Sportfiskarna

What Sportfiskarna does

Sportfiskarna (legally Sveriges Sportfiske- och Fiskevårdsförbund) is Sweden's largest non-profit sport fishing and fish conservation organization, founded in 1919 and headquartered in Bromma, Stockholm. It serves more than 75,000 individual members, over 450 affiliated fishing clubs and fishing conservation areas (FVO), and 26 districts across four regions (Mitt, Norr, Sydost, Väst), supported by nine regional offices. Core services include fishing permits (Sportfiskekortet, Uppsala Kortet, Gula Kortet) covering 100+ lakes distributed via iFiske.se, the Svenskt Fiske magazine (Sweden's largest fishing publication, five issues per year), the Storfiskregistret database of 42,000+ record fish catches since 1971, and the Fångstdatabanken catch reporting tool. Member benefits extend to accident insurance, boat insurance via Svedea, discounts at partner retailers (Naturkompaniet, Wittlocks, Vildland, Dogger, ABU Garcia), 15% train discounts via SJ's Idrottsresan, and 10% discounts on Norwegian fishing trips via Din Tur.

The organization runs a substantial youth and community programming operation: more than 50,000 children and youth participate annually in fishing camps (Fiskeläger), school holiday activities (Fiskelov), and the Artkampen species challenge, supported by regional Facebook pages, a school platform, and 222 ongoing conservation projects. Underlying technology is primarily membership-portal and database infrastructure rather than proprietary AI or platform IP; the Storfiskregistret is the most distinctive technical asset and is shared with SLU Aqua for fisheries research. The business model is fundamentally membership-dues-driven (Adult 39 kr/month or 480 kr/year, Family 48 kr/month or 580 kr/year, Youth 240 kr/year) supplemented by fishing permit revenue, web shop sales, partner referral income from Svedea and Din Tur, and grants from Postkodlotteriet and Svenskt Friluftsliv.

Name

Sportfiskarna

Legal name

Sveriges Sportfiske- och Fiskevårdsförbund

Website

https://sportfiskarna.se

Company type

Private

Founded year

1919

Operating status

Operating

Short description

Sportfiskarna is Sweden's largest non-profit sport fishing and fish conservation organization, founded in 1919, serving over 75,000 members and 450+ affiliated clubs through fishing permits, the Storfiskregistret database, Svenskt Fiske magazine, youth programs, and conservation advocacy.

Ownership category

akta.pro rank

Product category

Recreational Fishing Association Services

NAICS

Spectator Sports (71121), Fishing, Hunting and Trapping (114)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Recreational fishing association
• Fishing permits and licenses
• Fisheries conservation services
• Angling membership programs
• Fishing education and competitions

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Primary revenue stream. Sportfiskarna generates income from three membership tiers: Adult (39 kr/month or 480 kr/year), Family (48 kr/month or 580 kr/year), and Youth (240 kr/year, valid until age 19). Membership fees are tax-exempt and VAT-exempt. The organization has over 75,000 members.
2. Fishing permits (fiskekort): Sportfiskarna sells fishing permits for its own waters in Stockholm, Uppsala, and Gothenburg regions through iFiske.se. The fishing card costs 350 kr/year for members (after 100 kr discount), providing access to over 100 lakes. Revenue supports fisheries conservation.
3. Web shop sales: Sportfiskarna operates a web shop (webbshop.sportfiskarna.se) selling fishing gear, merchandise, and related products. Members receive a 10% discount.
4. Boat insurance (Svedea partnership): Sportfiskarna partners with Svedea to offer a specialized boat insurance product exclusively for members, generating referral/administrative revenue.
5. Fishing trips to Norway (Din Tur partnership): Partnership with Din Tur provides members 10% discount on Norwegian fishing trips. Sportfiskarna receives referral/marketing revenue from this arrangement.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Sportfiskarna is Sweden's largest sport fishing and fisheries conservation organization, founded in 1919. It offers individual, family, and youth memberships (from 39 SEK/month) that bundle fishing permits for 100+ waters, the Svenskt Fiske magazine, accident and boat insurance, partner discounts, and access to the Storfiskregistret database. The organization also runs youth fishing camps, holiday activities, the Artkampen competition, district/national fishing tournaments, and ongoing fishery conservation projects (wetlands, fish passages, species protection).

Product overview

Sportfiskarna operates as a membership-based national fishing organization (Sveriges Sportfiske- och Fiskevårdsförbund) rather than a technology product company. The core offering consists of individual, family, and youth memberships (starting at 39 SEK/month for adults) that provide access to fishing permits (Sportfiskekortet, Uppsala Kortet, Gula Kortet sold via iFiske), the Storfiskregistret database of record catches, the Svenskt Fiske magazine, accident and boat insurance, and youth programs including fishing camps (Fiskeläger), holiday activities (Fiskelov), and the Artkampen competition. Additional services include the Fångstdatabanken catch reporting system and a competition management app. The organization connects over 75,000 members through more than 450 affiliated associations across 26 districts.

Differentiator

Problem solved

Functional benefit

Products and services

• Svenskt Fiske Magazine Sweden's largest fishing magazine delivered five times per year to members, featuring fishing tips, expert techniques, fish species articles, fishery conservation content, and fishing news and inspiration.
• Storfiskregistret (Big Fish Registry) A unique national database tracking over 42,000 registered record-breaking fish catches in Swedish waters since 1971, used both as an inspiration resource for anglers and as a research dataset for fish stock management in collaboration with SLU Aqua.
• Sportfiskekortet (Stockholm Fishing Card)

Quantifiable outcome

• Over 75,000 members organized, 450+ affiliated clubs, 26 districts, 222 ongoing conservation projects, 50,000+ youth activity participants annually

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Svenskt Friluftsliv (Swedish Outdoor Association)coreStrategic or Co-development PartnerSportfiskarna is a member of Svenskt Friluftsliv, Sweden's umbrella organization for outdoor recreation. This partnership provides strategic alignment, shared advocacy on outdoor access issues, and participation in national outdoor recreation initiatives and campaigns.
• Svedea (Insurance)coreChannel Partner/ Reseller/ DistributorSportfiskarna partners with Svedea to provide specialized insurance products for members: (1) Accident insurance included with all memberships, covering fishing and travel to/from fishing; (2) Boat insurance developed specifically for sport fishers, available exclusively to members. Boat insurance includes trailer coverage up to 100,000 SEK and equipment coverage up to 30,000 SEK.
• Din Tur (Norwegian Fishing Travel)coreGTM or Marketing PartnerDin Tur is Nordic Europe's largest sport fishing travel operator with over 100 fishing camps, 600+ accommodation units, and 700+ rental boats along the Norwegian coast. Sportfiskarna members receive 10% discount on all Din Tur fishing trips to Norway. Din Tur is a member of the Travel Guarantee Fund (Resegarantifonden). The partnership offer is valid through the 2027 season.
• SJ (Swedish Rail) and IdrottsresanminorGTM or Marketing PartnerThrough the Idrottsresan concept, SJ offers Sportfiskarna members 15% discount on train travel related to fishing trips. Bookings are made through the member-exclusive platform, with the discount activated via the member portal.
• SLU Aqua (Swedish University of Agricultural Sciences)coreStrategic or Co-development PartnerSportfiskarna collaborates with SLU Aqua on research using data from Storfiskregistret (42,000+ big fish records since 1971). The data supports fish stock research, fisheries management, and conservation advisory work. Storfiskregistret is used as a research resource by SLU Aqua for conservation and management purposes.
• Tradera (Secondhand Marketplace)minorGTM or Marketing PartnerSportfiskarna partners with Tradera, Sweden's leading secondhand marketplace, to encourage reuse of fishing equipment. Members using campaign code 'Sportfiskarna' get extra visibility for their listings, with ads appearing on both Tradera and Fiskesnack.com forum's buy/sell section.
• Fiskekretsen (Fishing Gear Recycling)minorStrategic or Co-development PartnerFiskekretsen is a producer responsibility organization for fishing equipment companies. Since 2025, Sportfiskarna supports their initiative for recycling old fishing gear at municipal recycling centers, marked with a purple symbol on fishing gear collection containers.
• Havs- och Vattenmyndigheten (HaV) / SCBminorOthersSportfiskarna references statistics from Hav och Vattenmyndigheten (Swedish Agency for Marine and Water Management) and SCB (Statistics Sweden) for recreational fishing data, including figures showing 1.2 million recreational fishers in Sweden and over 11 billion SEK in annual economic activity.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Sportfishing Association: The US trade association for the sportfishing industry, representing manufacturers, retailers, and angling advocacy, paralleling Sportfiskarna's role as the unified voice and membership body for sport fishing in the US.
• Sportvisserij Nederland: The Dutch national federation for recreational angling, managing water access, permits, competitions, and conservation—directly comparable scope and mission to Sportfiskarna.
• Suomen Kalastajayhdistys (Finnish Fishermen's Association) / Vapaa-ajankalastajat: Finland's national recreational fishing organization promoting angling, water access, and aquatic conservation—a direct Nordic peer with comparable club structure and permit issuance.
• Scottish Federation for Coarse and Trout Angling: Scotland's representative body for game and coarse angling clubs and anglers, organizing competitions and conservation—a scale-comparable national angling federation in a neighboring country.
• Angling Trust: The UK's national representative body for recreational angling, organizing members, clubs, fisheries, competitions, and conservation advocacy—an analogous role to Sportfiskarna as a national sport-fishing federation.
• Canadian Sportfishing Industry Association: Canada's sportfishing industry association, supporting recreational anglers and tackle retailers across provincial jurisdictions—an industry-overlap peer with similar membership/federation economics.
• Deutscher Angelfischerverband (DAFV): Germany's national umbrella federation of angling associations, with hundreds of affiliated clubs and conservation focus—structurally similar to Sportfiskarna in a neighboring market.
• Recreational Fishing Alliance of NSW (or Recfish Australia): Australia's national recreational fishing peak body, uniting state angling groups for advocacy, fisheries access, and sustainability—a role functional mirror of Sportfiskarna in the Southern Hemisphere.

Broad incumbents

• European Anglers Alliance (EAA): The pan-European association of national angling federations, of which Sportfiskarna could be a member; provides EU-level representation paralleling Sportfiskarna's own Observer status.

Others

• Svenskt Friluftsliv: Sweden's umbrella organization for outdoor recreation, of which Sportfiskarna is a member; adjacent enabler that provides shared advocacy on outdoor access issues relevant to Sportfiskarna's mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportfiskarna

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportfiskarna