycle closing applications November 1, 2025.

The business model is non-commercial: FireAid is explicitly structured so that 100% of raised funds flow to direct relief with no administrative deduction, and an independent Latham & Watkins investigative report released September 8, 2025 confirmed no misuse of funds, strong transparency, and accountability. The organization is event-driven and geographically constrained to Los Angeles-area wildfire survivors, with a defined terminal operating horizon rather than a perpetuating fundraising program. There is no technology product, no proprietary software, no AI capability, and no recurring revenue stream beyond the single concert's proceeds.

Name

FireAid

Legal name

Fire Aid

Website

https://fireaidla.org

Company type

Private

Founded year

2025

Operating status

Operating

Short description

FireAid is a Los Angeles-based 501(c)(3) nonprofit established in January 2025 to distribute approximately $100 million raised via a single benefit concert to vetted frontline nonprofits serving Palisades and Eaton wildfire survivors through phased grantmaking, with operations winding down by December 2025.

Ownership category

akta.pro rank

Product category

Disaster Relief Grantmaking

NAICS

Grantmaking and Giving Services (8132), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Disaster relief grants
• Wildfire recovery funding
• Benefit concert fundraising
• Community foundation grants
• Humanitarian aid

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Benefit Concert Proceeds: FireAid raised approximately $100 million through a benefit concert held January 30, 2025. Revenue came from ticket sales for Intuit Dome and Kia Forum venues, sponsorships from presenting partners and other sponsors, merchandise sales, and public donations including major private gifts.
2. Corporate Sponsorships: Multiple corporate sponsors contributed at various levels: Presenting Sponsors (Kaiser Permanente, Scopely), Diamond Sponsors, Gold Sponsors, and Silver Sponsors. Steve and Connie Ballmer matched all pledges received from broadcast.
3. Public Donations: Millions of viewers, donors, and fans contributed to the relief efforts through the benefit concert and ongoing donation programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FireAid is a 501(c)(3) nonprofit disaster relief organization that raised approximately $100 million through a January 30, 2025 benefit concert at Intuit Dome and Kia Forum in Los Angeles. The organization distributes funds exclusively to vetted frontline 501(c)(3) nonprofit partners in phased grant rounds (Phase 1, Phase 2, and Phase 3/Round 3) for immediate and long-term relief to communities affected by the Palisades and Altadena wildfires.

Product overview

FireAid is a 501(c)(3) nonprofit disaster relief organization created in response to the January 2025 Palisades and Altameda wildfires. It is not a technology product company but rather a charitable organization that raised approximately $100 million through a benefit concert and distributes grants to frontline nonprofits for wildfire relief and recovery. FireAid distributes funds in phases: Phase 1 Grants ($50 million distributed in February 2025) provided immediate relief to 120+ nonprofits supporting families, housing, food assistance, trauma counseling, and childcare; Phase 2 Grants ($25 million) focus on long-term recovery including housing stability, mental health services, environmental remediation, and small business support. The organization partners with local nonprofits rather than issuing payments directly to individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Phase 1 Grants — Immediate Wildfire Relief $50 million in grant funding distributed in February 2025 to 120+ vetted 501(c)(3) nonprofit organizations to provide immediate relief services to families, displaced homeowners, foster youth, seniors, small business owners, first responders, artists, and others affected by the January 2025 Los Angeles wildfires.
• Phase 2 Grants — Long-Term Recovery $25 million in grant funding for long-term wildfire recovery initiatives including housing stability, mental health services, community infrastructure restoration, environmental remediation, small business support, and educational continuity.
• Phase 3 / Round 3 Grants Final round of grants distributing the remaining $25 million of benefit concert proceeds, with applications accepted through November 1, 2025, for continued wildfire relief and community rebuilding efforts.
• FireAid Benefit Concert (January 30, 2025) One-time benefit concert event featuring 30+ major artists held at Intuit Dome and Kia Forum, broadcast across 28 streaming platforms to raise approximately $100 million for Los Angeles wildfire relief. Produced by Live Nation with the LA Clippers underwriting all production expenses.

Quantifiable outcome

• $100 million raised for wildfire relief
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core, flagship, standard and minor.

• Latham & WatkinscoreImplementation/ SI/ Consulting Partner · 8 September 2025Independent law firm conducted investigative review of FireAid's grantmaking and fund distribution. Confirmed no misuse of funds, strong transparency, accountability, and real impact for fire-affected communities.
• Kaiser PermanenteflagshipGTM or Marketing Partner · 30 January 2025Presenting Sponsor of the FireAid benefit concert. Kaiser Permanente is a major healthcare organization that provided presenting sponsorship to support wildfire relief efforts.
• ScopelyflagshipGTM or Marketing Partner · 30 January 2025Presenting Sponsor of the FireAid benefit concert. Scopely is a gaming and entertainment company that provided presenting sponsorship to support wildfire relief efforts.
• Live NationflagshipStrategic or Co-development Partner · 30 January 2025Producing partner for the FireAid benefit concert. Live Nation served as the primary producing partner, bringing together major artists and organizing the concert event.
• Los Angeles ClippersflagshipStrategic or Co-development Partner · 30 January 2025Operating partner for the FireAid benefit concert. The LA Clippers underwrote all production expenses and served as operating partner at Intuit Dome venue.
• American ExpresscoreGTM or Marketing Partner · 30 January 2025Diamond Sponsor of the FireAid benefit concert. American Express provided significant financial support as a Diamond-level sponsor.
• AT&TcoreGTM or Marketing Partner · 30 January 2025Diamond Sponsor of the FireAid benefit concert. AT&T provided significant financial support as a Diamond-level sponsor.
• NetflixcoreGTM or Marketing Partner · 30 January 2025Diamond Sponsor of the FireAid benefit concert. Netflix provided significant financial support as a Diamond-level sponsor and streaming platform.
• SnapchatcoreGTM or Marketing Partner · 30 January 2025Diamond Sponsor of the FireAid benefit concert. Snapchat provided significant financial support and platform visibility as a Diamond-level sponsor.
• VenmocoreGTM or Marketing Partner · 30 January 2025Diamond Sponsor of the FireAid benefit concert. Venmo provided significant financial support as a Diamond-level sponsor.
• DirecTVstandardGTM or Marketing Partner · 30 January 2025Gold Sponsor of the FireAid benefit concert.
• IntuitstandardGTM or Marketing Partner · 30 January 2025Gold Sponsor of the FireAid benefit concert. Intuit is the parent company of Intuit Dome venue and provided significant sponsorship.
• MAXstandardGTM or Marketing Partner · 30 January 2025Gold Sponsor of the FireAid benefit concert. MAX is Warner Bros. Discovery's streaming platform and provided significant sponsorship.
• StarbucksstandardGTM or Marketing Partner · 30 January 2025Gold Sponsor of the FireAid benefit concert.
• VerizonstandardGTM or Marketing Partner · 30 January 2025Gold Sponsor of the FireAid benefit concert.
• YouTubestandardGTM or Marketing Partner · 30 January 2025Gold Sponsor of the FireAid benefit concert and one of the 28 streaming platforms broadcasting the concert.
• AFEELAminorGTM or Marketing Partner · 30 January 2025Silver Sponsor of the FireAid benefit concert.
• Prime VideominorGTM or Marketing Partner · 30 January 2025Silver Sponsor of the FireAid benefit concert and one of the 28 streaming platforms.
• SalesforceminorGTM or Marketing Partner · 30 January 2025Silver Sponsor of the FireAid benefit concert.
• SiriusXMminorGTM or Marketing Partner · 30 January 2025Silver Sponsor of the FireAid benefit concert.
• SpotifyminorGTM or Marketing Partner · 30 January 2025Silver Sponsor of the FireAid benefit concert.
• TikTokminorGTM or Marketing Partner · 30 January 2025Silver Sponsor of the FireAid benefit concert and one of the 28 streaming platforms.
• Eagles (band)flagshipGTM or Marketing Partner · 30 January 2025Major private donor to FireAid benefit concert, contributing a significant private gift and performing at the event.
• U2flagshipGTM or Marketing Partner · 30 January 2025Major private donor to FireAid benefit concert, contributing a significant private gift and performing at the event.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Red Cross: The American Red Cross is the dominant U.S. disaster relief organization providing emergency shelter, food, and recovery support. It is comparable to FireAid as a mass-mobilization disaster response entity, though it operates as a permanent, multi-disaster institution rather than a single-event vehicle.
• Direct Relief: Direct Relief is a humanitarian aid organization that channels medical and emergency resources to communities affected by disasters and poverty. It is comparable to FireAid in distributing funds and resources through vetted local partners in disaster contexts, though with a broader global footprint and ongoing operations.

Direct peers

• GlobalGiving: GlobalGiving is a crowdfunding platform connecting donors with vetted disaster relief and community development projects worldwide. It is comparable to FireAid as a grantmaking-and-fundraising platform for disaster relief, though it serves as an ongoing marketplace rather than a single-event vehicle.
• Entertainment Industry Foundation: The Entertainment Industry Foundation mobilizes entertainment industry resources to fund charitable causes including disaster relief. It is highly comparable to FireAid given FireAid's reliance on the LA entertainment ecosystem (Live Nation, LA Clippers, 30+ artists) to execute its benefit concert.
• Center for Disaster Philanthropy: CDP is a grantmaking organization focused exclusively on disaster recovery with an emphasis on long-term, underfunded phases. It is directly comparable to FireAid in routing philanthropic capital to vetted disaster response partners, with a similar focus on the gaps between immediate relief and long-term recovery.

Emerging players

• GiveDirectly: GiveDirectly delivers cash transfers directly to disaster-affected households, similar to FireAid's Change Reaction sub-grantee providing direct cash grants. It represents a different operational model but serves overlapping end beneficiaries in disaster recovery contexts.
• MusiCares: MusiCares is the Recording Academy-affiliated charity providing health, financial, and disaster relief to music professionals. It overlaps with FireAid in deploying entertainment industry assets to provide relief to affected creators and first responders, and shares the music-industry distribution channel.
• Habitat for Humanity Greater Los Angeles: Habitat LA is a regional Habitat affiliate engaged in long-term housing recovery, including post-wildfire rebuilding in the Palisades area. It is a likely FireAid grantee partner and shares the focus on long-term housing stability for fire-affected LA residents.

Regional players

• California Community Foundation: CCF is a Los Angeles-based grantmaking foundation that funds nonprofits serving LA County. It is directly comparable to FireAid in operating as a grantmaking intermediary routing philanthropic dollars to vetted community-based organizations in the same Los Angeles geography.
• United Way of Greater Los Angeles: United Way Greater LA is a regional grantmaking and fundraising entity serving Los Angeles County. It is comparable to FireAid as an LA-focused grantmaking intermediary channeling donations to vetted community-based organizations, with the distinction of operating as a permanent institution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FireAidLA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FireAid